Fuel Lines

JULY 16, 2012

'No other marketing tool replicates what PR can do when it comes to building trust with important audiences. This is a guest post written by Don Beehler, PR Consultant and author. Don has been a colleague and personal friend for over a decade. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance

Agency 279

Agency Public Relations Manufacturing Finance 279

InMobi

JULY 31, 2012

Tablet sales in Australia are growing exponentially by the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having a huge impact on web usage. Results from Mobext and InMobi's research study on Connected Devices in Australia reveal how increased tablet usage is impacting consumer behavior, and how usage of other devices is being impacted.

Audience 52

Audience Media Marketing 52

Advertising to Baby Boomers

JULY 24, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 24 July 2012. Picking On The Big Boys & Girls, Part I: AARP. From 2008: AARPs Chicken Coop Coup?

Advertising 66

Advertising Education Agency Marketing 66

Fuel Lines

JULY 1, 2012

'A powerful story is your secret to connecting with prospective clients. Developing the ability to craft compelling stories is an important skill set for agency new business. Stories engage attention and inspire action. I have witnessed my fair share of agency presentations. Most provide thorough content based upon good research, but what is often lacking is emotion.

Agency 278

Agency Audience Marketing 278

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Fuel Lines

JULY 5, 2012

'Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.

Agency 278

Agency Communications Audience Media 278

Fuel Lines

JULY 19, 2012

'Raising the discussion about compensation for those charged with ad agency new business. It is time to re-think how we compensate those “odd ducks” who do what no one else wants to do, selling the agency’s services. The motivation for creating new business opportunities is thought to be fueled primarily by financial rewards, the traditional ‘carrot and stick’ philosophy.

Agency 277

Agency 277

Fuel Lines

JULY 26, 2012

'Don’t wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment. I’ve been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my investment. I have accumulated a significant amount of content, photos, podcasts, videos, links and comments.

Marketing 274

Marketing Agency Media 274

Fuel Lines

JULY 26, 2012

'An opportunity to build new business relationships and meet America’s most powerful marketing executives in person as they share their insights about marketing to Millennials. This is a guest post written by Jeff Fromm, EVP at Barkley and Founder of the annual Share.Like.Buy Conference, the largest single gathering of Millennials marketing experts in the country.

Agency 154

Agency Marketing Media Advertising 154

Fuel Lines

JULY 3, 2012

'The news of Andy Griffith’s passing this morning hit me as though I had lost a beloved relative. Lots of people must have felt the same way. Many are expressing their grief and gratitude to Andy through social media networks for being such a friendly and cherished presence in American life. A good friend of mine, Ken Henley, from Nashville, TN, emailed me the caricature above.

Agency 133

Agency Media 133

InMobi

JULY 31, 2012

InMobi's regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June). Overall in Africa, ad requests from Smartphones grew by 3.5% and Feature phones shrunk by an almost equal 3.6%, this was mostly as a result of South Africa where RIM's BlackBerry continues to grow, now with 50% of the market share in the country.

Ad network 52

Ad network Manufacturing Agency Advertising 52

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

InMobi

JULY 31, 2012

It is amazing how many Brand and Marketing Managers have had QR Codes placed on their collateral, sales tools and adverts, but have never actually used a QR code themselves. As part of a study conducted on consumers in South Africa, Nigeria and Kenya, InMobi asked the respondents whether they have used a QR code before, and in some countries up to 70% of the respondents did not even know what a QR code is yet agencies and marketers still insist on using them.

Retail 52

Retail Agency Marketing 52

InMobi

JULY 31, 2012

The inaugural Mobile Bytes events for South Africa recently took place in Johannesburg and Cape Town, at these events InMobi presented research conducted in South Africa, firstly on opportunities for telecommunications brands, and secondly how mobile influences South African shoppers. As every brand in the World today requires consumers to buy their products or services, the study on retail is of particular importance.

Retail 52

Retail Manufacturing Advertising 52

InMobi

JULY 31, 2012

In the early 90s many analysts predicted the demise of newspapers and magazines due to the Internet, but this never happened; and luckily for publishers as the majority provided their content at no cost. Many people consume print media while relaxing and in between other commitments, so there was still a place for this type of media. With the advent of mobile media though, it is easy for people to consume media on their mobile device, while relaxing, anywhere.

Entertainment 52

Entertainment Impressions Conversion Media 52

InMobi

JULY 23, 2012

Does your app work the first time your user opens it? Statistics show that 66 percent of newly developed mobile apps fail at launch. The only way to avoid as many failures is by testing the apps with human testers versus computerized/electronic testing. We want developers to be a success, that's why we're really pleased to announce our partnership with Global Telecom Testing.

Electronics 52

Electronics 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

JULY 22, 2012

If you are attending Casual Connect next week in Seattle July 24-26, be sure to attend the lunch time panel The Current State of Mobile App Discovery. InMobi's Kim Carlson will be speaking alongside our colleagues from Papaya Mobile, TapJoy, Google, Iddiction and SoftTech VC. It's no secret that the App industry is in a constant state of evolution. In the last year the growth of smart devices has exploded and, as a result, there are now more than one million active apps.

Marketing 52

Marketing 52

InMobi

JULY 31, 2012

As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key trends and the opportunities they create for developers. Consumers are constantly using and switching between multiple devices throughout the day.

SEO 40

SEO Retail Media Marketing 40

InMobi

JULY 9, 2012

Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices.

Healthcare 40

Healthcare Communications Education Audience 40

InMobi

JULY 9, 2012

Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing importance, so much so that some agencies are designing for Mobile first, and then seeing how the campaign can be converted to the more traditional mediums such as TV and Print advertising.

Rich Media 40

Rich Media Marketing Food Retail 40

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

InMobi

JULY 9, 2012

This is a guest blog by Claire Owen. London's silicon roundabout was awash with hopeful, if sightly nervous, app developers last Wednesday evening as we saw the finale of AppCircus London 2012! The concept behind the AppCircus roadshow is to provide a platform to some of the most creative and innovative apps in the market, app creators get exposure to fellow developers and key industry specialists as well as the opportunity to receive a nomination to present at the Mobile Premier Awards during t

Education 40

Education Media Audience Marketing 40

InMobi

JULY 9, 2012

During June the InMobi Vice President and Managing Director for Africa was nominated as one of Africa's most successful women by Forbes, and was also nominated by Kenya's Business Daily to their annual Top 40 under 40 awards. This is in addition to an earlier nomination in 2012 by the World Economic Forum to their Young Global Leader awards. Isis, has been working in the media and technology industries for over 10 years, and held previous positions at MyJobsEye, Google and MTV Networks Africa.

Media 40

Media Audience Advertising 40

InMobi

JULY 1, 2012

The leap second was a one second adjustment made to the atomic clock at 23:59:59 UT (just before 8pm ET). This caused havoc across the entire internet world and brought down several sites including - Reddit, FourSquare, Yelp, LinkedIn, Gawker StumbleUpon, and more. See the news coverage here: [link] When the time came and the clock automatically added a sec, one of the utilities that ensures all of InMobi server clocks are insync started to act up, and caused all our servers across the globe to

Ad network 40

Ad network 40

Advertising to Baby Boomers

JULY 26, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 26 July 2012. Picking On The Big Boys & Girls, Part II: The Presidential Campaigns. As I write this, Mitt Romney’s folks are getting pummeled by pundits for allowing the Obama folks to define Mr.

Education 66

Education Advertising Marketing Retail 66

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Advertising to Baby Boomers

JULY 17, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 17 July 2012. Banner Ads = Happy Meal Toys…??? There’s a fellow at Forbes who says that banner advertising is now akin to Happy Meal Toys : The New Price Of A Web Ad: Free?

Banner 66

Banner Advertising Education ROI 66

Advertising to Baby Boomers

JULY 30, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 30 July 2012. Picking On The Big Boys & Girls, Part III: Next Avenue. About two years ago Twin Cities Public Television announced a project dubbed Next Avenue : Public Broadcasters to Launch Next Avenue(SM) Multimedia Initiative to Super-S

Affiliates 64

Affiliates Education Advertising Marketing 64

Advertising to Baby Boomers

JULY 2, 2012

'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 02 July 2012. Sounds familiar… A round-up of recent Déjà vu-ish offerings: Senior living developments upgrade offerings for baby boomers July 01, 2012 by Lisa Kocian …Choice is the buzzword for a wave of high-end senior communities

Advertising 64

Advertising Retail Education Fashion 64