More About Advertising
APRIL 10, 2018
We all know the age-old phrase, “you have to speculate to accumulate.” When talking about building a brand, there’s a certain amount of risk involved in choosing the right direction, especially when there are seemingly endless options on the table. Talon Outdoor recently worked with dog walking app Tailster, who not only received further investment.
Gods of Advertising
APRIL 13, 2018
Your kids call it “triggered.” When someone or something sets one of them off. It happens a lot. Snap! Snap! Snap! Teenagers. Sometimes it seems they are moving through mousetraps. Yet the genius of it is that they are not caught up in any one trap. The trap goes off. They yelp. Maybe lash out. Then let go. Maybe they return the insult. Maybe they shrug it off with a benign curse.
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InMobi
APRIL 30, 2018
Phew! We just about recovered from a week in Las Vegas for MAU 2018 and have come back full of great ideas and inspired learning. As always, MAU did not disappoint. Here’s a small sample of what we saw, learned and ate at the MGM Grand on April 25-26: Raymund Bautista and a panel of industry experts set the facts straight on fraud A highlight session of the two-day conference was in a panel on Combating Fraud in 2018 with our very own Raymund Bautista, our Head of Strategic Partnerships, joined
AdGlow
APRIL 27, 2018
With over 95 million photos and videos posted on Instagram daily, and engagement per post growing at a rate of 53% year on year, Instagram presents a tremendous marketing opportunity for advertisers. Whether its Instagram’s visual storytelling capabilities, mobile functionality or community-focused nature, the platform provides undeniable advertising potential for brands, who want to stand out and make an impact.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdPulp
APRIL 8, 2018
The Y played an integral role in my upbringing. I learned to swim at the Y, attended Y camps, played on Y baseball teams, and more. Apparently, actor Ethan Hawke had a similar experience. “One of the things I love about the Y…you learn how to play with other people,” Hawke says. Yes! Learning to […]. The post My Y Story: A Star-Studded Original Content Series by the Y appeared first on Adpulp.
Advertising to Baby Boomers
APRIL 15, 2018
That’s what a blogger for Forbes tells us: Future Of Work: Research Shows Millennials, Gen Xers And Baby Boomers Make Better Decisions Together by Erik Larson “Decision-making teams that include a wide range of younger and older employees significantly outperform more narrowly young or old teams.” Good article, worth a read. But it’s difficult to get too excited about this musty revelation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Nick Burcher
APRIL 28, 2018
Niall Horan is streaming his #FlickerTourLive concert live on Twitter tonight! Performing in Amsterdam with Live Nation, Niall Horan's concert show is streaming live on Twitter and Niall Horan live streaming is another example of how Twitter are embracing live content and live events. Niall Horan Streaming Live on Twitter TONIGHT Tonight 9pm CET / 3pm ET - Niall Horan live on Twitter Niall Horan LIVE NATION concert series live on Twitter The Niall Horan concert streaming has led to a 'Live trend
InMobi
APRIL 24, 2018
It’s that time of the year again in Indonesia! Across industries, be it retail, FMCG or ecommerce, marketers are all eagerly waiting for the big season of Ramadan to drive sales in the busiest and best quarter of the year. We at InMobi conducted a detailed survey among our users to find out their Ramadan spending plans and habits, in order to empower mobile advertisers to succeed in their pursuit of a high sales momentum.
All About Advertising Law
APRIL 19, 2018
Over the past few years, class action plaintiffs have filed a slew of lawsuits against online retailers under the New Jersey Truth in Consumer Contract, Warranty and Notice Act (TCCWNA), which prohibits a seller from offering or entering into consumer contracts that contain any term that violates a “clearly established” New Jersey or federal law.
AdPulp
APRIL 10, 2018
Daniel Goleman’s seminal book Emotional Intelligence was a breakthrough in workplace dynamics. For the first time, we had to consider that intelligence alone is a poor metric for measuring or predicting career success. The thesis of the book is that an individual’s emotional intelligence quotient — their skill in innately human attributes like empathy and […].
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Advertising to Baby Boomers
APRIL 25, 2018
It’s been only a few months since I blogged about the power and influence of women: 21 February 2018 Women … Ten, twelve years ago there were older women. Now there are older women younger than me. Weird. It’s some strange time/space warp I’m living in. Mature women are just all over the place. Take a look: Meet Fashion’s Next Generation: Over 60s … Baby boomers have been largely absent from advertising, especially in high-fashion, despite driving 42 percent of spending in the US, versus 13 perc
More About Advertising
APRIL 30, 2018
The international elephant tusk business is illegal but you can still trade ivory in many places, ostensibly because a lot of it’s pretty old. Stop Ivory wants to make trading ivory illegal everywhere and JWT London has produced a pretty compelling case for the prosecution. Featuring a lady who looks rather like departed UK Home.
More About Advertising
APRIL 12, 2018
Joint London taps heavily into the vogue for “authenticity” with an ad for Kettle Chips that celebrates the joy of “real” things: baby’s cheeks, vinyl records, photos, books, arguing over maps, and plenty of kissing. The “real” extends to the ingredients in Kettle Chips, which – in a nice touch – are not fetishised but.
More About Advertising
APRIL 3, 2018
It goes from bad to worse at WPP but nobody expected an external investigation into the conduct of CEO and company founder Sir Martin Sorrell (below). WPP said: “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 9, 2018
Ogilvy Paris and luxury French fragrance company Etat Libre d’Orange, whose brands include Putains des Palaces, have teamed to create what they claim is the first luxury perfume made from trash – Les Fleurs du Déchet. The inspiration being to do something useful with the waste created by the perfume industry. Waste not want not.
More About Advertising
APRIL 12, 2018
The recent finding that revenue from digital screens now account for more than half of the value of Out of Home advertising confirms what people in the industry have felt for a while – digital is quickly transforming the medium.
More About Advertising
APRIL 30, 2018
We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi. The picture above, Tweeted by AMV on Friday with the caption, “Let the celebrations begin,” shows just how ecstatic the usually modest agency must have been. To hear the very next day that Asda is.
More About Advertising
APRIL 24, 2018
Trevor Robinson is executive creative director and founder of Quiet Storm, the London-based advertising agency and production company. He began his career at HHCL, working on some of its most famous campaigns including Tango, Martini and Golden Wonder Pots. He founded Quiet Storm in 1995. A long-time champion of diversity he was awarded the OBE.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
APRIL 4, 2018
WPP’s Grey New York is launching a “reduced workweek program” allowing staff to work a four day week in return for 85 per cent of their five day salary. Grey says this will give “employees flexibility and more free time to help balance work and personal demands while it allows Grey to structure and operate.
More About Advertising
APRIL 9, 2018
Andy Jex is chief creative officer of TBWALondon. He joined the agency last year from Saatchi & Saatchi where he was ECD working on brands including Direct Line, HSBC, Toyota and HomeAway. Highlights include the launch of EE featuring Kevin Bacon, Wall’s ‘Dog in a Box’ and Mattessons’ ‘Hank Marvin.’ Before joining Saatchi he worked.
More About Advertising
APRIL 17, 2018
A new CMO usually means a pitch but these days CMOs seem to want a new model agency relationship too. New Volkswagen CMO Jochen Sengpiehl (VW Group has a new CEO in Herbert Diess too) has announced he wants to move to a more centralised model, built around four big hubs: Europe, the US, Latin.
More About Advertising
APRIL 13, 2018
The AAR (Advertising Agency Register as was) has ranked VCCP as its top new business agency for the seventh straight year. VCCP, now affiliated to the WPP empire, won 21 pieces of business from all sources in 2017 including Britvic, Burton, Cadbury and Domino’s. VCCP (left) calls itself the “challenger agency for challenger brands.” Next.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 3, 2018
London’s ad agencies have always had the knack of latching on to the next up and coming area, hence the evacuation to Shoreditch and beyond. The latest cluster is on London’s South Bank, home to Omnicom Towers (AMV BBDO, TBWA, Proximity and others) and, by the river, WPP’s Ogilvy. The Charlotte Street massive (at one.
More About Advertising
APRIL 20, 2018
AccorHotels is launching a new TV and online advertising campaign in the UK – the first from new agency Brothers and Sisters – highlighting “real-life examples of spontaneous acts of service” from its ibis, Novotel and Mercure hotels. Here’s the first online film on the theme ‘From the Heart.’ AccorHotels UK & Ireland V-P James.
More About Advertising
APRIL 6, 2018
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked out of a meeting and only had the basic grasp of what people are talking about? In an era where clients and their agencies are striving to reduce complexity, now seems a good time to.
More About Advertising
APRIL 15, 2018
Here we go then, WPP founder and long-serving CEO Sir Martin Sorrell has resigned in advance of the marcoms giant releasing the findings of its investigation into allegations of “personal misconduct.” He’s to be succeeded, in the short term at least, by Wunderman CEO (and former main board director) Mark Read and Europe COO Andrew.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 2, 2018
Adam&eveDDB’s New York office is beginning to motor, winning an unspecified part of the Suntory-owned global Jim Beam account, hitherto at Leo Burnett. A&E opened in NYC to handle Samsung’s TV and hone appliances business in North America. Jim Beam says: “We are thrilled to welcome adam&eveDDB to the Jim Beam family. While we will.
InMobi
APRIL 19, 2018
Mobile Apps Unlocked, Grow.co’s premier conference for all things mobile marketing, is right around the corner, and we couldn’t be more excited. This year’s MAU will take place at the glamorous MGM Grand in Las Vegas on April 25 and 26. While the event is only days away, there’s still time to sign up to attend if you haven’t done so already. If you’re still on the fence, here are the main reasons why we think you should come. 1) It’s the biggest mobile app conference of the year Few events come
InMobi
APRIL 11, 2018
We, at InMobi are thrilled to announce an exciting new partnership with Airtel TV! InMobi’s exclusive partnership with Airtel TV brings premium OTT audiences to Indian brands during cricket season and beyond. With 350+ TV channels, 10000+ Movies, TV shows and originals, in addition to integrations with Hotstar, Amazon Prime, ErosNow, Hooq, Fastfilmz, Alt Balaji and more, Airtel TV was India’s most downloaded Video OTT app in the first two months of 2018.
More About Advertising
APRIL 19, 2018
Here’s a jolly new film for Stella Artois from Mother – featuring the barmaid of your dreams, back in the kind of French bar that’s done so much service for Stella in the past. So good it makes you put your phone(s) away. Nice to see an old-style beer ad despite the party (most beer.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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