Fuel Lines
MAY 16, 2017
. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.
More About Advertising
MAY 22, 2017
David Patton is the new global president of Y&R, overseeing all the WPP agency’s operations outside the US. Prior to joining Y&R he was president and CEO EMEA of WPP sibling Grey. 1/You joined Grey ten years ago and now it’s one of WPP’s strongest assets. How does Grey then and now compare with Y&R?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
MAY 13, 2017
Paul Burke, a freelance copywriter and novelist, thinks advertising is no longer funny. He knows what of he speaks, and he knows why. “A client erring on the side of caution is like a pope erring on the side of Catholicism,” he argues in Campaign. In other words, you need to take substantial risks to […]. The post What Are You Laughing At?
Gods of Advertising
MAY 30, 2017
Crazy good…. For the past few days, even longer, I have been working on a manifesto for one of our clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. Like many a creative soul, I am by nature a show off. And this is the way I can do it. I know I am not alone.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
What Runs Where
MAY 17, 2017
0 Flares. Filament.io. Made with Flare More Info. 0 Flares. ×.
MediaFuse
MAY 17, 2017
Every day, more people are using mobile devices for consumer purposes. Programmatic mobile advertising is a method advertisers can use to best target these consumers. It utilizes sophisticated consumer tracking systems to ensure that consumers are seeing the right ads in the right places. To sum it up, the ad decisions are determined by data-fueled, automated computers to ensure that they are specific to the consumer viewing them.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 9, 2017
Accenture Interactive has laid its cards on the table following its acquisition of Australian agency The Monkeys, its 12th such acquisition since 2013. Australia boss Michael Buckley (below) says: “Similar to the Karmarama acquisition in London, if our focus is to be the number one customer experience business in the world, we need The Monkeys.
AdPulp
MAY 4, 2017
British ad man, Mark Wnek, wants advertising people to loosen up. At what point did ad agency clients start coming to us because we’re the same as them? Never, I would guess. But somewhere along the line (perhaps it was pitch “chemistry” sessions?) agencies came to believe that the best way to win was to […]. The post Keep Advertising Weird appeared first on AdPulp.
Gods of Advertising
MAY 16, 2017
In over ten years of keeping this blog, the last two weeks have been the longest time I’ve gone without writing a post. I am not naïve or prideful enough to think that anyone missed me. But to my loyal readers I offer my apologies. I know how annoying it is to arrive at a bookmark and find stale content. I was working on a freelance project, which deserved and received all my attention.
InMobi
MAY 16, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from MAU Vegas 2017, an event organized by Grow.co where over 1,000 leaders from top mobile brands gathered for two full days of learning and networking at the Hard Rock Hotel & Casino in Las Vegas.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
MAY 24, 2017
Some marketers move to Florida believing that the state’s constitutional Homestead Act protects their house from the Federal Trade Commission’s (FTC) grasp. A recent case shows that the FTC may not share that belief, and a federal judge recently agreed with the FTC. Sam J. Goldman tried looking for gold, but it didn’t pan out. In 2011, the FTC charged Goldman and others with violating the FTC Act and the FTC’s Telemarketing Sales Rule in connection with selling precious m
Fuel Lines
MAY 3, 2017
Agencies have lots of problems when it comes to new business. Almost my entire career in advertising was spent in business development. I’ve been a consultant to advertising, digital, media and PR firms for over ten years. I’ve worked one-on-one with over 270 agencies. From my experience, new business is becoming more complex and challenging. .
More About Advertising
MAY 15, 2017
Joe Alexander is chief creative officer of The Martin Agency in Richmond Virginia. Martin has produced numerous award-winning campaigns for clients including GEICO, Google, Donate Life and The JFK Presidential Library. My Top Tips for Cannes Picking winners every year for Cannes is like picking the winners at the Oscars. By the time the show.
AdPulp
MAY 9, 2017
Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advertising to Baby Boomers
MAY 1, 2017
More bad news for brain games: Think brain games make you smarter? Think again, researchers say Brain games marketed by the billion-dollar brain-training industry don't improve cognition or help prevent age-related brain decline, new research finds… “The thing that seniors in particular should be concerned about is, if I can get very good at crossword puzzles, is that going to help me remember where my keys are?
InMobi
MAY 10, 2017
Established in 2009 Youzu Interactive is a global entertainment company with blockbuster games such as League of Angels, Youth of Three Kingdoms and Furious Wings. Youzu Interactive Co. Ltd. partnered with InMobi, the largest independent ad network in China, to acquire quality gamers for ‘Youth of Three Kingdoms ’ at scale.
All About Advertising Law
MAY 31, 2017
Lots of folks were wondering whether at the Federal Trade Commission (FTC) it was “ School’s Out ” with a shortage of Commissioners and a new administration in the White House. A recent case involving the telemarketing of student loan debt relief services makes clear that, at least in certain areas, school is still in session. The case also highlights the growing regulatory scrutiny on the student loan space.
MediaFuse
MAY 5, 2017
As a provider of anti-fraud solutions, Protected Media unveiled a fraud operation they have dubbed “ The Traffic Alchemist ,” with company representatives pointing to fraud artists who have been disguising junk traffic as views on reputable sites – all of which have boasted high Alexa ratings via from Twitter and Google. The catalyst city for the scam was New York and began in April 2016, managing to evade detection because it involved actual users rather than bots, masqueraded traffic and blank
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 25, 2017
Laura Rogers is a creative director at CHI&Partners. My Top Tips for Cannes My top tip for Cannes is to go to the festival. Yes, drink rosé until dawn, but then turn up at the Palais in the morning. It’s cool and dark in there, which is heaven for a hangover, and you’ll learn things.
AdPulp
MAY 20, 2017
Although I’ve done some copywriting for a couple of different cruise lines, I’d never actually taken a cruise until my recent trip to Alaska on Carnival Cruise Lines. And I have to say, it was quite an experience, both as passenger and someone endlessly fascinated with travel marketing. Allow me to share some random observations: […]. The post Carnival Steers Its Brand Nicely Through Choppy Marketing Waters appeared first on AdPulp.
More About Advertising
MAY 10, 2017
Ian Haworth is executive creative director of Wunderman EMEA. He began his career in advertising as a tea boy at an art studio before becoming the creative lead at DMB&B London, Saatchi & Saatchi Wellington (NZ), Tequila London and global CCO at Rapp. He also heads the creative department at Wunderman UK. My Top Tips.
More About Advertising
MAY 9, 2017
Caitlin Ryan (below) is executive creative director of Cheil London. My Top Tips for Cannes I will eat my hat if Meet Graham does not do very well at Cannes. It has everything a Cannes soaked jury are looking for. Originality, craft and the ability to change cultural behaviour. Expect to see merry Aussies cruising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 10, 2017
Linus Karlsson’s New York-based Ming Utility and Entertainment Group – “more entertainment, less ads” as Karlsson puts it – is relaunching Polaroid Eyeware, 80 years after the ground-breaking business started. Ming’s Geisel Productions produced the recent return of Clive Owen for BMW films and the same classy expertise is evident in ‘Fishbowl,’ the history of.
More About Advertising
MAY 22, 2017
Kurt Novack is vice-president and director of creation at Leo Burnett France My Top Tips for Cannes State Street Global Advisors – Fearless Girl A daring way to create PR news that will help break the glass ceiling hopefully. A campaign that made the world talk and debate. Great idea with a daring client.
More About Advertising
MAY 9, 2017
Neil Dawson is global executive creative director, Nissan United at TBWAChiat Day in New York. Before that he was ECD of BETC in London and a senior creative at agencies including DDB, Ogilvy and BBH. Here are my three. I tried to find some less obvious examples…what comes to mind when you picture the world’s.
More About Advertising
MAY 8, 2017
The Cannes International Festival of Creativity is once again on the horizon so we’ve asked some of adland’s finest to choose work that they think should be in contention at advertising’s biggest showcase. First up is Guiseppe Mastromatteo, CCO of Ogilvy & Mather Italy. For those passionate about creativity in communications Cannes is the place.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 23, 2017
Wieden+Kennedy’s mid-season efforts for Three are usually noteworthy – often featuring cutesy animals, cats and ponies in recent iterations. Now, however, Three and W+K have invented their very own animal kingdom, with help from post production wizards The Mill. First up, plugging Three’s holiday time roaming deal, is the “giraffe-amingo.
More About Advertising
MAY 23, 2017
Havas appears to have stolen a rather important march on its rivals with today’s launch of its Client Trading Solution (CTS) which it calls a client facing, fully transparent “control tower” displaying all programmatic trading, allowing clients to track and monitor their programmatic buying in one place. Which is timely because a new report from.
More About Advertising
MAY 18, 2017
Conor Brady is chief creative officer of experience design agency Critical Mass. My Top Tips for Cannes The Refugee Nation for Amnesty International by Ogilvy/New York Is there a bigger idea than creating a nation for the Olympics? If ever there was a piece of work to make you jealous, here it is.
More About Advertising
MAY 15, 2017
McDonald’s has run into a wave of flak for this new ad from Leo Burnett, showing a mother and son recalling a deceased father over a Big Mac. You shouldn’t exploit such events to sell burgers is the criticism and, you have to say, the objectors have a point. But Burnett and McDonald’s do try.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
269 
Let's personalize your content