Fuel Lines
AUGUST 17, 2017
Most agencies have an active new business plan but 67% of responders don’t view their program as successful. “When it comes to new business, it’s important that agencies never become complacent, even when times are good. In order to nurture and grow a vibrant agency, there must be a steady stream of new business opportunities in the pipeline.
More About Advertising
AUGUST 14, 2017
Micky Tudor is joint executive creative director of CHI&Partners, the UK agency that sits in the centre of international network The&Partnership. He began his career at Lowe Howard-Spink and joined CHI in 2002. Desert Island Ads These are in no particular order. Just the ones that first sprang to mind. There could have been a.
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Gods of Advertising
AUGUST 4, 2017
“I’m going to tell you a true story, okay?” Colette is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. (Colette playing Cosette. How’s that for kismet?) Though you saw the movie a while ago you don’t really remember the story. Victor Hugo is not your thing.
AdPulp
AUGUST 16, 2017
Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He has some strong ideas to share about the business. Like this one: When we succumb to the fantasy that we can professionalise creativity, that we can extract the play, unpredictability, and human element out of the process, that it can be treated […]. The post Ad Making Is Not Manufacturing, It’s A Discovery Process appeared first on AdPulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
AUGUST 31, 2017
Mobile app marketing has come a long way over the last few years. Today, app marketing goes beyond mere user acquisition to include a wide array of techniques that span the entire customer journey from acquisition to retention and conversion. As part of our continuing efforts to contribute to the growth of the mobile app space, InMobi conducted a Mobile App Performance Marketing Survey to explore the current and future trends in the world of mobile app marketing.
MediaFuse
AUGUST 21, 2017
Header bidding technology has greatly improved the online advertising world and continues to grow in popularity. Having significantly improved older processes, the benefits of header bidding are obvious. Not only does header bidding increase revenue by simplifying the bidding process, it also improves user experience by ensuring access to all available inventory.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 29, 2017
There’s a new Netflix show Disjointed starring Kathy Bates as owner of a marijuana dispensary, to be seen on a street near you some time soon. Netflix is usually an ad-free zone but for Disjointed they’re running spoof ads, including this diverting take on what used to be Marlboro Country. But where does the rabbi.
Gods of Advertising
AUGUST 29, 2017
If Silicon Valley is a Game of Thrones (if?) you could make a case for Cisco being its Westeros. After all, the tech giant has been an anchor player in the Valley long before Apple, Facebook and Google. You can also make a good case for Cisco being most responsible for the so-called Internet of Things. Which is exactly what GoT star, Peter Dinklage attempts to do in this latest manifesto from Cisco.
AdPulp
AUGUST 21, 2017
SEATTLE—It’s Friday afternoon in August. The agency is empty but for a handful of dedicated souls working on a new business pitch. Mike Hayward, Executive Creative Director at Copacino + Fujikado, greets me warmly and shows me around the agency’s 7th-floor offices. C+F will enjoy its 20th anniversary in 2018. Hayward, a copywriter, started at […].
InMobi
AUGUST 21, 2017
Consumers are increasingly using their mobile phones to work and play, and brands and retailers are responding to this behavior with mobile advertisements. According to eMarketer, in 2016, mobile advertisers spent $46 billion on ads. More than half of that money, $24 billion, was allocated to unseen browser ads. Consumers are spending 90% of their time on their mobile devices in apps, which means that browser-based campaigns are going unnoticed.
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Advertising to Baby Boomers
AUGUST 30, 2017
Harry (Rick) Moody , former Vice President and Director of Academic Affairs for AARP, tackles disillusionment in an engrossing piece for The American Society on Aging. He opens with a humorous, self-deprecating story about not giving a presentation on the subject: Baby Boomers: From Great Expectations to a Crisis of Meaning … I had given many presentations at conferences on aging, but this session turned out to be unique: I sat on a chair at my poster session for two hours and not a single perso
All About Advertising Law
AUGUST 30, 2017
A federal district court judge in Atlanta has granted five defendants’ motions for terminating sanctions against the Consumer Financial Protection Bureau for the agency’s conduct in connection with its Rule 30(b)(6) depositions. Venable attorneys represented one of those defendants, and were the principal authors of the briefs leading to the sanctions.
More About Advertising
AUGUST 31, 2017
Gruppo Campari has appointed a team from WPP agencies – ‘Team Campari’ – to work on its portfolio of over 50 brands including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. The agreement means that Gruppo Campari has the choice of WPP companies and agencies for advertising, public relations, media investment, digital, data.
Gods of Advertising
AUGUST 15, 2017
Must…Have…Tweets! In the highly entertaining Tobe Hooper film, Life Force the human population are turned into ravenous creatures that must suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. Half dead zombies grab onto the living, draining them.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
AUGUST 27, 2017
Sarah Thompson, the global and New York chief executive of Droga5, lives in the deep end. She’s led Droga5 to ten Agency of the Year wins since 2008. Go back and read that sentence again. Now, The New York Times is featuring Thompson in their “Corner Office” column. That’s the real Big Time. Here’s an […]. The post At The Top, Advertising Is A Daily Test of One’s Endurance appeared first on Adpulp.
InMobi
AUGUST 15, 2017
Traditional television is quickly becoming an outdated medium thanks to the rise of mobile technologies. According to Google, YouTube reaches more 18- to 49-year-olds in the United States than any cable network. More than half of the traffic is from mobile devices. The average number of video views per day on the site is one billion, and people watch videos for about 40 minutes during every viewing session.
More About Advertising
AUGUST 9, 2017
Did anyone have a better voice for commercials than Glen Campbell? Campbell, who’s died from Alzheimer’s, made this for Coca-Cola Japan in 1975. Lots of big stars made commercials for Japan – for cigarettes and booze mainly – back in the day on the guarantee they wouldn’t be shown anywhere else. But that was before.
More About Advertising
AUGUST 18, 2017
Japanese beauty company Shiseido is launching a new range Waso (or WASO, still sounds funny although it’s based on a Japanese philosophy it seems), aimed at those pesky millennials. So Wieden+Kennedy Tokyo along with directing collective Dvein and production company Blinkink have created an undeniably beautiful film, telling us that “all things beautiful come from.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
AUGUST 9, 2017
Paul Burke recently wrote a piece in Campaign called the rise of the 48-s**t poster (he doesn’t like the new ones much) which has caused something of a stir in outdoor circles. Posters certainly ain’t wot they used to be although you can debate whether this means they’re all rubbish (good headline though). Here’s a.
More About Advertising
AUGUST 10, 2017
The US Association of National Advertisers has been looking into production costs and practices – just as it has been with media – and, to no-one’s great surprise, has found that big holding company-owned agencies rig the system to their own advantage. This is the conclusion of 12 “experts” commissioned by the ANA anyway.
More About Advertising
AUGUST 24, 2017
WPP and its boss Sir Martin Sorrell had their worst day for decades yesterday; reporting dire sales growth even though profits rose yet again, chiefly due to the weak British pound. In a presentation to analysts Sorrell (below) pointed to numerous factors – some analysts reckoned 22 in all – behind the disappointment: everything from.
More About Advertising
AUGUST 9, 2017
Saatchi & Saatchi London is relaunching its business to business agency Saatchi Masius as Saatchi & Saatchi pro at the same time as winning the Vaillant Group boilers business from McCann Enterprise. It has also hired David Curzon from 360i as its new ECD and Beth Freedman, who has worked at a number of Publicis.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
AUGUST 21, 2017
In pursuit of engagement, brands are increasingly attempting to tug on viewers’ heartstrings with gritty emotional narrative – as evidenced by many of this year’s Cannes Lions winners. Winners including Ariel’s #ShareTheLoad (below) and the Humanium Metal Initiative moved audiences across the world with clear social purpose and compelling, poignant narratives.
More About Advertising
AUGUST 15, 2017
YouTube, Facebook and Fox (among others) have decided that what we need are more six-second video ads. Why six seconds? It’s longer than five but shorter than seven.dunno. Of course all three want more ad dollars. Any other benefits? The best reason they, or their supporters, have come up with so far is “frequency.” Ad.
More About Advertising
AUGUST 24, 2017
Life’s never dull at Crispin Porter+Bogusky, or, indeed, its owner MDC Partners and now the agency, once the highest profile creative shop in the US, is setting out on a new adventure: appointing Forsman & Bodenfors’ long-serving CEO Erik Sollenberg (below) as its new CEO. MDC bought F&B last year in a deal priced mostly.
More About Advertising
AUGUST 16, 2017
Launching a new product is a big deal. Every launch, however well researched and planned, has the potential to bomb. In an unpredictable world, fraught with risk and uncertainty, pushing the boundaries on innovation and creativity might feel risky and is certainly nerve-wracking. But to truly disrupt an industry or to genuinely cut through, launching.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
AUGUST 14, 2017
Global marketing consultancy R3 has produced its review of deals in July 2017 and a pattern seems to be emerging: the big acquirers in 2017 appear to be Dentsu, WPP and Accenture. Dentsu is busily buying what we might call digital/market intelligence operations – in line with its biggest buy recently, performance marketing agency Merkle.
More About Advertising
AUGUST 4, 2017
When people, and indeed whole countries, began investing mind-boggling sums in football and football players it seemed as though they’d gone mad. Maybe they had but the rest of the world of the world seems to have caught up with them. This week, of course, we’ve had the £200m transfer of Barcelona’s Brazilian star Neymar.
More About Advertising
AUGUST 17, 2017
OtterBox makes protective smartphone cases and its ad property is retired quarterback Peyton Manning. Handy as the NFL season is about to start. The first rule of gridiron (do they still call it that?) is protect the quarterback from those opposing hunks trying to grind him into the turf. Which another OtterBox property is keen.
More About Advertising
AUGUST 15, 2017
We observed earlier that agencies need zero-based creativity in today’s marketing world – less fancifully, perhaps, that they need to take the work where they can find it. As FP7/McCann in Beirut is doing here with a music video, ‘Roman,’ for indie band Mashrou’ Leila, directed by Jessy Mousallem for Clandestino Films. In their words.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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