More About Advertising
JULY 17, 2018
Jon Forsyth, the first of the original four partners at adam&eveDDB to leave the agency after the earnout period, has returned to the industry as strategic partner at a new communications network, Troika/Mission Group.
All About Advertising Law
JULY 2, 2018
What if the influencer you had been following on Instagram—an influencer whose style choices you admired, and who supported social causes that you believed in—turned out to be…a robot? This is what happened to followers of Lil Miquela, a 19-year old model from California who launched an Instagram account in 2016. For the past two years, she’s been posting photos of herself in designer clothing, eating at trendy restaurants, and pitching beauty products.
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AdPulp
JULY 26, 2018
People with screens are blasted by the advertising firehouse all day, every day. Thus, people with screens are conditioned to resist advertising. For buyers of advertising, and would be buyers, this built-in resistance must be overcome. The idea that advertising is annoying, a waste of money, or worse, needs to be put aside and the […]. The post Data Without Persuasion Is Like A Naked Biscuit—All Potential appeared first on Adpulp.
illumin
JULY 9, 2018
At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
JULY 23, 2018
My last post was about “responsible passion” as creative philosophy. I wrote that whatever the philosophy a creative professional has, it must strike a balance between passion and responsibility. We are craftsmen as well as salesmen. To do the job right, “you’ve got to do both.”. Now I’m going to talk about staying creatively fit and remaining relevant, which is a critical part of any creative philosophy.
InMobi
JULY 31, 2018
In a recent interview with TechEmergence Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, whether on mobile, desktop or different devices and media. Patchava paints a robust picture of what this technology will look like moving forward and how it will change the game for marketers and advertisers, especially with the emphasis on data and machine l
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
JULY 25, 2018
Summer is here, and the chances are you've noticed a distinct increase in the number of hotdog-legs, unicorn inflatables, sunsets and cocktails appearing in your social feeds.
AdPulp
JULY 2, 2018
Renting a car from a rental car company is so last century. In the sharing economy, you dream up your temporary ride to complement your outfit for the night. Comedian Hannibal Buress and director Kris Merc set out to make a weird, charming, and surprising piece of content for car sharing marketplace, Turo. Turo CMO, […]. The post Hannibal Buress Goes “Back To The Future” for Turo appeared first on Adpulp.
All About Advertising Law
JULY 9, 2018
Self-driving cars have captured the imagination through television and movies ( Knight Rider and Herbie the Love Bug , to name a few). Today, with advances in computing and other technologies, a number of technology and automotive companies are testing autonomous vehicles on public roads and expect to deploy such vehicles in the near future. Indeed, the potential of autonomous vehicles is promising— in terms of both mobility and safety.
Gods of Advertising
JULY 16, 2018
“With great passion comes great responsibility.”. Recently, I was asked about my creative philosophy. Namely, do I have one? Seems like a reasonable question. Seems like something an Executive Creative Director ought to have. Well, I’ve had many. Which, if you think about it, is as it should be. As creative professionals, we must remain open-minded and forever teachable.
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InMobi
JULY 24, 2018
We recently got back from Postback , the annual mobile marketing and advertising conference mobile measurement leader TUNE throws in Seattle. This was not the first time we attended, but yet again it was an amazing conference filled with impactful conversation and deep insights from industry leaders. While there was a lot going on, here are our top four lessons from Postback 2018: 1) Brands will Increasingly Reach Target Audiences through OTT devices/Smart TVs in the Future According to eMarkete
More About Advertising
JULY 1, 2018
Whatever you say about the agency holding companies – and we do – they have a certain track record in absorbing and maintaining their big agency acquisitions. Other deals may not run as smoothly, there’ve been stories that the UK’s engine Group and California’s Lake Capital haven’t always seen eye to eye and now the.
AdGlow
JULY 11, 2018
Influencers are people who have a passion and aren’t afraid to tell the world about it. W hether they're sharing cooking tips, style trends or gaming hacks, they've gained immense popularity and are winning hearts of consumers all over the world.
AdPulp
JULY 28, 2018
In the political arena, there’s a Washington, DC firm that understands brand storytelling. Thankfully, more and more candidates are turning to Putnam Partners for strategic guidance and video production. The firm has helped elect 10 U.S. senators, 10 U.S. governors and 46 members of the U.S. House of Representatives. The former Mayor of Tallahassee, Andrew […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
JULY 26, 2018
It seems like we (and the NAD) can’t get enough of “best.” In a recent case , the National Advertising Division (NAD) ruled that the advertiser, Mahindra USA, Inc., could not claim its products were superior without reasonable evidence. Deere & Company, Inc. challenged Mahindra’s tractor advertisements as unsubstantiated superiority claims.
illumin
JULY 23, 2018
Native advertising was introduced to the market just a few years ago and has brought about fresh opportunities for advertisers to reach consumers in relatively inconspicuous ways. These ads typically manifest as an article or video, produced by an advertiser. They have the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial.
InMobi
JULY 13, 2018
In a recent interview with TechEmergence, InMobi’s Avi Patchava, VP Data Sciences ML & AI, spoke about what he believes are India’s four biggest strengths to face the upcoming AI disruption. Read his views below: ·“India has an abundance of engineering talent which has been trained over the last 2 decades which needs to be funneled into a new direction due to the automation of IT services.
More About Advertising
JULY 5, 2018
Blockchain is a buzzword that seems to pique the interest of even those who don’t know what the hype is all about. When most people hear about the blockchain, initial coin offerings (ICOs), and digital currency, they often think of Bitcoin or Ether — arguably the most famed cryptocurrencies. These are fundamentals of the crypto.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Advertising to Baby Boomers
JULY 23, 2018
There are hundreds of lists of things only Baby Boomers will remember. I stumble upon them every month or so. The latest one from Good Housekeeping : 28 Things Only Baby Boomers Will Remember … Here are 28 things only Baby Boomers will remember experiencing … Usually, some Baby Boomer puts these lists together. This time, no. So there are anachronisms and cognitive dissonances every which way - telephones, gas stations, cars from the 1930s and 1940s, and so on.
AdPulp
JULY 8, 2018
Before moving to Texas in March, I’d never heard of Topo Chico, the mineral water from Monterey, Mexico that is ubiquituos in Texas. According to The New York Times, don’t even ask for San Pellegrino or Perrier in a bar or restaurant in Texas; they’re likely not served. Topo Chico gets a lot of support […]. The post Texans Prefer Mineral Water from Mexico appeared first on Adpulp.
All About Advertising Law
JULY 25, 2018
Any organization with a publicly-facing website—in other words, virtually any organization—should be aware that the World Wide Web Consortium (W3C) recently published its most recent update to the Web Content Accessibility Guidelines (WCAG) 2.0, titled WCAG 2.1. The W3C is a private organization that develops website accessibility standards. As you may now know, in recent years, the WCAG 2.0 has become the widely accepted industry standard of technical requirements for making websites, mobile
illumin
JULY 15, 2018
World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as we see views continue to accumulate in the coming weeks.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JULY 10, 2018
In our State of Mobile Video Advertising 2018 Report , we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years. But what will the space look like for the rest of 2018 and going forward? How will everything look in 2019, 2020 and beyond? GET FULL REPORT We’ve gazed into the crystal ball to see what the future holds.
More About Advertising
JULY 25, 2018
If it was a good idea then it probably is now and Nike has revived its famous Eric Cantona poster from 1996 for the Euro Championships in England (the one where Gareth Southgate missed that penalty against Germany) to celebrate France’s World Cup win. France didn’t win in 96 (although they did win the World.
Gods of Advertising
JULY 9, 2018
Many farms in Adland are still places where creativity can flourish. I hope yours is one of them. Yet too many creative farmers find themselves bound to making drab content, blunting once sharp skills at writing and design in order to manufacture info-graphics and “tool kits” for evermore unappreciative clients posing as marketing sages.
AdPulp
JULY 24, 2018
Ford has been around the block a few time. Can the auto brand successfully reinvent itself as a car for smart urban women? Director Sheldon Candis of A Common Thread features three powerful women in Ford’s “Born to Roll” campaign from agencies Global Team Blue and UniWorld Group. The spot features artist Georgie Nakima, firefighter […]. The post When You’re Born To Roll, You Roll Up In A Ford appeared first on Adpulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
JULY 24, 2018
Do you have the best wireless provider? If so, best in what sense—the best contract, the best devices, the best connectivity, the best value? That was the issue NAD recently addressed when it recommended that T-Mobile discontinue its “Best Unlimited Network” claim. AT&T challenged T-Mobile’s tagline in a recent NAD case , arguing that it was an unqualified superiority claim that T-Mobile couldn’t substantiate.
illumin
JULY 6, 2018
As we continue our mini-learning series on programmatic ad formats, today we’ll be taking a closer look at programmatic video advertising. . The quantity of digital and offline media available to users today is growing at an exponential rate. Audiences are bombarded with massive amounts of information, such that it is impossible for a user to acknowledge everything they are exposed to.
InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. In the U.S., more than a third of all money spent on in-app advertising during the first three months of 2018 went to video. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.
More About Advertising
JULY 24, 2018
Lloyds Banking Group and, by extension its ad agency adam&eveDDB, is getting it in the neck for its ‘By your side’ ad campaign, the one with the black horse/horses. A majority of the UK public think the only side Lloyds is on is its own according to a recent ComRes poll commissioned by litigators acting.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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