Fuel Lines
MAY 8, 2015
The use of hashtags within social media creates a great opportunity it improve awareness and reach prospective clients. Hashtags are words preceded by the hash symbol(#). Twitter users were the first to use hashtags back in 2007 and are still the primary users, but hashtags are now used a lot on other social media platforms such as Facebook, Google +, Instagram, Pinterest, Tumblr and Vine.
More About Advertising
MAY 18, 2015
Football, football, more football…and most football-related ads are pretty much the same. But here’s diverting newbie, ‘The Bitter-Sweet Taste of Football,’ from Wieden+Kennedy Amsterdam for EA’s new FIFA 15 game. Showing Lionel Messi’s hyper-competive digestive tract, as you do. Wonder how much Leo trousers from ads each year?
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AdPulp
MAY 15, 2015
The last episode of the final season of Mad Men airs Sunday night. AMC’s seven season human drama set inside an advertising agency is a wrap. How is the show going to end? Don Draper, the show’s central character is presently lost in the middle of America. He’s waiting for a bus on a country […]. The post Don Draper About To Board A Bus To His Future (Will Advertising Be In It?
Gods of Advertising
MAY 12, 2015
Recently, every agency in gyro’s global network convened to watch a live broadcast from our worldwide CEO & CCO, Christoph Becker. It was the anniversary of our company and the man wanted to say a few words. Our boss is relentless that way. When it comes to driving agency culture, he is a force of nature. Whether speaking about our creative product, various tenants of our philosophy or introducing some new theme (usually all of the above), Christoph is adamant about making it a matter.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
MAY 26, 2015
Just updating slews of previous posts. As the old saying doesn’t go, everything new is old again : Yes, it's Richard Branson Why all over 50s should start a business By Jamie Dunn There are so many factors as to why being over 50 can be a huge advantage when entering into the world of business and entrepreneurship. Here's just a few of them. Well, maybe not all of us.
InMobi
MAY 14, 2015
Rewarded video is the popular kid on the block - with visually immersive experiences and skyrocketing ROI. Deciding to use rewarded video is a no-brainer, but here are few key pointers to keep in mind to ensure you have a winning strategy. 1. Present Perfect: Ensure that the Placement and Reward are Correct Design the placement and virtual reward of your rewarded video in such a way that it both entices the user into interacting with the ad, and also serves the two orthogonal objectives of: Ensu
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MAY 13, 2015
Now it’s Nestle trying to save the world with a new initiative ‘United For Healthier Kids.’ Nestle hasn’t always had a good press for its child-focussed activities, of course. The target here is Mexico, which is the world’s obesity capital it seems, with kids getting larger by the minute. Must be all those cheese-filled tacos.
AdPulp
MAY 8, 2015
Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song “Feeling Good” was arranged and produced […].
Gods of Advertising
MAY 26, 2015
I am most definitely not a fan of Taco Bell food. Not even when I was a teen-ager, and a stoned one at that, did I like the Bell’s crappy take on Mexican food. Nor am I a fan of Taco Bell’s advertising, which I find equally bland and cheesy. But today I am not here to hate. Because, to my surprise, I actually like and admire this TV commercial from Taco Bell and its advertising agency, Deutsch, LA.
Advertising to Baby Boomers
MAY 5, 2015
A handful of familiars: Boomers Flock to Niche Retirement Communities by Daniel Bortz Stargazers, equestrians, and hippies find like-minded friends and age together. Retirement communities aren't just geared toward golfers and pool loungers anymore. Niche retirement communities are on the rise… "Retirees want more choices," Carle explains. "When you have 78 million baby boomers, they have a lot of expectations with retirement.
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InMobi
MAY 11, 2015
InMobi has had quite a unique journey over the last seven years. We have done the unthinkable by starting an Internet business outside the US and making it successful. We grew in the complete opposite direction of most technology companies by growing from East to West. From our humble beginnings in India, in a one-room apartment with only a mattress and the idea to grow an Internet business in a place where internet businesses did not even exist - especially an Internet advertising business befo
Fuel Lines
MAY 11, 2015
Dave Currie, President at The List Partners, Inc. Aussie bloke, husband, father, and coach to those who want to be. I’m just as comfortable in a boardroom as I am on a board (surf, snow, wake or otherwise), and aim to find the perfect balance between each. New experiences, big challenges and the occasional curveball keeps me engaged and coming back for more.
More About Advertising
MAY 25, 2015
Tim Cartwright of Exterion Media’s recent article showing how digital is driving Out of Home in the UK was an eye-opener in the sense that it shows how digital has moved from moving images to complete immersive experiences, some of which have a spectacular impact on sales. The UK is arguably the leader in digital.
AdPulp
MAY 22, 2015
When I first saw this spot for Sunny D by Boulder’s Grenadier, I thought it was amusing. Then I learned it was based on this spot, which I should’ve remembered: While it’s common for ad agencies and brands to reference older parts of the culture — movies, TV shows, and yes, even commercials from a previous […]. The post Sunny D Dips Into Its Archives, Delivers Fresh Spot appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
MAY 6, 2015
The other day I received a number of messages from various colleagues commending me on having done a good job. The particulars aren’t important to this discussion. Nor, I suppose, is the fact that it happened to me. I do not mean to toot my own horn! but getting those compliments inspired me. Therefore, receiving kudos from one’s peers is what this post is about.
All About Advertising Law
MAY 29, 2015
It is pretty rare for the Lanham Act and state law deceptive advertising cases to involve political candidates, but a case in Virginia shows how advertising law can be used to help candidates who have been harmed by entities trying to raise money using their name and likeness. We have more information on the political implications of this settlement on the Political Law Briefing Blog.
InMobi
MAY 6, 2015
In our previous post , we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content including social networking, entertainment, productivity and many more. At InMobi, we analyzed thousands of apps and millions of users across continents to identify app interests.
Media Post
MAY 28, 2015
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying assumption being that if you do that, people will buy your product. But to actually do this right requires a considerable amount of data collection that leaves audiences feeling a little queasy.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 27, 2015
A gaggle of WPP companies – brand consultancies The Partners and Lambie-Nairn (we used to call them designers) and researchers Millward Brown – have been looking into the relative importance of branding and advertising. This might be seen as akin to considering chicken and eggs, although it’s true that some companies have strong brands on.
AdPulp
MAY 7, 2015
I was in a Creative Director’s office when I first heard the term “critter” in reference to a spokesperson I was developing for an ad campaign. The CD was a bit of a hack and used it rather incorrectly. But it’s probably safe to assume that advertising critters of all kinds are well-documented in Meet […]. The post Meet Mr. Product Chronicles Famous, And Not-So-Famous, Ad Characters appeared first on AdPulp.
Gods of Advertising
MAY 4, 2015
The Age of Real-ish… San Francisco Chronicle movie critic, Mick LaSalle condemns the new Avenger’s movie, Age of Ultron for bunches of reasons: It’s loud, chaotic and interminable. Read the review yourself. I haven’t seen the film so I have nothing to say. However, something in LaSalle’s review does beg my attention. He writes: “The action scenes look fake, yet make you wonder if fake is the new real.
All About Advertising Law
MAY 28, 2015
After months of speculation and numerous petitions to the agency, Federal Communications Commission (“FCC”) Chairman Tom Wheeler issued a fact sheet on Wednesday, May 27, addressing two dozen petitions seeking clarity on FCC enforcement of the Telephone Consumer Protection Act (“TCPA”) and proposing significant actions intended to strengthen consumer protections related to unwanted calls and text messages.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
MAY 5, 2015
First impressions are everything. Or so someone said. In the world of mobile, this holds truer than anywhere else. With such a large plethora of mobile apps and websites competing for the user's’ share of mind and time - the 1st impression can make or break the app’s story. It is no wonder then that the app experience or user experience has expanded to include the ad experience as well.
Media Post
MAY 21, 2015
I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting the "$10 for second place in the beauty contest" card in Monopoly -- but since it is not the commencement address, it means I don't have to provide any practical advice about life after high school. Which is too bad, because I do have some tips.
More About Advertising
MAY 25, 2015
Dawson Pickering, which has made quite a splash in London’s adland since senior creatives Neil Dawson and Clive Pickering quit BETC London, has won Swoon Editions, an upscale online furniture retailer. Dawson Pickering has already won work from former BETC client Diet Coke, among others. Dawson says:“We are delighted to be working with Swoon. It.
AdPulp
MAY 4, 2015
Even if you don’t consider yourself to be a particularly “technology-focused” company, it’s important to recognize that technology is an essential part of running any modern business. The chances are that you deal with technology far more frequently than you realize, in the form of your security system, computers and networks, and even your phone […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
MAY 21, 2015
The Sweetest thing! Lily and I bonding at U2 concert… I’m a dude and I have three daughters. Immutable facts and I wouldn’t change them for anything. However, being the only male in my household has, at times, left me feeling like an outsider. For example, when the children were younger and collectively into “princesses” (or what I call the purple and pink years) I could NOT relate.
All About Advertising Law
MAY 27, 2015
By now, class action suits over foods using the term “natural” are old news following the age old American story: class action plaintiff meets product, product assures plaintiff it is all-natural, plaintiff finds something in product that it doesn’t think is natural, lawsuit ensues. Over the course of the last few years, cases challenging “natural” and “all-natural” claims have proliferated in the absence of a clear federal definition of natural , while cases involving “organic” claims have r
InMobi
MAY 28, 2015
Our journey over the last three years in North America has been a fast moving race to the top. Our vision and potential as a company is finally being realized. North America is the epicenter of all things SoLoMo and we are proud to be one of the leading US teams at such a juncture. InMobi started business in the US in 2013 with five people and a dream to grow massively in the US.
Media Post
MAY 14, 2015
By now, as I have, you've read tens of thousands of words about the Verizon acquisition of AOL. Personally, I couldn't care less if it paves the way for Verizon to serve video content and ads better, or results in the sale of HuffPo and TechCrunch to the Germans.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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