Ad Espresso
NOVEMBER 14, 2017
Let’s talk about the call to action. Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. Almost all of your marketing content should have well-crafted call to actions designed to drive action. It’s an essential part of copywriting that doesn’t always get the attention that it deserves.
More About Advertising
NOVEMBER 1, 2017
If you’d suggested a couple of years ago that MDC Partners, which includes Anomaly, 72andSunny, KBS and CP+B, would show a clean pair of heels to its marcoms rivals you’d have been directed to the nearest rehab unit. But, under new CEO Scott Kauffman (left) who replaced colourful founder miles Nadal a couple of years.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
NOVEMBER 18, 2017
Cindy Gallop takes names and zero s**t. For the sexual harassers in the ad industry, you best run and hide. For everyone else, here’s compelling documentation about just how degrading it is to be objectified at work, and then asked to objectify women in ads. “The biggest issue facing our industry today is not diversity,” […].
Gods of Advertising
NOVEMBER 20, 2017
You are in the basement of a church, with twenty or so other people seated around an extended horizontal folding table. The usual cross-section, many have nothing in common except for a desire to stop drinking. A lot of them brought coffees from the neighborhood Starbucks. The meeting is nearly over. Dallas is a thirty-something woman with black hair laced with purple.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
NOVEMBER 10, 2017
With the holiday season around the corner, the pressure to attract a substantial share of the $682 billion opportunity has never been more intense. If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shopping and researching.
All About Advertising Law
NOVEMBER 14, 2017
Usually this blog focuses on the FTC’s Bureau of Consumer Protection challenging unfair or deceptive advertising. Not so today. Instead, we write about the Bureau of Competition’s challenge to agreements 1-800 Contacts entered with its competitors concerning how they would advertise. The case provides useful insight into the nuts and bolts of Internet advertising as well as important reminders about how not to deal with your competitors, but it isn’t the first time the Commissi
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 3, 2017
Nice to see AMV BBDO returning to form after its Currys PC World road crash with this for Mars’ GoodnessKNOWS, its first new choc brand in 20 years it seems. GoodnessKNOWS contributes ten per cent of profits to good causes to from each sale. Be better if it was revenue, but never mind. The campaign’s.
AdPulp
NOVEMBER 20, 2017
How many people of color do you work with? How many people of color are on your company’s executive team? Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, magazine, internet, and radio advertising […].
Nick Burcher
NOVEMBER 23, 2017
Elf Yourself is back for 2017 and this year ElfYourself has new dances and Augmented Reality through the ElfYourself mobile app! As with previous years, the ElfYourself OfficeMax Christmas / holiday fun is based around uploading a photo of yourself (and up to four other faces), then customising to fit the Elf Yourself template: OfficeMax ElfYourself 2017 - make your Elf Once everything has been lined up with your ElfYourself photo you can then add other elves, 'Add Greeting' and then this year t
InMobi
NOVEMBER 6, 2017
Singles Day or 11/11 as it is known in China, has fast outstripped Cyber Monday and Black Friday to emerge as the world’s biggest online shopping event, raking in over $17 billion in 2016 - a 25% increase from 2015. Importantly, 82% of these transactions were driven by mobile in 2016. This explosion in popularity only means that the stage is set for yet another record shattering day of e-commerce and m-commerce in China.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
NOVEMBER 28, 2017
We are pleased to announce that Venable has been accepted as a member of GALA (Global Advertising Lawyers Alliance). GALA is an alliance of lawyers located throughout the world with particular expertise and experience in advertising, marketing and promotion law. (Click here to go to the GALA website.) Being a GALA member will help us better serve our many clients whose marketing efforts now span the globe.
Advertising to Baby Boomers
NOVEMBER 20, 2017
I have a song & dance act on Huffington Post. It has nothing to do with advertising. A recent ditty and jig is inspired by some recent news stories: Brain Games or Mind Games? On the internet (where I believe everything I read except if I write it) I’m finding news stories about a new Brain Game study. They’re not fake news, more like flake news… It’s a subject I’ve written about ad nauseam on this blog: 01 May 2017 Brain Games or Mind Games?
More About Advertising
NOVEMBER 16, 2017
Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is tasked with pursuing human-like androids called replicants in a high-tech, dystopian world where the line.
AdPulp
NOVEMBER 7, 2017
Usually when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Nick Burcher
NOVEMBER 8, 2017
I woke up this morning, checked Twitter and was shown the new Marks and Spencer Christmas ad featuring Paddington Bear in a Promoted Tweet with video - a nice way to start the day :-) I actually really like this M&S Christmas TV ad and I don't agree that one sentence sounds rude - I actually think it's a great tie in with Paddington and the Paddington movie!
More About Advertising
NOVEMBER 30, 2017
Thought they were supposed to be a dour lot in New Zealand – and no reference to Scottish origins please – but they’re turning out to be funsters. Earlier we had the NZ Police making a funny recruitment video and now it’s the turn of Air New Zealand cabin crew to take the mick out.
More About Advertising
NOVEMBER 9, 2017
It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures. New arrivals come into the business and are keen to make their mark, or need to show their value quickly. This might.
More About Advertising
NOVEMBER 9, 2017
Producing solid fuel briquettes from recycled coffee grounds – coffee logs – is a pretty good idea, from bio-bean, a start-up backed by Richard Branson. Bio-bean won Virgin’s Voom Pitch competition complete with £250,000 of space from out of home giant JC Decaux, now playing host to Studio of Art & Commerce’s ‘Wonderfuel’ campaign.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 6, 2017
M&C Saatchi international boss Moray MacLennan has announced that CCO Justin Tindall (left), who famously announced that he was “bored of diversity” in a Campaign article, won’t be fired. Because he didn’t say he was “bored with diversity.” Which is a bit angels on a pinhead – but you know what MacLennan means.
More About Advertising
NOVEMBER 1, 2017
October offered some rich pickings in the best ads stakes (not all ads). Buzzman’s fart epic for Ubisoft/South Park. Nobody would do this better. WCRS for Warburtons. Wondered if this one would last. It does. Less is more for McDonald’s from TBWA Paris. Some BBH brilliance for Audi. And last, but not least, adam&eveDDB for.
AdPulp
NOVEMBER 12, 2017
OFF MADISON—Blogging is the new busking. Talented writers are presently posted up outside the official news edifice where they’re busy bringing their readers a sharper, more personal point of view on a particular topic of interest. In a recent survey, bloggers said it now takes three hours and twenty minutes, on average, to create a […].
More About Advertising
NOVEMBER 13, 2017
I was devastated to hear the news that Bill Hamilton passed away last week at the age of 74. I have known and worked with Bill at Chiat, Ogilvy and J.W. Thompson over nearly thirty years. He was without doubt the best Creative Director I have ever had the pleasure of working for. I will.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 21, 2017
There’s been much talk recently of the increasing pace of management change in media agencies – a number of high profile British bosses have left recently – but, arguably, more significant is the changing of the guard in the upper echelons of the biggest holding company, WPP. The latest is the retirement of Rob Norman.
More About Advertising
NOVEMBER 29, 2017
A clear sign of the jitters bedevilling WPP is this statement it issued yesterday – which briefly moved the share price upward. “WPP announces that, on 27 November 2017 in Detroit, Ford Motor Company verbally informed WPP that they are considering their future internal and external marketing model and want to enter into a further.
More About Advertising
NOVEMBER 7, 2017
We all use Amazon but is it loveable? After all founder Jeff Bezos is now, according to some estimates, the world’s richest. He must be taking us, or someone else, for a ride somewhere mustn’t he?
More About Advertising
NOVEMBER 28, 2017
To London’s Embankment to celebrate 40 years of AMV BBDO, once (David) Abbott (Peter) Mead (Adrian) Vickers), the most successful of the tidal wave of creative agencies who hit London in the late 1970s and through the 80s and 90s. AMV is still the biggest London agency by billings (not the most accurate measure perhaps.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 21, 2017
Leonardo Da Vinci’s Salvator Mundi (far from sure it was by him but never mind) sold to someone with more money than sense for $450m last week. Back in the day, when it was thought to be ‘school of,’ it went for 40 quid. So IKEA’s creative hub and agency Acne saw an opportunity for.
More About Advertising
NOVEMBER 14, 2017
I’ve been very fortunate to have worked on the last five football World Cups – for sponsoring and (mainly) non-sponsoring brands. I managed to get to a few too. France, Japan, Germany, South Africa, Brazil. Awesome tournaments. Amazing destinations. Brilliant campaigns. Questionable outcomes (for England fans anyway). Yet the next one will be very different.
More About Advertising
NOVEMBER 3, 2017
Mars animal feed brand Purina Mills is donating a dollar per pack (bale?) to look after retired horses so this, in a way, is a B2B ad. The Martin Agency usually finds a way with the most unpromising task and goes straight for the heart here – with a poem from one Jess Vee about.
More About Advertising
NOVEMBER 24, 2017
GroupM’s mighty MediaCom has been on a new business mission since losing the £2bn VW account to Omnicom’s PHD and now it’s added Vauxhall/Opel across Europe. General Motors’ Vauxhall/Opel was sold to France’s PSA Group (Peugeot and Citroen) this year which also moved its estimated £700m media business to MediaCom. But MediaCom had to pitch.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
144 
Let's personalize your content