Fuel Lines
AUGUST 25, 2016
Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.
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AUGUST 8, 2016
At last we’re getting somewhere in the Kevin Roberts sexism farrago. Former BBH New York chairman (or should that be.) Cindy Gallop (below), who seems to have garnered about as much publicity out of this as Roberts, has tweeted: “My services are available for @wwsaatchi @publicisgroupe leadership coach vacancy – at the same salary, obviously.
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Gods of Advertising
AUGUST 23, 2016
Here’s to the Crazy Ones…. I admit it. I’m crazy. And for the most part I’m okay with that – not that I have a choice. Ever since I can remember I’ve been aware of my, shall we say, unique perspective on the human condition – or my condition anyway. I wasn’t like the other kids. And I’m not like the other men. And while that can prove irksome at cocktail parties, or at times to my wife, it is simply reality.
InMobi
AUGUST 30, 2016
As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to eMarketer. Brands and retailers have a significant opportunity to influence the purchase decisions by learning from this consumer behavior.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
AUGUST 13, 2016
In 2016, it’s impossible to find anyone in marketing who doesn’t believe we’re in a period of rapid transformation. The change is coming from all aspects of business and technology, and everyone is scrambling for their share of the new landscape. Geoffrey Colon attempts to make sense of how it’s all occurring in Disruptive Marketing: […]. The post Disruptive Marketing Hits The Most Common Notes Being Sung These Days appeared first on AdPulp.
All About Advertising Law
AUGUST 31, 2016
We’ve never reposted a blog, but in light of Ryan Lochte’s being robbed, then exaggerating being robbed and now maybe not exaggerating so much, and Colin Kaepernick’s decision to sit out the National Anthem, we thought this oldie but goodie on celebrity endorsers and morals clauses was worth dusting off. One quick update on the post. The case we wrote about ultimately settled on undisclosed terms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 8, 2016
Paul Charney is CEO and co-founder of Funworks, a creative agency built around collaboration based in San Francisco. He previously served as creative director at Goodby Silverstein and Partners and is co-founder of Killing My Lobster, an improv troupe in San Francisco. “That was great, Paul. But we’re curious, are there any other ideas that.
Gods of Advertising
AUGUST 15, 2016
Here I go again on my own… While there’s little chance any of these children know Whitesnake from asparagus (Hell, I doubt many of their parents do either) this back-to-school anthem from Walmart rocks. The idea couldn’t be simpler, which is why I like it so much (that and my penchant for 80’s metal). You see, it’s time for kids to kiss summer goodbye and get on that big yellow school bus.
InMobi
AUGUST 30, 2016
While many users are willing to rotate their phones to landscape mode to watch a video, they’re unlikely to take the same action when viewing video ads. Brands have traditionally conceived, created and filmed their ad units horizontally, with TV and desktop in mind and mobile as an afterthought. Horizontal video ad units only fill 25 percent of a phone’s screen when held in portrait mode.
Advertising to Baby Boomers
AUGUST 26, 2016
Shorts & Trailers Retailers should focus on aging baby boomers, not millennials, as profit centers What is Ultralight Aging™? Too old for market researchers but still able to spend a lot of money 1st Feature Entrepreneurship: The Hottest Start-Up Market? Baby Boomers … The staggering size of the total longevity economy — bigger even than Japan’s — has been attracting more entrepreneurs, deep-pocketed financiers and places to pitch new ideas in the past few years … Based on the book Advertisi
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All About Advertising Law
AUGUST 29, 2016
The Federal Trade Commission (FTC) just released its agenda for its September 15 th workshop, “ Putting Disclosures to the Test ,” a full-day event aimed at improving the testing of disclosures by industry, academics, and the FTC. The workshop will review testing methodologies and examine how consumers perceive disclosures. Information will also be presented on how to test disclosure effectiveness and what types of testing are most appropriate for a given disclosure type or medium.
More About Advertising
AUGUST 4, 2016
WPP marches on where others, sometimes, fear to tread. Every now and then you feel its executives might be issued with tin hats. Now its J. Walter Thompson has bought a majority stake in WANDA Digital which is described as a leading independent digital agency in Turkey. Last month there was a failed coup in.
More About Advertising
AUGUST 15, 2016
The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto a strong performer, a surprise loser. US telecoms giant AT&T, the country’s second biggest advertiser with a spend of nearly $4bn, has moved its media account from WPP’s MEC to Omnicom’s new Hearts & Science.
More About Advertising
AUGUST 19, 2016
Global marketing consultancy R3 has produced its half-year 2016 round-up of new business wins among both creative and media agencies with Omnicom the clear winner overall, led by its media agency PHD. WPP’s Ogilvy is the top creative agency. R3’s numbers also show that while there are more creative pitches – “Roster-palooza” – this year.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 4, 2016
The Kevin Roberts diversity saga continues with yet another story in today’s Times (4th August). In conversation a few days ago a few of us were speculating there is more to this than meets the eye. Now we know – a book!
More About Advertising
AUGUST 3, 2016
Wasn’t Shredded Wheat the breakfast cereal that challenged you to eat three of its hyper-chewy bullets? Nestle Cereals and agency McCann have evidently been giving the brand some serious thought and produced a new “brand platform” – shredding life. In case this isn’t immediately clear, it means inviting people to go out and start “absolutely.
More About Advertising
AUGUST 9, 2016
Health food retailer Holland & Barrett International has appointed FCB Inferno to its agency roster as it shifts to a digital and content strategy. H&B currently works with RKCR/Y&R, Carat Manchester (media buying), Pegasus (comms), River (publishing), SP (point of sale) and Meet & Potato (production). The 750-store strong brand recently launched a new e-commerce.
More About Advertising
AUGUST 4, 2016
Getting agencies to admit that they’re involved in advertising these days can be a major achievement. When it comes down to promoting themselves. But McCann Montevideo in Uruguay has jumped in where others fear to tread with a campaign featuring its creatives and a nifty bottle of McCann perfume. Still has a way to go.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Gods of Advertising
AUGUST 5, 2016
From dickhead to sainthood… Thank you, Adweek. I’ve been waiting for something like this. A truly original idea based on a deep and meaningful insight – as opposed to all the farfetched click bait (so-called “weirdvertising”) or, conversely, heavy handed content pushing social causes. So much modern advertising is about riding a pop culture wave, grabbing attention with glib shininess, or bludgeoning us with kumbaya kindness that I’ve almost forgotten what a solid piece of creative l
More About Advertising
AUGUST 12, 2016
Procter & Gamble has called a full review of its £210m UK media acccount which is yet another headache for Publicis Groupe which owns incumbent media agency Starcom. In the US Publicis lost the bulk of P&G’s whopper $2.7bn account to Omnicom’s new network Hearts & Science, specifically set up to handle P&G. Omnicom is.
Gods of Advertising
AUGUST 30, 2016
Back when I started in this business, at Leo Burnett, the agency had its share of iconic clients and for the most part did iconic work for them. None more so than it’s fabled “Fly The Friendly Skies” campaign for United Airlines. At the time, the agency had just procured rights to the quintessential American anthem, Rhapsody in Blue and in my opinion there was no finer way to advertise an airline.
More About Advertising
AUGUST 30, 2016
Italian telecoms operator Wind ventures into the sticky waters of mobile phone etiquette with this new film from Ogilvy Milan, proposing that some things are experienced better without the aid of a mobile lense. Which is pretty rich coming from a telecoms operator. Flashing mobiles do drive you nuts in restaurants and, as in this.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 15, 2016
On this week’s #MediaSnack David Indo is joined by Gayle Noah, Media Director for L’Oréal UK & Ireland. As media guardian of one of the largest media budgets in the UK, Gayle is essentially the brand’s Chief Media Officer. She is a huge believer in the importance of internal media leadership and suggests that any.
More About Advertising
AUGUST 10, 2016
As more and more content has shifted to the internet, online experiences have improved dramatically, becoming more immersive and intuitive. But many digital ads haven’t kept up. We’ve all experienced a lot of bad ads: ads that obscure the content we’re trying to read, ads that slow down load times or ads that try to.
More About Advertising
AUGUST 1, 2016
Brexit is being blamed for everything from collapsing high street sales (they seem to be recovering) to job losses in the banking industry and elsewhere (this is a variation on the kitchen sink school of management). Out of home giant JC Decaux is blaming it for the slow rollout of the 1,000-strong network of digital.
InMobi
AUGUST 26, 2016
We’re happy to announce that our friends at VisionMobile have just published the State of the Developer Nation report for Q3 2016 - the latest trends in the developer economy which you helped shape! The report includes insights and analysis based on responses from over 16,500 developers globally across multiple research areas including Mobile, Desktop, Cloud, IoT, and Augmented / Virtual Reality, as well as Machine Learning.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
AUGUST 26, 2016
Originally published on iMedia As we gear up for yet another school year, parents and kids are shopping for books, backpacks, uniforms, and gadgets. Back-to-school is the second largest shopping season of the year with sales expected to total $828.81 billion in 2016, up 2.6 percent year-over-year, according to eMarketer. Previously, this meant heading to a shopping mall.
InMobi
AUGUST 24, 2016
Rewarded video is an incredibly popular and high performing ad format that never gets old. When implemented thoughtfully, rewarded video ads stand as the biggest revenue generator for many game developers, while also adding value to the core mobile game experience. At InMobi, upon completion of nine years of solid experience helping gaming developers from all over the globe getting started with in-app monetization and ongoing personalized 24/7 optimization, we would like to share six practical p
InMobi
AUGUST 24, 2016
A successful performance marketing campaign comprises different elements, from building the right user insights and creatives to evaluating the appropriate network partners and ad spend. And to get all the elements of a campaign right, performance marketers rely on mobile measurement and attribution reports as the single source of truth. If missing a small piece of data could result in a poor campaign, cranking the right levers can drastically improve campaign performance.
InMobi
AUGUST 11, 2016
What should I do after the app is installed? How can I keep bringing users back to my app in a sustainable method? For businesses today, remarketing is key to ensuring that active users continue to engage and dormant users re-engage with their apps, eventually resulting in increased user LTV (lifetime value). The conversation has shifted from merely acquiring new users to learning how to retain them.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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