More About Advertising
DECEMBER 21, 2018
Mother is orchestrating another punch in the unmentionables for the “dirty palm oil” industry by asking the UK’s schoolchildren to help keep the companies concerned to their word as some have promised to end their nefarious ways by 2020. Rang-tan, a massive Christmas viral hit for Greenpeace (Mother’s client) and Iceland (which may become Mother’s.
Advertising to Baby Boomers
DECEMBER 3, 2018
It used to be that old people lived wherever they lived – and that was that. Beginning a century or so ago you could move into a retirement community for as long as you could stand it (or stand up), then would be whisked away to an old age home. Now there are choices. So many choices you could have a multiple strokes just thinking about them. There’s staying put (aka aging in place ) where you don’t go anywhere and you’re taken care of by people or robots.
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illumin
DECEMBER 14, 2018
We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.
All About Advertising Law
DECEMBER 5, 2018
On November 8, 2018, the Federal Trade Commission (“FTC”) held a press conference to announce a lawsuit against what it claims is the largest real estate scam the FTC has ever encountered. According to the FTC Complaint , through false claims in its marketing materials and sales pitches, the Sanctuary Belize Enterprise (“SBE”) took in more than $100 million through its sale of lots in what was meant to become a luxury development equipped with amenities similar to America
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
DECEMBER 27, 2018
Marketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]. The post Are You Hooked On Your Own Pixel Dust?
Gods of Advertising
DECEMBER 11, 2018
You’re boxed in behind a slow driver. Cars speed by you on either side, making it difficult to pass. You bang your hands on the steering wheel, cussing. You flash your high beams. Honk. The driver in front of you continues as he was, probably listening to a favorite song on the radio, or maybe chatting with one of his children on speakerphone. In that moment he is an unfit driver, quickly morphing into your nemesis and all that is wrong with the world.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Advertising to Baby Boomers
DECEMBER 12, 2018
A random collection of links I didn’t use in any posts this year but were worth a bookmark or I thought so at the time. Not necessarily advertising-related: Oldyssey Oldyssey showcases elderly all over the world and highlights initiatives that deepen the link between generations. Old friend Bayard Presse is a partner. HomesRenewed™ Coalition Our MISSION is to join forces to significantly increase the number of American homes prepared for residents to live throughout the modern lifespan by promot
InMobi
DECEMBER 26, 2018
Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? We believe that in the new year, multi-touch attribution models will finally be more popular than last-click attribution model, and that mobile marketers will more firmly quantify cross-device activity in their attribution models.
AdGlow
DECEMBER 20, 2018
Few moments strike fear into the heart of the modern marketer more than Christmas.
AdPulp
DECEMBER 16, 2018
I remember loving this Coca-Cola commercial when I was a kid. I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point […]. The post Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder appeared first on Adpulp.
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Toronto AdOps
DECEMBER 5, 2018
TAO Networking & Appreciation Event – November 28, 2018 Sponsored by Loblaw Digital. LOCATION: 43°38’23.9″N 79°25’12.0″W. VENUE: Loblaw Digital. DATE: November 28th, 2018. It was a chilly fall evening but that did not stop Toronto’s ad ops gurus and dIgital marketeers to gathered at Loblaw Digital for another Toronto Ad Ops networking event.
More About Advertising
DECEMBER 12, 2018
We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5. It’s by M/H VCCP in San Francisco and might just be the best Christmas ad of.
All About Advertising Law
DECEMBER 21, 2018
Signed into law on December 20, 2018, the 2018 Farm Bill may present a tremendous opportunity for banks and payments companies to provide banking, processing, and other services to the hemp industry. We expect a variety of companies to move swiftly in developing, marketing, and selling products (including CBD oil) that, until yesterday, were controlled substances.
InMobi
DECEMBER 20, 2018
In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdGlow
DECEMBER 19, 2018
With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.
AdPulp
DECEMBER 13, 2018
How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. I am curious. Is your success in advertising really all about the work? […]. The post Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It appeared first on Adpulp.
illumin
DECEMBER 6, 2018
It’s a bird! It’s a plane! It’s…an ad that I glanced at for two seconds before quickly mousing down the page so I could resume my online editorial. Even though online advertising is getting smarter (i.e. native advertising and skins to match the web environment), audiences are quick to thwart advertising efforts to get consumers to really see an ad.
More About Advertising
DECEMBER 13, 2018
One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
All About Advertising Law
DECEMBER 14, 2018
The Federal Trade Commission (“FTC”) continues to crack down on companies engaged in credit card laundering. Credit card laundering is the practice of processing credit card transactions for one company through the merchant processing account of another company. Credit card laundering can be used to bypass the monitoring practices and volume thresholds of credit card associations and payment processors.
InMobi
DECEMBER 20, 2018
As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow InMobi on LinkedIn to receive more updates on #MobileMonday. -- #1 L'Oréal Paris India: Beauty for all - Retail Consumer Experience in your palm!
AdGlow
DECEMBER 17, 2018
What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.
AdPulp
DECEMBER 10, 2018
1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction […].
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 11, 2018
If Mark Read was hoping to bury WPP’s bad news – 3500 redundancies – by announcing it on the day of the Brexit vote, he was disappointed. Theresa May might have ducked out of her big challenge on December 11th, but the WPP CEO did not.
More About Advertising
DECEMBER 31, 2018
A constant theme in the seemingly never-ending battle between advertisers and agencies is so-called “scope of work.” That is, all the extra stuff you have to do for the same money or less – often blamed for margin pressure and other disagreeable aspects of modern agency life. Adscam correspondent Ralf “The Cartoonist” Zeigermann has sent.
More About Advertising
DECEMBER 2, 2018
BBC One’s Christmas ad is a festive tear-jerker in which a mother and her teenage son ditch their responsibilities to spend a lost afternoon of quality time together. Made by BBC Creative, it tells the story beautifully and avoids schmaltz skillfully, but seems to miss the point entirely. A film in which two people choose.
More About Advertising
DECEMBER 12, 2018
WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key trends expected to shape 2019 are (Mindshare’s terminology): Live and Kicking: ‘Live’ moments are very.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 7, 2018
I have to admit I was quite sniffy when I saw this was a Christmas ad for Uber Eats and Coca-Cola. Christmas isn’t the healthiest of times, but usually there’s plenty of home cooked food and some tangerines to offset the booze and chocolate, not fast food and fizzy drinks. So this ad by Romance.
More About Advertising
DECEMBER 5, 2018
Must be at peak Artificial Intelligence surely? Well, at least in terms of people talking about it. It’s one of those subjects I’ve read copious column inches on, yet still know alarmingly very little about. Will it take our jobs? Can it ever be ‘creative’? Will my fridge finally, for the love of god, be.
More About Advertising
DECEMBER 20, 2018
What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental health after being dumped “in a dark place” for hatching a plan to sandpaper the.
More About Advertising
DECEMBER 31, 2018
Nike’s ‘Nothing beats a Londoner’ from Wieden+Kennedy is one of those rare ads that gets better the more you see it; it is, indeed, a compelling summary of what London is like for Londoners in many of its aspects. There’s even a decent Peckham joke. Emma Hall says: “I still get a kick out of.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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