Fuel Lines
JANUARY 10, 2019
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads.
More About Advertising
JANUARY 30, 2019
This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water instead of booze. It’s not just any water, though, this is Guinness Clear.
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AdPulp
JANUARY 5, 2019
There are not many people over 50 left standing in the agency business. It’s a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those […]. The post Old Rhymes with Cold, Rolled and Spoiled appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
JANUARY 30, 2019
The cost of a television spot during Super Bowl 52 was over $5 million. That’s 30 seconds of airtime, and then poof, the commercial is over. It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. When pre-and post-game programming is included, the total investment rises to $482 million.
Advertising to Baby Boomers
JANUARY 7, 2019
Last year there was a prediction. It was a pretty good one, coming true over and over again: 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer of the obvious, continues to amaze with his humdrum prognostications… This year will be too crazy for predictions. (Whoops. I just made a prediction.) And I’m not even talking politics.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 18, 2019
So-called disruption has earned itself rather a bad name in recent times as everyone claims to be doing it. In advertising it’s credited to Jean-Marie Dru, whose BDDP agency merged with TBWA. So it’s in TBWA’s DNA too and here’s a diverting (and pleasingly short) expression of what it means and can do from Lee.
AdGlow
JANUARY 31, 2019
Alongside chilli-dogs, red cups of Bud Lite, endless nachos and takeaway pizzas, there is a new essential item for every Superbowl viewer's coffee table - the mobile phone.
AdPulp
JANUARY 31, 2019
Bart Cleveland has a lot of energy and much to teach today’s up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies—Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab […].
illumin
JANUARY 3, 2019
Some retailers pull the plug on promotions as soon as the tree comes down. It’s understandable, as the over-saturation of holiday marketing promos can exasperate even the merriest of the masses. Consumers and retailers are exhausted, and traditional wisdom dictates that January is a slow month due to many shoppers tightening their spending budgets after breaking the bank for the holidays.
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InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing agreements are in place, who is supposed to see the ad, whether the goals are of the ad campaign is to generate revenue or just increase brand recall, etc.
All About Advertising Law
JANUARY 8, 2019
The government is serious about opioids. We can see that in the many big, headline-grabbing steps it is taking to confront the problem. We can also see it in a number of small, less well-known steps it has taken. These often unheralded actions are strong evidence that the government is thinking hard, thinking creatively, and thinking aggressively. We will discuss one of those actions here: the unleashing of the FTC into the opioid field.
More About Advertising
JANUARY 10, 2019
David Jones’ “brandtech” venture You & Mr Jones has bought a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver, set up by Simon Martin in 2004, provides on-site agency/studios to a range of advertisers. Its biggest client is Unilever for whom it set up the global U-Studios network. Oliver now.
AdGlow
JANUARY 10, 2019
Are you struggling to stick to your diet? Already regretting signing up for that 12 month membership at the gym? Most new year's resolutions are notoriously difficult to stick to. Who wants to lose weight anyway?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JANUARY 24, 2019
Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. […].
illumin
JANUARY 24, 2019
The days of a traditional marketing sales funnel are dead. Advancements in technology have forever changed the path-to-purchase and it’s time to officially retire the “awareness to prospect to sale” method that many marketers are still holding onto with clenched fists. Today’s consumers jump in and out of channels and search for deals through a myriad of sites.
InMobi
JANUARY 16, 2019
What are First Price Auctions, and how do they compare to other programmatic in-app advertising auction mechanisms? As an ad tech bidding strategy, what are the advantages and disadvantages of the first price auction bidding model? In this latest Whiteboard Wednesdays video, Ryan Gauss, InMobi’s Platform Product Manager, highlights the unique attributes of this type of auction in which the highest bidder wins.
All About Advertising Law
JANUARY 22, 2019
Every brand that has designed a product label has felt the call of the asterisk. Visual real estate on packaging and in advertisements is limited, and marketing departments often groan at the piles of clumsy language that legal departments insist make it onto the page. But the elegant solution—dropping an asterisk and including the disclaimers, clarifications, or required disclosures in tiny print at the bottom—has traditionally drawn the ire of regulators or private plaintiffs who complain that
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 3, 2019
HSBC (Hong Kong and Shanghai Banking Corporation as was) is doing its cheerleading bit for embattled Brits in this Brexit year by reminding citizens of the UK’s major towns what we’re supposed to stand for. A continuation of its ‘Together we thrive and ‘global citizen’ campaign from JWT. Here’s London, there’s also Manchester, Birmingham and.
Gods of Advertising
JANUARY 21, 2019
When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.
AdPulp
JANUARY 9, 2019
Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here’s what the machine served up today (via a sponsored post on Twitter): Master the Art of […]. The post When Everyone’s An Expert and Every Open Tab Is A Lectern appeared first on Adpulp.
illumin
JANUARY 16, 2019
“The advertising industry by and large has conquered the reach problem,” commented Seraj Bharwani, Chief Strategy Officer at AcuityAds. “Advertisers can reach most audience groups with remarkable precision using audience segmentation and classification systems provided by existing advertising technologies. Unfortunately, what remains out of reach is viewer attention.”.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JANUARY 10, 2019
The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?
All About Advertising Law
JANUARY 14, 2019
As 2019 goes into full swing, it’s important for providers of payment processing services (referred to here as “acquirers”) and their merchants or submerchants to prepare for the various regulatory and industry changes coming this year. One such significant change comes in the form of Mastercard’s updated rules for negative option billing programs.
More About Advertising
JANUARY 16, 2019
It’s a strange choice to pick a night club to set an ad for a good night’s sleep but this is IKEA and it knows its onions when it comes to advertising. And what joy for agency Mother to enlist the services of director Juan Cabral again. The MJZ director helmed its brilliant ‘Beds’ ad.
More About Advertising
JANUARY 14, 2019
WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year $4bn ad account, claiming that the winner, Omnicom’s DDB, couldn’t (among other things) do the job for the money. The money in question is $136m, over the ten-year period presumably. WPP pitched by the business.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 24, 2019
If you are looking to expose hypocrisy, the World Economic Forum in Davos is a good place to start. Business leaders and politicians have flown in to the Swiss ski resort this week on their private jets (1,500 private flights in total, according to The Guardian), to listen sympathetically as David Attenborough talks about climate.
More About Advertising
JANUARY 21, 2019
By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency. Meanwhile, martech is about talking to existing customers and leads that a brand has an existing relationship with, using first-party data and efficiencies from customer development platforms.
AdPulp
JANUARY 3, 2019
With nationalism on the rise, globalism needs a champion. HSBC is ready to serve. “We are not an island” celebrates elements of British life that are indebted to the nation’s connections to the wider world. HSBC is one of the largest banking and financial services organizations in the world, with operations in 66 countries and […].
AdPulp
JANUARY 18, 2019
Radical candor is a form of vulnerability. In business, we don’t see much radical candor or speaking truth to power, because we’ve been trained to bow down to authority and to show up at work with our armor on. Dr. Brene Brown is an authority on vulnerability. She said, “Vulnerability is the birthplace of love, […]. The post When You’re Brave Enough To Be Vulnerable In Public, You’re Ready To Lead appeared first on Adpulp.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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