Fuel Lines
OCTOBER 26, 2015
Bob Hoffman is one of the most sought-after speakers on advertising and marketing. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube. Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN.
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OCTOBER 23, 2015
“The single biggest problem in communication is the illusion that it has taken place.” (George Bernard Shaw.) I recently came across an agency claim that they create one idea that can work anywhere, in any channel. This is, of course, the Holy Grail to many a multinational client. But does it really make sense?
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AdPulp
OCTOBER 9, 2015
Advertising, and especially copywriting, has been the entry point of quite a few authors in the past. Clive Cussler, F. Scott Fitzgerald, Salman Rushdie, et. al. Since we like to highlight the modern day people who come from the industry, let me direct your attention to Jim Mitchem. Jim Mitchem is the author of the […]. The post Minor King appeared first on AdPulp.
Advertising to Baby Boomers
OCTOBER 16, 2015
Ah! well a-day! what evil looks Had I from old and young! Instead of the cross, the Albatross About my neck was hung. - The Rime of the Ancyent Marinere While we’ve yet to slay any flying metaphors with our bows, we are beginning to do something almost as unforgivable: we’re getting old. What a curse. And apparently we’re all supposed to strap on high-tech wearables as penance… But we’re not.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
OCTOBER 5, 2015
My 50 years in Advertising, Larry Postaer. I first wrote this post when dad’s book came out a few years ago. Happy to publish it again – the least I can do for a man who’s inspired me so much… In my father’s memoir on his career in advertising, Pickett, Plunkett & Puckett he mentions a test he had to take in order to qualify for a job as copywriter on the Sears’s catalog.
InMobi
OCTOBER 21, 2015
While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same advertisers are also tracking impressions to understand their click-through rates (CTRs) as well as adding a layer of accountability to ad-network reporting.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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OCTOBER 2, 2015
EDC UK has sold Dare to Oliver which operates through in-house agencies at major clients including BMW, Starbucks and PepsiCo. Dare was owned by Vision 7 and, before that, Cossette during which time it was merged, disastrously, with MCBD. Design agency Identica and integrated agency are still owned by EDC. Dare non-executive chairman of Dare.
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OCTOBER 14, 2015
Paul Snoxell is creative director of Partners Andrews Aldridge. A copywriter by trade, Snoxell has been a creative director in direct, digital and integrated agencies for over 14 years. He’s spent more than seven years at Partners Andrews Aldridge, working on integrated global campaigns for the likes of Rolls-Royce, BMW and Santander. Partners recently.
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OCTOBER 27, 2015
FCB Inferno is launching the second phase of its ‘Your Future Their Future’ campaign for the National College for Teaching & Leadership (NCTL), which is actually part of the Department of Education. It features, among others, Mr Burton from TV show Educating Yorkshire. Many teachers (I’m surrounded by them at home) regard the DoE and.
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OCTOBER 5, 2015
WPP’s out of home giant Kinetic is launching Kinetic Future, a new division aimed at sustainability-focused clients. The division has grown from Kinetic’s worldwide corporate social responsibility initiative, dedicated to advancing sustainability in four key areas: social responsibility; the environment; professional development and company culture.
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More About Advertising
OCTOBER 19, 2015
While the vast majority of advertisers in the country bounce erratically from campaign to campaign, strategy to strategy, agency to agency, a few advertisers appear to have cracked some sort of code. A code that helps them to keep coming up with great campaigns, year after year, selling a product, building a brand, engaging an.
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OCTOBER 30, 2015
As if Volkswagen didn’t have enough on its plate, eco warriors Greenpeace are launching a Halloween campaign ‘Trick. No Treat’ targeting the German carmaker over its use of defeat devices to chart emissions testing. Greenpeace campaigner Areeba Hamid says: “This advert is the opening shot in a new push against toxic air pollution. A few.
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OCTOBER 23, 2015
Is Publicis Groupe now a medium-sized digital consultancy (in global terms) with some creative and media agencies attached? Shares in Publicis tumbled yesterday as it reported little or no organic growth in Q3 even though earnings rose 33 per cent compared to the year before. This it ascribed to exchange rates and acquisitions – the.
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OCTOBER 28, 2015
Insurer Allianz and agency Ogilvy Paris reckon seven out of ten drivers drive more carefully (even in France) if there’s a family member present. So they’ve launched the Allianz Family GPS which gives you your driving instructions via the voice of someone who sounds like a family member. This could get out of hand of.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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OCTOBER 15, 2015
Apple’s decision to support ad blocking on its browser, Safari, has dominated the marketing columns since it was announced a couple of weeks ago. It would be easy for advertisers to descend into a blind panic about ad blockers signifying the end of the ad funded model, but is that really the right reaction? It.
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OCTOBER 7, 2015
A while ago a senior creative honcho at Ogilvy Germany suggested that ads should sell products rather than try to save the world. The French and Germans don’t always agree about everything and Ogilvy Paris is still intent on the latter, or making people’s lives better anyway. It’s produced a new campaign, ‘Restart,’ for German.
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OCTOBER 13, 2015
Kevin Swanepoel is CEO of The One Show, initially a New York event but now global. The One Show World Tour is in London, at Mother in Shoreditch, on Wednesday October 14 before heading to China, Hong Kong, Singapore, Taiwan and Australia. It finishes in Mumbai on December 11-14. 1/Awards shows are now a global.
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OCTOBER 21, 2015
New research from the World Federation of Advertisers (WFA) shows the growing importance of data. The research, conducted in conjunction with The Customer Framework, found that 72 per cent of senior marketers view data as a strategic asset, although more than half are only just starting the process of giving it a central place in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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OCTOBER 16, 2015
Here’s a reprint of an article in Ad Age (hope they don’t mind). It’s about two addresses to the Association of National Advertisers conference this week in Orlando. First up we have PepsiCo executive Brad Jakeman, who seems to have been in the business a long time. When did you last see a good Pepsi.
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OCTOBER 27, 2015
So we are finally there, or to be precise New Zealand and Australia are. After 44 days and 44 matches (45 with the bronze medal match on Friday evening) these two rugby giants, only separated by the Tasman Sea, will contest an all-Antipodean Final on Saturday at Twickenham. So the final follows the pattern of.
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OCTOBER 9, 2015
Well, well.another blast from Cadbury’s advertising past. How serendipitous is that? ‘All because the lady loves Milk Tray’ was a famous long-running campaign and the last actor to play the mysterious hero, James Coombes in 1987, steps up to begin the search for a new ‘Milk Tray Man’ in a campaign from Fallon. Here’s one.
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OCTOBER 5, 2015
How will the many marketers who’ve invested millions in the Rugby World Cup be affected by England’s dramatic exit to Australia? Will broadcaster ITV’s expected airtime windfall fail to materialise? One company that probably won’t be affected too badly is gaming firm Betsafe which has launched a unique interactive game to keep men entertained in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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OCTOBER 27, 2015
The big holding companies would like the story to be about their range of skills, scale, mastery of the new digital media environment and ability to smooth out the troughs (if not the peaks) of a notoriously cyclical business. Unfortunately for them – for the rest of this year and well into next – it’s.
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OCTOBER 13, 2015
One of the biggest topics in digital advertising seems to be the increase in advertisers taking their programmatic trading out of agencies and bringing it in-house. Netflix and Kellogg’s have been amongst the most high profile proponents of this move, coming clean at the end of last year in AdAge about the benefits of taking.
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OCTOBER 20, 2015
PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies and some of the challenges we’re facing as an industry. We covered a lot of topics and many that will be familiar to anyone that deals with agencies on a regular basis: new remuneration and.
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OCTOBER 20, 2015
Something decidedly odd is happening at Mars Pedigree. The company once best known for force feeding brand managers pet products has discovered a sense of humour and it’s all getting a bit out of hand. The latest effort for Whiskas from AMV BBDO – ‘Kitten Kollege’ – features a boarding establishment, including a painfully creepy.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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OCTOBER 6, 2015
It’s been interesting listening to chancellor George Osborne at the Tory party conference outlining his plans for a wonderful new age of state-of-the-art British infrastructure. He’s wheeled in Labour peer Andrew Adonis to head a commission into same. Hmm. Having spent yet another day grappling with Virgin Media – and its forever collapsing broadband network.
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OCTOBER 14, 2015
Required reading for Big Dumb Agencies and Big Dumb Holding Companies – Madison Avenue Manslaughter. There is no question that the advertising agency business I used to know, love, and profit from, is in a radical state of change, not to mention confusion, perhaps even panic? Back in my Mad Man days, you could reach.
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OCTOBER 1, 2015
Earlier on we had data champion Sir Martin Sorrell telling us at Advertising Week how it was transforming the business (Sorrell wants Ad Week to be called something else – data week?). Up grams Sir John Hegarty, late of BBH, to make the very good point that data is important but everybody, if they can.
Gods of Advertising
OCTOBER 12, 2015
“I just lost my daughter’s college fund on Fan Duel!” Lot of hullabaloo over the legality/morality of online fantasy league sites, Fan Duel and Draft Kings… In 2011, the FBI shut down two of the most popular online gambling sites, Poker Stars and Full Tilt Poker, accusing their owners of money laundering and other nefarious activities.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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