Fuel Lines
MARCH 6, 2013
'Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry Moran I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients.
InMobi
MARCH 27, 2013
Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all devices in China, as well as several devices from OEMs like ZTE, Huawei, Samsung, Sony Ericsson and LG, and operators like Vodafone, Verizon and Telefonica.
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Nick Burcher
MARCH 31, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 1 April 2013. BMW April Fools Day 2013 - BMW P.R.A.M. [images] #aprilfool. BMWs history of BMW April Fools adverts continues for 2013 - this year BMW have announced the BMW P.R.A.M. (Postnatal Royal Auto Mobile) with the headline Your P.R.A.M.
Advertising to Baby Boomers
MARCH 4, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 04 March 2013. Wrap Rage Redux. Dick Stroud unpacks the latest in insufferable packaging: Packaging - a design nightmare …As consumers do battle to get their hands on their purchased product it seems that some companies make the task as
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Fuel Lines
MARCH 5, 2013
'How to simplifying the web design process and provide creative focus specifically for new business. Your agency’s website is an important tool for new business. It is the primary platform for your agency’s credentials, capabilities and case studies. It is the primary platform to showcase your creative work. But, from my experience, most agencies are in a perpetual state of redesigning their websites.
Fuel Lines
MARCH 12, 2013
'Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future. This is why events such as SXSW are so important. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MARCH 21, 2013
Privacy is always a priority topic for discussion in technology circles, and only the other week we saw Google summoned to appear before European data protection officials regarding their privacy policy. As InMobi has developed in size and stature - particularly over the past year, we have also grown in sophistication through continuing to evolve and improve the services that support the smooth running of our ad network.
InMobi
MARCH 15, 2013
This week, InMobi made a significant change to its core ad serving algorithms and data systems resulting in massive improvements in publisher eCPMs and advertiser ROI. Internally known as project Dark Knight, this change had been in the works for the past 8 months and cut across the entire stack making massive overhauls to every system being used at InMobi.
InMobi
MARCH 12, 2013
Eileen McKay, InMobi's Regional Sales Manager in the Pacific Northwest sounds off on the trends she sees developing as we close Q1: Could it be that 2013 is finally going to be the year for brands to finally take the plunge and deeply embrace mobile marketing? Smartphone penetration has now crossed the majority threshold in the US. As of September 2012, 51% of US mobile subscribers own a smartphone (comScore mobile lens, Sept, 12), Consider also, that is the national statistic.
InMobi
MARCH 6, 2013
Buzzing with excitement at InMobi towers today, Chris Davies, General Counsel EMEA and Head of Privacy has been elected to the Mobile Entertainment Forum's (MEF) EMEA board. The elections were held at MEF AGM at Mobile World Congress last week ahead of its 11th annual MEF Connects MWC, attended by over 500 mobile industry executives. Commenting on his appointment, Davies said: "I am delighted to have been selected by the global MEF membership to represent MEF on the EMEA Board and I look forward
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Nick Burcher
MARCH 5, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 5 March 2013. Pony remixes - #danceponydance mixer and alternative versions of the new ad campaign for 3. The new UK ad campaign for mobile phone network 3 features a moonwalking pony and a Fleetwood Mac soundtrack before finishing with the strapline Silly Stuff.
Nick Burcher
MARCH 25, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Monday, 25 March 2013. Dave Seaman Kickstarter DJ Mix compilation #kickstartdave - the first crowd funded 2 x CD DJ Mix compilation album! Dave Seaman is a dance music legend and his latest project is interesting. Previously half of Brothers In Rhythm, Dave Seaman has had chart success as an artist (remember Such A Good Feeling ?
Advertising to Baby Boomers
MARCH 21, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 21 March 2013. AARP Is All New Redux: Part I. AARP is ‘rebranding’ itself for the umpteenth time.
Nick Burcher
MARCH 12, 2013
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Tuesday, 12 March 2013. WolfDog - the new Old Spice campaign running across multiple social channels. Mr WolfDog is the new face for Old Spice. WolfDog is the new Executive Director of Marketing and has taken over the official Old Spice Twitter feed.
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Advertising to Baby Boomers
MARCH 27, 2013
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 27 March 2013. AARP Is All New Redux: Part II. Part I for reference: 21 March 2013 AARP Is All New Redux: Part I AARP is ‘rebranding’ itself for the umpteenth time.
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