Adweek
NOVEMBER 14, 2024
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is.
Adweek
NOVEMBER 14, 2024
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.
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Adweek
NOVEMBER 21, 2024
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix.
Adweek
NOVEMBER 15, 2024
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Adweek
NOVEMBER 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not.
Adweek
NOVEMBER 13, 2024
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe that it was a place for honest debate and discussion, transparency, and free speech," Lemon added. "But I now feel.
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Adweek
NOVEMBER 21, 2024
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its "Good to Be Bad" F-Type campaign. What about an Avant Garde-style film showcasing a diverse cohort of models in luminous outfits set.
Adweek
NOVEMBER 25, 2024
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about.mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar's new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper.
Adweek
NOVEMBER 11, 2024
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon's early talent programs, according to Christina Schelling, svp and chief talent and diversity officer.
Adweek
NOVEMBER 20, 2024
Comcast to MSNBC: It's not us, it's you. NBCUniversal News Group's parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that's currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this.
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Adweek
NOVEMBER 20, 2024
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display.
Adweek
NOVEMBER 28, 2024
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. "Heartstrings," created by Apple's longstanding agency TBWAMedia Arts Lab, launches on Thursday (Nov. 28) ahead of the International Day of Persons with Disabilities on Dec. 3.
Adweek
NOVEMBER 11, 2024
Hip-hop, sneakers, bees, and basketball collide in Nike's film to mark the re-release of its 1999 Wu-Tang Clan Dunk High model, which debuted on the latter's SNKRS app in early November. "The Hive," sees the hip-hop group's architect, RZA, play beekeeper on a New York City rooftop, while fellow Wu-Tang Clan rapper Raekwon narrates why.
Adweek
NOVEMBER 13, 2024
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Adweek
NOVEMBER 7, 2024
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern). But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall.
Adweek
NOVEMBER 4, 2024
How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.
Adweek
NOVEMBER 12, 2024
Tonal, a smart home gym looking for a holiday sales boost, has dropped an epic long-form commercial shot entirely in black and white and set in the Victorian era. A major departure for the fitness category--with inspiration coming from classic sports marketing and indie auteurs like Michel Gondry--Tonal's 2-minute hero ad contrasts its pricey tech-enabled.
Adweek
NOVEMBER 21, 2024
Funny reviews on Amazon have developed a cult following of sorts, and even spawned their own community on Reddit, so the ecommerce giant decided to hop on the bandwagon, with help from a two-time Academy Award-nominated actor. Adam Driver is narrating some of Amazon's "funniest and most iconic" five-star product reviews for the company's "5-Star.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Adweek
NOVEMBER 20, 2024
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron.
Adweek
NOVEMBER 13, 2024
Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were "in the experience, not just looking at it," he wrote in a letter at the time. "We call this the metaverse, and.
Adweek
NOVEMBER 11, 2024
Toy maker Mattel went into crisis response mode over the weekend, as shoppers discovered that the packaging for its dolls tied to upcoming Universal Pictures release Wicked included the URL for age-gated pornography site Wicked.com, rather than the film's official website (WickedMovie.com). X (formerly Twitter) was flooded with images of the packaging error this past.
Adweek
NOVEMBER 25, 2024
A giant, two-story-tall dog balloon got stuck between buildings en route to the Chicago Thanksgiving Parade this week, stopping passersby in their tracks. However, despite appearances, this larger-than-life balloon got stuck on purpose - and isn't an official entry to Chicago's parade. Mars Inc.'s Iams pet food brand created the stunt to highlight the importance.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Adweek
NOVEMBER 1, 2024
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive.
Adweek
NOVEMBER 29, 2024
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows stronger as voters head to the polls. That may sound like the presidential election cycle Americans just lived through, but those same events played out over 126 years ago.
Adweek
NOVEMBER 5, 2024
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing.
Adweek
NOVEMBER 19, 2024
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year's technology-fueled remake of its classic 1995.
Advertiser: ZoomInfo
How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
Adweek
NOVEMBER 14, 2024
In advertising, the producer role can be many things, from a facilitator of the campaign creation process to someone who works on set making sure the work gets done. The role has numerous titles--creative producer, interactive producer, executive producer, account manager, project manager, client partner, product manager. But a recent study by creative consultancy NoCo.
Adweek
NOVEMBER 5, 2024
Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news programming on Tuesday when Election Night Live with Brian Williams debuted on Prime Video at 5 p.m. ET. And Williams was well-aware.
Adweek
NOVEMBER 5, 2024
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data.
Adweek
NOVEMBER 21, 2024
The politics and pop culture publisher The Daily Beast increased its year-over-year revenue by 81% in the third quarter--the first profitable quarter in the 16-year history of the title. The results, reported last week in the public earnings of parent company IAC, are a welcome green shoot for Joanna Coles and Ben Sherwood, the media.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
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