More About Advertising
JULY 27, 2017
When Graham Fink (below), one of the best art directors to have worked in and led a number of London’s top agencies including CDP, Saatchi & Saatchi, GGT and M&C Saatchi, left to become CCO of Ogilvy China six years ago he was putting a huge creative reputation on the line.
Adacado
JULY 4, 2017
A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level.
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Gods of Advertising
JULY 18, 2017
One develops habits as a copywriter. For instance, I need to see what words look like in a layout to truly assess them properly. The art directors were right: a block of copy is a visual. It needs to look right. Losing a word or two in order to accommodate the visual is not compromise; it’s part of creating good copy. Seeing your words in a layout provides concrete proof that what you’ve written is right.
InMobi
JULY 31, 2017
The advertising industry has seen an explosion of mobile video consumption in recent years. In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. We’ve also seen major advancements in mobile advertising, from new formats to interactive capabilities and more.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
What Runs Where
JULY 30, 2017
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MediaFuse
JULY 10, 2017
Although programmatic selling was developed in response to a need for scale and price efficiency in an open marketplace. Over the next several years, private marketplaces became more common, where only those who received an invitation could complete transactions involving video inventories. This type of marketplace offered one-to-one relationships between advertisers and publishers with controlled access to high-quality inventory in a brand-safe setting.
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AdPulp
JULY 2, 2017
Holding companies are the bane of the creative agency’s existence. Sell to a holding company and become like the bean counters themselves—that’s the not totally undeserved rap. Thankfully, there is another way. Your agency can remain independent, like Butler Shine Stern & Partners in Sausalito. Then you can choose to do whatever the hell you […].
Gods of Advertising
JULY 11, 2017
Last week the acclaimed actress, Emma Stone made headlines with her revelation that certain male co-stars had taken significant pay cuts in order to achieve parity with her own salary. It’s a nice story. And one that readily feeds into the red-hot narrative regarding “fearless” women “leaning in” and breaking barriers into male-dominated fields. While the feminist aspect is important, the idea of taking a pay cut for the greater good is also a trending topic.
Advertising to Baby Boomers
JULY 21, 2017
Nothing I can think of is as lively and chipper as television in its final throes. If we were all handed death sentences and began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it. In fact, TV’s leisurely demise sounds just like normal, invigorating life to me. The death knell first chimed in 2006: Let's Just Declare TV Dead and Move On The poll may be more of a simple testament to the fact that as people spend more time on the Internet, te
All About Advertising Law
JULY 27, 2017
The White House proclaimed July 17 th as Made in America Day and last week as Made in America Week. As part of these events, the administration showcased “Made in America” products from each of the 50 states. For the complete list click here. Apparently the District of Columbia didn’t make the cut, which we’re a little bitter about (we know you’re thinking that nothing gets made in DC, but that’s not actually true.
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Adacado
JULY 4, 2017
A little while ago, I read an article ([link] by Victor Wong, Co-Founder, and CEO at Make Thunder, where he defined some key obstacles standing in the way of programmatic’s true potential to maximize campaign performance. To summarize, Victor wrote that in order to use programmatic targeting to its fullest potential, the internal silos within agencies i.e marketing and creative departments had to improve collaboration on a more granular level.
More About Advertising
JULY 24, 2017
The new ASA gender stereotyping guidelines should be welcomed by brands, agencies and the wider advertising industry, but enforced regulation is not enough. Formalising regulation is a natural step on from discussions around big issues, such as gender equality in advertising, but we shouldn’t rely on this. Everyone involved in the process of creating ads.
AdPulp
JULY 1, 2017
The kids who rely on Youth Ambassadors in Kansas City are in the line of fire today. In other words, the kids are not currently living a storybook childhood. Perhaps, that’s why these animated tales from VML contain such awesome power. The agency is presenting some of the harshest truths about our culture in a […]. The post A Child’s Pain Is The City’s Pain Is The Nation’s Pain appeared first on AdPulp.
Fuel Lines
JULY 28, 2017
Agencies fail to realize the importance prospects place on having a knowledge of their industry and a positioning of expertise. Small to midsize agencies continue to promote themselves as full service, even though it’s rare for an agency to have a full service client. They use “full service” to broaden their appeal to most prospects.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Gods of Advertising
JULY 25, 2017
Even this is better… How Hillary Clinton and the Democrats lost to the man-thing we now have in office is a case study on screwing up. The reasons vary depending on whom you ask and how honest they wish to be. Regardless, the DNC must get their marketing right the next time. And at the tip of that spear will be a bold tagline. Like it or not, “Make America Great Again” resonated with a lot of people.
All About Advertising Law
JULY 26, 2017
Back in February we blogged about Acting Chair Ohlhausen’s first keynote address in which she outlined her three consumer protection priorities. Consistent with those priorities, in April, the Federal Trade Commission (FTC) announced its agenda to eliminate wasteful, unnecessary regulations and processes. Within the FTC’s Bureau of Consumer Protection, the FTC’s goals included an effort to streamline demands for information in investigations and improve transparency in its inve
More About Advertising
JULY 5, 2017
We shouldn’t delude ourselves that social media has created a level playing field: brands, users and the social networks themselves need to take action on information diversity now. Social media has given everyone a voice; but when users only hear voices which echo their own the platform which promised to democratise media, could in fact.
More About Advertising
JULY 3, 2017
It’s Wimbledon now with the US Open to follow so Nike is putting on its tennis shoes with Roger Federer. As is the rest of the world, it hopes. Simple, obvious even but Wieden+Kennedy does it with panache. That’s how you keep an account for thirty-odd years (helps if you’re next door too). MAA creative.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JULY 10, 2017
WPP’s market capitalisation has dropped below £20bn following a downgrade to “underperform” from broker Exane BNP Paribas which reckons it and other agency-based holding companies will lose out to other “nimbler” providers better able to offer automation and ecommerce. Consultants, independent trading desks and big digital owners like Amazon, Facebook and Google in other words.
More About Advertising
JULY 11, 2017
Citroen has returned to its spiritual home of Havas from Les Gaulois, but this time with a new agency Traction, part of Havas-owned BETC. The Traction name pays homage to the Traction Avant, a front-wheel drive vehicle produced by the car manufacturer from 1934 to 1957. Traction will be led by BETC presidents Bertille Toledano.
More About Advertising
JULY 24, 2017
Disruption has become one of the primary watchwords in modern marketing speak. There’s so much emphasis on the new and the shiny, on the world evolving at a massive rate propelled by technology. No wonder, then, that conventional wisdom has it that the brands and products that disrupt the status quo must be the ones.
More About Advertising
JULY 14, 2017
Nike seems to be returning to basics – ‘Just Do It’ – and not before time. Some of its more recent US efforts seemed more akin to a tech company. Here’s its new campaign in Australia, from Wieden+Kennedy HQ. It features athletes setting themselves impossible goals. Here’s a somewhat edgy effort featuring anti-social behaviour in.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 10, 2017
We’ve noted a flurry of interesting car ads recently and here’s another, for BMW in the US by Paranoid. Apparently even small people dream about ‘vroom vroom.’ Seems that BMW, which used to be the ‘ultimate driving machine’ and then tried to switch to ‘joy,’ is now about ‘sheer driving pleasure.’ Which is a pretty.
More About Advertising
JULY 20, 2017
By Emily Reiffer Google processes billions of search queries on a daily basis. Here is only a handful of what people around the world search for: Product reviews Local businesses News updates Entertainment Tutorials Ranking for keywords that are relevant to your products or services can be incredibly lucrative. Visibility in the search results can.
More About Advertising
JULY 10, 2017
Safety and Volvo keep popping up and now the Swedish/Chinese manufacturer seems to be returning to its safety roots with agency Forsman & Bodenfors, this time by enlisting award-winning photographer Barbara Davidson to take pictures using its car safety camera, a device that tells the car to brake if there’s a pedestrian or accident in.
More About Advertising
JULY 3, 2017
WPP AUNZ, the new name for WPP in Australia following the $512m acquisition of STW in 2016, is launching Hogarth Australia, the latest venture by global production giant Hogarth. Under the Hogarth Australia brand WPP AUNZ has realigned production agencies Agile, One20, Paragon and Carnival into one huge production group under the brand Hogarth Australia.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 4, 2017
More tennis, Clickon Media founder and creative director Benjamin Potter (below) chooses five of the most influential Wimbledon inspired campaigns. “On Wimbledon’s 140th anniversary, it’s great to see such a wide variety of different advertising campaigns across the 90 years that Wimbledon has been broadcast. Nowadays more brands are thinking increasingly creatively with their advertising.
More About Advertising
JULY 31, 2017
Japanese sports brand Asics has a new global line ‘I Move Me,’ intended to signify the correlation between a sound mind and a sound body. Which few of us have these days, it seems, thanks to the stresses of urban office life with emails, deadlines and all the rest of it. PR firm Edelman and.
More About Advertising
JULY 21, 2017
Are big clients getting fed up with creative pitches? They go on for ever, cost some of the parties a fortune and there’s a recent tendency for agencies to challenge the outcome – just what you need after suffering months of “data-based insight.” And, possibly, the realisation that none of them were any good but.
More About Advertising
JULY 19, 2017
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity. It’s not a zero-sum game. Data, analysis and modelling have become integral parts of advertising – and yet it’s argued that an obsession with them can stifle creativity, experimentation and bravery. It.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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