Ad Espresso
OCTOBER 2, 2018
Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. Since 60% of users are discovering new products on Instagram and more than 200 Read more.
More About Advertising
OCTOBER 18, 2018
New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of.
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Gods of Advertising
OCTOBER 2, 2018
Before I was offered a new job, I visited a lot of agencies. Typically, I met with people representing the management team. It was a gauntlet. But I always expected a positive reception, from both the interviewers and myself. However, that was not always the case. At one agency, a number of the folks I met were down on their company and told me so. There were politics.
AdPulp
OCTOBER 13, 2018
Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]. The post David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
OCTOBER 18, 2018
This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and over 98,000 attendees. We thought this was a brilliant location as the attendees were able to easily get from session to session, and what a fantastic use of the cinema!
AdGlow
OCTOBER 25, 2018
When Adglow was founded in 2008, we didn't have plans to become a social advertising specialist.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
OCTOBER 15, 2018
Aussie agency Cummins & Partners has invented Grant – whom you may recognise from a big Cannes award winner – for a Melbourne awards show. Grant is designed to cope with the strains and stresses of modern agency life. Like the cornflakes and wine. MAA creative scale: 7.
UNI Digital Advertising
OCTOBER 24, 2018
What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns. If you are running a search campaign, this means that Google will continue to run your text ads for search queries that trigger your keyword bdigital until your budget is exceeded. At that point, your ads will no longer be served for the rest of the day.
AdPulp
OCTOBER 18, 2018
I can’t understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do […].
All About Advertising Law
OCTOBER 31, 2018
Recently, we wrote about new faces at the FTC, which, for the first time in its history, has five new Commissioners in a calendar year. This unprecedented change has cast some uncertainty on how the FTC will approach consumer protection enforcement. Recent actions by the Commission, however, indicate that despite new leadership, the Commission’s focus will be largely unchanged.
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AdGlow
OCTOBER 17, 2018
The face of digital marketing has dramatically changed in the past ten years. Marketers have had to contend with leaps in technology, adapt to smart marketing tools and keep up to speed with customers who operate in a multi-channel world.
InMobi
OCTOBER 17, 2018
'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketers can build a smarter mobile marketing strategy.
More About Advertising
OCTOBER 1, 2018
By Fred Smith A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing campaign during his time as creative director of TBWA, as well naming the ‘iMac.
UNI Digital Advertising
OCTOBER 24, 2018
What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns. If you are running a search campaign, this means that Google will continue to run your text ads for search queries that trigger your keyword bids until your budget is exceeded. At that point, your ads will no longer be served for the rest of the day.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
OCTOBER 23, 2018
“This place isn’t for me,” the dad intones with disappointment hanging in the air. “This is for me, son?” the dad asks, incredulous when presented with a plan of action that pleases everyone. Principal Financial, with TBWA’s help, is making commercials that matter. Let’s look at another. And another. Damn, these are good.
All About Advertising Law
OCTOBER 29, 2018
The Federal Trade Commission (“FTC”) recently settled a case against a physician and his two clinics over allegedly deceptive and unsubstantiated claims relating to their “amniotic stem cell therapy.” The physician, Dr. Bryn Jarald Henderson, frequently appeared in his companies’ advertisements and claimed that this therapy, which purported to use stem cells derived from amniotic fluid, could treat diseases such as Parkinson’s disease, autism, macular degenera
AdGlow
OCTOBER 15, 2018
Dear friends, family, partners, clients and colleagues. No one founds a company unless they are incorrigible optimists who think that nothing can go wrong and that they are going to conquer the world. But I have to confess that, as I signed Adglow's monthly payroll for the 120th consecutive time without one single day of delay, I am a little surprised.
InMobi
OCTOBER 16, 2018
Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetize your app? Each app monetization model has its own pros and cons. What works for one app could be totally wrong and misguided for another one.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 1, 2018
I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for dinner. We’re not mates. I’m pretty sure the closest we’ve come to connecting is being in the same room together. I think that’s probably the way it should be with heroes. To call the person.
Advertising to Baby Boomers
OCTOBER 9, 2018
It’s been a banner year for NostraChuckus , famed Soothsayer of The Mundane and The Obvious. However, even he could not have predicted such a banner year for himself: 09 January 2018 2018: The Year of Big … Advertisers will finally follow simple common sense, something a certain seer has been urging for years … 26 MARCH 2018 NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer
AdPulp
OCTOBER 27, 2018
There are few ad blogs left standing today. Most of them are toast. One ad blog that curious minds like to visit is The Agency Review by Martin Bihl, a site full of excellent book reviews and more. I was reading Bihl’s interview with Luke Sullivan, a.k.a. Saint Luke and this one passage stood out, […]. The post Dear Advertising Professional: Don’t Become Toast appeared first on Adpulp.
All About Advertising Law
OCTOBER 23, 2018
My kids watch a lot of YouTube videos, ranging in topics from taking an alligator to the vet to the world’s longest walk on Legos. They have their favorites – YouTubers under the names LoserFruit and Dude Perfect come to mind. I have caught my daughter practicing for her own channel about making slime. Those aspirations had me thinking about the career path of being an “influencer.” Indeed, trickshot stars and video game aficionados have been hired as brand ambassadors for ever
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdGlow
OCTOBER 11, 2018
In 2008 Adglow was founded by Jorge Rincon and Juan Dominguez. At the time, no one had any idea that the business would grow to serve dozens of different global markets, employing hundreds of people and working to deliver thousands of advertising campaigns.
InMobi
OCTOBER 15, 2018
“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. But marketing to consumers today is different from what it was like in 1999, when Kotler wrote ‘Kotler on Marketing’.
More About Advertising
OCTOBER 22, 2018
Armed services ads on both sides of the Atlantic have traditionally tried hard to skip the obvious, to wit if they give you a gun you’re likely to have to shoot or be shot at. No such beating about the bush in this latest campaign from McCann for the US Army. The US Army seems.
illumin
OCTOBER 26, 2018
According to Statista , legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
OCTOBER 11, 2018
How would you feel if you were running for Senate in Texas and one of the state’s top film directors stepped up and made you an awesome commercial? You’d be stoked beyond belief, am I right? Before you answer that, let’s have a closer look at the commercial from Richard Linklater, director of Slacker, Dazed […]. The post Come on…Ted appeared first on Adpulp.
All About Advertising Law
OCTOBER 22, 2018
This week, the FTC launched a new interactive tool to view its aggregated consumer complaint data. Previously released annually , data collected through the Consumer Sentinel Network will now be reported quarterly. The FTC’s data tool is interactive and allows users to narrow the data by state, type of fraud, contact method, age of victim, amount of loss, and more.
AdGlow
OCTOBER 10, 2018
After a decade of business, Adglow has been lucky enough to partner with a lot of different companies - including some very prestigious and successful names in the world of internet advertising.
InMobi
OCTOBER 9, 2018
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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