Fuel Lines
JUNE 9, 2016
The Art of Telling Your Agency Story for New Business Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients.
AdPulp
JUNE 26, 2016
Editor’s Note: I am excited to introduce Mark St. Amant to our readers. Mark is an accomplished ad guy and author of two books about sports. He lives in Boulder, CO. Human Centipedes And Other Nastiness Right now, more than any other point I can recall in my 25-year (yikes) career, the Advertising industry is […]. The post Why Working In Advertising Sucks And What We Can Do About It appeared first on AdPulp.
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More About Advertising
JUNE 8, 2016
Stéphane Xiberras (below) has been president and CCO of BETC Paris since 2007. BETC Paris is, by any measure, one of the very best creative agencies in the world and Xiberras is in charge of one of its signature accounts, Canal+. Canal+ ad ‘The Bear’ won the Cannes Lion Grand Prix Film Craft in 2012.
Gods of Advertising
JUNE 20, 2016
A few 24 hours ago, I had the pleasure of conversing with Alex Bogusky before he became a demi-God of Advertising. We were at a vendor-sponsored pool party in Cannes. However unlikely as it seems, both of us were not really digging the scene. He seemed to prefer a quiet discussion versus living it up in the shallow end. I was perhaps more torn on the issue but also more than happy to oblige him.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JUNE 30, 2016
Reaching more than a billion mobile users across the globe, InMobi has a unique window into user behavior. Delving into how people shop on their mobile phones in India, the insights found are truly revealing. The data helps us understand when Indian’s like to shop, what their mobile shopping journey looks like and how they make purchasing decisions.
All About Advertising Law
JUNE 30, 2016
Last month, the U.S. District Court for the Southern District of Florida issued an opinion that serves as a powerful reminder of the risks of not taking telemarketing compliance seriously. In August 2014, the FTC sued the Partners in Health Care Association (“PIHC”), its principal Gary Kieper, and others for deceptively telemarketing medical discount cards.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
JUNE 11, 2016
If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show. Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about “the business,” […].
More About Advertising
JUNE 17, 2016
We’ve had lots of Top Tips For Cannes, interesting, we hope, even if you’re not into awards or Cannes. Three campaigns in particular have popped up regularly: ‘McWhopper’ from Burger King, REI’s ‘Opt Outside’ from the US retailer and Harvey Nichols’ ‘Shoplifters.’ If ‘Shoplifters’ wins big it will be a remarkable triumph for the upscale.
Gods of Advertising
JUNE 13, 2016
The eyes of the demon, The Conjuring 2. Last Saturday night, I served as the “adult aged person” allowing my 8 th grade daughter and her BF to see The Conjuring 2. Truth be told they served as my ticket to see this horror film as well. I have loved horror films ever since I began sneaking into them at various grind houses in Chicago when I was in the 8th grade.
InMobi
JUNE 29, 2016
Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality users and scale their businesses locally and globally. But over the course of our travels in the past year, meeting with customers from San Francisco to Beijing, we’ve observed the conversation shift from focusing on acquiring users to worrying about retaining the
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All About Advertising Law
JUNE 28, 2016
By Okram (Own work) [ CC BY-SA 3.0 ], via Wikimedia Commons A recent NAD decision provided an opportunity for NAD to once again opine on the standard for performance-related “up to” claims – this time related to energy efficiency. As even infrequent readers of the blog are aware, this is a popular topic and one we’re prepared to talk about more often than Disney releases a Star Wars movie.
Advertising to Baby Boomers
JUNE 13, 2016
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Marketing Author and Global Wayfarer Brent Green won’t be lonely. Boomers Will Dominate Travel for 20 Years … We’re inquisitive about the ages of voters, not of the presumptive candidates. Which demo might decide the outcome?
AdPulp
JUNE 22, 2016
Wouldn’t it be nice to ask one of the early heroes of the ad business a few questions? Thanks to IBM’s Watson, and some diligent research work from The Drum, we are now able to ask one deceased legend—David Ogilvy—about various items of importance. By the way, The Drum is a global media platform and […]. The post Ask David Ogilvy And Watson Will Reply appeared first on AdPulp.
More About Advertising
JUNE 19, 2016
London’s FCB Inferno has won the Cannes Lions Health and Wellness Grand Prix for its integrated campaign ‘Alphabet of Illiteracy’ for education company Pearson’s Project Literacy. FCB Inferno is pretty good at good causes advertising, last year it won the Lions Health and United Nations Foundation Grand Prix for Good for Sport England’s ‘This Girl.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
JUNE 28, 2016
“You’re in the great game now…” Adweek published a story asking the big winners at Cannes 2016 what their “secrets to success” were. You could read the article here or just stay with me and I’ll tell you how to win at Cannes. Forget analysis and trendspotting. Don’t be mystified by all the never-ending categories either. Winning at Cannes has more or less relied on the same formula for years.
More About Advertising
JUNE 21, 2016
Memories and moments will change the world. That was the view of Brian Chesky, the co-founder of Airbnb, who spoke at the Cannes Lions festival this week. It might seem a rather vague – slightly trite – observation, but there’s little doubt that there has been a shift from people feeling the need to own.
More About Advertising
JUNE 20, 2016
Maurice Levy is fronting a new Cannes Lions betting competition, guessthelions.com, which also aims to raise money for good causes. So Maurice has picked his five faves, all of them mentioned in despatches by other tipsters with the exception of Orange’s Emotion Capture box – from Publicis Conseil as it happens. Well he can be.
More About Advertising
JUNE 16, 2016
General Motors now has two bespoke agencies in the US: Publicis Groupe’s Leo Burnett and DigitasLBi are merging in Detroit to form new unit Engage M-1 (named after a Detroit highway it seems). The two agencies work on General Motors’ Buick and GMC (trucks and crossovers) brands.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JUNE 6, 2016
Daniel Fisher is ECD of The Martin Agency in London. Fisher was formerly deputy ECD at adam&eveDDB where he worked on, among others, John Lewis’ ‘Monty the Penguin’ and its big 2014 Cannes award winner Harvey Nichols’ ‘Sorry I Spent it On Myself.’ Prior to adam&eve he worked at CHI&Partners, Leo Burnett and WCRS, acquiring.
More About Advertising
JUNE 14, 2016
‘F**k’ in ads still has the capacity to shock, especially in a campaign about the European referendum. But it’s here in lights in a new twist in the increasingly fractious campaign, ‘Don’t Let Others F**k With Your Future,’ a collaboration, it seems, between agency adam&eveDDB and certain “high profile individuals.” Who seem to be keeping.
More About Advertising
JUNE 13, 2016
Microsoft has bought LinkedIn, the business social network, for a whopping $26.2bn, about half as much again as any one else thought it was worth. LinkedIn is a jolly useful product in terms of information about individuals – although, in the UK, seemingly populated by CEOs and MDs without a company to their name, who.
More About Advertising
JUNE 10, 2016
Josh DiMarcantonio is ECD and a partner at independent communications agency Zambezi, based in Culver City California. It pairs leaders from traditional advertising agencies with experts in digital, film, television, music, sports and strategic marketing. Before joining Zambezi DiMarcantonio held senior creative positions at 180LA, Deutsch LA, CAA and Wieden+Kennedy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 9, 2016
Matt Charlton is CEO of independent London agency Brothers and Sisters. Before that He was joint founder and CEO of BETC in London, worldwide president of Modernista, managing director of TBWA in London and a global business director at BBH, working on Johnnie Walker among others. Brothers and Sisters’ accounts include Sky, Center Parcs and.
AdPulp
JUNE 22, 2016
I’ve been puzzling over the Volvo wedding campaign ever since this ad first appeared on TV. A dude with a beard sits in the back seat and gazes lovingly into his navel… Okay, then what? Who are all these people? When and where was the wedding? Where’s the bride? I know. Lots of unanswered questions, […]. The post Volvo USA Is A Believer In The Sanctity of Marriage appeared first on AdPulp.
More About Advertising
JUNE 13, 2016
PHD, for ages the second brand in Omnicom’s media empire to OMD, is beginning to rival its big brother with some important global wins: it’s now added £2bn Volkswagen planning and buying to Unilever’s global communications planning business that it retained last November. The business moves from WPP’s Mediacom which has held it for nearly.
More About Advertising
JUNE 9, 2016
Saatchi & Saatchi has signed up TV chef James Martin to front its first campaign since winning back the business from VCCP. Asda is in a right old mess, bludgeoned by Aldi and Lidl and facing a slowly recovering Tesco in the nether regions of the supermarket market. CEO Andy Clarke is stepping down in.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 9, 2016
The Prince’s Trust is 40 years old and remains HRH’s biggest achievement, unless you’re a fan of his interventions in architecture and other issues. CHI&Partners has handled the account for the last ten years and has produced a new film – ‘Parallel Lives’ – showing the life-changing impact the charity has had on some young.
More About Advertising
JUNE 8, 2016
In today’s special episode of #MediaSnack, Tom and David examine the ANA’s long-awaited report into media rebate practice in the US. The report is an alarming wake-up call to a global industry and calls media rebate activity “pervasive” and that they have evidence that agencies “across the spectrum” have been involved. Tom and David discuss.
More About Advertising
JUNE 6, 2016
We all know – or think we know – that tech is taking over the ad world although not that many people seem too happy about it, apart from the suppliers of such tech and the companies and venture funds that invest in it. But turkeys don’t vote for Christmas do they? Super computers armed.
More About Advertising
JUNE 27, 2016
To the Cannes Lions then – and apologies to all of you who are fed up with it – but it was a fairly stunning reflection of a dramatically changed industry. The scale of it all now is strange to behold. It’s not just agencies, production companies and a few clients but a huge media.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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