More About Advertising
NOVEMBER 7, 2016
The&Partnership has landed the European agency coup of the year: winning Toyota’s £240m pan-European account including media through its M/SIX media operation. The business moves from Saatchi & Saatchi and Zenith, both owned by Publicis Groupe. The&Partnership, which incorporates London agency CHI, is 49 per cent owned by WPP. M/SIX media trading is handled by.
AdPulp
NOVEMBER 24, 2016
Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]. The post Free Range Brands Looks At A Marketing Landscape Gone Wild appeared first on AdPulp.
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Gods of Advertising
NOVEMBER 1, 2016
“Let’s play two.” -Mr. Cub, Ernie Banks. I grew up in the shadow of Wrigley Field, which, though now hard to believe, was a sketchy neighborhood at the time. It was really only safe during Cub’s games. But on those days it seemed the sun always shone. If you weren’t at the game you could hear it blaring on “Chicago’s own” WGN, from literally every open window and door.
Advertising to Baby Boomers
NOVEMBER 29, 2016
Not too long ago: 03 October 2016 Digital Ad Shenanigans It’s been a bad week or so for online advertising foolishness and chicanery. No big surprise for yours truly. I’ve been yacking about this nonsense for a decade. Now there’s a book about it: Black Ops Advertising Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein … Whatever the label, however, it comes down to this: advertisers can camouflage their sales message in only one of two ways 1) hide the adver
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Nick Burcher
NOVEMBER 29, 2016
New Facebook Messenger ChatBot Rudolph Adventson promises to create a personalised Christmas advent calendar for users of Facebook Messenger! Hohoho - Rudolph Adventson Messenger bot I am yet to be completely convinced about Facebook Messenger bots (still feels a bit like trying to put ad messages between SMS texts in the early days of mobile), but chatbots like Rudolph Adventson are starting to highlight the creative potential of the Messenger platform.
MediaFuse
NOVEMBER 29, 2016
Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 17, 2016
We’re proud to be supporting the State of the Developer Nation Survey run by our friends at VisionMobile. This is the 12th developer survey, focusing on a 360 view of developer tools, skills and salaries. The survey features questions on topics like programming languages, platforms, app categories, new technologies, revenue models, IoT verticals and tools.
Gods of Advertising
NOVEMBER 29, 2016
Normally, I don’t go for hidden camera stuff (in advertising or entertainment) but this provocative campaign for a difficult subject is an exception. What I admire is the light touch it took with such a heavy subject. For example, the main actor is youthful, handsome and charming. In ordinary circumstances any father would be delighted to have his daughter date a fellow like this.
Advertising to Baby Boomers
NOVEMBER 4, 2016
Good evening, Mr. and Mrs. Marketing from continent to continent and satellite to server and all the ships at sea. Let's go to press … Hungry? Senior Nutrition Fellow Ruth Kava sez to Food Purveyors: Ignore Baby-Boomers at Your Peril … “How amazing. How astonishing. How pathetic.” That’d be Dick Stroud wondering about Marketers discovering the importance of the 50-plus once again and again and again … Advertising campaign gone wrong : The idea of people over fifty driving their cars is so appall
Nick Burcher
NOVEMBER 19, 2016
It's the time of year where '#HolidaysAreComing' and Christmas ads start to appear on our TV screens. In the UK we have had many of the Christmas ad campaigns start already, but there is one that lots of people wait for with anticipation - the Coca-Cola Christmas truck! This year the Coca-Cola Christmas Truck 'Holidays Are Coming' TV ad will appear on UK screens tonight and this is being brought to life in a number of ways for 2016.
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MediaFuse
NOVEMBER 14, 2016
What do we do at MediaFuse? MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy , troubleshooting PMPs, and managing custom direct campaigns. We assist in driving digital revenue by providing a customized approach to all of our engagements from strategy to implementation. Please check out our video: Rise of Programmatic Marketing.
More About Advertising
NOVEMBER 9, 2016
Nicolas Lautier is creative director of BETC Paris. He joined recently from Ogilvy Paris where he spent seven years working on brands including Perrier, Scrabble, Coca-Cola and Ford. Jealousy is a good criteria when it comes to selecting the best campaigns. These are the three campaigns that clearly made me jealous. Surprisingly, I have selected.
All About Advertising Law
NOVEMBER 29, 2016
There’s been a lot of talk about the one eensy weensy Supreme Court vacancy, but nary a word about the not one but TWO FTC vacancies. Indeed, if any of you were out and about recently, say at the theater perhaps, you might have been sitting near a future FTC Commissioner. So, let’s imagine for a second that we were talented enough to appear in the theater (ok, truth be told, Amy is, but that’s a blog for another day) and that all of you are wealthy enough to be able to afford Hamilton tickets an
InMobi
NOVEMBER 23, 2016
There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitalized on the power of mobile was Samsung who successfully sealed their association with the Rugby World Cup through this campaign.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
NOVEMBER 8, 2016
Above the fray in every way, comes this gorgeous film celebrating America’s ideals and spirit, words eloquently written by Woody Guthrie expressed through the voice of a Latin American. Yes, it’s a political message, stoically defending our diverse country of immigrants in the face of ignoramuses like Donald Trump. Building a wall against these people –all people- is indefensible.
Nick Burcher
NOVEMBER 7, 2016
I've been fascinated by Facebook Live and have written a number of articles about it recently. One of the most interesting Facebook Live developments has been the new Facebook Live ad campaign which has seen Facebook Live TV ads, Facebook Live poster ads and Facebook ads. on Facebook. Facebook Live ad from Facebook Facebook Live ad from Facebook Facebook Live bus shelter ad in London Facebook Live bus shelter ad in London So will this Facebook Live ad campaign get more 'normal people' using Face
MediaFuse
NOVEMBER 14, 2016
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. With the seemingly endless amount of header bidders, ad exchanges, SSPs, RTBs, and ad network’s out there, all of which promise publishers “the world,” it takes a very savvy ad ops team to efficiently manage these various revenue streams.
More About Advertising
NOVEMBER 4, 2016
London-based international fashion house Karen Millen has appointed content and digital agency AllTogetherNow to handle its social, content, media and paid social media placement account after a pitch. AllTogetherNow, part of The&Partnership, has been tasked with with rethinking how the fashion brand approaches its social activity to increase brand affinity with its target audience of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
NOVEMBER 21, 2016
In case you were like Alabama football coach Nick Saban and unware , there was an election last week. One post-election issue has been the use of “fake news” to try and sway voters and possible steps to prevent those types of stories going forward. The FTC has been trying to stop “fake news” advertising for some time; see our earlier posts on the Lean Spa case, Lord & Taylor case , and Native Advertising Statement.
More About Advertising
NOVEMBER 1, 2016
It’s amazing that ISP TalkTalk is still with us, given some of its past disasters (mostly self inflicted). CEO Dido Harding is still talking the talk though, succeeding in annoying BT’s Gavin Patterson no end with her (mostly justified) criticisms of its Openreach network. Can TalkTalk walk the walk though? According to this campaign from.
More About Advertising
NOVEMBER 17, 2016
Jeff Bezos of Amazon’s ambition knows no bounds and now the company he founded is doing its bit for relations between Christians and Muslims in its new Amazon Prime Christmas campaign from Joint.
More About Advertising
NOVEMBER 29, 2016
The march of the consultants continues apace and now one of the biggest, Accenture, has bought the UK’s Karmarama, one of the UK’s few independent agency groups. The price is undisclosed. Accenture Interactive is already the world’s biggest digital agency but has, so far, lacked an out-and-out creative resource. Accenture says the acquisition will “integrate.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 3, 2016
I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking up to them, not down to award winning work for dog shelters and glue companies. Wieden’s P&G Olympic mum’s spot is well worn territory – but a truly global effort that pulls the heart strings The.
More About Advertising
NOVEMBER 11, 2016
Best ads of 2016 Libresse – Blood I love the provocative nature of the idea. The expression in film is really striking and disruptive. Whilst other advertisers may go out of their way to avoid showing blood with graphics or metaphor this takes real life head on, breaks down a taboo and empowers. Channel.
More About Advertising
NOVEMBER 21, 2016
The US presidential election gave us more than a few controversial moments. Many of them disheartening. Many of them genuinely shocking. And many of them made you fear for the human race. But the election gave us the odd delightful moment too (you might have to bear with me here). One of those delightful moments.
More About Advertising
NOVEMBER 28, 2016
Best ads of 2016 My favourite campaigns for 2016 are definitely these three. The campaigns stand out because they play into a strong insight of how people behave, shared values or how they interact with technology. They stand out by fitting into people’s daily lives. I really like the Sound of Change concept. It’s so.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 24, 2016
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in a spin. Procter & Gamble has just finished a major restructuring : getting rid of 100 brands it deems non-essential both for itself and consumers; cutting the number of agencies and returning, it seems, to.
More About Advertising
NOVEMBER 2, 2016
We’re asking the great and good of adland to choose their best ads of 2016. The deal is you can pick one of your own if you choose three (the max). First off is Matt Charlton, CEO of Brothers and Sisters. I’ve chosen three films which are all long format, and absolutely beautiful to look.
More About Advertising
NOVEMBER 16, 2016
Zoopla Property Group (ZPG), which owns the market-leading property site and uSwitch, has appointed two new agencies to handle separate creative briefs for Zoopla and uSwitch. 101 has won Zoopla while Brothers and Sisters has won uSwitch. Both agencies will be responsible for developing consumer marketing communications including TV and print. They were appointed after.
More About Advertising
NOVEMBER 30, 2016
For years Sir Martin Sorrell has been telling the world that WPP’s vast research operation Kantar will eventually make the same kind of money that the rest of the massive marcoms group does. And it hasn’t. So the reason for having it was the benefit it offered to other parts of the empire, most notably.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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