This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about. . Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus the strategies and tactics they should be using for their clients. “Clients want traditional advertising as well as content marketing, so it’
Copywriters are Sherpas. Their journeys are both an adventure and a grueling test of endurance. Jim Mitchem and Jason Fox are copywriters who have been to the mountaintop and back. Both men have distinct voices and unique points of view, along with portfolios full of sharp work. Both continue to advance their careers as freelancers, […]. The post The Adpulp Interview with Copywriters Jim Mitchem and Jason Fox appeared first on Adpulp.
Shaving is a tedious and, if you use Gillette products, expensive business. The P&G-owned brand is under pressure from cheaper online alternatives so it’s decided to modernise its “the best a man get get” pitch in a new campaign from Grey UK. So it’s no longer a macho hunk shaving but men who “take a.
My previous post: 28 or 52 or 103 Things Only Baby Boomers Remember While banging it out I began thinking about commercials that have stuck with me through the years. They’re not necessarily the best or most famous – simply ones I loved, knocked me out. Although the advertising revolution was well under way by 1965, I remember first seeing this commercial (I’m fourteen) and just going batty.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken. Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden costs can potentially be multiple times higher. It’s important to get an accurate picture of the actual cost of mobile ad fraud, as it can indicate the true effectiveness of various marketing channels.
The FTC has been waging a steady war against advertisers that use introductory offers that turn into subscription agreements. With the FTC threatening to seek full consumer redress and to impose joint and several liability, most companies and their principals cannot afford to litigate such cases and are forced to settle. In March 2015 , the FTC sued DIRECTV, alleging that DIRECTV failed to properly disclose material terms of its introductory offer and its subscription agreements.
The FTC has been waging a steady war against advertisers that use introductory offers that turn into subscription agreements. With the FTC threatening to seek full consumer redress and to impose joint and several liability, most companies and their principals cannot afford to litigate such cases and are forced to settle. In March 2015 , the FTC sued DIRECTV, alleging that DIRECTV failed to properly disclose material terms of its introductory offer and its subscription agreements.
In any given year, the number of agencies who win awards and earn accolades in the industry press totals about 500 to 600, give or take. These name brand shops paint a picture of an industry in transition (some would say decline). But, limited views provide limited information to base conclusions upon. Here’s a conclusion […]. The post Small Teams Generate Big Ideas appeared first on Adpulp.
Here’s another cracker from Droga5 New York, for the relaunch of speciality home retailer Pier 1 with a new platform ‘This is me.’ The UK’s airwaves are awash with ads in this category, nearly all of which leave you cold. This is how you do it. MAA creative scale: 8.
Some years ago, I had the pleasure of conversing with Alex Bogusky before he became a demi-God of Advertising. We were at a vendor-sponsored pool party in Cannes. Unlikely as it seems, both of us were not really digging the scene. He seemed to prefer a quiet discussion versus living it up in the shallow end. I was more torn on the issue but also more than happy to oblige him.
In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
A digital-first generation, Millennials rely on social media to share content with their peers, promote the things they love and get closer to their favourite brands.
“On August 30, 2018, businesses will be required to provide revised “clear and reasonable” warnings under California’s Safe Drinking Water and Toxic Enforcement Act of 1986 (known as Proposition 65 or Prop 65) if they would like to avail themselves of the safe harbor provided by the implementing regulations of the Office of Environmental Health Hazard Assessment (OEHHA or the Agency).
Non-profit organizations and political movements are often so laser-focused on their goals, they fail to see the importance of process and the best path forward. Even fewer have a talented team of brand-builders on the job. Thankfully, the ACLU is the exception to this rule. According to Fast Company, the ACLU’s product development team is […].
Jacobs Douwe Egberts, which now includes Mondelez’ coffee business, has picked Karmarama as its creative agency. The business spent ten years at JWT and Karmarama pitched against Saatchi & Saatchi and VCCP for the £10m account. Jacobs Douwe Egberts UK and Ireland marketing director Martin Andreasen says: “The team at Karmarama impressed us throughout the.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We recently attended MarketingTO where our team had the opportunity to listen and connect with industry leaders focusing on what happens when creativity meets technology. The event, held in Toronto, brings technology, advertising, and marketing companies together. The goal is to share knowledge between the three worlds with many influential and intelligent speakers, including AcuityAds’ own Chief Strategy Officer, Seraj Bharwani.
As mobile video advertising becomes increasingly popular, it’s important that advertisers and publishers are using the best advertising metrics to properly gauge the success of their ad campaign and ad formats. To learn more about why certain common digital advertising metrics for video advertising on mobile devices don’t work well and why new metrics are needed for video content, be sure to download our new guide !
Left side of my tank… I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful ecosystem in the world. Lighting. Filtration. Water parameters. Flow. Everything has to be calibrated and monitored in order to even passably mimic a real coral reef. One or two miscalculations and your reef crashes.
In recognition of a rapidly changing ecommerce environment, Visa has created a new category of payment aggregator – a “marketplace” – for entities that bring “together Cardholders and retailers on an electronic commerce website or mobile application.” The new marketplace designation will have an immediate impact in the ecommerce market by clarifying the status and requirements applicable to ecommerce sites looking to add payment processing services to their platforms.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Big news from Boulder this week. Alex Bogusky, one of the original founders of Crispin Porter + Bogusky, has rejoined the agency as Co-Founder, Chief Creative Engineer. Finally got to meet one of my all-time ad heros, Linus Karlsson. The timing sucks but we still had great fun. pic.twitter.com/jR2dhwJvYZ — Alex Bogusky (@bogusky) August 3, […].
Smart cities have long been a concept reserved for sci-fi films, but with recent technological advancements, they’re quickly becoming a reality. Media owners have begun to make city-wide audiences available and more addressable using smart city technology in less intrusive ways than the retina scanning technology that served up personalized ads in sci-fi thriller Minority.
The True Reach® Insights Platform was designed to harness all publicly available view data for digital video campaigns and track how the content performs in real-time. By gauging the specifics of how users are interacting with content across dozens of major platforms including YouTube and Facebook, the platform can help brands to understand their Share of Attention®.
Each year, app developers around the world eagerly await exciting new updates to iOS. This year’s iOS 12 release is focused on building on what the existing solutions can do and also adding new and exciting tools to the developer toolkit. Let’s look at some of the new additions and updates that developers should be excited about. Every year, around the same time, InMobi works on its own SDK release.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
New business helps for Advertising, Digital, Media and PR Agencies. Since 2007, I’ve conducted over 350 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are many common problems when it comes to business development that makes it harder than it needs to be. Here is a collection of 50 new business tips that I hope will help make new business easier: Perform SWOT analysis.
“Slamming and cramming” might sound more appropriate in professional wrestling than telecommunications, but it’s the Federal Communications Commission and not the WWE that’s making moves in this area. On June 7, the Commission approved new rules aimed at stopping both slamming and cramming by telecommunications carriers, which we’ve summarized below.
Agencies, like any business that make things and/or produces intellectual property, are protective of their turf. It’s natural to adopt a defensive posture, but is it healthy? Chris Wallrapp, president of Hill Holliday, wrote a powerful piece for Media Post’s Agency Daily, in which he calls upon agency workers to adopt new practices and better […].
The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of how respondents interact with individual elements and why some receive higher attention rates to others.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Hey Girls UK is a social enterprise that tackles period poverty by donating a pack of sanitary pads to girls in need for every pack it sells and agency adam&eveDDB is on the case with a press campaign for its launch in Waitrose and Asda. Apparently one girl in ten in the UK can’t afford.
Didn’t know we still had Royal Marines Commandos but we do it seems and they star in WCRS’ latest recruitment campaign for the Royal Navy. And here they are heading determinedly into Apocalypse Now territory. Think I’ll pass (probably not within the age group). But if this is your thing. Good to see an ad.
Simon Dent is the founder of Dark Horses, the sports marketing agency backed by UK creative agency Lucky Generals. Dark Horses’ clients include Nissan, Wiggle, Just Eat, Peloton and Southampton FC. With the Premiership starting tomorrow (August 10) chief coaching officer Dent names his first 11 football ads. 1. Carlsberg – Old Lions 2. National.
Selling cars is more about selling gadgets and apps these days and Volkswagen has a new one, Car-net which helps you find the damn thing when you can’t remember where you parked it. Technology is turning us all into idiots: if the internet ever goes down we’re all up that well known creek without a.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
113 
Let's personalize your content