More About Advertising
APRIL 10, 2018
We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. Talon Outdoor recently worked with dog walking app Tailster, who not only received further investment.
AdPulp
APRIL 1, 2018
Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that […].
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Gods of Advertising
APRIL 13, 2018
Your kids call it “triggered.” When someone or something sets one of them off. It happens a lot. Snap! Snap! Snap! Teenagers. Sometimes it seems they are moving through mousetraps. Yet the genius of it is that they are not caught up in any one trap. The trap goes off. They yelp. Maybe lash out. Then let go. Maybe they return the insult. Maybe they shrug it off with a benign curse.
InMobi
APRIL 30, 2018
Phew! We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. As always, MAU did not disappoint. Here’s a small sample of what we saw, learned and ate at the MGM Grand on April 25-26: Raymund Bautista and a panel of industry experts set the facts straight on fraud A highlight session of the two-day conference was in a panel on Combating Fraud in 2018 with our very own Raymund Bautista, our Head of Strategic Partnerships, joined
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdGlow
APRIL 27, 2018
With over 95 million photos and videos posted on Instagram daily, and engagement per post growing at a rate of 53% year on year, Instagram presents a tremendous marketing opportunity for advertisers. Whether its Instagram’s visual storytelling capabilities, mobile functionality or community-focused nature, the platform provides undeniable advertising potential for brands, who want to stand out and make an impact.
Advertising to Baby Boomers
APRIL 15, 2018
That’s what a blogger for Forbes tells us: Future Of Work: Research Shows Millennials, Gen Xers And Baby Boomers Make Better Decisions Together by Erik Larson “Decision-making teams that include a wide range of younger and older employees significantly outperform more narrowly young or old teams.” Good article, worth a read. But it’s difficult to get too excited about this musty revelation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
APRIL 10, 2018
Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient — their skill in innately human attributes like empathy and […].
Nick Burcher
APRIL 28, 2018
Niall Horan is streaming his #FlickerTourLive concert live on Twitter tonight! Performing in Amsterdam with Live Nation, Niall Horan's concert show is streaming live on Twitter and Niall Horan live streaming is another example of how Twitter are embracing live content and live events. Niall Horan Streaming Live on Twitter TONIGHT Tonight 9pm CET / 3pm ET - Niall Horan live on Twitter Niall Horan LIVE NATION concert series live on Twitter The Niall Horan concert streaming has led to a 'Live trend
InMobi
APRIL 24, 2018
It’s that time of the year again in Indonesia! Across industries, be it retail, FMCG or ecommerce, marketers are all eagerly waiting for the big season of Ramadan to drive sales in the busiest and best quarter of the year. We at InMobi conducted a detailed survey among our users to find out their Ramadan spending plans and habits, in order to empower mobile advertisers to succeed in their pursuit of a high sales momentum.
All About Advertising Law
APRIL 19, 2018
Over the past few years, class action plaintiffs have filed a slew of lawsuits against online retailers under the New Jersey Truth in Consumer Contract, Warranty and Notice Act (TCCWNA), which prohibits a seller from offering or entering into consumer contracts that contain any term that violates a “clearly established” New Jersey or federal law.
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Advertising to Baby Boomers
APRIL 25, 2018
It’s been only a few months since I blogged about the power and influence of women: 21 February 2018 Women … Ten, twelve years ago there were older women. Now there are older women younger than me. Weird. It’s some strange time/space warp I’m living in. Mature women are just all over the place. Take a look: Meet Fashion’s Next Generation: Over 60s … Baby boomers have been largely absent from advertising, especially in high-fashion, despite driving 42 percent of spending in the US, versus 13 perc
More About Advertising
APRIL 30, 2018
The international elephant tusk business is illegal but you can still trade ivory in many places, ostensibly because a lot of it’s pretty old. Stop Ivory wants to make trading ivory illegal everywhere and JWT London has produced a pretty compelling case for the prosecution. Featuring a lady who looks rather like departed UK Home.
AdPulp
APRIL 21, 2018
Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […].
More About Advertising
APRIL 12, 2018
Joint London taps heavily into the vogue for “authenticity” with an ad for Kettle Chips that celebrates the joy of “real” things: baby’s cheeks, vinyl records, photos, books, arguing over maps, and plenty of kissing. The “real” extends to the ingredients in Kettle Chips, which – in a nice touch – are not fetishised but.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 3, 2018
It goes from bad to worse at WPP but nobody expected an external investigation into the conduct of CEO and company founder Sir Martin Sorrell (below). WPP said: “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer.
More About Advertising
APRIL 9, 2018
Ogilvy Paris and luxury French fragrance company Etat Libre d’Orange, whose brands include Putains des Palaces, have teamed to create what they claim is the first luxury perfume made from trash – Les Fleurs du Déchet. The inspiration being to do something useful with the waste created by the perfume industry. Waste not want not.
More About Advertising
APRIL 12, 2018
The recent finding that revenue from digital screens now account for more than half of the value of Out of Home advertising confirms what people in the industry have felt for a while – digital is quickly transforming the medium.
More About Advertising
APRIL 30, 2018
We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi. The picture above, Tweeted by AMV on Friday with the caption, “Let the celebrations begin,” shows just how ecstatic the usually modest agency must have been. To hear the very next day that Asda is.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 24, 2018
Trevor Robinson is executive creative director and founder of Quiet Storm, the London-based advertising agency and production company. He began his career at HHCL, working on some of its most famous campaigns including Tango, Martini and Golden Wonder Pots. He founded Quiet Storm in 1995. A long-time champion of diversity he was awarded the OBE.
More About Advertising
APRIL 4, 2018
WPP’s Grey New York is launching a “reduced workweek program” allowing staff to work a four day week in return for 85 per cent of their five day salary. Grey says this will give “employees flexibility and more free time to help balance work and personal demands while it allows Grey to structure and operate.
AdPulp
APRIL 12, 2018
Have you heard of Hootsuite Academy? I recently discovered the software company’s array of educational offerings—including both free and paid social media courses. Hootsuite Academy offers social media training for teams and individuals. The training regimens appear to be a smart brand extension and a deep dive into brand utility (that flawlessly connects back to […].
AdPulp
APRIL 28, 2018
So far, nine states and the District of Columbia have legalized the use of recreational cannabis, and two dozen states have approved medical marijuana. According to a Quinnipiac University poll released Thursday, support for legalization hit 63 percent in the survey — the highest level of support recorded by a Quinnipiac poll. Support for medical […].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
APRIL 9, 2018
Andy Jex is chief creative officer of TBWALondon. He joined the agency last year from Saatchi & Saatchi where he was ECD working on brands including Direct Line, HSBC, Toyota and HomeAway. Highlights include the launch of EE featuring Kevin Bacon, Wall’s ‘Dog in a Box’ and Mattessons’ ‘Hank Marvin.’ Before joining Saatchi he worked.
More About Advertising
APRIL 17, 2018
A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too. New Volkswagen CMO Jochen Sengpiehl (VW Group has a new CEO in Herbert Diess too) has announced he wants to move to a more centralised model, built around four big hubs: Europe, the US, Latin.
AdPulp
APRIL 30, 2018
Bob Knorpp, the host of The BeanCast, asked me a difficult but important question on this week’s edition of the marketing industry’s best podcast. Every time you turn around these days there seems to be another bright and shiny tool in the Adtech arsenal. But for brand managers and marketing leads there’s a double problem. […].
More About Advertising
APRIL 13, 2018
The AAR (Advertising Agency Register as was) has ranked VCCP as its top new business agency for the seventh straight year. VCCP, now affiliated to the WPP empire, won 21 pieces of business from all sources in 2017 including Britvic, Burton, Cadbury and Domino’s. VCCP (left) calls itself the “challenger agency for challenger brands.” Next.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 3, 2018
London’s ad agencies have always had the knack of latching on to the next up and coming area, hence the evacuation to Shoreditch and beyond. The latest cluster is on London’s South Bank, home to Omnicom Towers (AMV BBDO, TBWA, Proximity and others) and, by the river, WPP’s Ogilvy. The Charlotte Street massive (at one.
AdPulp
APRIL 27, 2018
Wexley School for Girls and Creature are out of business. Wong Doody just sold to foreign investors. Meanwhile, Seattle agency, Copacino+Fujikado is going strong at 20, and raising glasses in celebration. The agency with a large wine client is also sending glassware to their friends, so we can all raise a glass. When your agency […]. The post Copacino+Fujikado Is 20 appeared first on Adpulp.
More About Advertising
APRIL 20, 2018
AccorHotels is launching a new TV and online advertising campaign in the UK – the first from new agency Brothers and Sisters – highlighting “real-life examples of spontaneous acts of service” from its ibis, Novotel and Mercure hotels. Here’s the first online film on the theme ‘From the Heart.’ AccorHotels UK & Ireland V-P James.
More About Advertising
APRIL 6, 2018
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked out of a meeting and only had the basic grasp of what people are talking about? In an era where clients and their agencies are striving to reduce complexity, now seems a good time to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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