Fuel Lines
JUNE 4, 2018
Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies.
Ad Espresso
JUNE 12, 2018
A picture paints a thousand words, right? Not necessarily. Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself. That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality. But Read more.
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More About Advertising
JUNE 13, 2018
Top Tips for Cannes Ikea – Human Catalogue This idea is impossible to categorize, it’s pretty freakish and just doesn’t resemble anything else. It’s like Marmite – love or hate it. I’m part of the fan camp: the campaign brings attention back to the least digital and most unglamorous thing in the world and turns.
illumin
JUNE 15, 2018
Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April. This council includes more than 70 senior brand marketing, agency and media executives from all over the Americas and being a part of it allows us to offer perspective on the issues that face the modern adverti
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
JUNE 7, 2018
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand […]. The post Harmless Harvest Overcomes Objections Before You Can Object appeared first on Adpulp.
InMobi
JUNE 28, 2018
We are delighted to announce that Diageo India in partnership with InMobi has won the Best Use Of Mobile award at the Indian Digital Marketing Awards (IDMA) 2018 hosted by Exchange4Media in Mumbai on June 27, 2018. Exchange4media formulated the Indian Digital Marketing Awards in 2010 with the objective to recognize, celebrate and encourage the work being done in the digital marketing space - specifically, internet, mobile, gaming, social media and the blogosphere.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
JUNE 27, 2018
Instagram recently announced the launch of IGTV. A feature which will allow Instagram users and content creators to upload videos up to an hour in length.
More About Advertising
JUNE 4, 2018
Top Tips for Cannes I have no idea what the Cannes juries will vote for. But I hope it will be focused on significant campaigns for mainstream brands rather than one-off stunts for worthy causes. The more that awards are handed out for work that’s only seen by juries, the more Cannes risks losing relevance.
All About Advertising Law
JUNE 28, 2018
States can now require internet retailers to collect sales taxes even if the retailer has no physical presence in the state. In South Dakota v. Wayfair , the Supreme Court overturned its 1992 decision in Quill Corporation v. North Dakota , which limited a state’s ability to impose its sales tax on an out-of-state retailer. In Quill the Court ruled that only a retailer that had a physical presence in a state by means of employees, stores, warehouses, or the like was required to collect such
AdPulp
JUNE 8, 2018
For clients who have it all figured out, I suggest working with a junior creative team. The client will dictate his or her desires, and the creatives on the account will do their best to please while spinning their wheels and costing the client more in the long run than the more experienced team. So, […]. The post Talent Is Talent, But Senior Creative Talent Is A Precious Human Resource appeared first on Adpulp.
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InMobi
JUNE 25, 2018
It’s no secret that advertisers are increasingly turning to video advertising to reach mobile-centric audiences. Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising.
illumin
JUNE 27, 2018
Continuing with our Programmatic Ad Formats series we’ll be reviewing a new(er) kid on the block: programmatic audio. This is an exciting addition to digital advertising that was only enabled quite recently in programmatic platforms like ours. Brand marketers have long understood the power of audio messaging to connect with audiences. Whether delivered in a music, news, sports or political talk environment, the use of audio ads is experiencing a renaissance as advertisers take advantage of digit
AdGlow
JUNE 27, 2018
Birchbox is an online beauty subscription service, which offers it’s subscribers a personalised monthly beauty box filled with makeup, skincare and haircare samples.
More About Advertising
JUNE 7, 2018
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International Congress to discuss the medium and its challenges. On the face of it most plants in the OOH garden are blooming: it’s the only traditional medium to have grown in the digital era and digital.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
JUNE 26, 2018
Following confusion in both the courts and the FCC, Congress is now looking to step in and resolve disputed provisions of the Telephone Consumer Protection Act (TCPA). As readers of this blog know, earlier this year in ACA Int’l v. FCC , 885 F.3d 687 (D.C. Cir. 2018), the D.C. Circuit set aside the FCC’s interpretation of “automatic telephone dialing system” (ATDS) as it was defined in the FCC’s 2015 TCPA Order (2015 Order).
AdPulp
JUNE 24, 2018
Predicting the future of advertising is a vacuous exercise, but one that the business press consistently puts forward because people are concerned about the jobs they have today, and the jobs they may or may not have tomorrow. There’s no question that the agency business fighting through a period of radical change to the business […]. The post Advertising Agencies Have A Future, Maybe Even A Bright and Prosperous Future appeared first on Adpulp.
InMobi
JUNE 21, 2018
In our previous article , we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detecting those anomalies with predetermined fixed thresholds). However, this is both ineffective and inefficient against constantly evolving, newer fraud methods for a simple reason — how do you find something when you don’t know what to look for?
illumin
JUNE 7, 2018
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdGlow
JUNE 26, 2018
As one of the world's most significant sporting events, the World Cup’s global reach provides marketers with a golden opportunity to tap into people’s passion for football.
More About Advertising
JUNE 4, 2018
Ogilvy Paris creative directors Mark Forgan (left) and Jamie Standen choose three world campaigns and three French campaigns in their Top Tips for Cannes World It’s a Tide Ad A perfect use of the Super Bowl. We’re looking at Grand Prix Film here, maybe even other categories. Simple, funny and.clean. Palau Pledge Again a simple.
All About Advertising Law
JUNE 25, 2018
The Federal Trade Commission (FTC) continues its oversight of charitable fundraising conduct. This month, the FTC issued guidance for both donors who donate to charities through online giving portals and businesses that offer such portals. The agency also warned consumers to be wary of potential charity scams in the wake of recent natural disasters that trigger solicitations for money to help victims of those disasters.
AdPulp
JUNE 3, 2018
Does Michael Kassan single-handedly control the advertising and marketing industries? Now, I don’t shuttle between New York City, Cannes, CES, and AAAA conferences, but apparently Kassan does. As CEO of MediaLink, a “strategic advisory and business development firm,” he’s a svengali/consigliere/media whisperer-type guy who’s a conduit between the biggest players among ad agencies, media buying […].
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JUNE 20, 2018
“Any fool can tell a crisis when it arrives. The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. For instance, Ad networks and publishers deploy rudimentary static defense mechanisms and wait for the bad guys to counter them before deploying hotfixes or undertaking countermeasures.
Gods of Advertising
JUNE 11, 2018
The other night I got to thinking about a debating class I once took at the University of Wisconsin. An article on the ages-old conflict between the Arab nations and Israel spurned the memory. Like gun control and abortion, the Middle East is a debating class chestnut. It dawned on me how important that debating course was in shaping my career as an advertising copywriter.
AdGlow
JUNE 12, 2018
As we count down until the 2018 World Cup and the excitement builds, social media will be a prime channel for interaction.
More About Advertising
JUNE 18, 2018
Top Tips for Cannes Heinz – Geoff Cartoons move me to tears with such pitiful ease (I can’t type the letters ‘U’ and ‘P’ in succession without letting out a wretched, strangled sob) that you may want to take my fandom of this wonderful antipodean TV spot with a heavy pinch of salt. But even.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
JUNE 22, 2018
We blogged recently on the 11th Circuit’s decision that the FTC’s order against LabMD is unenforceable. If you enjoyed that blog, then you’re in luck because we have more LabMD versus FTC content coming your way. In a separate case, LabMD and its chief executive Michael Daugherty sued individual FTC attorneys, arguing that they ramped up the Commission’s investigation into LabMD in retaliation for public criticisms of the FTC made by Daugherty.
AdPulp
JUNE 25, 2018
Women in Saudi Arabia may now legally drive. Given that it’s 2018, let’s call this a small, but notable, advance for human rights. Al Jazeera reminds us of the oppressive situation inside the absolute monarchy to this day: “This system has stripped Saudi women of the rights that most Muslim women elsewhere enjoy. A woman […].
InMobi
JUNE 12, 2018
Companies have always struggled with fraud. InMobi is proud to stand as a partner in this fight. Since our inception, we’ve been committed to earning and building trust , and now, we have the TAG Certified Against Fraud seal to prove it. InMobi has recently been certified by the Trustworthy Accountability Group’s (TAG) Anti-Fraud Program, allowing us to proudly display their Certified Against Fraud (CAF) seal.
Advertising to Baby Boomers
JUNE 22, 2018
In some places it’s legal. In other places it’s sort of legal. It’s now legal in Canada. You can smoke it, eat it, spray it on body parts or someone else’s body parts. There’s a suppository. Lots of suppositories. You can get really ripped or simply become moderately pain-free. Or both. If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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