Fuel Lines
FEBRUARY 23, 2016
Too often good agencies succumb to bad writing. When it’s in high-stakes documents like proposals and client briefs, you put revenue at risk. Emails, proposals, website copy, case studies – they’re all responsible for making a crucial first impression. Yet too easily agencies fall back on jargon, generalizations and wordiness when trying to get their message across.
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FEBRUARY 25, 2016
I think you’ll enjoy this, a mini-documentary from Vice about legendary New York adman and designer George Lois (below), one of the founders of Papert Koenig Lois, the first agency to go public in the US back in 1962. Vice’s supposition is that Lois was the model for Mad Men’s Don Draper. He may have.
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Gods of Advertising
FEBRUARY 4, 2016
Crazy good… For the past few days, even longer, I have been working on a manifesto for one of our clients. Actually, I’ve been working on two. Even more actually, I’ve been working on manifestos for 25 years, since becoming a copywriter. Nothing suits me more. For like many a creative soul, I am by nature a show off. And this is the way I can do it.
AdPulp
FEBRUARY 18, 2016
In the early days of your brand or business, there will be success and there will be failures. Part of establishing yourself as a marketable entity is going through the gauntlet of public opinion. It must be something instinctive in people; there seems to be a lot of people who delight in taking shots at […]. The post How to Scrub Your Online Reputation, Without Looking Like a Jerk appeared first on AdPulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
FEBRUARY 19, 2016
A man in his fifty’s usually carries 3 thick files of prospective partners and comes to your house. He’s called a ‘broker’ and he’s partly responsible for nearly 90% of ‘arranged’ marriages in India. This phenomenon of marriages gradually moved online about 5 years ago, but brokers are still alive and kicking. Then came the mobile revolution. People spend several hours each day with their noses buried in their smartphones.
All About Advertising Law
FEBRUARY 29, 2016
Given the increasingly national scope of commerce, consumer products companies find it difficult to deal with issues regulated at the state level, particularly if states adopt differing and sometimes conflicting solutions to a common problem. As a result, industry often turns to the federal government for help in creating a common federal solution.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
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FEBRUARY 25, 2016
RKCR/Y&R has won the UK Premier League account, probably the most high profile new account to come on the market in years. Almost as sweet for the WPP-owned agency is the fact that it beat adam&eveDDB in the final round. A&E had been a cloud looming over Y&R in the UK ever since three senior.
Gods of Advertising
FEBRUARY 1, 2016
So, after all these years, Barbie is finally making her foray into the real world. A new commercial from Mattel heralds the diverse line-up of figures, featuring a curvier doll, a petit doll, and others, none as Stepford-like as the leggy, thin blonde who has represented the brand for decades. For obvious reasons, this is a good thing. And the film does a nice job of introducing the concept.
Advertising to Baby Boomers
FEBRUARY 21, 2016
In 2007 I was recruited to pen a chapter for The Silver Market Phenomenon Edited By Florian Kohlbacher and Cornelius Herstatt: 04 September 2008 Published: The Silver Market Phenomenon 28 June 2010 The Silver Market Phenomenon 2010: Update … The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike.
InMobi
FEBRUARY 19, 2016
What the future holds and how we can stay ahead is, no doubt, the most common query amongst business decision makers and entrepreneurs. It’s that time of the year when everyone is looking at predictions, but it is equally important to look back on what worked and what didn’t. Each year, mobile advertising commands greater attention as it captures more of our day and reshapes all the critical touch points through the customer journey.
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All About Advertising Law
FEBRUARY 24, 2016
On February 11, 2016, New York Attorney General Eric T. Schneiderman announced four independent settlements related to the use of allegedly deceptive online testimonials and reviews. These cases reflect continuing concern by the New York Attorney General’s office over “astroturfing” (the posting of fake or otherwise biased reviews). We wrote about theses enforcement actions previously here.
Fuel Lines
FEBRUARY 3, 2016
How to create a predictable pipeline of leads through inbound marketing. You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts. And you can accomplish everything on this wish list with blogging. But there’s one problem: Writing quality content and connecting this with lead generation isn’t easy.
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FEBRUARY 22, 2016
Here’s a bit of interesting kite-flying: Adweek’s estimable Noreen O’Leary has unearthed a French analyst note from January speculating that Publicis Groupe might be on someone’s takeover menu. The most likely predators are said to be Omnicom, which tried to pull off a $35bn merger with Publicis back in 2014, and Japan’s Dentsu.
Gods of Advertising
FEBRUARY 15, 2016
Van Gogh’s newest bedroom. There is so much I like about this concept I don’t know where to begin. The idea: To celebrate the Art Institute of Chicago’s new exhibition bringing together all three of artist, Vincent Van Gogh’s iconic “Bedroom” paintings, the museum has joined forces with Airbnb to create a stunning real application of Van Gogh’s evocative boudoir, which people soon can actually stay in for ten dollars a night plus the price of exhibit tickets.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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FEBRUARY 12, 2016
Should we be concerned about the so-called ‘gender pay gap’ and the UK government’s new plans to publish league tables of such among UK companies employing over 250 people?
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FEBRUARY 16, 2016
David Patton is CEO of Grey EMEA, managing 2000 people in 27 countries across the region and focussing on building a strong creative and commercial culture. He joined the WPP-owned agency seven years ago, initially as London group CEO, following 15 years at Sony. As Sony Europe’s senior vice president, marketing, he was responsible for.
More About Advertising
FEBRUARY 2, 2016
This is a bit risky – rounding up the best ads of 2016 on a monthly basis. No leaving it until the end of the year and forgetting the odd lapse of, er, judgement. Anyway, we liked Kwik Fit’s Christmas campaign from PR agency Taylor Herring (as did most of the rest of the world).
More About Advertising
FEBRUARY 11, 2016
The&Partnership’s content agency AllTogetherNow has won the European creative, media planning and buying and social activation accounts for youth travel brand Ibiza Rocks following a competitive pitch. AllTogetherNow, headed by former NME Editor Conor McNicholas, has been tasked with rethinking how Ibiza Rocks approaches its creative content and media strategies, using new technologies and disruptive.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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FEBRUARY 1, 2016
2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, media and social partners, and this year was the most active we’ve measured to date.
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FEBRUARY 4, 2016
London’s FCB Inferno has pulled off a considerable coup by luring Giles Hedger, global chief strategy officer of Leo Burnett, to be its new CSO. He will also have a global role. Hedger (below) joined Burnett as group CSO in 2008 from MCBD where he was planning partner. In 2012 he was promoted to group.
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FEBRUARY 17, 2016
More big changes are afoot at FCB, although this time they probably weren’t all in CEO Carter Murray’s songbook. Lee Garfinkel (below) is stepping down as CEO of FCB Garfinkel in New York – off to be a proper writer – and Mondelez account head Karyn Rockwell is taking over as CEO. The agency will.
More About Advertising
FEBRUARY 1, 2016
By Sydney Finkelstein “Jay was not a copywriter or an art director; he was like a basketball manager, or a coach, he made people better. It was instinctive, in his gut; he knew how to make people better.” – David Murphy, Chiat/Day Jay Chiat, legendary creative risk-taker, advertising agency founder, and spawner of some of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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FEBRUARY 5, 2016
Read the other days that UK consumers are giving up crisps for popcorn – popcorn? – and now Kerry Foods’ Mattesons is picking on the poor crisp makers again, this time plugging the snacking benefits of meat (not very popcorn at all). For the purpose Saatchi & Saatchi has created the ‘Snackarchist,’ a young Bill.
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FEBRUARY 11, 2016
Sky is launching Sky Q, which enables what it calls “fluid viewing,” the ability to connect various wireless devices so you can watch the same programme, seamlessly, on any device wherever you are. The launch campaign by agency Brothers and Sisters breaks tomorrow (February 12). Sky chief marketing, sales and digital officer Stephen van Rooyen.
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FEBRUARY 29, 2016
Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value but in terms of numbers of deals. 2016 looks like being more of the same and WPP’s Millward Brown, what used to be known as a ‘qualitative research’ company, has agreed to buy Analytics Quotient.
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FEBRUARY 23, 2016
MullenLowe London has unveiled its first work for charity Samaritans since winning the account in the summer. The campaign, funded by Network Rail, is called ‘We Listen’ and features images by photographer Nadav Kander. This follows Samaritans research showing that most people think they’re good listeners but find it hard to talk when there’s something.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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FEBRUARY 22, 2016
The Mercedes-Benz Vito is an odd contraption, a van that doubles up as a taxi (on airport runs and the like) and people mover. Now Mercedes is launching a ‘Sport’ version (car manufacturers think we need a sport version of everything – so they can charge more, presumably) so what’s more obvious than pitching a.
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FEBRUARY 16, 2016
Sweden’s Forsman & Bodenfors now has the global Volvo brief (even though the company’s now owned by the Chinese) and this campaign majors on Volvo’s ‘Vision 2020,’ the CEO’s intention that nobody will be killed or seriously injured in a Volvo car by then. All very praiseworthy and efficiently brought to life by F&B.
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FEBRUARY 17, 2016
The Cannes International Festival of Creativity, which rolls (lurches?) on to La Croisette from June 18-25, has announced the runners and riders for this year in terms of prizes and jury chairs. New on the scene is a Digital Craft award, which seems fair enough as Film gets one. We wait to see if another.
Gods of Advertising
FEBRUARY 10, 2016
With great passion comes great responsibility. Recently, I was asked about my creative philosophy. Namely, do I have one? Seems like a reasonable question. Seems like something an Executive Creative Director ought to have. Well, I’ve had many. Which, if you think about it, is as it should be. As creative professionals, we must remain open-minded and forever teachable.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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