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'You should be prepared to capitalize on speaking engagements to build a wider network of prospects and to win new clients. Having an opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity often times outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.
'Here’s the latest phase of Ogilvy Paris’ campaign plugging Better Call Saul on Netflix, the follow-up to Breaking Bad featuring shady lawyer Saul Goodman. The so-called ‘Vicious Outdoor’ campaign features 50 tips from Saul on cheating and other bits of anti-social behaviour. Hard to judge if you’re not actually there but looks like another 7.
Like anyone, creative people get angry. The competition for ideas and constant criticism of them gets to us. As can a power mad account executive or yet another contrarian for a client. We see it all the time in TV shows but anger at work is seldom a topic discussed in a serious way. We may experience anger as online vitriol or behind closed doors. Occasionally it takes the form of a blow-up during a meeting.
'When I first saw “Dumb Ways to Die,” I loved it. Thought it was brilliant. Later when I heard the campaign only reduced pedestrian collisions with trains by 33% or so, I concluded it didn’t quite work as well as those of us in the ad industry were led to believe. It turns out Shane […]. The post Does It Work? Focuses on Digital Marketing Effectiveness and Much More appeared first on AdPulp.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Watford FC were promoted from the Football League Championship to the FA Premier League this weekend. Whilst it is just 8 years since Watford were last in the Premier League, technology has advanced significantly since then. In season 2006-2007 there were no smart phones, Facebook had just 20 million users and Twitter had only just begun - today it is very different and players posting and tweeting gives a fascinating insight into what is going on behind the football headlines!
'Image by Wolf Gang. It seems as though there is a mobile app for everything these days. Hot new restaurant? Find it on the OpenTable app and make a reservation. Want to find love? Swipe the Tinder app to the left or right and meet your soul mate. Have an affinity for sci fi? No problem. Download the Star Trek Tricorder app and boldly go where no cell phone owner has gone before.
'Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists. I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.
'Guest article written by Russ Cornelius, Managing partner of The Brand Establishment, an association of agencies whose owners are Certified Brand Strategists. I find it interesting that many agencies still consider brand development as developing a “wow” logo and ensuring that all marketing pieces have consistent messaging and look as if they are from the same organization.
'Ogilvy Paris is one of the powerhouses of WPP’s trophy network (the most-awarded at Cannes for the past three years). The agency has recently produced outstanding campaigns for Dove, Netflix and Perrier among others and is one of a select group of French agencies (others include BETC and Fred&Farid) who are, arguably, outperforming their historic.
'“It’s called addiction, imp.” For several years, I could only roll my eyes at the growing legion of Game Of Thrones devotees. Kind of likened them to wizard nerds and overgrown fan boys. Then, um, I decided to actually watch an episode. I was a fool. The show, as everyone reading this probably knows, is excellent. So much so that I am not going to spend another moment writing about GOT.
'The Kings and Queens of America are the ones who reach out and take what’s there. Because this is America, the land where world-changing opportunities are ripening on the vine. All you have to do is harvest them and turn them into products that generate glorious profits. Provided you’re man or woman enough to drive […]. The post Americans Taken For A Ride By Chrysler And W+K appeared first on AdPulp.
The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers. But what benchmarks should Brands look at to determine mobile ad spend?
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
'Barbara Strauch, 63, Science and Health Editor at The Times and Author, Dies … In 2010, Ms. Strauch published “The Secret Life of the Grown-up Brain: The Surprising Talents of the Middle-Aged Mind,” which concluded that certain cognitive functions peak fairly late, when people are in their 60s. Sad news. I was thoroughly impressed with The Secret Life of the Grown-up Brain and blogged it a bunch of times.
In 2013, American Airlines handed out more than 8,000 iPads to pilots to replace some 35 pounds of paper manuals required in cockpits. Said AA proudly, "Altogether, 24 million pages of paper documents have been eliminated." But on Tuesday, the app crashed.
Lots of people have been bemoaning the lack of sparky election ads, harking back to the moth-encrusted days of Saatchi’s ‘Labour Isn’t Working’ for Margaret Thatcher and the Tories. Up and coming London agency Lucky Generals produced a couple of lively party politicals for the Labour Oarty recently but hasn’t, until now, been involved in.
No means no… unless you’re drunk. This week, Anheuser Busch got taken to the woodshed by numerous publications for a tone-deaf piece of copy that appeared on one of its Bud Light labels: “The perfect beer for removing ‘no’ from your vocabulary for the night”. Functioning like Tweets these short bursts of copy or “scrolls” were created in support of the brand’s campaign, “Up for Whatever” created by advertising agency, BBDO.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
'Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […].
In the previous blog , we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics of a booming mobile app economy - factors driving mobile app growth and it’s interconnectedness with smartphone adoption.
'The Economist has a good piece about marketing to the 50+: Chasing the grey yen Japanese firms have wisdom to hand down about selling to the elderly Apr 11th 2015 | TOKYO … Some companies, such as Wacoal, have created separate brands and marketing campaigns for their new products designed for older consumers, so as to avoid damaging the “young” image of their main brand.
Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants was this one from a 65-year-old retired electronics salesman, who told the "WSJ:" "I've been paying for ESPN for 30 years and never watch it." Really? My head would not have snapped back if he had said Nickelodeon or Home Shopping Network or even Food Network, but ESPN?
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
'Some people thought Publicis Groupe boss Maurice Levy was barmy when he bought US and India-based tech consultancy Sapient for $3.7bn last year. But Maurice seems determined to have the last laugh, announcing that PG’s revenue surged 32 per cent to $2.24bn in the first quarter of this year against 2014. Organic growth for the.
'“This next tune is about a jeep…” The X Ambassadors are an alternative rock band from Ithaca New York. Signed on the Interscope label, the band has toured with the likes Imagine Dragons and Jimmie Eat World. They’ve put out two records. The only reason I know any of this is because I looked the X Ambassadors up on Wikipedia. Why did I do that?
'So just a few weeks until the UK votes and British youth have just jumped into the centre of the election campaign! Constant tweeting of pro-Labour party messaging and positive content about the Labour Party leader, Ed Milliband, by Abby / @twcuddleston has seen the #millifandom hashtag that she created take off across the web. #millifandom has made a big impact over the last couple of days with both Twitter users and mainstream media taking note.
New research from the Mobile Marketing Association (MMA) demonstrates the relative value of investing in mobile as a marketing channel by studying real brand campaigns. InMobi is pleased to help sponsor MMA’s Smart Mobile Cross Marketing Effectiveness Research , or SMoX for short. This research examines the effectiveness of cross channel marketing to present findings that point to an optimized level of mobile spend that is proven to increase campaign ROI without increasing overall marketing budg
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
'In recent years, affiliate marketing has emerged as a profitable medium to generate interest in a merchant’s products or services, with affiliate marketers often earning huge payouts for generating leads or sales for merchants. The FTC has taken notice, filing a number of actions against affiliate marketers for violations of Section 5 of the FTC, including several high-profile suits against marketers of weight-loss products.
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of North Americans browse the Internet while watching video programming. None of this comes as a big surprise.
'Single malt Scotch Glenfiddich has been made by the same family in Dufftown since 1887. Yeah, so what? But agency Leagas Delaney has brought this to rather surprising life in a new global campaign of two films, one a Western-style effort about the family, the second a Mad Men-type piece on selling the stuff to.
'Last week, ESPN reporter Britt McHenry was caught being very rude to someone working the counter at a car towing facility, where presumably she had gone to retrieve her vehicle and pay the fine. Her diatribe was not pretty. And neither was she in that moment. This widely seen video prompted another reporter, Rex Huppke (Chicago Tribune) to write that ESPN should immediately fire the reporter. his story is here: [link].
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
'Rich Denney and Dave Henderson joined DLKW Lowe as executive creative directors in 2011. Described by Mark Wnek as London’s ‘most grown-up creative team,’ they first worked together at RKCR/Y&R before moving to Saatchi and Saatchi and then DDB. They have worked on some of the biggest London and international accounts, including Budweiser and VW.
GroupM chairman Irwin Gotlieb (left), sometimes dubbed “the most powerful man in media,” has been sharing a few home truths with clients at an Association of National Advertisers conference. Speaking later, on the subject of whether or not we need a new name for media agencies, he said: “I’m not suggesting we need to stop.
'Danish jewellery firm Pandora has become a world giant, the third-biggest after Cartier and Tiffany. Now it’s ventured on to Dove territory with this film, made for Mother’s Day back in March but now an online phenomenon with over 4m YouTube views. Bit gooey for me but a pretty good example of what is clearly.
Tesco’s media account seems to have landed at WPP/GroupM’s MediaCom, always its most likely destination. Once one of the UK’s biggest advertisers, Tesco is now reckoned to be worth ‘just’ £90m compared to the £140m it spent when CEO Terry Leahy and marketing boss Tim Mason were in their pomp. Pomp isn’t the word you’d.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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