Fuel Lines
MARCH 16, 2017
Stop selling your services, that’s not what prospects are buying. Agency business development programs are too often sales focused. They’re built around outbound, interruptive sales tactics designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors.
More About Advertising
MARCH 2, 2017
Lots of people think ad agencies are an endangered species but that doesn’t seem to stop lots other companies trying to eat their lunch. Now independently-owned Edelman, arguably the most successful global PR agency, is consolidating its advertising efforts through Edelman Deportivo, Deportivo being the much-awarded Swedish agency it bought in 2014.
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AdPulp
MARCH 17, 2017
Do you get tired of reading about how the ad agency business sucks, and how no one wants to work in advertising any longer due to the long hours, low pay and lack of prestige? Personally, I see many of these sour takes on the industry as little more than ill-informed attempts to fill space. […]. The post Nay Say All Day To Keep Ad People At Bay appeared first on AdPulp.
Single Grain
MARCH 10, 2017
Today I'm going to be talking about my favorite marketing tools. These are the top 7 that I use on a regular basis and I couldn't live without them. 1) Google Analytics. This is the simplest tool and everyone should know about it, but most people use it wrong and that's what I hate about it. I log in five times a day – and that's on the low end. Ten, fifteen times a day on the high end.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Gods of Advertising
MARCH 6, 2017
Have you noticed news publishers rapidly escalating their reporting of Tweets by anyone and everyone in the public eye? Be it a C-list celebrity or the President of the United States (the same thing by the way) everyone from CNN to your local online paper feverishly love to tell us about Joe Blow’s random Tweets. It’s a new level of scrutiny on a very low type of communication.
All About Advertising Law
MARCH 29, 2017
Legal history is replete with stories of persons or companies turning a manageable legal problem into a more serious one by trying to hide or destroy evidence, see Watergate and Arthur Anderson/Enron for two notable examples. A recent case involving a bus company executive provides a good case study in what not to do when facing a government investigation and the consequences of trying to hide or destroy evidence in an investigation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
MARCH 30, 2017
Sunday April 2 is the ninth World Autism Awareness Day and French agency Herezie is making a pro bono contribution with this ad/mini-doc featuring young Enzo’s struggles. One per cent of the world’s children have been diagnosed with autism, mostly boys strangely. Autism is the Foster family business in some ways (wife and son both.
AdPulp
MARCH 6, 2017
Brand experience is almighty. While prospects experience a brand’s advertising, it’s often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division […].
InMobi
MARCH 23, 2017
InMobi regularly participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Winning the Mobile Moments,” an event organized by TUNE on the eve of ad:tech in New Delhi, India.
Gods of Advertising
MARCH 20, 2017
The best thing about this mildly amusing parody of those “Real People/Chevy” commercials, which have been running endlessly on TV, is that it proves I’m not the only one who loathes the source material. And I do. Unreservedly. I’m not sure why I (and others) dislike these advertisements so much. On the surface they are but showroom testimonials. Hardly creative but hardly nefarious either.
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All About Advertising Law
MARCH 16, 2017
Perhaps some readers once (or still do!) enjoyed some Natty Light while listening to the Beastie Boys. Some time ago, we blogged about the ongoing Beastie Boys litigation against Monster Energy over copyright and right of publicity issues for a video Monster Energy posted on its website. The next case to watch is Kraft v. Anheuser-Busch, LLC where individual Kayla Kraft sued Anheuser-Busch for copyright infringement, invasion of privacy, and violation of her right of publicity for using her imag
Fuel Lines
MARCH 29, 2017
Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a huge challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of us aren’t born with the gift for writing.
More About Advertising
MARCH 30, 2017
MullenLowe London has won the global AksoNobel consumer business, worth about S50m, in partnership with MullenLowe Brazil. AksoNobel’s main brand is Dulux. The business moves from BBH, which tried hard with Dulux but never quite cracked it. MullenLowe pitched against Publicis, BBDO and TBWA so that makes it a good win for the agency which.
AdPulp
MARCH 20, 2017
Agencies are notorious for being the pauper’s child when it comes to promoting their own brand. But The PIA Agency, a woman-owned agency in San Diego, isn’t playing the avoidance game. “Our great country was built from brilliant minds and resilient souls from all over the world,” says David Clark, PIA’s executive creative director.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
MARCH 21, 2017
During the summer of 2016, consumers in India were gearing up for the upcoming holiday travel season. To encourage affluent Indian travelers to visit Singapore, Mastercard, collaborated with the Singapore Tourism Board to offer exclusive “Mastercard offers” on a range of experiences, including shopping, hotel bookings and restaurants, that could be redeemed upon arriving in Singapore.
Gods of Advertising
MARCH 17, 2017
One of my all-time favorite episodes of the Simpson’s is about St. Patrick’s Day. The whole town of Springfield gets drunk and stupid. More so than usual. Everyone is stumbling, puking and fighting. Even the police. Especially the police. And all of them are wearing that dumbass shade of green. Only when Bart accidentally gets drunk does Springfield’s citizenry show any concern.
MediaFuse
MARCH 21, 2017
In the early 2000’s, Supply Side Platforms (SSPs) came to the foreground. These SSPs helped publishers aggregate their ad network demand into one platform. In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. If the concept of header bidding is unfamiliar to you, we suggest you view this article to learn more.
All About Advertising Law
MARCH 28, 2017
With all eyes on the CFPB and its future fate, it’s easy to overlook the FTC’s activities in the consumer finance world. But that would be a mistake. The FTC, led by the Division of Financial Practices, continues to share enforcement jurisdiction with the CFPB over many industries touching consumer finance, including credit reporting, debt collection, and consumer lending; the major difference between the jurisdiction of the FTC and CFPB is that the FTC does not have authority over f
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 7, 2017
WPP reported record revenues in 2016 with £14.4bn ($20bn), an increase of 17.6 per cent from the previous year, and a record profit before tax of £2bn ($2.6bn), up 26.7 per cent.
AdPulp
MARCH 9, 2017
When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […].
Advertising to Baby Boomers
MARCH 15, 2017
Actually, everything in this post is old and borrowed. Has wearable tech had its day? By Zoe Kleinman Technology reporter, BBC News This time last year analysts were making multi-billion dollar forecasts for the developers of health trackers and smartwatches … But by November 2016 Smartwatch shipments declined by 51.6% year-on-year … … Jawbone, once a popular fitness tracker brand, confirmed to TechCrunch that it is leaving the consumer market and focusing on healthcare providers … Microsoft has
Gods of Advertising
MARCH 27, 2017
“I have a gun in my hand but all I really want to do is talk.” Sometime during this season (7) of AMC’s hit series, The Walking Dead the show toppled over its own hubris and died. “Jumped the Shark” as it’s often called in popular culture. Though leaping over an apex predator would be more exciting than the demise of this once wonderful show.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Nick Burcher
MARCH 1, 2017
Audi Norway have unveiled the Audi VR Sandbox virtual reality test drives. The Audi 'Enter Sandbox' project allows people to use Virtual Reality to test drive Audi Q5 on a track that they have designed! First, people are given the chance to build a track in a sand box, it is then scanned and played back in a real-time VR experience using Oculus Rift.
All About Advertising Law
MARCH 22, 2017
Criminal charges against six individuals allegedly involved in a telemarketing scheme targeting elderly people were brought today by the US Attorney’s Office for the Southern District of New York. According to the Complaint, the defendants contacted elderly consumers with business opportunities requiring nothing more than a simple cash investment.
More About Advertising
MARCH 24, 2017
Dentsu Media employee Jiro Inao has committed suicide in Indonesia, through the pressure of overwork according to police. Inao, 48, was a senior manager. His family have refused an autopsy. Dentsu’s CEO in Japan resigned last year over a similar scandal. Dentsu has expressed its regret. Inao’s tragic end is another PR and reputational disaster.
AdPulp
MARCH 18, 2017
If you work in advertising, there’s simply no avoiding the PowerPoint deck. Sometimes it’s needed to present concepts or creative work, other times it’s a major player in a subject matter presentation. We’ve all seen the good, bad, and ugly of presentations. In his book, Mastering the Art and Science of Exceptional Presentation Design, author […].
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MARCH 21, 2017
I know we’re all supposed to haggle these days but if you go into a decent restaurant and say you’re only prepared to pay a tenner for the turbot then you won’t get any – and likely be shown the door. But clients have been doing this to agencies for years and most agencies deliver.
More About Advertising
MARCH 16, 2017
Wanna know why there’s a shortage of female creative directors? Well FCB Chicago (enjoying an upturn it has to be noted) put together an all-female creative and account team for this new campaign for AB InBev’s Lime-A-Rita. Showing what women do when left to their own devices apparently. Er, back to the drawing board girls.
More About Advertising
MARCH 9, 2017
Fiat is celebrating the 60th birthday of its iconic Fiat 500 (Cinquino as Fiat calls it) with a 90-second film by surrealist British animator Cyriak for agency Krow. The film debuts at the Geneva Motor Show. There’s a new model out, the Fiat 500-60th Limited Edition. There aren’t many standard cars about that people actually.
More About Advertising
MARCH 10, 2017
WPP CEO Sir Martin Sorrell (below) will receive about £50m this year from the marcoms giant, down from £70m last year. This is because the controversial Leap bonus scheme has fewer shares in it (this is its last year) so his bonus is “just” £40m, despite hitting his targets. The balance comes from salary, pension.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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