AdPulp
JUNE 29, 2012
'Facebook’s lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don’t mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San Francisco company has a case study to share with the press and the world.
InMobi
JUNE 28, 2012
Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in the Consumer Sales Journey , in 7 markets around the world. The US results, released this morning, uncover behavioral shifts around consumer shopping and media habits: Media consumption is increasingly digital : time spent on media tends to inc
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Advertising to Baby Boomers
JUNE 5, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 05 June 2012. For The Elderly And Beautiful. We went to see The Best Exotic Marigold Hotel the other night.
AdPulp
JUNE 29, 2012
'“Hey, we need a ‘YouTube sensation’ for this concept to really fly.” If you’re a producer, and you just heard those words from the creative director’s mouth, what do you do? Where do you go? The YouTubes is a rather large place to look for a sensation. According to Ad Age , YouTube feels advertisers’ pain, and in response the Google-owned video sharing site is launching something called “Video Creation Marketplace.” The idea is to help conne
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
JUNE 24, 2012
We held our French Media Consumption research event at La Maison Champs lyes, a very stylish hotel designed by Martin Margiela, the venue was recently featured in Elle Decoration as one of the hottest hotels in Paris. The relaxed and friendly space provided the perfect setting for our event. We welcomed delegates from a diverse mix of brands, agencies, publishers, and journalists.
InMobi
JUNE 14, 2012
San Francisco has been abuzz with iOS Developers who have descended upon the city like Walkers for Apple's annual World Wide Developer Conference. Apple reported this week that there are 650,000 apps in the app store with 225,000 being made specifically for the iPad. They also have over 400 million accounts in the iTunes ecosystem, and 30-billion apps have been downloaded and $5-billion has been paid to developers since the app store launched in the summer of 2008.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JUNE 12, 2012
More than 70 senior-level guests from Publishers, Agencies and Brands turned up to the inaugural i3 session to hear Nielsen and Millward Brown make the case via data on cross media synergies. In a nutshell (distilled from much data) digital media is no longer a "good to have" part of the marketing mix, but a "must-have' component as not only it extends reach, there is a multiplier impact on regular brand awareness metrics.
InMobi
JUNE 29, 2012
Interested in monetizing your Marmalade App ? Make money from your Marmalade app through the display of rich, targeted adverts from InMobi - the largest independent ad network. With over 10,000 app partners and thousands of global advertisers, we can reach 578 Million users in 165 countries. InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world.
InMobi
JUNE 27, 2012
InMobi is actively recruiting for Sales, Ad Operations, Business Development, Engineering and Product Marketing. Join us at the Tech Career Expo and Developer Jam on June 28 - 29 at Moscone Center in San Francisco. InMobi will have a booth in the South Building - Hall A, and April Ulang our Hiring Manager will be on the lookout for top talent. The event is free to attend but you have to RSVP.
InMobi
JUNE 27, 2012
"A joint research on Smartphone apps for education (Macromill X InMobi)", 21 June. "Every second user feels educational apps are effective InMobi Japan and research firm Macromill conducted a joint research on Smartphone apps for learning. (Research period: May 15 - June 7, 2012) In Japan 51% of the Smartphone users have learning application in their Smart phones.
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InMobi
JUNE 25, 2012
We had a great time on Thursday welcoming developers into our new London office. We held our inaugural meetup on the topic of Location Based Services. There was a great turnout - and I want to thank everyone who came along - especially our presenters. We had Ricky Brundritt talking about Bing Maps developer tools. Bing have some really high resolution imagery for maps and it will be interesting to see if they can take significant market share from Google.
InMobi
JUNE 24, 2012
MOBILE is the talk of the town right now. There is no doubt that we have reached the post PC era. The shift of media consumption usage towards connected devices is undeniable and all things point towards sustained growth. But savvy marketers need to stop playing catch-up and really start to leverage the power of mobile. Let's look at what we're dealing with.
InMobi
JUNE 21, 2012
Can you build brand awareness and engagement on your mobile? If this sounds like a familiar question, that's because it is exactly the debate the marketing industry had around online advertising just over a decade ago. We've clearly resolved the online branding and engagement argument and how. So take the premise of online brand engagement and turn it up to 11 and you'll begin to understand the potential of mobile brand engagement.
InMobi
JUNE 6, 2012
The InMobi team had a brilliant time at OTA12 this year. As well as sponsoring the Saturday breakfast, we were also handing out our ever-popular bottle-opening iPhone cases. Thanks to everyone who came to our talk on Saturday morning - even if a few of you were bleary eyed! We'll be putting up our new Economic Calculator on the site soon - until then, you can use our older Excel based calculator to work out how much your app could be earning.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JUNE 3, 2012
The largest digital conference in the Baltic states came to a close today. Login attracted an audience of over 600 media marketing professionals, all eager to hear about the Future of Digital and the role Mobile will play. Mobile marketing was generally a strong focal point throughout the two day conference. John Stoneman, InMobi's Sales Director for EME, gave a keynote presentation about Mobile Media Consumption and how consumer's media habits are evolving.
Advertising to Baby Boomers
JUNE 18, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 18 June 2012. A Series Of Miniatures. No overarching theme this post. Often, life is a series of miniatures.
Advertising to Baby Boomers
JUNE 25, 2012
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 25 June 2012. From The UK: Scoring A Half Century. A fellow New Millennium Tales Pilgrim is now penning for the online magazine high50 via Campaign.
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