Fuel Lines
JANUARY 10, 2013
'If you are either looking to start your own agency or restructure your existing firm, Paul Roetzer’s book, The Marketing Agency Blueprint, will be a big help. Paul is a small agency owner. He is the founder and CEO of PR 20/20 established in 2004. He has built an incredible national and international awareness and appeal for his agency’s new business using social media and inbound marketing.
InMobi
JANUARY 31, 2013
Yes, you have a great app, but are you sure users are seeing it? With the number of active apps crossing 760,000 on App Store and 675,000 on Google Play, every new app is facing severe competition to be discovered. With an average of 921 new apps being launched per day, an app stores is an ocean of apps that is growing larger by the day and the threat of being lost amidst the crowd is very real.
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Nick Burcher
JANUARY 21, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 21 January 2013. Calm Down Dear! Michael Winner, E-Sure and viral culture. The sad news of Michael Winners passing today reminded me of some text that I wrote about the (now legendary) Calm Down Dear! E-sure insurance campaign of 2003.
Advertising to Baby Boomers
JANUARY 1, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 01 January 2013. Windows 8. It’s now my desktop OS. I also have a Windows Phone that’s almost an 8 – and from what the geek press tells me I’m impatiently waiting for an upgrade that’ll make it not quite Windows 8
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fuel Lines
JANUARY 22, 2013
'This is a guest post written by my friend and colleague, David C. Baker. He speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He has worked with more than 650 firms individually and thousands of people have been through his seminars, such as Recourse’s New Business Summit held annually in Nashville, TN. David owns RockBench Publishing Corp., a traditional and electronic publisher of courageous thought leadership content.
Fuel Lines
JANUARY 21, 2013
'In preparation for new business opportunities it is important that your agency’s website be mobile ready. The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JANUARY 28, 2013
Our latest guest post is from freelance writer Shaun Chatman: We walk around with our cellphones and smartphones attached to our hands like a second limb. Do we do this because it's love or have we, as humans, started to develop an actual physical addiction to these cellular devices? Psychologists and healthcare professionals have debated this exact question and have yet to come up with a concrete answer.
InMobi
JANUARY 31, 2013
Today, we are making available a unity plugin for Lifetime value platform (LTVP), making it even faster and easier for the unity plugin community to use LTVP Analytics features within their games and apps. Whats more, this plugin also has InMobi Ad Network & House Ads capabilities bundled within it enabling developers to maximize ad monetization as well.
InMobi
JANUARY 28, 2013
When [Floyd] had tired of official reports, memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one, he would conjure up the world's major electronic papers. He knew the codes of the more important ones by heart and had no need to consult the list on the back of his pad.
InMobi
JANUARY 24, 2013
Why HTML5 and why now? When it comes to touch-screen mobile devices, native applications have led the way in terms of performance, speed and tighter integration to specific platforms. Unbound by the need to conform to standards, native apps could rapidly take advantage of the latest hardware and operating system innovations, while Web technologies always had to wait for the international community to agree and implement standards first.
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InMobi
JANUARY 24, 2013
Today a companys most valuable asset is its customers, and while products and services are ripped off and duplicated in no time at all, a company with loyal and long term customers is less vulnerable to competition. But how does one measure the value of a customer? Through Customer Lifetime Value (CLV or LTV). LTV helps companies understand what a customer is really worth to its business.
InMobi
JANUARY 10, 2013
This week, we released the InMobi Insights Inspiration Issue 2013. The marketing team at InMobi pulled this together in a short order of time with a single goal of educating the world around what is going on in the red-hot mobile space. As a global company that delivers ads to billions of users globally, we are in an enviable position to share insights from across the world.
InMobi
JANUARY 9, 2013
One of the perks of being in the mobile advertising industry is that the ecosystem is by nature local and at the same time global (clichd? Yes! But, absolutely true). A publisher in Antwerp can monetize his content in Shanghai as easily as he can monetize his content in Buenos Aires. An advertiser in San Francisco can spread his message in Abu Dhabi and Addis Ababa with equal ease.
InMobi
JANUARY 7, 2013
The second wave of our mobile media consumption study comes at an opportune time when Chinas mobile penetration is almost at one billion [1] and the mobile internet users number is set to reach 424 million in 2012 [2]. This article gives a snippet of our study conducted between September-November 2012 across China and was a joint exercise between InMobi and Decision Fuel.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JANUARY 4, 2013
As we zoom towards 2013, we thought we'd ask mobile experts the world over what surprised them about the past year, what they expected in the coming year and what they think needs a bit more attention. Todays interview is with Patrick Meyer author of Steve Jobs & The World of Mobile. What surprised you about the mobile advertising industry in the past year?
InMobi
JANUARY 3, 2013
The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions, far more cost effective and hence offers higher return on investment. Digital advertising also has a positive effect on branding as it exposes a product to a large worldwide audience.
InMobi
JANUARY 2, 2013
InMobi CEO Naveen Tewari's guest post on VentureBeat looks at the advantages of Indian entrepreneurs who look east to India's Silicon Valley - Bangalore - as they start a new business venture: East-to-West strategy makes most sense for businesses centered on new technologies the Internet, mobile, and cloud being the obvious examples. The rationale is simple: New technologies are adopted almost uniformly across Western and Eastern markets and even if the market characteristics and sophistication
Nick Burcher
JANUARY 26, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Saturday, 26 January 2013. Red Button Part 2 - "A dramatic surprise on an ice-cold day" is Turner Benelux follow up to 2012 viral hit. One of the (surprise?) YouTube hits of 2012 was a video by Turner Benelux promoting the drama on their channels.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Advertising to Baby Boomers
JANUARY 28, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 28 January 2013. Marketing to the Ageing Consumer. New book, a good one: Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business By Dick Stroud and Kim Walker As the populations of Europe and the US, soon to be follow
Advertising to Baby Boomers
JANUARY 14, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 14 January 2013. Tablets Redux. NostraChuckus , that famed Soothsayer and advertising gadfly who’s been startling the world for years with his mundane prognostications, sometimes is surprised when his predictions materialize: 06 April 20
Advertising to Baby Boomers
JANUARY 21, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 21 January 2013. A Guide for the Perplexed. Even a lowly advertising creative-author-consultant-speaker-gadfly can’t always keep up with everything said about him on the web.
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