Fuel Lines
SEPTEMBER 19, 2018
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world.
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SEPTEMBER 5, 2018
Creative team Neil Dawson and Clive Pickering are back in the saddle for upscale furniture business Vintage French, which sources French and French-style pieces for homes, restaurants, hotels and films. And, as it says on the tin, it’s vintage and French, featuring a mime artist in online and print.
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Gods of Advertising
SEPTEMBER 9, 2018
I have news. I am excited to announce my new role as Executive Creative Director for R2integrated, a full service digital marketing agency. R2i has several offices, including Silicon Valley (home base) and their headquarters in Baltimore, where I will also be spending time. As of this writing, I’ve had one official meeting, so I can’t really comment on the agency’s work or philosophy.
AdPulp
SEPTEMBER 16, 2018
Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]. The post Oddly, Workplace Ghosting Is The Trend That Reveals appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
SEPTEMBER 19, 2018
A quick comparison of NostraChuckus’ Crystal Ball of Common Sense and the new Apple Watch : Our Pick : NostraChuckus’ Crystal Ball of Common Sense While both offerings are worthy, we prefer The Crystal Ball because it actually told the future of the Apple Watch: NostraChuckus in 2014 : Never Leave The Hospital! Health Tech Wearables, Implanted Chips … Wired ‘n Monitored will create a whole new disorder for the mental health industry.
InMobi
SEPTEMBER 20, 2018
Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads. LEARN MORE However, when done right, location based mobile ads can yield huge dividends for marketers, far greater than anything from word of mouth, content marketing or soci
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 6, 2018
When brands stick their necks out to embrace diversity and do the right thing, they invariably suffer a social media backlash from bigots. Channel 4 is exposing brand-focused hate speech with a themed ad break during Gogglebox, when three big advertisers — Maltesers, Nationwide and McCain — will show commercials featuring disabled, black or gay.
Gods of Advertising
SEPTEMBER 5, 2018
The “science” behind the creative. One of the things I’ve come to disdain about our business is how damn serious we take it. Not the craft itself — creating, curating and choreography — but the extemporaneous crap we built around it. Stuff like process and proprietary tools; the things we fill our slides with to make people think we’re methodical and scientific.
AdPulp
SEPTEMBER 9, 2018
You know a kid with a dream. How are you supporting this young person and the dream that she or he holds dear? When you are a parent, a teacher, an uncle or aunt, or a good neighbor, you find a way. Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners […]. The post Nature’s Bakery Fuels the Phenomenal appeared first on Adpulp.
Advertising to Baby Boomers
SEPTEMBER 11, 2018
Retail's new niche: Aging baby boomers The number of senior citizens in the United States is expected to nearly double by 2050, creating a fast-growing niche for retailers and manufacturers. Odd sentence. What is an ‘aging’ baby boomer? I guess one who isn’t dead. That would be true of any demographic. How about ‘fast-growing niche’? I guess in the grand scheme of things, thirty-odd years is a nanosecond.
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InMobi
SEPTEMBER 19, 2018
WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics.
All About Advertising Law
SEPTEMBER 20, 2018
Readers of this blog often learn how the government regulates modern instruments for customer engagement – social media, texting campaigns, e-commerce sites, the use of influencers, and more. Old habits die hard, however, and many marketers continue to use the U.S. Postal Service to connect with consumers. When those mailers want to reach a large audience, Marketing Mail (formerly known as Standard Mail) may be the answer.
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SEPTEMBER 25, 2018
VML London ECD Harsh Kapadia began his career as an art director at JWT Mumbai before moving to JWT Melbourne and New York where he worked on brands including Kleenex, Smirnoff, Nestle and Rolex. He joined VML in 2012. Desert Island Ads Each time someone asks what my favourite piece of advertising is, my answer.
illumin
SEPTEMBER 14, 2018
From a young age we are taught about goal setting and (usually) to have a 5-year plan. The primary reason for this is that, to achieve a goal, it is said that one has to be able to visualize the goal and manifest it in his / her mind over time. More concretely, there are steps that need to be taken to achieve goals and without the goal in mind, the steps to get there would not be clear.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
SEPTEMBER 3, 2018
Domino’s delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino’s account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency’s answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. According to […].
AdGlow
SEPTEMBER 13, 2018
The Russia World Cup 2018 was a huge opportunity for brands to grow social media engagement and increase brand awareness. BIMBO , the global leader in the baking industry wanted to take advantage of this massive event and work with Adglow to leverage innovative social advertising technology to increase their brand reach and engagement.
InMobi
SEPTEMBER 18, 2018
Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major trends in all things mobile for the next 12 months, and we were excited to be in the thick of the action again this year.
All About Advertising Law
SEPTEMBER 18, 2018
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or internal counseling. Yet consumer surveys can also be a trap for the unwary. On Thursday, September 20, join Venable’s Randy Shaheen , as well as Jacqueline Chorn and Jason Och , experts from Applied Marketing Science , for a webinar that will unpack some of the mysteries surrounding the design and implementation of consumer surveys.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 17, 2018
“Just Do it” is a rallying cry in Nike’s latest instalment of its 30-year celebration of its famous slogan. The campaign began with controversial American footballer Colin Kaepernick but this one is a diversity number, featuring lots of sportswomen you probably haven’t heard of. Although Serena Williams is in there somewhere, not bashing up an.
More About Advertising
SEPTEMBER 20, 2018
WPP digital network VML is expanding apace in Europe and ECD Harsh Kapadia has raided some leading creative agencies including noted independents for four new hires, all women. They are senior creative team Eve Kemanes and Andreea Nedelcu, senior copywriter Paula Hochberg and senior designer Athina Collaro. Kemanes worked at Ogilvy and VCCP, Nedelco at.
More About Advertising
SEPTEMBER 14, 2018
Adweek reckons that teams from Omnicom, Interpublic and WPP are trekking off to Wolfsburg next week to complete the pitch for VW’s ad account – about to be split into regional ‘hubs’ in new VW CMO Jochen Sengpiehl’s big new plan. VW spent $6.7bn on advertising in 2016 although Sengpiehl says he wants to spend.
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SEPTEMBER 3, 2018
Scottish craft brewery BrewDog has so far resisted the blandishments of the big brewers (although not private equity) and agency Isobel has created a perky new poster campaign for the beer “disrupter,” comparing its products to some better known mass market brands. And appropriating their ad slogans. Using ratings from ratebeer.com, which is now owned.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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SEPTEMBER 24, 2018
Freeview and agency Anomaly would have us believe that the UK’s Freeview gives us a ride on the ‘Free Love Freeway,’ which I guess it does as you don’t have to pay for it. Vocalisation by Ricky Gervais/David Brent – which most viewers probably won’t get but a nice touch. A timely reminder from Freeview.
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SEPTEMBER 18, 2018
If the furore over fake news and brand safety has taught us anything, it’s that trust is set to be the major factor determining where the advertising money goes in future. Impartial, well-funded news was always supported by advertising revenues until social media came along and disrupted all that. And after the heady rush which.
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SEPTEMBER 17, 2018
Two Sindy dolls get the last word in Mother’s last ad for Moneysupermarket, which takes the form of a tribute to Ridley Scott’s classic 1991 movie, Thelma & Louise. Just like in the film, the two main characters drive away from suburbia in search of freedom, and finish by triumphantly soaring off a cliff together.
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SEPTEMBER 16, 2018
What’s the “next big thing” at London Fashion Week? Well, it’s got nothing to do with hemlines or colour palettes – this season it’s all about the stealth breast pump, if femtech firm Elvie is to be believed. Elvie launched a new breast pump at the weekend by sending model Valeria Garcia down the catwalk.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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SEPTEMBER 14, 2018
Who’s going to buy MDC Partners now? We’ve asked this question before (and had no takers) but chairman and CEO Scott Kauffman has resigned after three years during which time the company seemed to be recovering until it missed all its targets this year. MDC owns Anomaly, CP+B and 72andSunny among others so it must.
More About Advertising
SEPTEMBER 28, 2018
We’ve noted the way media agencies seem to have ridden out the 2016 US ANA report into undisclosed media rebates and the like, based on their holding company owners’ published results anyway. But now the Wall Street Journal reports that US federal prosecutors have launched a probe into such alleged practices with Havas reported to.
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SEPTEMBER 23, 2018
The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of automation in smarter planning in OOH, and the use of data in smarter planning in OOH. Back in March we launched our manifesto outlining our point-of-view on the future of OOH – road mapping how.
More About Advertising
SEPTEMBER 12, 2018
Digital agency network VML may have an interesting future in Mark Read’s new broom WPP – some have speculated it might be combined with one of WPP’s creative agency networks – but, whatever happens, digital agencies seem set to play a bigger role under Read. VML Europe is now helmed by former Y&R CEO Jon.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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