Fuel Lines
JANUARY 30, 2018
This is a lesson on positioning for ad agency new business. I recently read the most extraordinary story in the Atlanta Journal Constitution about an agency owner that I had to share. Not only because it is such a powerful story, but I know and have worked with the person that was being spotlighted, Tom Matte from Atlanta. “Tom Matte’s story came to me from former AJC reporter Jim Auchmutey.
More About Advertising
JANUARY 22, 2018
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps the big consultancies more than agencies as they compete for client budgets in a period.
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AdPulp
JANUARY 7, 2018
Data collects, mostly into piles of digital rubble. Yet, data is prized and those who provide it are revered. The high priests of data analytics have the floor right now, which is understandable and ridiculous at the same time. It’s understandable that clients are scared to death of their own intuition and risky creative ideas […]. The post The Quants Runneth Over appeared first on Adpulp.
Gods of Advertising
JANUARY 14, 2018
A tradition of this blog – more relevant than ever… Gods of Advertising. When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JANUARY 30, 2018
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from Casual Connect 2018, an event organized by the Casual Gaming Association where over 2,000 leaders from top mobile gaming industry gathered for three days of learning and networking at the Disneyland Hotel in Anaheim, CA.
All About Advertising Law
JANUARY 31, 2018
When a widespread industry practice comes under regulatory scrutiny, companies that end up in the crosshairs sometimes fall back on the “everyone does it” defense. This argument has an intuitive appeal in the consumer-protection context—consumers are presumably aware of practices that are common across an entire industry, the thinking goes, and they make purchasing decisions with knowledge of these practices.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 30, 2018
Graham Fink, who’s achieved pretty much everything a creative can do in a long career beginning at London’s fabled CDP (where he fibbed about his age to get in) is leaving Ogilvy China where he has headed the creative operation since joining from M&C Saatchi in 2011. Fink was also on Ogilvy’s Worldwide Creative Council.
AdPulp
JANUARY 16, 2018
“Is advertising radical enough?” Martin Weigel, Head of Planning at Wieden+Kennedy Amsterdam since 2009 was asked to present answers to this non-rhetorical question. He came up with 80 answers, all pithy, and all on point. Weigel’s radical vision is laid out in black and white on his website for all to see. Okay! Any questions? […]. The post Is Advertising Radical Enough?
Gods of Advertising
JANUARY 9, 2018
Gods of Advertising. Gods of Advertising is on hiatus so I can devote more energy to completing a book (please inquire if interested), as well as writing for my clients. Perhaps you? S ervices include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio.
InMobi
JANUARY 16, 2018
If you’re a marketer, chances are, it’s been a while since you thought of yourself as a ‘consumer’. It’s time to put that hat on! As a consumer, would you like to have only two options when making high-involvement decisions such as buying a house or choosing financial instruments? Even when it comes to a simple decision such as buying a jar of jam, consumers today want more than just two options.
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All About Advertising Law
JANUARY 19, 2018
Is your website covered by the Americans with Disabilities Act? The short answer is: possibly. This area of the law continues to evolve, with differences from jurisdiction to jurisdiction based on the type of website. But make no mistake: lawsuits alleging lack of website accessibility are hot. The most common allegation is that the company website is inaccessible to visually-impaired customers, although some cases now involve mobile apps.
Advertising to Baby Boomers
JANUARY 9, 2018
That’s my prediction. Advertisers will finally follow simple common sense, something a certain seer has been urging for years: 18 April 2011 The Flat-Screen Rectangle of Common Sense Good piece by Steve Weaver of ThinkTV Australia : Size does matter: how ad size and screen coverage affect audience attention … In real life, TV commands 58% active viewing, compared to only 31% for YouTube and just 4% for Facebook … TV’s relaxed, ‘lean-back’ viewing environment is not to be confused with passive ad
More About Advertising
JANUARY 16, 2018
Expedia, one of the world’s biggest full-service travel sites, has awarded Saatchi & Saatchi its global creative account, consolidating all worldwide comms into the network. The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive.
AdPulp
JANUARY 25, 2018
Do you happen to recall the book Lovemarks by Kevin Roberts? There is now a website where you can enter your own lovemark. Impressive, I know. I would understand if you asked, “What in the world is a lovemark?” According to Saatchi & Saatchi, “Lovemarks are the future beyond brands…” David Baldwin of Baldwin& is […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Nick Burcher
JANUARY 24, 2018
It's no Sad Songs, but it is sad news - Elton John has announced that he will be retiring from touring. Using a special Virtual Reality VR360 video, Elton John has published a video called "Elton John - Farewell Yellow Brick Road (The Legacy) VR 360": The 360 VR Elton John video is to highlight the forthcoming Elton John final tour titled "Farewell Yellow Brick Road" which will see Elton embark on a mammoth global goodbye tour.
InMobi
JANUARY 10, 2018
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent participation in Harbolnas, a series of events organized by top e-commerce players in Indonesia. Hari Belanja Online Nasional, commonly known as Harbolnas, is the largest online shopping festival held in Indonesia.
All About Advertising Law
JANUARY 4, 2018
The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements , i.e., its Native Advertising Guide. Nevertheless, the FCC’s latest enforcement action demonstrates how failure to follow the rule can result in penalties far larger than any imposed to date by the FTC.
More About Advertising
JANUARY 5, 2018
New-style M&C Saatchi has completed its management line-up with the appointment of Raquel Chicourel, head of planning at Saatchi & Saatchi London, as its new CSO. New CEO Giles Hedger, from Leo Burnett, has already appointed Kate Bosomworth as its CMO. Justin Tindall, also from Burnett, predated Hedger’s appointment as CEO. Chicourel (left) will be.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 30, 2018
Mother is making its first film for “smart” social network Vero with Michael Fassbender and Conor McCaughan’s DMC Film as part of a long-form content project. In the trailer we have that trusty old standby the hyper-creative would-be director (who knows nuffink) and the seasoned first assistant director who does but carries disaster around with.
More About Advertising
JANUARY 15, 2018
David Raichman is the executive creative director digital & innovation, Ogilvy Paris, a multicultural, multidisciplinary advertising agency and one of the five biggest Ogilvy offices in the world. Desert Island Ads Given my passion for hiking – going far away and deep into nature – I am up for the voyage to MAA’s Desert Island.
More About Advertising
JANUARY 23, 2018
Mondelez gum brand Stimorol is introducing the “Stimorol Ranger” in a lively new campaign from Ogilvy Paris. This gentleman pops up when people find themselves lost for words, needing the assistance of Stimorol. ? Quite Wieden-ish (US branch) but none the worse for that. MAA creative scale: 7.5.
More About Advertising
JANUARY 26, 2018
Harbour, the agency collective formed by Red Brick Road founder Paul Hammersley, has won its first account, Mum & You, a direct to consumer range of baby and mums’ products. Initially the account will be managed by a team drawn from Harbour member agencies Hope & Glory (consumer brand PR) and Digital Natives (social and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 24, 2018
New year, new ways that fraudsters are trying to steal data and revenue from advertisers. This year, “SDK Spoofing” is the latest form of mobile performance fraud that consumes an advertiser’s budget by generating legitimate-looking installs without any real installs occurring. This type of fraud evolved very quickly and dramatically during the course of 2017.
More About Advertising
JANUARY 3, 2018
Getting rather fed up with the daft predictions of others so here are some of ours – did I mean to say that? Anyway, here goes. 1/The big consultancies will continue to eat the advertising holding companies’ lunches if, for no other reason, that they’re so well versed in the b t of modern commercial life.
More About Advertising
JANUARY 22, 2018
Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a regular one, there are still some things you need to take into account. This article.
More About Advertising
JANUARY 17, 2018
New ITV boss Carolyn McCall is just settling into her new plush new seat at the the UK’s biggest free-to-air broadcaster but she might not be too pleased to see the latest report from Deloitte’s technology, media and telecoms practice (TMT) which forecasts that traditional TV viewing by 18-24 year olds will decline by ten.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 11, 2018
It’s fanciful to see the holding companies and their agencies as the cast of ancient UK comedy Dad’s Army, waiting for the panzers to arrive as they wait out a phoney war, sharpening their pitchforks and sticks. But it is a bit like that in adland. The main polishing activity just now will be their.
More About Advertising
JANUARY 22, 2018
Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way. One reason may be that its advertising, from BBH in the UK here, has rediscovered its mojo, putting BMW and Mercedes in the shade. Here’s an interesting spin on vroom, vroom for.
AdPulp
JANUARY 27, 2018
How are you feeling about tax time this year? Corporations, for the most part, are feeling good about reduced tax burdens, but what about individuals operating a business in today’s gig economy? Boulder-based Made, a marketing agency specializing in brand transformation, partnered with TaxAct to help freelancers and contract workers manage their tax needs and […].
AdPulp
JANUARY 23, 2018
Butter is everything at Land O’Lakes. Award-winning advertising is everything at Martin Agency. Combine the two and commercials like this happen: Martin’s creative team tapped artist/designer/director Kyle Bean and the team at Hornet to get meticulous for the dairy. Bean and his team hand-crafted, seamless stop-motion animations. Every single set element was custom made, down […].
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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