Fuel Lines

JULY 8, 2016

A “Brand” New Day for Agencies It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients. You can “do” a lot of things, but you can only be “famous” for one thing. Agencies need three things for new business success: Positioning Marketing Network Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women , and how

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Agency Healthcare Marketing Advertising 255

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JULY 26, 2016

Apparently Marco Polo is a game of tag played in a swimming pool. Whether the fabled Venetian merchant traveller brought this back from China (along with pasta and other goodies) we know not. But Marco pops up in a watery context in a new campaign – ‘It’s Not Surprising’ – from US car insurer GEICO.

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Pop-Up Agency Advertising 74

Gods of Advertising

JULY 11, 2016

Say what you will about the horror franchise but the latest Purge movie is eerily prophetic in its depiction of the divisive state of our Union. For those unawares, the concept deals with a government sanctioned night of rage that takes place once a year in America. All crimes, including murder, are legal for 12 hours. The subsequent carnage is supposed to “purge” everyone’s pent up frustrations and lead to less crime overall.

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Entertainment 53

Nick Burcher

JULY 1, 2016

The social web is changing again. We've seen the evolution from text to photo to video and now there is a new phase beginning - 'Live.' This isn't about Oreo moments or Red Bull space jumps, this is about anyone broadcasting their life to the world in real time. Anyone with a mobile internet connection or a smart phone can now use Facebook's Live function or Twitter's Periscope app or the soon to rollout YouTube live streaming to address the world.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

InMobi

JULY 21, 2016

InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Through insightful conversations, leaders from Rubicon, Mindshare, OMD and Standard Chartered reviewed the readiness of the APAC region to embrace programmatic.

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Banner Viewability Impressions Audience 52

AdPulp

JULY 13, 2016

I have a soft spot for articles and programs where people get interviewed. Magazine profiles and shows like “Inside the Actors Studio” reveal a lot of insight if you’re fan of whoever the subject is. Which is why I really enjoyed reading Generation Creation: Creativity in the Age of Everything by Bill Green, Angela Natividad […]. The post Generation Creation Looks At Creativity From All Sides Now appeared first on AdPulp.

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JULY 25, 2016

McCann London is building up quite a head of steam – and it’s a while since you’ve been able to say that – and the agency has just been appointed by the Kew Foundation, the charitable arm of the Royal Botanical Gardens at Kew in south west London, to support the charity’s fundraising and communications.

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Communications Agency Advertising 73

All About Advertising Law

JULY 27, 2016

The next issue in our series of blog posts about the Olympics considers “Rule 40,” which can get both advertisers and athletes into trouble. We think Rule 40 deserves a gold medal for generating buzz in the advertising world, and a silver for generating confusion. Rule 40 restricts participants in the Olympic Games ( i.e. , competitors, coaches, trainers, and officials) from allowing their “person, name, picture or sports performances to be used for advertising during the Olympic Games.

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Advertising Media Marketing 40

Nick Burcher

JULY 6, 2016

Twitter have just started their first live stream Sports broadcast direct from the Wimbledon tennis championships. The Wimbledon Twitter live stream features the matches of Roger Federer v Marin Cilic and Milos Raonic v Sam Querrey as well as discussion, interviews and updates from other Wimbledon games. 'Brought to you by ESPN' the Wimbledon Twitter live stream content can be accessed from desktop or mobile and a link to the Wimbledon Twitter live stream tennis is posted as a pinned tweet to th

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Media 49

InMobi

JULY 15, 2016

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users reportedly spend approximately 240 minutes on their mobile device every day for a variety of purposes. It is no surprise then that mobile has become a core component of every media planners strategy.

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Rich Media Impressions Video Ads Ad Inventory 52

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Advertising

AdPulp

JULY 15, 2016

To celebrate its 15th year in business, Portland agency, Roundhouse, is preparing to drop copywriter Lee Kimball along Oregon’s wild and scenic Lower Crooked River. Why would they do that? To see if the writer can survive one week in the wilderness equipped with only the help of the agency’s clients’ products. “All creative agencies […]. The post Roundhouse Throws Caution To The Wind, And A Copywriter To The Wolves appeared first on AdPulp.

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Agency 40

Fuel Lines

JULY 27, 2016

How to put yourself in front of prospects so that they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online.

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Agency Healthcare Media Conversion 235

More About Advertising

JULY 18, 2016

WPP boss Sir Martin Sorrell is to be a father again, at the mature age of 71. Sorrell is married to Cristiana Falcone (below with Sorrell) who is in her 40s. The two married in 2008 after meeting at Davos. Sorrell has three grown-up sons with his first wife Sandra Finestone. When the two split.

Agency 73

Agency 73

All About Advertising Law

JULY 26, 2016

There has been a lot of press about the fact that the Federal Trade Commission (FTC) recently increased the civil penalties from $16,000 to $40,000 for each violation of certain trade regulations and final Commission orders. In some cases this change may have a dramatic impact — penalties for some antitrust violations may increase significantly because many antitrust violations tend to be single in nature — e.g. failure to make an HSR filing.

Advertising 40

Advertising 40

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Advertising to Baby Boomers

JULY 26, 2016

Long time Ad Guru Steve Hall isn’t really flabbergasted: OMG! The Internet STILL Hasn't Killed TV! Despite what the advertising industry rumblings might lead us to believe over the past few years citing the decline of television as we know it, television advertising is instead alive, well, and producing solid results… I like it when someone else writes a post for me – and/or I’ve written the post before (in this case, loads of times) so I don’t have to start from scratch.

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Advertising 40

InMobi

JULY 13, 2016

Originally published on MeidaPost Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Over 85% of millennials own a smartphone compared to 71% of the total U.S. population, and their mobile-first experiences are set to reshape the economy and change the ways in which consumers trade.

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Retail Geo targeting Communications Conversion 52

AdPulp

JULY 11, 2016

Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? […]. The post Laura Fegley Moves To Minneapolis appeared first on AdPulp.

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Agency Advertising 40

Gods of Advertising

JULY 6, 2016

No shoes, No shirt, No problem… Somewhat unexpectedly, Chili’s bar and grill is going for the big branding idea with its new retro ad campaign from agency, Hill Holiday. I say “unexpectedly” because when it comes to advertising, chains like Chili’s, Fridays and the like usually default to food porn and price points vs. any sort of branding. For this reason alone, the effort here deserves props.

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Fashion Food Entertainment Agency 69

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

JULY 6, 2016

Booking.com appears to have abandoned its cheeky Wieden+Kennedy Amsterdam campaign – “Booking.com, Booking right” – in favour of this travelogue from digital agency AnalogFolk featuring Thierry Henry. Shares in Henry are on the rise as the former player seems more relaxed essaying punditry for the BBC at Euro 2016 than he does in his highly-paid.

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Agency Advertising 73

All About Advertising Law

JULY 13, 2016

At the outset of one of his most well-known novels, For Whom the Bell Tolls , Earnest Hemingway quoted part of a meditation from Seventeenth Century poet John Donne (from which the book is titled): No man is an Iland , intire of it selfe; every man is a peece of the Continent , a part of the maine; if a Clod bee washed away by the Sea , Europe is the lesse, as well as if a Promontorie were, as well as if a Mannor of thy friends or of thine owne were; any mans death diminishes me , because I am i

Communications 40

Communications 40

Advertising to Baby Boomers

JULY 7, 2016

Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … It's hard to imagine that there was ever a report on transparency that was less transparent … Laurie Orlov unstraps the Quackery and snake oil in the health wearables industry. The Crystal Ball was hazy, but Nostrachuckus may have predicted this awhile back: Never Leave The Hospital!

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Shipping Advertising Media Marketing 40

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. The shift from desktop to mobile has advertisers following suit, and they are not looking back.

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Audience Advertising Machine Learning Ad network 52

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

AdPulp

JULY 14, 2016

Cotton feels so nice next to the skin. In extraordinary cases, the fabric may even inspire free people to sing and dance. #CoolerInCotton from DDB/NewYork is reminding consumers of cotton’s warm weather benefits in the age of synthetic fibers. After all, cotton is the most breathable, scent repellent, durable, wash­-and-­go fabric there is, according to […].

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Gods of Advertising

JULY 29, 2016

Something’s been bothering me for a while. I want it to blow over like the non-event that it undoubtedly is. But I can’t. So I figure I’ll just do what I’ve always done when something gets caught in my head. I’ll pry it out with my laptop. These political conventions. God, I loathe them. I see an epic amount of b t being leveled at us from BOTH parties, BOTH candidates, and BOTH their get.

Communications 61

Communications 61

More About Advertising

JULY 11, 2016

WPP boss Sir Martin Sorrell is proving as good as his (many) post-Brexit words; ramping up the communications giant’s continental European operations. Last week research arm Kantar bought the Conexance data marketing business in France, Now WPP’s Grey has taken a majority stake in Belgian agency Famous which will be renamed FamousGrey. Famous works in.

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Communications Agency Marketing Finance 70

All About Advertising Law

JULY 12, 2016

With the opening ceremony for the Rio 2016 Olympic Games less than 1 month away, Olympic sponsors and non-sponsors alike are thinking about how they may be able to capitalize on the event’s popularity. Brands must, however, beware of using Olympic trademarks (as discussed in our previous blog post, Going for the Gold this Summer: Brands Beware!

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Non-Profit Finance Advertising 40

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JULY 14, 2016

Conor Brady is CCO of Critical Mass, the global digital experience design agency with offices in Calgary, Chicago, Costa Rica, Nashville, London, Los Angeles, Toronto and New York. One of the pioneer digital agencies, it is now owned by Omnicom. Brady (left) has nearly a decade of experience as CCO at digital agencies Huge and.

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Agency Advertising 68

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JULY 18, 2016

You sometimes goggle at how stupid companies can be – and might be extra-goggled by Tesco whose rebrand of many of its food products is being investigated by trading standards. Why?

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Food Impressions Advertising 67

More About Advertising

JULY 29, 2016

Rob Fletcher is creative partner at independent London agency Isobel. He began his career as an art director at the legendary Gold Greenlees Trott, aged 18. He has gone on to win numerous awards and serve on many creative juries. Humour is a constant in his and the agency’s work, as it is in the.

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Agency Advertising 66

More About Advertising

JULY 14, 2016

London’s start-up scene is getting busy; now three former Wieden+Kennedy creatives – Matt Gooden, Sean Thompson and Ben Walker – are launching new agency Who Wot Why. They say they will work directly with clients, without those annoying suits getting in the way. Gooden and Walker left Crispin Porter+Bogusky in London last year while Thompson.

Agency 65

Agency 65

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.