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Win more ad agency new business pitches. It’s easier than you think. Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average. Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus).
Christmas seems to have come (and almost gone) in November this year so we’re kicking off our reviews of the year and choice of agencies and others early too. Who better than George Parker, founder and editor of the famed Adscam, to get the ball rolling? Among other highlights (or maybe lowlights) George picks his.
I am excited to find a new job. A permanent one as well as freelance. Here are my credentials. However, to prove my chops as as elegant persuader I’m going to sell you on the idea that God exists using purely rational arguments. No psychic mumbo-jumbo. No beatific platitudes. No doctrine. I won’t apply one single faith-based point in my brief argument.
What makes a great advertisement? Simple. Ads that drive customers to purchase the item or the service being advertised. Isn’t that right? Certainly, the answer to that is ‘yes.’ Great ads prompt sales. But they also do much, much more, as professionals know. Advertisements also help establish a brand, which means trust, recognition and company […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. Likewise, mobile video advertising is growing and researchers expect it to cross $6 billion by 2018.
Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise.
Michael and Terri Gass In recent studies, agencies have expressed that new business is more difficult than ever before, but it doesn’t have to be. Don’t get me wrong, new business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of expertise.
Paul Kreitmann started his career at BBDO Paris as an art director in 2006. He later joined DDB Paris. He has produced campaigns for brands including PepsiMax, Playboy Fragrances, Alka Seltzer, Winamx, Snickers and Volkswagen and is the founder and creator of Small Faces Comics. Paul sits on the bench of creative directors at Ogilvy.
I agree with Adweek. There’s a lot to like about this commercial for Bobble by agency, 72andSunny. The story applies a satiric blend of film clichés skewering millennials for being self absorbed hedonists. We see beautiful hipsters gyrating in nightclubs, a group racing down a coastal highway in daddy’s convertible, others floating innocently in swimming pools and oceans, all the while imbibing bottles and bottles and bottles of bottled water and then discarding the plastic empties everywhere b
Generating sufficient cash flow to operate your business is critically important. If you don’t have enough cash to buy inventory and pay employees, you can’t operate. Your cash flow is just as important as generating a profit. Use these tips to improve your cash flow. Create a plan An owner needs to plan for every […]. The post Shrewd Ways To Improve Your Cash Flow appeared first on AdPulp.
We are very thankful for you our readers who make this blog possible. We wish you and your loved ones a very happy Thanksgiving and a wonderful holiday season. Randy and Amy and the rest of our colleagues in Venable’s Advertising Law Practice.
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All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. The symbolic event which attracts some 200 thousand game enthusiasts and industry professionals, happens during the end of each year, and Busan, the second-largest city and the largest port town in the peninsula has been hosting it for the past 5 consecutive years.
How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth “The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.
Barry Pilling is creative director and a founder of Telegraph Hill. He started his career in TV development on projects for BBC Three, Sky and Channel 5 as well as producing YouTube music videos and comedy shorts. After moving into online content for broadcasters he launched Telegraph Hill with Garret Keogh and Jack Simcock. Telegraph.
Not just a TV show… In my last post I made an argument for the idea that God exists using emotionally rational arguments aka copywriting. No psychic mumbo-jumbo. No beatific platitudes. No doctrine. I didn’t apply one single faith-based point in my brief argument. When I’m done, I wrote, you may still not believe in a higher power but you will be closer to Him, Her or It than you were before.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
For those of you already wearying of the relentless Christmas gloop we move to France for a diverting number by Embalada Paris for Carte Noire coffee’s support for a breast cancer charity. Why can’t we have charity ads in the UK with a bit more cheer? You’re aiming for a happy result after all. MAA.
Rachel Spiegelman, president of Pitch in Los Angeles suggests that agencies would do better to share experiences and just get on rather than stab each other in the back (and front) most of the time. At the recent Advertising Hall of Fame event honoring a major Pitch client, I spent some quality time with three.
The use of video bloggers or “vloggers” to endorse products in their vlogs (through platforms such as YouTube) is becoming an increasingly prevalent online marketing strategy. As online personalities become more influential, vlogging is an effective way to influence consumer purchase decisions. However, the incorporation of marketing material, in whatever form, into a vlog, will.
Vincent Bolloré’s machinations usually conclude with the Bolloré coffers even more full than before but the French magnate (below), owner of Havas and the biggest shareholder in and chairman of French media giant Vivendi, has suffered a reverse at the hands of French video game publisher Ubisoft. Ubisoft moved its media account from WPP agencies.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
We said earlier that reviewing ads these days was like reviewing comedy – they’re all at it – and one of the better examples is Brothers and Sisters’ Carphone Warehouse channel featuring Keith Lemon flogging Carphone’s Pin Point service in lots of places where Carphone doesn’t actually operate. This Christmas he’s going to Australia.
That well-known Santa’s Grotto of adland – otherwise known as adam&eveDDB – is quick out of the blocks this year. First up is struggling bag maker Mulberry, hoping for a Mulberry Miracle. It’s a somewhat brave nativity spin – bound to provoke a few complaints – with a bright red bag as the centre of.
Last week saw the Christmas advertising onslaught start with the big guns showcasing their shiny new TV commercials. John Lewis made the business section of The Times on Friday, on Saturday they published a stinging cartoon of the JL story featuring J. Corbyn as the sad man on the moon. Christmas Day is seven weeks.
It’s supermarket superbowl time in the UK, as the big high street names unveil their epic festive campaigns. You may not be roasting chestnuts on an open fire and Jack Frost has yet to nip anyone’s nose in this part of the world, but as far as the big retailers are concerned, it’s Christmas. Last.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per cent in 2015. The same study reveals that programmatic buying is expected to grow at 20 per cent year-on-year, after making enormous headway in 2015. For.
Eric Gill (below) was an interesting cove: printmaker, sculptor, stonecutter and typeface designer for Monotype – with a more than colourful private life to match. His sculptures are dotted over pre-war buildings across London. There’s an excellent Wiki piece here.
“Do good” has been the mantra of adland for the last couple of years or so, most famously from Ogilvy for Dove and Leo Burnett for Always. Ogilvy Paris trod a similar path for insurer Allianz, trying to save lives on the road with this special ‘Family GPS’ rather than boosting self esteem. While Grey.
It’s pretty extraordinary when a new ad for a truck gets its own teaser campaign but such has been the success of Forsman & Bodenfors’ ‘Live Test’ series for Volvo that we do, indeed, have one. The new ad debuts on December 3. Here’s the rest of the series, headed by Jean Claude Van Damme’s.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Back in the day people used to flit from client to agency and back again, to the benefit of both parties. The former agency people going to clients knew where the bodies were buried and the clients going to agencies might have learned that this creative lark ain’t as easy as it looks. Now, in.
A while back Jeff Goldblum appeared in some funny online films for GE and BBDO New York. Do stars – Golblum presumably still counts as one – have their favourite agencies? Here he is performing for the UK’s AMV BBDO and Currys PC in a series of five Christmas ads called, rather bemusingly,’Spare the Act.
We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously there are more British ones so we can’t say that every goodie from around the world has been looked at. But the two highest points scorers – so far, we may yet be surprised before.
It’s that time when we tot up adland’s winners and losers and one measure is media billings, gathered by Nielsen. As any creative agency that doesn’t do particularly well will tell you, they’re not a true reflection of performance for a number of reasons, one being that much agency work doesn’t appear in mainstream media.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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