Ad Espresso
MAY 1, 2018
Instagram is the best social media platform for you to engage with your audience on a visual level. With over 500 million daily active users and 80% of Instagram accounts following at least one business, you have the opportunity to interact with a huge potential audience. With all that reach, every marketer on the platform Read more.
AdPulp
MAY 27, 2018
The economic impact of the food and fiber sector in Texas totals more than $100 billion annually. Ag is big business in the Lone Star State; therefore, the Texas Agriculture Commissioner is an important decision maker and public official. According to the Texas Tribune, Sid Miller’s first term as Agriculture Commissioner has been marked by […].
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More About Advertising
MAY 21, 2018
Cannes Lions brings to town an amazing cast of people and ideas from all the industries of the world. It’s the belly button of global creativity. Here’s why… Clients Every year, the number of top marketers and big brands making the trip to the French Riviera is increasing and the good thing is that they.
All About Advertising Law
MAY 16, 2018
In light of a new California decision interpreting California’s wage and hour law, brand companies should take a careful look at their influencer compliance programs not only for FTC compliance, but also potential employment law consequences. How a company establishes and maintains influencer compliance can potentially convert the influencer from an independent contractor to an employee.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdGlow
MAY 30, 2018
A few months ago we asked 200+ marketing professionals to fill out a survey telling us a little bit about what they think of social as an advertising channel. In the report we answer questions like: Which social networks advertisers prefer for different marketing objectives. How much budget advertisers dedicate to social media advertising. Advertiser's future plans for the social advertising channel.
InMobi
MAY 29, 2018
Programmatic is ideal for many publishers and advertisers, especially those seeking an efficient delivery of ads at global scale, but it has come under fire of late. Issues ranging from ad fraud to brand safety concerns have caused some advertisers and publishers to see programmatic as problematic. Will investment continue alongside the bad press? Despite the lingering issues and worries, programmatic - when done right - has a lot of advantages in the trust and transparency department.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 1, 2018
Today’s senior citizens and their adult children—like generations before them—need to weigh their senior living options. It can be a difficult emotional and financial decision. The marketing literature can also blend into the bad wallpaper. Thrive Senior Living, an innovative and high-growth owner, operator and developer of assisted living and memory care communities across the […].
More About Advertising
MAY 10, 2018
Airtel Africa claims to be that continent’s fastest network so Ogilvy Africa has harnessed some of Africa’s speedier customers – some in search of lunch, others trying hard not to be lunch – in a striking new print campaign. Images produced by Brazil’s Studio Nuts. A picture etc… MAA creative scale: 8.
Advertising to Baby Boomers
MAY 31, 2018
Now everything is smart. Even bathrooms. Even everything in bathrooms. There are smart showers, smart tubs, smart toilets, smart sinks, smart medicine cabinets, smart soap dispensers, smart floors, ceilings and walls, smart lights, smart towel racks, smart tooth brushes. They’re all smarter than I am. They all make me feel dumb. Contrary to common wisdom, I don’t believe that hanging out with smart things will make you smarter.
AdGlow
MAY 25, 2018
Earlier this month, Adglow Brazil sponsored the Facebook League , an event organized by Facebook in São Paulo, which sought participation and interaction from agencies, customers and the Facebook team. The event was centered around the upcoming World Cup , a sport which is a national passion in Brazil. The Facebook league created teams which were made up of agencies and clients and each team wore football shirts.
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InMobi
MAY 24, 2018
Every industry is (unfortunately) full of jargon, and adtech is no different. Mediation, header bidding , monetization , waterfalls and open auctions have become hot terms of late, but what do they really mean? As new technologies and related terms emerge, lots of players have jumped into the fray with their own definitions. To help clarify matters, we’ve developed this handy list of metaphors to clear things up once and for all.
Gods of Advertising
MAY 29, 2018
Those of us in the creative department have asked the question so many times it has become rote. The best answer is not an answer. Clients are difficult. Period. Especially when it comes to approving work. Therefore, we expect our work to be criticized. Revisions and changes are baked into the scope. It is assumed there will be rounds of creative. We are told that if we were in our client’s shoes we’d do the same thing.
AdPulp
MAY 16, 2018
We are witnessing one of the great migrations. Art directors and copywriters, like Sandhill Cranes, are in flight. Their destination? Client-side opportunities. “A lot of people right now are intrigued by being closer to the core business and being much more effective,” says agency producer Jenny Gadd, who joined Airbnb last fall. According to Ad […].
More About Advertising
MAY 1, 2018
As my friend George Parker of Adscam might put it, David Ogilvy will be spinning ‘neath the turf of Château de Touffou, whence he escaped the not-so-tender clutches of WPP. Ogilvy UK’s new CEO Michael Frohlich, who used to head the PR side and it shows, has revealed his new grand plan for what used.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
MAY 23, 2018
On May 16, 2018, the Consumer Product Safety Commission held a public hearing to receive testimony on the Internet of Things (IoT) and issues related to product safety (IoT Hearing). Thirteen diverse stakeholders presented at the IoT Hearing. Of the thirteen presenters, there were three representatives of consumer organizations, one academic, one security expert and researcher, one representative from a testing lab coalition, one representative from a testing and voluntary consensus standards or
AdGlow
MAY 23, 2018
Adglow Spain & Twitter recently co-hosted an ADITUDE breakfast event, held at Twitter's offices in Madrid.
InMobi
MAY 24, 2018
As mobile devices and apps occupy more of our time, how do you as a brand effectively reach the right people in all instances? How do you find, attract and retain customers through mobile channels? To find out, we recently co-hosted a panel with Leanplum featuring IMVU and SmartNews at The Sequoia in San Francisco. It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space.
Advertising to Baby Boomers
MAY 18, 2018
A long time ago I wrote a book. When it was published, I read it. I was shocked. I had no idea that I’d written a book about Human Resources. It certainly wasn’t what I thought I’d written. It was as if you thought you were writing a science fiction novel and it ended up being a cookbook. I was reminded of this yesterday while reading an article in Tech Republic. ‘ Wait … I wrote a book about this in 2005, even though I didn’t think I was writing it.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
MAY 30, 2018
How do ad agencies harness the stormy but illuminating forces of creativity and gain the competitive edge they need to help themselves and their clients succeed? Damon Stapleton, chief creative officer of DDB New Zealand, has some well formed opinions about the delicate balance between chaos and order, and how a great ad agency must […]. The post Business-Minded Artists and Alchemists Make The Best Advertising appeared first on Adpulp.
More About Advertising
MAY 31, 2018
We all make our pact with Google, whether we want to or not, and here’s old Big Data trying to seduce corporate big shots into the Google Cloud (and away from Amazon’s) – by predicting their future. It’s an interesting wheeze from French agency Herezie: buckets of data on ten leading French CEOs were fed.
All About Advertising Law
MAY 21, 2018
The FCC is going back to the drawing board—and it wants some help. Earlier this week, the Commission announced that it is seeking comments “on several issues related to interpretation and implementation of the Telephone Consumer Protection Act (TCPA), following the recent decision” of the U.S. Court of Appeals for the D.C. Circuit in ACA International v.
AdGlow
MAY 15, 2018
While using Twitter organically is a great way to build a marketing presence for your brand, it isn’t enough to make a significant impact in the Twittersphere.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
MAY 23, 2018
As mobile viewership habits further consolidate on a few big properties, publishers are finding it increasingly difficult to monetize their apps. It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized.
Gods of Advertising
MAY 14, 2018
Two peas in a pod? “Much of the Simpsons’ success can be traced to two main sources: an independence from network interference and a complete dedication to the writing…”. -John Ortved, The Unauthorized History of the Simpsons. The Simpsons TV show is the creative standard by which all comedy writing (perhaps all script writing) is measured.
AdPulp
MAY 24, 2018
Fear sells and right now Americans fear their shadows. Some fear the government, while others fear another civil war. Parents from coast to coast fear for the lives of their children every time they attend public school, church, or enter a movie theater. All this fear-based negativity is a disgusting and deeply unAmerican trend. To […]. The post #ThrowbackThursday: DDB’s Ads Kept President Johnson in The White House appeared first on Adpulp.
More About Advertising
MAY 22, 2018
Nike: Nothing beats a Londoner The undisputed winner in the big three minute show-stopping pieces category. It has become increasingly more difficult to dazzle, but this piece does it effortlessly, reinventing the entire genre of big blockbuster stream of consciousness pieces. Almost made me want to move to London. Almost. Project 84 for Calm plus.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
MAY 18, 2018
In a blow to the soundboard industry, the D.C. Circuit recently ruled in Soundboard Association v. FTC , No. 1:17-cv-00150 (D.C. Cir. Apr. 27, 2018) that the Federal Trade Commission’s November 2016 opinion letter, which reclassified soundboard technology as “robocalls” under the Telemarketing Sales Rule (TSR), is not subject to judicial review.
AdGlow
MAY 3, 2018
With over 95 million photos posted on Instagram daily and engagement per post growing at a rate of 53% year on year, as well as its phenomenal reach and visual storytelling capabilities, Instagram provides brands with a tremendous opportunity to reach audiences and win their attention.
InMobi
MAY 22, 2018
Over the past six years, CNBC has announced the Disruptor 50 , an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate in and change their industries. This year, the CNBC Disruptor 50 list for 2018 includes InMobi. Now in its 10th year, InMobi has continued its investment and commitment towards innovation and quality with a mission to deliver next-generation technology
Gods of Advertising
MAY 7, 2018
A while back a guest writer on AdAge, Lauren Warner took some heat for an essay she wrote about the briefing process. Among other things, she claimed one should address “creatives on your shop’s team like they’re in kindergarten.”. Others may have been offended but the story made me smile. I recall an evening spent at my children’s school, meeting their teachers, discussing the upcoming year.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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