Fuel Lines
MARCH 8, 2016
The new normal for new business integrates your personal life and your work life. If you really want to generate new business through social media – get personal. Learn to use social media to humanize your agency. It’s the secret sauce that most agencies have neglected. Because of technology and social media, the line between your personal and professional life has blurred.
More About Advertising
MARCH 30, 2016
Zound Industries, which makes designer headphone and speaker brands Urbanears, Coloud and Marshall Headphones, has appointed Perfect Fools as a global creative partner for key communications and digital projects. Zound, which describes itself as a “lifestyle technology” company has tasked Perfect Fools to review and develop its social media strategies and create experiential campaigns.
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Gods of Advertising
MARCH 28, 2016
Why are client’s so difficult? Those of us in the creative department have asked the question so many times it has become rote. Clients are difficult. Period. Especially when it comes to buying and approving work. We expect them to demand changes to the concepts, to the script, to the voiceover, to the scene, to the CTA, to the size of the logo and so on.
InMobi
MARCH 31, 2016
Originally published on Business Insider. "Creativity without strategy is called art. Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. The dawn of the digital age has brought with it a vast array of ad format options - enough to throw any marketer's mind into a tizzy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
MARCH 1, 2016
Readers know that the FTC frequently settles its cases through suspended judgments, where the full amount of the judgment is suspended based on the defendant’s ability to pay. A recent case highlights the risks companies and individuals face if they fail to adequately disclose their assets to the FTC during settlement discussions. The FTC sued HCG Direct and its principal Clint Ethington in January 2014 for making false and deceptive claims regarding the weight loss efficacy of liquid homeopath
AdPulp
MARCH 11, 2016
Have you ever wondered why companies take so long to hire someone? It’s because the decision to hire is not something that should be taken lightly. Not only does hiring the wrong person mean that they’ll have to go back to the drawing board, it can essentially drain time and money. Utilize Several Resources Most […]. The post Matching the Person to the Job is Vital to Your Company’s Performance appeared first on AdPulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 7, 2016
When I ran Modernista! in the US I got rid of the account management department. It was a huge mistake on reflection. Huge. Here’s why. I have a view that the most successful companies rarely make stuff. Often the real money is in distribution.
Gods of Advertising
MARCH 14, 2016
How in hell do you scope this? From a business perspective, “creative process” is an oxymoron. Yet, every agency has one. In the age of projects versus client relationships, the process looks like hours worked. PM’s and AE’s must estimate how many people to put on a creative project and how many hours they will spend doing it. With clients choosing agencies like restaurants and ordering a la carte off our menus, a neophyte might think it would be easy calculating the bill.
InMobi
MARCH 8, 2016
We spoke to a few InMobians about their experience as a woman at InMobi. These are their stories. This is #SheAtInMobi. Shyni Kuttapa “I joined InMobi in 2011 but had to take a career break after two years since I was entering into this beautiful phase of motherhood. Being at InMobi as an expectant mother was so easy because of the flexible work timings and an awesome team who supported me always.As a result my last day of working happened to be just a day prior to my baby's arrival.
Advertising to Baby Boomers
MARCH 30, 2016
Age-Friendly Marketing Guru Dick Stroud has some great takes on a video and article – both about tackling simplicity in design and utility: Tuesday, March 29, 2016 "A lot of our technology is bad at humans" - the older the human the worse it gets … Much of the video illustrates, unintentionally, why designers get it so wrong. Terms like pretentious, elitist and self-satisfied come to mind… Why does talking about simplicity need to be so complicated and convoluted?
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All About Advertising Law
MARCH 30, 2016
We stopped by to share some more coffee and conversation with Commissioner Brill on EU and U.S. Data transfer issues and cross device tracking.
More About Advertising
MARCH 30, 2016
Hogarth Worldwide, the production agency part-owned by WPP, is expanding in America with two new hires: Ruhiya Nuruddin who joins as director of broadcast operations for Hogarth North America and Louisa Gleichman who’s the new director of marketing. Both are new positions. Nuruddin (left) joins Hogarth from VH1, where she was executive producer of On-Air.
More About Advertising
MARCH 8, 2016
It’s International Women’s Day so Microsoft and agency m:united (part of McCann) are kicking off a global campaign to try to reverse the trend of technology-based industries being perceived as male fiefdoms. Only 11 per cent of people working for Silicon Valley’s top companies in so-called STEM (science, technology, engineering and maths) are women, it.
More About Advertising
MARCH 24, 2016
Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern and progressive employers. But looking beyond them, what do they really mean, why do they matter, and how do we actually deliver against them in a meaningful way? At Maxus these are questions we have.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MARCH 1, 2016
Leagas Delaney has beaten a number of other agencies to Value Retail’s luxury shopping business through its Chic Outlet Shopping Villages. Value Retail has villages in the UK (Bicester outside London on the M40), Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt and Munich. Suzhou Village in China opened in 2015, Shanghai Village.
More About Advertising
MARCH 23, 2016
Ben Bilboul is group CEO of Karmarama. He started his advertising career at Still Price Lintas working on Peperami and the global Lynx/Axe account. In 1996, after too many years of reconstituted meat and sexy girls he became St Luke’s first hiring, heading up the IKEA account. During his five years at St Luke’s he.
More About Advertising
MARCH 21, 2016
If I had a dollar for every time I have heard someone exclaim that they have just created the “Agency of the Future” I would be a very rich man. Unfortunately, many of these promised wonders have ended up being Agencies of the Past, or merely facsimiles of bog standard Agencies of the Present. Remember.
More About Advertising
MARCH 15, 2016
The media dinosaurs have it: advertisers should be spending three quarters of their money on TV, backed up by other media. With the same campaign message throughout. And they should be spending more money – 16 per cent more to be precise – which would mean that US advertisers, for example, upped their collective budget.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 1, 2016
Adobe and agency Goodby Silverstein have moved B2B marketing on a few notches (helped by a pretty generous budget). Here’s a winner from February, featuring the ‘b t detector,’ attacking digital buzzwords for Adobe’s Marketing Cloud. Actually ‘cloud’ is a pretty bullshitty buzzword in many of its uses but never mind.
More About Advertising
MARCH 22, 2016
Unilever is taking us to the Wabash Valley Correctional Facility in Indiana, USA, for the latest stage of its ‘Dirt is Good’ campaign for Omo/Persil. As you do. Why? It thinks childhood play is under threat, with most children spending less time outside than these prisoners, who get two hours per day outdoors. The prisoners.
More About Advertising
MARCH 18, 2016
By David Wheldon Everyone keeps telling me that there’s never been a better time to be in marketing. My grey hair tells you that I’ve been around a bit so I can make the comparison. I certainly agree that we work in exciting times. Marketing budgets are being redirected from Europe and North America to.
More About Advertising
MARCH 21, 2016
When Jack Dorsey posted the first tweet in 2006, I doubt even he knew how much of an impact on the world this would have. Where the platform goes next is anyone’s guess, especially in light of recent stories that the word limit may be raised to over 10,000. Questions about a stagnating user base.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MARCH 9, 2016
London airport hub Heathrow is understood to have appointed Havas Worldwide as its new creative and marketing agency. Havas pitched with below-the-line shop Havas Helia against adam&eveDDB with DDB’s Rapp and M&C Saatchi with Lida. Heathrow is currently engaged in a pitched battle for a new London runway against smaller rival Gatwick.
More About Advertising
MARCH 17, 2016
Exterion Media, formerly CBS Outdoor, has retained the London Underground, Crossrail, DLR and London Overground outdoor advertising contract, said to be the largest such contract in the world with a value of £150m annually. Exterion beat off strong competition from French-owned JC Decaux which landed the London bus shelter contract from Clear Channel last year.
More About Advertising
MARCH 2, 2016
One of the world’s weirdest developments is the way accountants have morphed into global business movers and shakers. They may c**k up their audits on numerous occasions but their consultancy businesses grow and grow (maybe the two aren’t unrelated). One of the biggest such firms is Deloitte and now its Deloitte Digital Practice has bought.
Gods of Advertising
MARCH 1, 2016
The glittery potential for every brand… According to Zen, one’s serenity is inversely affected by one’s attachment to things. The more you live the more you realize it. Obviously, you can’t take anything with you but I wonder why it takes us so long to figure that out? On some level, we all accept the spiritual truth in this idea but on a day to day basis most of us don’t “go there.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 17, 2016
The ‘F’ word still has a certain shock appeal in ads and Mellon Educate, which builds schools in Africa, and agency Dare are giving it the max in a new online campaign ‘What the f**k have you done today?’ This is to shame those of us, it says, who do nothing more useful than think.
Gods of Advertising
MARCH 8, 2016
Hopefully, I strike oil… I’m writing this on board an American Airlines flight to Dallas, Texas, where I will be meeting some folks about a cool project. I haven’t been to the Big “D” in a long time. Do the locals hate their town being called “Big D” the way San Franciscans loathe the touristy expression “San Fran” or New Yorkers “The Big Apple.
More About Advertising
MARCH 29, 2016
Saatchi & Saatchi produces various ’cause’ campaigns, mostly outstandingly well. Here’s its latest effort, #HowDoYouSeeMe, for last week’s World Down Syndrome Day, featuring actress Olivia Wilde as the embodiment of how AnnaRose, from New Jersey, who has Down Syndrome, sees herself. AnnaRose is pretty capable, a full-time college student who works part time and participates.
More About Advertising
MARCH 22, 2016
TV marketing body Thinkbox has commissioned a new neuroscientific study which, it says, has identified creative factors that help make TV advertising work. The study is from Neuro-Insight, said to be a leader in ‘consumer neuroscience market research.’ It analysed over 150 ads, coding each of them against over 50 different creative factors to identify.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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