Fuel Lines
NOVEMBER 8, 2018
Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. The importance of social media on business has dramatically escalated. It is a primary force that is redefining the role of the men and women who oversee the world’s largest companies.
More About Advertising
NOVEMBER 27, 2018
So what’s next at WPP – Ogilvy Grey or Grey Ogilvy (the former one hopes.) WPP CEO Mark Read (below) has already combined VML and Y&R into VMLY&R and, yesterday, JWT with Wunderman to create Wunderman Thompson. He’s started so he may as well finish. There are other WPP candidates for mergers – one often.
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AdPulp
NOVEMBER 18, 2018
When a big consumer brand has an even larger media budget, and the will to use it, viewers hope that the company’s ads do not annoy the living hell out of them. It’s a hope that is often unfulfilled. Did you know that American television viewers are asked to endure approximately three hours of advertisements […]. The post Ads That Try Too Hard Leave A Stain; Why Can’t More Ads Simply Entertain?
Advertising to Baby Boomers
NOVEMBER 6, 2018
Today is voting day. I decided to wait until the whole mess was (almost) over before blogging this spot: Many folks are upset about it. I get it. It’s ageist. It’s stupid. It’s inaccurate. The American Society on Aging has called on Nail Communications to suspend an ageist advertising campaign that began Sept. 24 as part of ACRONYM’s “Knock the Vote” initiative.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
NOVEMBER 26, 2018
Last week, we released our game changing whitepaper, Attention: The New Media Currency. This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability.
InMobi
NOVEMBER 27, 2018
Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? To answer these and other questions related to mobile video ads, we took a look at data on in-app ads, we took a look at data from our mobile platforms dating back from the beginning of 2016.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
NOVEMBER 16, 2018
WPP’s outgoing CFO Paul Richardson (below) has been giving delegates at a conference in Barcelona a peek under the bonnet of the stuttering holding company limo. First off he’s confirmed that WPP plans to sell up to 80 per cent of its research unit Kantar, hoping to keep between 20 and 40 per cent depending.
AdPulp
NOVEMBER 26, 2018
Many so-called conservatives don’t believe in safety nets for the most vulnerable people in society. These misguided souls think people choose to not work, to be addicted to drugs and alcohol and to live in a cardboard box under an overpass. The reality of homelessness is much more nuanced. The hard fact is some people […]. The post Who Do You See When You See A Person Living on the Street?
AdGlow
NOVEMBER 21, 2018
Black Friday and Cyber Monday represent a unique opportunity for brands to increase their sales in the run up to Christmas. We decided to analyze the impact of social platforms on Black Friday and Cyber Monday.
illumin
NOVEMBER 8, 2018
It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in technology and advertising alone, the current generation of consumers has spoken: the power of choice is of utmost importance.
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InMobi
NOVEMBER 21, 2018
Is there a problem with second price auctions? While it has some good things going for it, it can - and has been - manipulated. In this latest Whiteboard Wednesday video, Ryan Gauss, the Platform Product Manager here at InMobi, explains how the highest bid can be secretly tweaked, alternatives to the second price auctioning model and what demand-side platforms (DSPs) need to know before selecting a supply-side platform (SSP) to work with.
Gods of Advertising
NOVEMBER 13, 2018
At a recent all-hands meeting, I was asked about my “creative vision” for the company. I’m not sure I provided a good answer. Not a concise one anyway. Big picture my vision is the same as any sane employee: to grow, to succeed, to become prosperous -as an agency, as individuals. This is not the first time I’ve been asked about creative vision and philosophy.
More About Advertising
NOVEMBER 28, 2018
We don’t think anyone expected 2018 to turn out quite like this: JWT disappearing into Wunderman, Y&R into VML (not that many people knew what VML was in January) and Sir Martin Sorrell departing WPP in acrimonious circumstances, to do his new thing with a group of Dutch MediaMonks. We did speculate in 2017 that.
AdPulp
NOVEMBER 20, 2018
“The wild places are where we began. When they end, so do we.” -David Brower Instagram has a downside. No, not the increase of narcissism. Geotagging! The photo site’s popularity has caused a lot of fragile, rarely visited areas to become overcrowded, and in turn, at risk of degradation and destruction. To mitigate this threat […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Advertising to Baby Boomers
NOVEMBER 16, 2018
Whoops. Chuck got sucked into a sappy Christmas commercial. Let's hope it's not some new chronic condition (known in psychology journals as 'Hallmark Moment Syndrome'). I'm posting it because it's for a department store in the U.K. - so you won't be seeing it on this side of the pond.
All About Advertising Law
NOVEMBER 28, 2018
Previously on the blog , we noted that federal government agencies don’t always play well together. So, when these agencies synchronize their efforts, the industry would do well to take notice. One such coordination effort is well underway. The FDA and the USDA just announced that they will jointly oversee cell?cultured food production derived from livestock and poultry.
InMobi
NOVEMBER 13, 2018
For brands, there are many top mobile app advertising benefits. In comparison to just about any other marketing strategy option, mobile advertising within apps has a number of unique advantages for mobile marketers - or even general managers of advertising more generally. LEARN MORE Here are the top eight perks of mobile in-app advertising that make it the best mobile strategy. 1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most dat
illumin
NOVEMBER 13, 2018
Your customers aren’t one-dimensional and they can’t be defined or categorized by one single characteristic. For example, just because someone likes hiking, doesn’t mean they four wheel. A baseball fan, may not actually like beer. Not all mom’s bake and drive minivans, and not all 20 something’s care about the same things. If you try to market to someone that way, it falls flat, you end up communicating to a flimsy stereotype, instead of a real person.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 12, 2018
Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis of an initiative we’ve driven at Talon this year. And it works – engaging more.
AdPulp
NOVEMBER 1, 2018
The great majority of ad agency websites suck. The sites tend to be little more than digital brochures and chest-beating exercises. Agency sites are also focused on past accomplishments, which is odd considering that the buyers of ad agency services want future successes. Thankfully, PAM Advertising in Zurich, Switzerland doesn’t play by other people’s rules. […].
More About Advertising
NOVEMBER 9, 2018
In a change to the usual programming, Piccadilly Circus will stop showing garish, flashy ads for an hour this evening, 9th November, and will instead commemorate the centenary of the armistice with a sombre black and red film. Thousands of black boots will be seen and heard marching across the giant red screen in the.
More About Advertising
NOVEMBER 14, 2018
Jerry Buhlmann has surprised the industry by quitting his role as CEO of Dentsu Aegis. He is only 59, which is young compared to John Wren at Omnicom (66) and Michael Roth at Interpublic (72). We also know that Buhlmann is very fit — he’s represented England as a senior triathlete — and is no.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 6, 2018
It’s going to take a lot more than a good ad campaign to turn around this retailer’s fortunes, but Mother is certainly doing its bit for Debenhams with a spirited series of ads that celebrates the triumphant feeling you get when you’ve bought the perfect present. While John Lewis has paid big bucks for Elton.
More About Advertising
NOVEMBER 19, 2018
Waitrose & Partners/John Lewis & Partners are giving it both barrels this Christmas – or is it one big barrel? Following the summer ad announcing the relaunch of both and individual efforts this Christmas – JL featuring Elton john of course – we now have a new campaign from adam&eveDDB for both. Waitrose in the.
More About Advertising
NOVEMBER 16, 2018
Rachel Forde became UK CEO of media agency UM in July 2018. She was previously with Publicis, where she held senior positions at ZenithOptimedia and Starcom Mediavest. At SMG, she was MD of the P&G United division, looking after Publicis Groupe’s largest UK client, before bringing together Spark and Mediavest and as CEO overseeing its.
More About Advertising
NOVEMBER 26, 2018
Volkswagen has concluded its global creative review with a rather odd choice of agencies: WPP, still on the Ford roster globally handling “activation” and media, has been appointed to handle North America creative while DDB looks like the big winner worldwide with VW in Europe (VW’s heartland), Middle East and Africa plus South America and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 8, 2018
Might Sir Martin Sorrell (below), now installed as chairman of S4 Capital, the owner of content agency MediaMonks, be contemplating a bid for some or all of Kantar? Kantar, of course, is the data division of WPP, the company he founded 33 years ago and ran before he was rudely turfed out earlier this year.
More About Advertising
NOVEMBER 12, 2018
News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies from its semi-autonomous business units, almost made me choke on my breakfast beer. No matter how it reorganizes itself it will remain as a perfect example of how f *d up most giant corporations are. I.
More About Advertising
NOVEMBER 12, 2018
Brands seem to need a cause these days, and Coty’s Rimmel London has chosen to take on the cyber bullies of the beauty world with its #IWILLNOTBEDELETED campaign, featuring 14 real people, each of whom has a story to tell. Rosie Bardales, BETC London partner and CCO, said: “Rimmel is a brand that believes everyone.
More About Advertising
NOVEMBER 19, 2018
How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t answer advertiser needs for more targeted and measurable campaigns. As more advertisers begin to take.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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