Fuel Lines
SEPTEMBER 21, 2016
Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down. Agencies can temporarily get away with no planning.
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SEPTEMBER 13, 2016
Santander is claiming it offers a “Fresh Perspective on corporate banking” in a new campaign from Engine. Using a fresh photographic perspective on a whopping great transporter ship in Middlesbrough shipyard, shot by Andy Green using what are described as “state of the art drones.” Well it’s more interesting than the usual B2B stock shots.
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Gods of Advertising
SEPTEMBER 14, 2016
Freelancing be dancing… Forgive the delayed post. In absence of full time employment, I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and happy FTE’s the freelancer must work to get work before he can work. Ah, the hustle. It’s like the fisherman who has to both catch fish and sell them.
Advertising to Baby Boomers
SEPTEMBER 23, 2016
An expurgated, slightly altered email exchange with a magazine publisher. No comments or explanations necessary : On Thu, Sep 22, 2016 at 7:12 AM, * wrote: Hi Chuck, I have read your book, Advertising to Baby Boomers, it's a great read and so true and I completely agree that the ad agencies are really falling flat when it comes to even keeping an open mind to advertising in a 50+ magazine.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
SEPTEMBER 29, 2016
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview Gold Award for Location-Based Campaign Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia.
All About Advertising Law
SEPTEMBER 29, 2016
Caribbean Cruise Line Settlement. A Telephone Consumer Protection Act (“TCPA”) class action litigation, Birchmeier et al. v. Caribbean Cruise Line Inc. et al., No. 1:12-cv-04069 (N.D. Ill.), has been winding its way through the court system for four years and finally settled this month. Caribbean Cruise Line and its co-defendants, who were sued for violating the TCPA by allegedly robocalling millions of individuals with offers for free cruise trips, will now pay between $56 million and $76 mill
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 23, 2016
China’s Huawei is the biggest telecoms equipment manufacturer in the world, which doesn’t make it too popular with some suspicious American politicians. In terms of mobiles it’s a challenger brand though and so WPP’s ‘Team Huawei'(you just knew there’d be one) is inviting us (the young generation anyway) to “Defy Expectations” and choose the company’s.
Gods of Advertising
SEPTEMBER 20, 2016
Bono has a great line from a lesser known U2 song: “Some days have bouncers that won’t let you in.” Well, today was one of those days. In big ways and small I was vexed by unmet expectations. A rejection here. A late coming change order there. Computer problems. Trouble at the bank. Scheduling issues. Just a myriad of stuff. The day would not let me in.
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SEPTEMBER 15, 2016
US film and commercials director Alma Har’el (below) has launched Free The Bid, an initiative to ensure that at least one female director is included when an agency seeks triple bids on new projects. At present just under ten per cent of US commercials are directed by women. In Hollywood the figure is just seven.
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SEPTEMBER 13, 2016
McCann has promoted London and Craft UK production head Sergio Lopez to boss of its European production operations. Craft is McCann’s production arm. All the big agencies and holding companies are taking production more seriously now as clients squeeze margins and they try to reel back in production work that has gone outside to the.
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Gods of Advertising
SEPTEMBER 26, 2016
Much to admire in Apple’s new TVC for their latest iPhone 7. The plot is simple as all good commercials are. Despite a hellacious storm brewing, a serious bicyclist suits up to ride, including on his bike the water resistant iPhone, shown depicting his route with mapping technology. That’s essentially it. Yet, the details are what make this 30-second film spectacular.
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SEPTEMBER 7, 2016
Kayak is a nifty site that searches best deals for fares, hotels and car hire. It recently hired The Martin Agency New York and here’s the first campaign, out of the award-winning GEIKO songbook of short, snappy ads. Has someone at Martin recalled ‘If only everything in life was as reliable as a Volkswagen’ from.
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SEPTEMBER 21, 2016
That Maurice Levy is such a tease. The Maurice Chevalier of French advertising (below) has told a Goldman Sachs conference in New York that Publicis Groupe may announce a new CEO as early as November even though he’s not stepping down until May 20 2017. And even then the new CEO – no clues emerged.
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SEPTEMBER 29, 2016
Poor Sam Allardyce, he was only trying to wrangle an extra £400,000 as a “keynote speaker” (well they’re valuable – aren’t they?) on top of his modest stipend of £3m as England manager. What’s a chap supposed to live on?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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SEPTEMBER 22, 2016
Big time media buying is the scandal that just keeps on giving and now Japanese giant Dentsu finds itself in the dock, accused of overcharging massive client Toyota for digital work over a five year period. Toyota says Dentsu has admitted “irregularities.” Dentsu says it’s investigating the allegations, first aired in Aussie publication Adnews.
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SEPTEMBER 14, 2016
Duchene Muscular Dystrophy is a wasting disease affecting about one in 3,600 boys. It leads to increasing difficulties as they grow older and a life expectancy of somewhere in the twenties. There is, as yet, no cure. Emily Crossley and Alex Johnson are mothers whose sons were diagnosed with the disease five years ago and.
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SEPTEMBER 15, 2016
Scotland’s media market, like all others globally, has been going through a period of massive transformation. The differences are strikingly clear to me now as I return after a seven-year hiatus spent working in Ireland. Digital, as we all know, is the key driver of this change, having fundamentally altered how businesses market themselves and.
More About Advertising
SEPTEMBER 27, 2016
Business Insider has produced its annual list of the 30 most creative people in advertising (or whatever we call it these days). Actually it should be the 30 most most creative on either side of the pond as they’re all US or GB. Reason, perhaps, being that it’s based on nominations (you can nominate yourself.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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SEPTEMBER 22, 2016
Diageo has launched Haig Club Clubman, a cheaper variant of David Beckham’s Haig Club. Apparently the £45 price tag of the original was a “barrier” for some people. You don’t say. Anyway there’s going to be a print campaign, through adam&eveDDB presumably, so Diageo has unveiled a “behind the scenes” online film.
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SEPTEMBER 20, 2016
Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions (below) in August demonstrates. Dentsu topped the deal table in terms of numbers as well as the month’s biggest, 68 per cent of US CRM agency Merkle.
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SEPTEMBER 23, 2016
Dentsu president and CEO Tadashi Ishii (below) has released a statement, owning up to numerous charges of overbilling clients for digital advertising. There’s a lot of it (the statement that is) but it makes interesting and somewhat perturbing (for clients anyway) reading: This is an issue confined to Dentsu in Japan. We are taking this.
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SEPTEMBER 26, 2016
One Louise Delage has been captivating much of France on Instagram with thousand following the chic Parisian and her party-loving lifestyle. But now charity Addict Aide and agency BETC Paris have revealed there’s a dark side to all that drink-fuelled partying. She’s an alcoholic, although you have to admit she looks rather well on it.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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SEPTEMBER 23, 2016
Here’s another ‘unsung hero’ of the movie business forom Brothers and Sisters for cinema advertising contractor Pearl & Dean. Pearl & Dean, with its iconic music, is still synonymous with the great age of cinema and B&S has produced an epic homage to that era, based on a rediscovered Warner Brothers documentary about the making.
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SEPTEMBER 23, 2016
Giving a snare drum a good whack never did anyone any harm – on Bob Dylan’s Like A Rolling Stone (the moment Bob went electric) it’s been described as “kicking open the door to your mind.” Phil Collins’ In The Air Tonight is another famous example, famously borrowed by Fallon and Cadbury for the iconic.
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SEPTEMBER 27, 2016
Peppersmith, which makes dental mints and gum, has appointed Common Industry to develop a new brand campaign. Common Industry describes itself as an independent communications company that blends the brand strategy and creative abilities of an ad agency with the fast-paced news generation of a PR shop. Peppersmith, made from 100 per cent xylitol (a.
More About Advertising
SEPTEMBER 15, 2016
Are the twin pressures of client demands for ‘transparency’ – which usually means lower prices – and a slow growth world economy finally hitting the big holding companies? Over the past decade the likes of WPP, Omnicom, Publicis Groupe, Dentsu and Interpublic have seemed to defy gravity in, mostly, delivering higher returns in the face.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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SEPTEMBER 20, 2016
the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of an ANA panel on ‘transparency’ at Advertising Week in New York next week, preferring to do its own thing at the chat fest. 4A’s president and CEO Nancy Hill (below) (who’s stepping down soon, who.
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SEPTEMBER 16, 2016
More of us are travelling by train, but less happy about it seemingly. So a newish entity called the Rail Delivery Group is running a mixed media campaign from M&C Saatchi, plugging its £50bn plan to improve the railways. It features a nifty redesign of the old British Rail logo. This is all fine and.
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SEPTEMBER 30, 2016
Lots of interesting campaigns around at the moment – or about to break. Anomaly won the Freeview TV platform from Leo Burnett late last year and is about to uncork a campaign with a suitably Anomalous twist. In partnership with DBLG, described as a “design-led creative agency” that seems to specialise in idents, it plans.
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SEPTEMBER 29, 2016
Omnicom media agency M2M recently lost founding client Estée Lauder to sister agency Manning Gottlieb OMD (OMD is Omnicom’s biggest media agency in the UK ahead of PHD) and now, maybe, we can see the reason behind this odd move. M2M is closing in the UK as OMG (Omnicom Media Group – all highly confusing.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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