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“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two— PR is an important tool that can help you attract attention and generate new business opportun
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]. The post You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out. appeared first on AdPulp.
Ad tech company xAd, which describes itself as a global location-based marketplace, has been monitoring social media around the #CannesLions hashtag and, as you might expect, ad-tecchie companies have received most mentions. Google is top with 7704 tweets followed by Facebook, Apple, Snapchat and so on. The “hottest media and advertising topics” were ad tech.
Heh, heh, heh… Darrell Hammond is the longest tenured member of Saturday Night Live, perhaps best known for his impersonation of horn dog Bill Clinton. Freaking hilarious. Well, he’s turned to impersonation once again, this time playing Kentucky Fried Chicken’s reincarnation of Colonel Harland Sanders in a series of new ads created by Wieden & Kennedy.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Collectively ad technology companies are way below their IPO prices. [High five to Criteo as the standout ] Much of it is deserved.
Last week I wrote an Afterword for a book to be published by Palgrave Macmillan. It’s about advertising to the 50+ market in Japan. One subject covered is consumer reaction to all those age-related illness and prescription drug commercials. Through the years I’ve blogged about this a bunch of times. So I exhumed a few posts, chopped and tossed bits and pieces together, and much of the info ended up in the Afterword.
Business development has dramatically changed and rainmakers of the past have struggled with the changes. I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.
Business development has dramatically changed and rainmakers of the past have struggled with the changes. I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.
Sharing our activities on social media for our “friends” isn’t a new phenomenon, however, it has recently been approached with a different angle. Brands have taken the power of social media and implemented giveaways solely via their online platforms. It can be a hassle trying to figure out the best approach when implementing a giveaway […]. The post 4 Steps to a Successful Social Media Giveaway Contest appeared first on AdPulp.
Amir Kassaei, CCO of DDB Worldwide thinks so. But, then, he would say that wouldn’t he? Actually he wouldn’t. Kassaei is now based in China (I think) but his view, annnounced with his customary emphasis, probably won’t have gone down too well in the US where Omnicom’s agencies include the US offices of DDB, TBWA.
The Chicago Black Hawks have won Lord Stanley’s Cup (again) and the Golden State Warriors are poised to win their first title in 40 years. By way of geography, these are both teams I am vested in. I grew up in Chicago. For the last three years, I’ve called the Bay Area my home. In those scant three years, I have also witnessed the San Francisco Giants take a pair of World Series.
A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is hidden in each individual is truly culled out. If that were to happen, the outcomes would be unbelievable. That is what we want our culture to nurture.
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On June 19, 2015, the U.S. Court of Appeals for the Fourth Circuit issued its decision in In re GNC Corporation; Triflex Products Marketing and Sales Practices Litigation (No. II) , — F.3d –, No. 14-1724, 2015 WL 3798174 (4th Cir. June 19, 2015), handing a significant victory not just to the defendants in that multidistrict false advertising class action litigation, but to dietary supplement manufacturers nationwide that face false advertising claims brought under state consumer prot
BIRMINGHAM, Ala. , Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass , founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun. “New business has been a problem historically for agencies.
Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update: Hephaestus was the blacksmith of the gods, so he’s the natural choice […]. The post Hephaestus’ Helpful Hammer Delivers The Go-GURT appeared first on AdPulp.
Currently out of home is being talked about as the lead medium to watch in the advertising space. With new technologies ever emerging and smartphones connecting people outside of the home and collecting data, the out of home industry is getting more and more exciting. I have picked out three different factors which I believe.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
I’ve always been passionate about posters, billboards and signs in general. So much so that I’ve given talks on the subject to various ad clubs, conferences, even at the revered Palais in Cannes. Because I’m in advertising, these discussions were invariably about out of home advertising. In the beginning, I framed my talks around the Altoids case study – a testament to the power of posters.
Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetization strategy, it might be helpful to explore the latest trends in the mobile ecosystem. The latest set of infographics from InMobi on The State of App Download and Monetization, June 2015 offers some insights.
We just read one of our favorite NAD decisions ever. And it just so happened to involve one of our favorite recent ad campaigns. We have blogged before about Dollar Shave Club , as a vehicle to talk about Restore Online Shopper’s Confidence Act (“ROSCA”) and a reminder of the legal issues with negative option plans. But we really just wanted to share the web ads because they are hilarious.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Having an online presence is paramount to any contemporary business’s success. Even the best web designs need to be constantly updated to keep fresh and exciting. Building a brand is also extremely important for the success of any company. Your brand is what gives your business its signature and voice. In today’s digital world these […].
Interpublic’s R/GA, once noted as a digital specialist, has won the Cannes Lions’ Agency of the Year with Droga5 (now 49 per cent owned by WME so still technically independent I guess) voted Independent Agency of the Year. WPP won the holding company of the year (as usual) and its Ogilvy won the network prize.
Science. It’s only a metaphor… It’s only a metaphor… I don’t know if every agency has this double-edged sword slicing through it but every one I’ve ever worked for has. I’m talking about one conspicuously large client that takes up as much space as all the others put together. Obviously, this “problem” has its upside. Namely billings.
Scott Falbo has created over 100 iOS apps over the past seven years. Scott released iJuror in 2010 to help lawyers with jury selection. I interviewed Scott to understand how he thinks about monetization and user acquisition for iJuror. Inspiration for iJuror Murtza: What excites you most about developing mobile apps? Scott: I think the most exciting part is that I can literally spend an afternoon on the computer and create something that can have a positive impact on the lives of others.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
I am not a big hockey fan, but I always watch the Stanley Cup finals, because it is simply the best sporting event on TV (with the exception of all college football games -- oh, and maybe March Madness).
Last week’s sizeable attorney’s fee award in the lengthy Beastie Boys v. Monster Energy Company legal battle is an important reminder of how critical it is to clear third party IP rights in your advertising materials and the financial risks of not doing so. Last week, a New York federal court ordered Monster Energy to pay the Beastie Boys’ parties $667,849.14 in attorney’s fees , in addition to the $1.7 million in damages that a jury previously awarded—all because Monster Energy ran a promotion
Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […].
The UK is widely regarded as the creative capital of the world. Agencies lie at the heart of this, creating some of the best and most innovative campaigns for their clients.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Must…Consume…Content… In certain gothic vampire mythologies, the undead, being immortal, develop a profound indifference to learning anything about current events, save for what they must know in order to feed. Over the decades, they tire of newspapers and books and then all that information on the Internet. Unless it pertains to their hunger the passing moors of people are just that: passing.
With over 1.4 million apps in the App Store, every common search returns hundreds of apps. For example, searching "todo list" shows 1,952 results. But this does not mean the gold rush is over for indie app developers. It does mean indie app developers need a marketing strategy outside of appearing in the App Store search results. One strategy for marketing a mobile app is to use desktop web traffic to drive installs.
You have probably never heard of Tele-Media Corporation and its affiliates, which happens to be the cable and Internet provider for my little beach house in North Carolina. While dealing with its front-office folks is generally a pleasure, god help you if you need technical support, because it is just as crappy, if not worse, than the bottom-feeders of the industry, Time Warner Cable.
Last week’s sizeable attorney’s fee award in the lengthy Beastie Boys v. Monster Energy Company legal battle is an important reminder of how critical it is to clear third party IP rights in your advertising materials and the financial risks of not doing so. Last week, a New York federal court ordered Monster Energy to pay the Beastie Boys’ parties $667,849.14 in attorney’s fees , in addition to the $1.7 million in damages that a jury previously awarded—all because Monster Energy ran a promotion
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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