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'No other marketing tool replicates what PR can do when it comes to building trust with important audiences. This is a guest post written by Don Beehler, PR Consultant and author. Don has been a colleague and personal friend for over a decade. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. After more than two decades in the public relations business, I’ve come to believe that the most important thing PR can do for an ad agency is enhance
Tablet sales in Australia are growing exponentially by the end of this year, tablets are expected to reach nearly 40% of households. Consumers love their large screen sizes and user-friendly experiences, so these devices are already having a huge impact on web usage. Results from Mobext and InMobi's research study on Connected Devices in Australia reveal how increased tablet usage is impacting consumer behavior, and how usage of other devices is being impacted.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 24 July 2012. Picking On The Big Boys & Girls, Part I: AARP. From 2008: AARPs Chicken Coop Coup?
'A powerful story is your secret to connecting with prospective clients. Developing the ability to craft compelling stories is an important skill set for agency new business. Stories engage attention and inspire action. I have witnessed my fair share of agency presentations. Most provide thorough content based upon good research, but what is often lacking is emotion.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
'Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business decisions. “Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes.
'Raising the discussion about compensation for those charged with ad agency new business. It is time to re-think how we compensate those “odd ducks” who do what no one else wants to do, selling the agency’s services. The motivation for creating new business opportunities is thought to be fueled primarily by financial rewards, the traditional ‘carrot and stick’ philosophy.
'Digital is not an idea that you merely ‘check off’ your list. Traditional agencies should know by now that digital training is critical to their new business success. “The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands.” Sean Corocran , The Forrester Blog for Interactive Professionals Rising to meet the explosive growth of digital, many of the larger agencies are now requi
'Digital is not an idea that you merely ‘check off’ your list. Traditional agencies should know by now that digital training is critical to their new business success. “The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands.” Sean Corocran , The Forrester Blog for Interactive Professionals Rising to meet the explosive growth of digital, many of the larger agencies are now requi
'Don’t wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment. I’ve been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my investment. I have accumulated a significant amount of content, photos, podcasts, videos, links and comments.
'An opportunity to build new business relationships and meet America’s most powerful marketing executives in person as they share their insights about marketing to Millennials. This is a guest post written by Jeff Fromm, EVP at Barkley and Founder of the annual Share.Like.Buy Conference, the largest single gathering of Millennials marketing experts in the country.
'The news of Andy Griffith’s passing this morning hit me as though I had lost a beloved relative. Lots of people must have felt the same way. Many are expressing their grief and gratitude to Andy through social media networks for being such a friendly and cherished presence in American life. A good friend of mine, Ken Henley, from Nashville, TN, emailed me the caricature above.
InMobi's regular Mobile Insights Report was released in late July that uncovers the statistics from the Ad Networks ad requests in the previous quarter (1 April to the end of June). Overall in Africa, ad requests from Smartphones grew by 3.5% and Feature phones shrunk by an almost equal 3.6%, this was mostly as a result of South Africa where RIM's BlackBerry continues to grow, now with 50% of the market share in the country.
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It is amazing how many Brand and Marketing Managers have had QR Codes placed on their collateral, sales tools and adverts, but have never actually used a QR code themselves. As part of a study conducted on consumers in South Africa, Nigeria and Kenya, InMobi asked the respondents whether they have used a QR code before, and in some countries up to 70% of the respondents did not even know what a QR code is yet agencies and marketers still insist on using them.
The inaugural Mobile Bytes events for South Africa recently took place in Johannesburg and Cape Town, at these events InMobi presented research conducted in South Africa, firstly on opportunities for telecommunications brands, and secondly how mobile influences South African shoppers. As every brand in the World today requires consumers to buy their products or services, the study on retail is of particular importance.
In the early 90s many analysts predicted the demise of newspapers and magazines due to the Internet, but this never happened; and luckily for publishers as the majority provided their content at no cost. Many people consume print media while relaxing and in between other commitments, so there was still a place for this type of media. With the advent of mobile media though, it is easy for people to consume media on their mobile device, while relaxing, anywhere.
Does your app work the first time your user opens it? Statistics show that 66 percent of newly developed mobile apps fail at launch. The only way to avoid as many failures is by testing the apps with human testers versus computerized/electronic testing. We want developers to be a success, that's why we're really pleased to announce our partnership with Global Telecom Testing.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
If you are attending Casual Connect next week in Seattle July 24-26, be sure to attend the lunch time panel The Current State of Mobile App Discovery. InMobi's Kim Carlson will be speaking alongside our colleagues from Papaya Mobile, TapJoy, Google, Iddiction and SoftTech VC. It's no secret that the App industry is in a constant state of evolution. In the last year the growth of smart devices has exploded and, as a result, there are now more than one million active apps.
As penetration of smartphones, tablets, and other connected devices such as smart TVs increases around the world, consumer behavior is shifting but how does this impact developers? InMobis connected device research with Mobext uncovers key trends and the opportunities they create for developers. Consumers are constantly using and switching between multiple devices throughout the day.
Given the upcoming elections in Kenya early next year, there is no more vital time to reach a broad audience come voting season for political parties. Finding the triggers to a nation's touchpoints what policy matters to them, how they need to hear information and how best to get them this information - is key to informing the people about their choices.
Many Marketing and Brand Managers, and their Advertising and Media agencies will be planning marketing campaigns for seasonal activities that take place towards the end of the year or early next year. Mobile, is a medium of ever increasing importance, so much so that some agencies are designing for Mobile first, and then seeing how the campaign can be converted to the more traditional mediums such as TV and Print advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
This is a guest blog by Claire Owen. London's silicon roundabout was awash with hopeful, if sightly nervous, app developers last Wednesday evening as we saw the finale of AppCircus London 2012! The concept behind the AppCircus roadshow is to provide a platform to some of the most creative and innovative apps in the market, app creators get exposure to fellow developers and key industry specialists as well as the opportunity to receive a nomination to present at the Mobile Premier Awards during t
During June the InMobi Vice President and Managing Director for Africa was nominated as one of Africa's most successful women by Forbes, and was also nominated by Kenya's Business Daily to their annual Top 40 under 40 awards. This is in addition to an earlier nomination in 2012 by the World Economic Forum to their Young Global Leader awards. Isis, has been working in the media and technology industries for over 10 years, and held previous positions at MyJobsEye, Google and MTV Networks Africa.
The leap second was a one second adjustment made to the atomic clock at 23:59:59 UT (just before 8pm ET). This caused havoc across the entire internet world and brought down several sites including - Reddit, FourSquare, Yelp, LinkedIn, Gawker StumbleUpon, and more. See the news coverage here: [link] When the time came and the clock automatically added a sec, one of the utilities that ensures all of InMobi server clocks are insync started to act up, and caused all our servers across the globe to
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 26 July 2012. Picking On The Big Boys & Girls, Part II: The Presidential Campaigns. As I write this, Mitt Romney’s folks are getting pummeled by pundits for allowing the Obama folks to define Mr.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 17 July 2012. Banner Ads = Happy Meal Toys…??? There’s a fellow at Forbes who says that banner advertising is now akin to Happy Meal Toys : The New Price Of A Web Ad: Free?
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 30 July 2012. Picking On The Big Boys & Girls, Part III: Next Avenue. About two years ago Twin Cities Public Television announced a project dubbed Next Avenue : Public Broadcasters to Launch Next Avenue(SM) Multimedia Initiative to Super-S
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 02 July 2012. Sounds familiar… A round-up of recent Déjà vu-ish offerings: Senior living developments upgrade offerings for baby boomers July 01, 2012 by Lisa Kocian …Choice is the buzzword for a wave of high-end senior communities
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