More About Advertising
JULY 17, 2018
Jon Forsyth, the first of the original four partners at adam&eveDDB to leave the agency after the earnout period, has returned to the industry as strategic partner at a new communications network, Troika/Mission Group.
All About Advertising Law
JULY 2, 2018
What if the influencer you had been following on Instagram—an influencer whose style choices you admired, and who supported social causes that you believed in—turned out to be…a robot? This is what happened to followers of Lil Miquela, a 19-year old model from California who launched an Instagram account in 2016. For the past two years, she’s been posting photos of herself in designer clothing, eating at trendy restaurants, and pitching beauty products.
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illumin
JULY 9, 2018
At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals.
Gods of Advertising
JULY 23, 2018
My last post was about “responsible passion” as creative philosophy. I wrote that whatever the philosophy a creative professional has, it must strike a balance between passion and responsibility. We are craftsmen as well as salesmen. To do the job right, “you’ve got to do both.”. Now I’m going to talk about staying creatively fit and remaining relevant, which is a critical part of any creative philosophy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
InMobi
JULY 31, 2018
In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media. Patchava paints a robust picture of what this technology will look like moving forward and how it will change the game for marketers and advertisers, especially with the emphasis on data and machine l
AdGlow
JULY 25, 2018
Summer is here, and the chances are you've noticed a distinct increase in the number of hotdog-legs, unicorn inflatables, sunsets and cocktails appearing in your social feeds.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JULY 26, 2018
People with screens are blasted by the advertising firehouse all day, every day. Thus, people with screens are conditioned to resist advertising. For buyers of advertising, and would be buyers, this built-in resistance must be overcome. The idea that advertising is annoying, a waste of money, or worse, needs to be put aside and the […]. The post Data Without Persuasion Is Like A Naked Biscuit—All Potential appeared first on Adpulp.
All About Advertising Law
JULY 9, 2018
Self-driving cars have captured the imagination through television and movies ( Knight Rider and Herbie the Love Bug , to name a few). Today, with advances in computing and other technologies, a number of technology and automotive companies are testing autonomous vehicles on public roads and expect to deploy such vehicles in the near future. Indeed, the potential of autonomous vehicles is promising— in terms of both mobility and safety.
Gods of Advertising
JULY 16, 2018
“With great passion comes great responsibility.”. Recently, I was asked about my creative philosophy. Namely, do I have one? Seems like a reasonable question. Seems like something an Executive Creative Director ought to have. Well, I’ve had many. Which, if you think about it, is as it should be. As creative professionals, we must remain open-minded and forever teachable.
InMobi
JULY 24, 2018
We recently got back from Postback , the annual mobile marketing and advertising conference mobile measurement leader TUNE throws in Seattle. This was not the first time we attended, but yet again it was an amazing conference filled with impactful conversation and deep insights from industry leaders. While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarkete
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AdGlow
JULY 11, 2018
Influencers are people who have a passion and aren’t afraid to tell the world about it. W hether they're sharing cooking tips, style trends or gaming hacks, they've gained immense popularity and are winning hearts of consumers all over the world.
More About Advertising
JULY 1, 2018
Whatever you say about the agency holding companies – and we do – they have a certain track record in absorbing and maintaining their big agency acquisitions. Other deals may not run as smoothly, there’ve been stories that the UK’s engine Group and California’s Lake Capital haven’t always seen eye to eye and now the.
AdPulp
JULY 2, 2018
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, […]. The post Hannibal Buress Goes “Back To The Future” for Turo appeared first on Adpulp.
All About Advertising Law
JULY 26, 2018
It seems like we (and the NAD) can’t get enough of “best.” In a recent case , the National Advertising Division (NAD) ruled that the advertiser, Mahindra USA, Inc., could not claim its products were superior without reasonable evidence. Deere & Company, Inc. challenged Mahindra’s tractor advertisements as unsubstantiated superiority claims.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
JULY 23, 2018
Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial.
InMobi
JULY 13, 2018
In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services.
Advertising to Baby Boomers
JULY 23, 2018
There are hundreds of lists of things only Baby Boomers will remember. I stumble upon them every month or so. The latest one from Good Housekeeping : 28 Things Only Baby Boomers Will Remember … Here are 28 things only Baby Boomers will remember experiencing … Usually, some Baby Boomer puts these lists together. This time, no. So there are anachronisms and cognitive dissonances every which way - telephones, gas stations, cars from the 1930s and 1940s, and so on.
More About Advertising
JULY 5, 2018
Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is all about. When most people hear about the blockchain, initial coin offerings (ICOs), and digital currency, they often think of Bitcoin or Ether — arguably the most famed cryptocurrencies. These are fundamentals of the crypto.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
JULY 28, 2018
In the political arena, there’s a Washington, DC firm that understands brand storytelling. Thankfully, more and more candidates are turning to Putnam Partners for strategic guidance and video production. The firm has helped elect 10 U.S. senators, 10 U.S. governors and 46 members of the U.S. House of Representatives. The former Mayor of Tallahassee, Andrew […].
All About Advertising Law
JULY 25, 2018
Any organization with a publicly-facing website—in other words, virtually any organization—should be aware that the World Wide Web Consortium (W3C) recently published its most recent update to the Web Content Accessibility Guidelines (WCAG) 2.0, titled WCAG 2.1. The W3C is a private organization that develops website accessibility standards. As you may now know, in recent years, the WCAG 2.0 has become the widely accepted industry standard of technical requirements for making websites, mobile
illumin
JULY 15, 2018
World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as we see views continue to accumulate in the coming weeks.
InMobi
JULY 10, 2018
In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond? GET FULL REPORT We’ve gazed into the crystal ball to see what the future holds.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Gods of Advertising
JULY 9, 2018
Many farms in Adland are still places where creativity can flourish. I hope yours is one of them. Yet too many creative farmers find themselves bound to making drab content, blunting once sharp skills at writing and design in order to manufacture info-graphics and “tool kits” for evermore unappreciative clients posing as marketing sages.
More About Advertising
JULY 25, 2018
If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate France’s World Cup win. France didn’t win in 96 (although they did win the World.
AdPulp
JULY 8, 2018
Before moving to Texas in March, I’d never heard of Topo Chico, the mineral water from Monterey, Mexico that is ubiquituos in Texas. According to The New York Times, don’t even ask for San Pellegrino or Perrier in a bar or restaurant in Texas; they’re likely not served. Topo Chico gets a lot of support […]. The post Texans Prefer Mineral Water from Mexico appeared first on Adpulp.
All About Advertising Law
JULY 24, 2018
Do you have the best wireless provider? If so, best in what sense—the best contract, the best devices, the best connectivity, the best value? That was the issue NAD recently addressed when it recommended that T-Mobile discontinue its “Best Unlimited Network” claim. AT&T challenged T-Mobile’s tagline in a recent NAD case , arguing that it was an unqualified superiority claim that T-Mobile couldn’t substantiate.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
illumin
JULY 6, 2018
As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. . The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user to acknowledge everything they are exposed to.
InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. In the U.S., more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.
Advertising to Baby Boomers
JULY 2, 2018
NostraChuckus , famed soothsayer of the obvious, continues to amaze with his humdrum prognostications: 21 July 2017 The Interminable Death of Television Nothing I can think of is as lively and chipper as television in its final throes. If we all began dying as happily, healthily, slowly, and painlessly as TV, we wouldn’t fear the process - but welcome it. 09 January 2018 2018: The Year of Big That’s my prediction.
More About Advertising
JULY 24, 2018
Lloyds Banking Group and, by extension its ad agency adam&eveDDB, is getting it in the neck for its ‘By your side’ ad campaign, the one with the black horse/horses. A majority of the UK public think the only side Lloyds is on is its own according to a recent ComRes poll commissioned by litigators acting.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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