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When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. . My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). Peter has written the most complete ‘how-to-book’ on ad agency pitches I’ve ever read, “The Levitan Pitch.
Adam&eveDDB has been appointed to handle Great Western Railway, the new (old) name for First Group-owned GWR which operates services in the South and South West of England, after a pitch. Great Western Railway goes all the way back to 1833 (its first trains didn’t run until 1838 – nothing much changes on the railways).
The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while “Mad Men” was loosely based around some real events in the industry, it was of course heavier on drama than history. So to remedy this, The […]. The post The Real Mad Men of Advertising Adds Real-World Context To The Drama appeared first on AdPulp.
The high degree of craft demonstrated by the Coen Brothers is obvious in this new “film” for Mercedes AMG. The casting, wardrobe, acting, editing: it’s all first rate. Seeing Fonda at the end is wonderful – the cocky peace sign he flashes. Yet, everyone in the commercial shines, transcending the biker stereotype. You’ve got to love the two brutes getting stuck in the silver chains adorning their leathers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020.
In this topsy-turvy world where upheavals unnerve us after every 5-minute news cycle, it’s comforting to know that there are some things that will always remain the same. Forget the millennials, online travel could be missing the boom time Young, slick, mobile-savvy millennials, if many headlines are to be believed, are the customer segment that many travel startups first target… As it was, almost a dozen years ago… 14 November 2005 My Favorite Cyber-Myth …Hitwise found that visitors to the top
Ed Sheeran is back - and he has found a great new way of using Snapchat to tease and promote his latest single.! Ed Sheeran Snapchat Lens Ed Sheeran has used a Snapchat Lens to showcase his new single 'Shape Of You' and has allowed Snapchat users to hear a 30 second clip of the track whilst they can add sunglasses and effects to their own selfies! @Caitlyn showed how the Ed Sheeran Snapchat lens filter looks with her tweet here: Ed Sheeran's new song preview via snapchat pic.twitter.com/Kx51Y1Ji
Ed Sheeran is back - and he has found a great new way of using Snapchat to tease and promote his latest single.! Ed Sheeran Snapchat Lens Ed Sheeran has used a Snapchat Lens to showcase his new single 'Shape Of You' and has allowed Snapchat users to hear a 30 second clip of the track whilst they can add sunglasses and effects to their own selfies! @Caitlyn showed how the Ed Sheeran Snapchat lens filter looks with her tweet here: Ed Sheeran's new song preview via snapchat pic.twitter.com/Kx51Y1Ji
Over the (mostly) AMV years Sainsbury’s advertising has been noted for its measured, even stately mien. This was invented by the late David Abbott, who also wrote most of the ads in the early days. Sainsbury’s stood for middle class values to which millions of customers aspired. Some things have changed a bit over the.
By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]. The post I Can’t Talk Right Now, I’m Not Driving appeared first on AdPulp.
Gorgeous yet ugly. The poster says it all. After almost 150 years, the fabled Ringling Brothers Circus is finally shutting down. I say “finally” because for the life of me I don’t know what took so damn long. This creepy institution was antiquated when I was a boy, before distractions like the Internet and smart phones and social media. I loathed the circus back then, preferring to stay home listening to my Rush albums or watching reruns of the Brady Bunch on the Zenith in our living room.
We are delighted to share with you the first annual edition of the InMobi Yearbook ! This yearbook captures 2016’s key mobile advertising developments, changes in the industry and highlights how these changes will shape the coming year. Advertisers and publishers can now create a winning game plan for 2017, equipped with powerful trends gleaned from InMobi’s vast network, award-winning creatives and deep insights from industry leaders.
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While the world, civilized and otherwise, is headed for certain annihilation, I’m a bit more optimistic about advertising to the 50+ demo. Marketing folks are starting to catch on, maybe : Getting to know urban elderly consumers The elderly haven’t always been a priority for retailers and consumer companies. Yet they present a big opportunity: the demographic could account for more than half of all growth in urban consumption in developed markets in the next 15 years… And the last 15 years – but
In a development that many telemarketers will want to follow closely, the Soundboard Association (SBA) recently filed a complaint against the Federal Trade Commission (FTC) in the U.S. District Court for the District of Columbia. The SBA simultaneously asked the court to issue an injunction blocking the FTC from expanding the Telemarketing Sales Rule’s (TSR) prerecorded message restrictions to outbound calls that utilize soundboard technology.
Mergers and acquisitions activity in the marcoms sector grew in 2016 according to new research from M&A advisor Results International. There were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014 In Q4 there were 238 marcoms deals worldwide, a slight decrease from the 279 in Q3 but still showing a.
When you’re responsible for sales at Chick-fil-A, you need to find a way to sell more chicken. You can open more restaurants as the chain is doing here in the Portland metro. According to PDX Eater, the chain opened two restaurants in the area last year and plans to open nine to 11 additional restaurants […]. The post Breakfast Eaters Who Eat Chicken Aren’t Crazy appeared first on AdPulp.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Police and fire engine sirens cut through the howling wind. Rain lashes onto the windows of my house, torrents of water falling from the sky. A blessing for drought stricken California but eerie in the moment. Especially when the moment lasts for two days and counting. This afternoon we lost power. Most everyone around here did. A tree fell taking power lines with it.
Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. This information is usually obtained by combining first, second and third-party data. The post Audience Targeting appeared first on Adacado.
Hosting your own events gives you control over the attendees, the agenda and the outcome. Networking and trade show events for new business is often a total waste of time. Attendees are focused on their own personal agendas. A more efficient and effective way to spend your time is to host your own events. Hosting events can benefit your agency in many ways: 1.
In a development that many telemarketers will want to follow closely, the Soundboard Association (SBA) recently filed a complaint against the Federal Trade Commission (FTC) in the U.S. District Court for the District of Columbia. The SBA simultaneously asked the court to issue an injunction blocking the FTC from expanding the Telemarketing Sales Rule’s (TSR) prerecorded message restrictions to outbound calls that utilize soundboard technology.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More tech, this time from Xerox which isn’t a boring old photocopier company any more – it seems. This neat ad from Y&R New York does a good job of humanising the dreaded tech rather than just playing on your fear of not having it. Although it does that too. MAA creative scale: 7.
What do you do when you’re in the bag on Superbowl Sunday? You dial in an Uber ride, or call a cab. But how do you know if you’re drunk enough to not drive? Breathe into the bag! Created for PepsiCo’s snack brand by Goodby Silverstein & Partners, these limited-edition bags contain a sensor connected […]. The post Breathe Into the Bag on Super Bowl Sunday appeared first on AdPulp.
When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.
Behavioral targeting focuses on what a person does. It is a technique used by online advertisers to increase their campaigns effectiveness by selecting users based on their online activities. These activities include web pages, products the users viewed and what attempts they made towards purchasing certain products or services. Behavioral targeting can be used both for retargeting campaigns and for prospecting campaigns.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
It’s all change at the holding companies as we go into 2017, ‘de-layering’ you might call it. Andrew Benett (below), CEO of Havas Creative Group and Havas Worldwide (you might ask what the difference is but Creative Group seems to include Arnold) is leaving with holding company boss Yannick Bolloré taking over. Havas is now.
Twenty years ago, trendspotting was a cutting-edge craft, practiced by just a few thought leaders. Ten years later, it had become decidedly mainstream, with trendspotting part of business as usual and baked into every marketer’s job description. Today, businesses’ expertise and “creativity” are determined, at least in part, by their trendspotting talent.
Adam&eveDDB is making its Super Bowl debut this year – for Mars’ Skittles – and, as with most advertisers, the ad’s been launch before the game. It’s more than timely for A&E (which also handles Mars’ Temptations cat treats in the US – as the Omnicom-owned agency agency is in the process of opening a.
Voice as a new channel Multi-channel marketing is nothing new, but new channels continue and will continue to proliferate. In 2017 the next big channel drawing marketers’ attention will be voice search and voice recognition – including the possibilities offered by offerings such as Cortana and Siri, and now Amazon Echo and Google Home. Without.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Hijacking Super Bowl ads (it’s on Sunday) is a traditional American activity for those who don’t want to pay $1m for five seconds – or whatever the rates are now. Here’s an interesting wheeze by SoCal Honda, Honda’s dealers in Southern California. They will donate various amounts to local Boys & Girls Clubs if certain.
I was considering writing a piece on the worst advertising of 2016 rather than submit my list of best campaigns of the year but I decided to leave it as I had no desire to sound like a ‘bah humbug’ misery when it is the season of goodwill to all men (and women). Well it’s.
Droga5 in London is reported to have won the global Danone brand yogurt business, beating a stellar line-up of adam&eveDDB, Danone’s French agency BETC Paris and Mother. The latter three were the front runners in our Agency of the Year contest last year – Mother won. Droga5 most definitely wasn’t as it has has stuttered.
Google UK has released its 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers. The ranking is determined by number of views and percentage of organic views versus paid views. Key trends include: *Watch time: The top 10 YouTube ads in the UK drove over 200 years of watch time in.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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