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I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness.
Instagram daily hashtags: did you give it a try yet? #mondaymorning #tuesdaythoughts #wednesdaywine — hashtags pepper Instagram posts like #sprinkles on #icecream. Tons of businesses rely on hashtags to build brand awareness, create fast-moving conversations across Instagram, Facebook, and Twitter. Hashtags are proven to help your ads outperform and reduce cost-per-click (i.e., making your overall Read more.
Spanish agency Lola MullenLowe has won Unilever’s PG Tips business, fighting off strong UK competition from adam&eveDDB and Ogilvy. Incumbent Mother pulled out in December. Lola does some fine global work for Unilever’s ice cream brands Magnum and Cornetto, and also handles its Brooke Bond tea, so we can’t just blame Brexit for the move.
The most notorious ad agency in America today is also the most effective content marketer in the land. This is not something to be happy about (unless you favor more noise and distortion, over clarity and honesty). Here’s a passage from Ackerman McQueen’s homepage: WE HAVE FOUND OURSELVES AT ODDS WITH MANY IN OUR INDUSTRY. […]. The post The NRA’s Ad Agency Is A Formidable Opponent of Freedom appeared first on Adpulp.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There are never too many articles, blog posts, and podcasts about Super Bowl commercials right after the Super Bowl. Except for today. Now there’s one too many. As everyone will tell you, the Tide (something like Every Super Bowl Ad is a Tide Ad ) was clever and I fumbled my dip-dripping Dorrito and it spilled all over my sweatshirt while watching it.
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from the InMobi webinar on “Being Mobile-best in a Mobile-first India”. 2018 is slated to be the year of big transformation in India as mobile comprises 52.7% of all digital ad spend, up from 38% in 2017.
Social media fueled by content marketing has become essential assets for creating bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years.
Social media fueled by content marketing has become essential assets for creating bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years.
Does your business or publication link or embed copyrighted content on your website or social media? If you routinely do the latter, a recent decision in the U.S. District Court for the Southern District of New York suggests that the tide is turning to the former. Although this holding is merely persuasive outside of the Southern District of New York, there is a possibility that other districts could adopt the same reasoning, finding businesses liable for violating a copyright holder’s rig
We didn’t do a Best Ads of 2018 in January because there didn’t seem any: Oh no, is it true what they’re all saying about the death of creativity? February looked as though it was going out with a whimper too although there were more decent efforts. But this week saved the day (year?) with.
Can you hate a brand? I’d argue that it’s technically possible to hate a company for whatever reason, but hate is such an extreme emotion. It seems like we ought to save it for the big things, like war, poverty, and violence. But no. Reviewing a range of information, including major news events from the […]. The post No Time To Hate; Nevertheless, Haters Love to Spew Venom at Polarizing Brands appeared first on Adpulp.
Let me get this out of the way… I love older women: Going Nutty Over Older Women’s Bodies (Huffpost) … With younger bodies. they’re the same from top to bottom. Same shape, same skin, same rubbery feel. Nothing much there. Unfinished, incomplete. Like they were just hatched from pods - smooth and slippery, no essence yet. And only a few curves and barely any crannies.
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Today, InMobi announced its support for Active View , Google’s viewability verification product. The integration with Google means that buyers can buy in-app VAST mobile video inventory on InMobi Exchange that supports Active View viewability metrics. Buyers who are using DoubleClick Campaign Manager (DCM) and DoubleClick Bid Manager (DBM) can now track and buy against Active View metrics on InMobi Exchange for in-app mobile video campaigns including vertical video.
As this year’s baseball Hall-of-Fame class continues to deny entry to Barry Bonds and others for using PED’s i.e. “cheating” here is a very different perspective: Gods of Advertising. Nothing wrong with doping if you create art…. Lance Armstrong was just stripped of his seven Tour De France titles for allegedly juicing. Prior to this news, Vanity Fair Editor Greydon Carter opened his ‘Letter to the Reader’ with an interesting perspective on society’s relentless persecutio
We all have received an errant text message on our phone or a marketing message intended for someone else. This is surely annoying but most of us will either ignore the message, send a reply message opting out, or, as an extreme measure, leave a scathing review online, complete with ALL CAPS. What some individuals do, however, is intentionally solicit additional texts by replying or following through on some of the action requested.
French research company Recma, which evaluates media agencies, says that Dentsu Aegis Network (DAN) was the big winner in new business in 2017 with a closing net new business balance of $2.34bn (£1.68bn). Surprisingly its Vizeum network was the top agency performer with a balance of $1bn, mainly through AB InBev. Which presumably means it.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Wendy Ludlow Clark is the boss. Literally. Omnicom promoted her to the role of DDB Global President and CEO. She is the first woman to hold the office. Clark carved an interesting path to this lofty position. She was Director of Client Services at GSD&M in Austin before migrating to the client side and eventually […]. The post Clark’s Stock Continues To Climb appeared first on Adpulp.
We still buy them, we still want to know all about them before we buy them. A few posts ago: 13 December 2017 We’re always sick. … I googled the car and it’s a pretty good car. But the spot tells me nothing about the car. Of course, why would I want to know anything about the car? All I need to know is that it has healing powers … I won’t take you on a whirlwind of moldy posts about cars and advertising and the 50+ market.
The latest Tesla SpaceX launch this evening saw the Falcon Heavy rocket blasting into space, before the three Falcon Heavy boosters then return to land back on Earth. Image credit: Guardian The Falcon Heavy launch was deemed a great success and as part of the show, Falcon Heavy successfully deployed it's payload - a Tesla roadster containing a spaceman mannequin with David Bowie on a loop!
If ads play a big role in the Super Bowl why not make an ad about other Super Bowl ads? Pepsi tried (and failed) with a reprise of some of its own, P&G’s Tide has done rather better with this campaign (four ads in all) from Saatchi and Saatchi, “It’s a Tide ad” fronted by.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Booze trends are pointing firmly towards the craft end of the market, so how does a global giant like Absolut Vodka – owned by Pernod Ricard – fight back? BBH’s answer is to prove that the world’s fifth largest spirit brand is just as “authentic” as any craft rival. These 28 Absolut employees don’t look.
In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa and Google’s Home, as striking a death knell for brand advertising. Aside from the fact that those same often self-interested voices are quick to consign tried and.
It’s brave, even foolhardy, to remake a classic commercial – Pepsi made a hash of it at the Super Bowl – but Ogilvy Paris has done just that for Perrier, revisiting Jean Paul Goude’s famous ‘Lion’ from 1990. Here’s Goude’s original. Perrier now comes with “fines bulles” so Johnny Green’s new effort has a girl.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
KFC has wittily transposed its name to FCK and taken a full-page press ad in The Sun, with help from agency Mother. Who knows what’s going on behind the scenes at KFC, but in public they are maintaining a light-hearted, “mea culpa” approach to the chicken supply problem. The relaxed tone may not wash so.
Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium laundry detergent, built on its previous ‘Share the Load’ campaign by persuading dads to do.
WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum that she sees small to medium-sized businesses (SMEs) as an important and overlooked market for companies like hers. SME defined as a business valued at between £2-15m. But she also acknowledges that charging is a.
Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for these which drives digital forward. But disruption isn’t new. Neither are innovation or transformation, as organisations of all sizes constantly face new competition and developing market conditions. Since change is the only constant, digital transformation.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Super Bowl Sunday – which saw the Eagles bring home their first trophy – brought in an average viewership of 103.4 million for NBC. That makes it the tenth-most watched program in US television history. What was clear from the lead up to Sunday’s spectacle is that the rules of the ad game around one.
When the gender pay gap drives women to comfort eating, they will soon be able to tuck into special lady snacks, courtesy of PepsiCo. Quartz reports that Indra Nooyi, the FMCG giant’s (female) CEO, has revealed on the Freakonomics podcast that she is developing snacks “for her.” She says: “Women don’t like to crunch too.
For decades now Leo Burnett has been skilfully walking a line for McDonald’s: presenting the somewhat soulless burger giant in a very British way; an Ealing comedy without the public school accents. Helped by the fact that McDonald’s spends a lot on good old TV advertising. Recently Burnett has been having more fun than usual.
Bruno Gralpois is co-founder and principal of Agency Mania Solutions, known by some as the ‘Advertising Love Doctor.’ A former head of global marketing operations at Visa and director of global agency strategy at Microsoft he has advised numerous advertisers on their agency arrangement and is the author of Agency Mania: Harness The Madness of.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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