Fuel Lines
MARCH 14, 2019
Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business. A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
AdPulp
MARCH 4, 2019
March is Women’s History Month and a great time to look back in advertising history for significant early achievements by women. Here is a revealing document (a list of members of the Advertising Hall of Fame): Thankfully, the list improves through the decades, but perhaps not as dramatically as it should. The 1st Content Queen: […]. The post Please Pause What You’re Doing and Give Thanks to Women In Advertising appeared first on Adpulp.
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More About Advertising
MARCH 17, 2019
This is a rare thing – an ad that really makes you stop and stare. Although with BBH and Audi, the chances are better than most. “Two cars perform a synchronized swimming routine” is the kind of creative idea that might have been dismissed by a lot of clients — and it’s not one that.
Gods of Advertising
MARCH 20, 2019
Gods of Advertising is on backburner so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. Consumer or B2B, versatile in the trickiest verticals. This is my portfolio.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
MARCH 14, 2019
We’re kicking off a new series called “Just Asking For a Friend” to break down some tricky digital advertising terms that you might not feel comfortable discussing in the break room or important meetings. Don’t fret! We are here to assuage your fears and will help you brush up on key subjects like live audiences, the consumer journey, and machine learning vs. deep learning.
All About Advertising Law
MARCH 27, 2019
Bimbo Bakeries and U.S. Bakery recently found out that consumer confusion, like politics, is local, and that “local” means what the local consumer says it means. Let’s unbraid this loaf. In Bimbo Bakeries USA, Inc. v. Sycamore , No. 2:13-CV-00749, 2019 WL 1058234 (D. Utah Mar. 5, 2019), the jury originally awarded Bimbo $8,027,720 in damages on its false advertising claim against U.S.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 17, 2019
Legendary musician and music producer T Bone Burnett came to SXSW 2019 to slay digital demons. I highly recommend that you make some time to watch his keynote and/or read the text of his speech. It may shake you awake. There is so much to digest in Burnett’s speech that no recap is going to […]. The post Data Predators and Surveillance Capitalists Get “T Boned” at SouthBy appeared first on Adpulp.
More About Advertising
MARCH 27, 2019
Omnicom agency DDB is changing its visual identity to mark its 70th birthday, harking back to its distinguished inception as New York’s most creative agency, the NYC equivalent of the UK’s Collett Dickenson Pearce, many of whom were inspired by the original DDB. As was the late David Abbott who worked there before co-founding Abbott.
Gods of Advertising
MARCH 27, 2019
In lieu of full time employment I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he or she can work! Ah, the hustle. It’s like the fisherman who has to both catch his fish and then sell them.
illumin
MARCH 27, 2019
Exhibit A. The consumer journey has seen a lot of change over the years. Traditionally, it was thought of as a funnel. A linear process regardless of the industry or purchase type. B2B and B2C marketers alike agree that every single project, asset or initiative undertaken, has been driven by the idea of corresponding to one stage of this funnel. The theory behind the linear sales funnel is that marketers need to cast the widest net possible to ensure they are reaching everyone they can with the
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InMobi
MARCH 28, 2019
Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App Store and Google Play Store), acquire users at scale while keeping acquisition costs minimized and launch a successful, sustainable app-led business.
AdGlow
MARCH 26, 2019
Amazon's ad solutions are still uncharted territory for many marketers. As the e-commerce giant grows its offer to advertisers, here we share some tips to help you find, attract, and engage millions of Amazon customers at every stage of their journey.
AdPulp
MARCH 30, 2019
Thanks to unrelenting media narratives about race and immigration, some American citizens have a deeply distorted point of view on the topics. It’s a sad reality and for millions, this is a tough time in America. Perhaps it will help to point out how the rise of ignorance and hate is also ushering in an […]. The post Dreamers and Artists Always Welcome #USA appeared first on Adpulp.
More About Advertising
MARCH 26, 2019
Two former Ogilvy execs – creative director Ivan Pols and consultant Alex Mecklenburg have formed a new “creative business consultancy” called Truth & Spectacle, named after an observation by legendary film director Stanley Kubrick. Mecklenburg, a former MD of agency Huge, says: “Truth fuels creativity but many businesses have confused their truth with brand purpose.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
MARCH 26, 2019
Last September, the National Advertising Division (“NAD”) published a decision assessing whether the editorial content surrounding an affiliate link constituted “national advertising” requiring substantiation. At issue were two statements in a BuzzFeed “shopping guide,” in which the author tested and recommended various skincare products.
illumin
MARCH 6, 2019
With recent concerns of the Momo Challenge viral internet hoax, some advertisers began quickly pulling back dollars from YouTube. Today’s cluttered social environments have provided anything but solace for consumers and marketers alike. Potentially offensive content, fake news, and hoax challenges still manage to find a way to disrupt social media platforms – making brand safety a top concern for digital marketers.
InMobi
MARCH 26, 2019
When it comes to measuring mobile app marketing attribution (i.e. marketing campaigns with ads within mobile apps), it’s tempting to just port over web attribution models from Google Analytics or solely focus on single actions like when users click to download the app. But, these kinds of outdated user acquisition methodologies no longer cut it. For mobile marketers and app advertisers today, reaching, acquiring and retaining customers through mobile devices requires much more careful thought an
AdGlow
MARCH 6, 2019
As part of our video success stories series, here we uncover how Adglow and McDonald's Brazil deployed weather-sync to customise Facebook ads depending on the local weather conditions. The results were sizzling hot – don't take our word for it, see for yourself below!
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
MARCH 20, 2019
Errol Morris is a documentary filmmaker. Some of his famous films include Fast, Cheap & Out of Control (1997), The Fog of War (2003), and The Thin Blue Line (1988). He also directs commercials. In this new campaign for Chipotle from Venables Bell + Partners, Morris, and post-production house, Timber, the client’s fresh food is prepared before one’s eyes […].
More About Advertising
MARCH 5, 2019
By Andre van Loon I remember a time, not long ago, when people used to say that British politics was slightly predictable, with the main parties converging around the centre ground. While this was exaggerated even at the time, it sounds positively strange today. Labour has steered strongly to the Left under Jeremy Corbyn, the.
All About Advertising Law
MARCH 18, 2019
In February 2018, the FTC teamed up with the Missouri Attorney General’s office in filing a complaint against a prize promotions company and others that allegedly operated a large-scale deceptive prize scam targeting the elderly. A little more than a year later, the FTC and the Missouri AG’s office announced that they reached a settlement to the tune of $30 million.
Advertising to Baby Boomers
MARCH 14, 2019
For years I’ve been championing the marketing and advertising of normal everyday products to Baby Boomers: Boomer Backlash II If every time someone over fifty sees a commercial targeting them and it’s always for an age-related product or service, pretty soon their eyes will glaze over, they’ll get itchy and grumpy. The Real Issue : Marketing and advertising folks grasping the fact that Boomers will be buying billions (trillions?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
MARCH 20, 2019
Did you know that in-app ads.txt is now available for mobile apps? This revolutionary ad tech dramatically improves trust and transparency in the digital ecosystem by allowing publishers to specify who is authorized to sell their inventory. Ads.txt has already proven to be enormously beneficial and popular in the browser world, and it’s now finally available to mobile apps.
Gods of Advertising
MARCH 12, 2019
Left side of my reef, featuring the big Sailfin tang I call “Moose” I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful ecosystem in the world. Lighting. Filtration. Water parameters. Flow. Everything has to be calibrated and monitored in order to even passably mimic a real coral reef.
AdPulp
MARCH 23, 2019
Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […].
More About Advertising
MARCH 22, 2019
Leading international hotel group Accor has appointed Ogilvy Paris as its global agency of record. Ogilvy’s main task will be the launch and management of a new Accor loyalty programme called ALL (Accor Live Limitless). Accor includes almost 4,800 hotels, resorts and residences across 100 countries, spanning luxury to economy. Ogilvy Paris CCO Matthieu Elkaim.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
MARCH 5, 2019
Amazon has just announced Project Zero to potentially assist brand owners in combatting counterfeit goods by removing products likely to be fake from the online retailer’s platform. Project Zero would allow brand owners to designate product listings for removal, instead of undergoing Amazon’s prior reporting and removal process, which required brand owners to report counterfeit products to an internal Amazon team for investigation prior to removal.
More About Advertising
MARCH 12, 2019
Wonderhood Studios just missed out on Virgin Media but it has a new and quite compelling showcase, this film for Comic Relief with actor Peter Mullan – plus a newbie to the silver screen. The BBC’s Comic Relief has raised over £1bn for good causes but its air of self-congratulation sometimes grates. None of that.
More About Advertising
MARCH 5, 2019
Brands are falling over themselves to show how inclusive and supportive of diversity they are – so it’s better when they put their money where their mouth is. Guinness, hitherto that most macho of beers, is doing its bit by sponsoring the Women’s Six Nations rugby, plugging it with this ad from AMV BBDO featuring.
More About Advertising
MARCH 31, 2019
West Midlands Trains, which you probably haven’t heard of unless you live there, is setting out on the bold task of becoming “the UK’s most loved train company.” This is setting the bar either very high or low: does anyone love the UK’s trains at all? But train use in the UK is growing despite.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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