Fuel Lines
JANUARY 7, 2016
The Barkley agency has created a number of thought leadership platforms that drive our new business. In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley , shares how his agency has created a number of thought leadership platforms that drive new business. One of the most successful has been built around Millennial Marketing.
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JANUARY 26, 2016
Interpublic network DraftFCB, now FCB, has been transformed since Carter Murray (below) joined from the top Y&R North America job as global CEO. Here he describes what he did, why he did it, his plans the future and the role of the UK’s FCB Inferno in the mix. 1/Most people would acknowledge that there’s been.
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AdPulp
JANUARY 14, 2016
If you’re looking for a way to improve stale PowerPoint presentations and make a memorable impression, using video in your slides is a great solution. But the technicalities of shooting a video and transferring it into PowerPoint put many people off, and the cost of hiring a film crew, actors, and a post-production studio to […]. The post How to Shoot and Upload Videos for PowerPoint Presentations appeared first on AdPulp.
Gods of Advertising
JANUARY 20, 2016
“It’s sacrelicious!” When I first saw the headline in AdAge , I joked on Facebook that it read like something culled from The Onion or even The Simpson’s: “In major strategic shift, Coke replaces ‘Open Happiness’ with ‘Taste the Feeling.'” Quite a few people got the joke, among them some fairly heavy breathers from Adland. All of them, like me, were incredulous.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JANUARY 13, 2016
Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.
All About Advertising Law
JANUARY 29, 2016
On January 27, 2016, the FTC and the Department of Education both announced enforcement actions against DeVry University for making false and/or unsubstantiated claims regarding the job and earning results of its graduates. The case highlights the increased scrutiny being placed on for profit education institutions and also provides insight into how the FTC examines objective advertising claims.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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JANUARY 19, 2016
Y&R has named São Paulo-born Jaime Mandelbaum as CCO for Europe, overseeing the WPP-owned network’s continental European operations. Mandelbaum, who has also worked at Leo Burnett Prague, Jung von Matt Hamburg, Kaspen Jung von Matt, and TBWABerlin, has been CCO of Y&R Central and Eastern Europe since 2013. Mandelbaum (left) says: “I’m really excited to.
AdPulp
JANUARY 8, 2016
Starting your own business can be incredibly rewarding, but it’s not without a lengthy list of challenges. One of the biggest challenges is time management, and finding a way to complete the multitude of varied tasks that come along with running your own one person show. When you start your own business, it goes without […]. The post 5 Ways A Virtual Assistant Can Help You Grow Your Business appeared first on AdPulp.
Gods of Advertising
JANUARY 14, 2016
At least he was honest… The lottery has been trending, hasn’t it? No not the famous short story by Shirley Jackson. (If you haven’t read it you should.) Something about 1.5 billion dollars caught everyone’s attention. Biggest jackpot ever. A “call to action” if I ever saw one. Any direct marketer would salivate if he could generate the response that Powerball did.
InMobi
JANUARY 5, 2016
In September 2015, Apple announced that iOS 9 will feature content blocking , which allows users to block ads and give them more control over their experience with ads. Apple’s decision to allow content blocking on iOS 9 acknowledges a significant ongoing shift in how advertisers connect with consumers online, especially in the mobile marketing space.
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All About Advertising Law
JANUARY 22, 2016
In a hotly anticipated decision, the Supreme Court yesterday refrained from permitting defendants to end class action cases by offering to make named plaintiffs whole by paying their damages before plaintiffs move for class certification. In Campbell-Ewald Co. v. Gomez , 577 U.S. (2016), Jose Gomez alleged that Campbell-Ewald violated the Telephone Consumer Protection Act (TCPA) by sending him unsolicited advertisements by text message.
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JANUARY 3, 2016
I haven’t had a real rant for a long time. And I have the luxury of (blind) faith and age to insulate me from opinions other than my partners, our people and our clients. So I relished the opportunity to consider what lies ahead and what we might all hope for next year. Success? A.
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JANUARY 13, 2016
Unilever’s Axe quit BBH for 72andSunny Amsterdam last year and here’s the debut global campaign from the new agency ‘Find your Magic.’ Apparently agency and client have been examining young men, to discover that “men still feel overwhelming pressure to conform to masculine ideals — and that male confidence is shockingly low.” Well, let’s face.
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JANUARY 13, 2016
Apparently it’s traditional in Australia to celebrate Australia Day by eating barbied lamb on the beach. That’s if you can evade the forest fires and sharks. So farming outfit Meat and Livestock Australia and Sydney agency The Monkeys devised ‘Operation Boomerang,’ a fantasy wheeze to round up Aussies abroad and whisk them back to the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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JANUARY 19, 2016
The British Army has been researching 16-24 year olds, the so-called ‘Generation Z’ (if they’re Generation Z what does that make me? Something from another alphabet perhaps) to discover that they’re “altruistic, driven, open-minded and long to stand on their own two feet.” Soldiering isn’t usually seen as a particularly altruistic activity so the army.
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JANUARY 28, 2016
Daniel Neyland (left) and Sveta Milyaeva from Goldsmiths, part of the University of London, suggest that the best way to resolve the privacy issues caused by companies mining and exploiting personal data commercially is for consumers to take charge and sell it to them. Many of us feel our right to privacy is violated by.
More About Advertising
JANUARY 20, 2016
Everyone’s at it: reducing (or trying to) the amount they spend on agency fees. Procter & Gamble is trying to chop $500m from the amount it pays agencies (in the summer it announced it had so far saved $300m) and now Unilever says it is trying to save $1bn a year by switching to the.
AdPulp
JANUARY 4, 2016
After living in Seattle for a few years, it’s become clear to me that many shops here struggle to capture significant business from clients headquartered beyond the west coast. Which is why seeing People, Time Inc., and Conde Nast on the roster of local agency Fell Swoop is so startling and highly refreshing. Founder Matt […]. The post Spotlight On NW Creative: Fell Swoop And Its Unique Client Mix appeared first on AdPulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 20, 2016
To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of new technologies, targeting capabilities and propositions to be understood and explored every week. This constant evolution can be hard to keep up with – yet is also one of the best things about the industry.
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JANUARY 21, 2016
The world’s supposed great and good are gathered in Davis – as are Bono and Will.i.am, yawn – in circumstances that are hardly propitious. Shares around the world are still falling and doubts grow daily about the rate of growth in China: is it really 6.9 per cent, as claimed, or is there no growth.
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JANUARY 12, 2016
Are wrong to assume that creatives are the people who produce 60-second TV commercials? Is that a relic of Mad Men days? One person who thinks so, you won’t be surprised to hear, is WPP’s Sir Martin Sorrell. In this NABS Tuesday Club interview with Alastair Stewart he enlarges on the point at about 50.
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JANUARY 5, 2016
Everyone’s an influencer. I bet you’ve heard that in the last year. It’s true, and it’s no longer a secret. The cat is out of the bag, literally and figuratively. 2015 has set the wheels in motion and influencer strategies are turning out to be a powerful tool for brands to reach target audiences –.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JANUARY 20, 2016
Leading German content marketing agency C3 (Creative, Code & Content) has bought the UK’s Seven to create what it claims is Europe’s biggest content agency with a turnover of €100m and clients including Porsche, Weightwatchers, Fujitsu, Sainsbury’s, VW and Hyatt. C3 is backed by Germany’s Hubert Burda Media. Germany and the UK are Europe’s two.
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JANUARY 5, 2016
Booking.com and agency Wieden+Kennedy Amsterdam have shaken up the travel market and Booking.com is entering the New Year holiday lists with the launch of a ‘Resolution Translator,’ a mobile-first interactive service that lets you swap New Year resolutions for travel reservations. The Resolution Translator was created with StinkDigital. The campaign breaks today in the UK.
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JANUARY 26, 2016
Patrick Collister’s The Directory Big Won has produced its computation of 2015’s top creative award winners and it’s much the same story as before, BBDO the network and BBDO New York ruling the roost. You can read The Drum’s coverage here. Top-scoring campaign was GGH Lowe and Grabarz+Partner’s ‘Nazis against Nazis.’ Hardly Guinness ‘Surfer’ is.
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JANUARY 21, 2016
Agencies sometimes get so excited when they sign up a true celeb that they forget to produce an ad, the point of the exercise after all. Leagas Delaney has persuaded worldwide web inventor Sir Tim Berners-Lee (who gave it to us, free) to appear in its latest campaign for Telecom Italia, telling us about the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JANUARY 12, 2016
Droga5 in the US is under fire from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA for not very short) over allegedly paying non-union rates to union labour. Which is embarrassing for Droga5, especially as it’s now 49 per cent owned by WME Endeavor, the legendary Hollywood talent agency. The Hollywood connection.
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JANUARY 28, 2016
Wieden+Kennedy London is becoming quite the comedy factory. A while back we accused it of rarely featuring people in its ads. Since then there’s been a non-stop stream of them. This time up it’s actor John C McGinley (Scrubs, The Rock) for Mondelez’s Halls medicated confectionery, introducing a honey variant alongside the traditional throat grabber.
More About Advertising
JANUARY 13, 2016
Publicis Groupe wants to buy 30 per cent of Cheil Worldwide, the once in-house Samsung agency that still handles the bulk of the Korean electronics giant’s $5bn worldwide ad and communications business, according to reports. Samsung currently owns about 25 per cent. Cheil has a current market value of $1.9bn so Publicis would, presumably, have.
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JANUARY 29, 2016
Anyone who wonders what classic TV advertising can do in the digital age should take a long look at BETC Paris’ work for Canal+. It’s stuffed with big award winners, of course – as you’d maybe expect for a TV station with all that lovely, advertise-able content. BETC still does it better than anyone else.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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