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There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. But how do you know when the iron’s hot? Predicting these timelines is part art, part science. The new business insight team at Winmo’s prospecting publication WinmoEdge even has an algorithm that monitors 17 variables known to impact agency shake ups (and predict them with 80% accuracy on their Vulnerable Account
Twitter may have invented social media hashtags, but Instagram put them on the map. Gving marketers something else to lose sleep over: how to create an Instagram Hashtags Strategy to get results. These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get Read more.
Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach. The reasons for this digital renaissance include repeated findings that DOOH.
Cindy Gallop continues to wallop the industry with painfully necessary truisms. In a recent interview she said: Q. What is the biggest mistake companies – brands or the industry – are making in their attitude to age today? A. They don’t understand that experience and expertise are incredibly time and cost-efficient, and that they could […]. The post Senioritis or Reggaemylitis?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Regarding advertising and creativity, I’m exceptional at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they might also tell you I’m efficient and have never missed a deadline; that I curate my work and put it into cohesive and winning presentations, always with options.
First post: 22 June 2018 Reefer Madness … If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad … Since then, even before then, we’ve been using : The mature stoner: why are so many seniors smoking weed? Older people are the fastest-growing group of cannabis users, as stigma fades and some seek an alternative to prescription drugs.
Valentine’s Day is oftentimes undervalued. It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55% of the population celebrates, an increase from 2017’s $136.57, according to the annual survey released by NRF and Prosper Insights & Analytics.
Valentine’s Day is oftentimes undervalued. It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. U.S. consumers are expected to spend an average $143.56 on Valentine’s Day as 55% of the population celebrates, an increase from 2017’s $136.57, according to the annual survey released by NRF and Prosper Insights & Analytics.
Would a stockbroker invest in a stock if only the ticker prices were accessible and none of the firm’s financial statements? Definitely not. What is stopping the broker is the lack of transparency. As a consumer, we need transparency to make the right purchase decisions. The overarching purpose of transparency is to build trust. It is for this reason we don’t order medicines from an unknown drug store or provide our credit card details to a fintech upstart.
Nike seems to be trying to change the world – again – this time with Nike Italy’s ‘so-called ‘Stop at Nothing’ (Nulla Puo Fermaci) movement, more female empowerment but you probably guessed that. But a pretty fearsome lot they are, headed by paralympic fencer Bebe Vio. From Wieden+Kennedy London, directed by Park Pictures’ Georgia Hudson.
Inquiring minds sometimes want to know, how many people read Adpulp.com. According to our latest Google Analytics report, the site had 4800 users in January. As editor and publisher of the site, the number of readers is important to me, but I am more concerned with who reads Adpulp.com. For the past 14.5 years, this […]. The post Become A Premium Sponsor and Captivate The Adverati appeared first on Adpulp.
I was glad when AdWeek invited me to speak at #AWLATAM 2019 last week. And not only because Mexico City is one of my favourite places in the world to visit.
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Be it agency or client-side, creative leadership has meant different things to different people in different types of organizations. The following is meant to clarify what an experienced CD, GCD or ECD could mean to your company right now and moving forward – should we be so lucky! The primary purpose of creative leadership is to enhance the creative reputation of the agency, to be a creative advocate for the agency (and its clients), and to help the agency win new business and to grow org
This year brands utilized nostalgia, humor, celebrities, and cause-marketing to grab viewer attention during the big game. Stella Artois. Coming in first place is Stella Artois with over 48 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top. Stella Artois teamed up with Water.org for their Super Bowl ad for the second year in a row.
Watch Our Whiteboard Video on Bid Shading Today, to determine the winner of an in-app programmatic auction, bid shading is becoming an increasingly common way to determine the final price paid of the demand-side platform (DSP) winning the auction. This model of bidding has arisen as more publishers and supply side platforms (SSPs) are moving to first price auctions - or considering this bidding strategy - as DSPs are not always keen on the highest bidder paying exactly what they bid.
Mother is trying a new approach to global expansion by appointing its first set of international executive creative directors, Susan Hosking and Peter Robertson. The pair – both from New Zealand – have been working together at Mother London since 2002.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Human rights is a battle fought by people with disabilities every day of their lives. People with disabilities are not widely recognized for their contributions to society and the multiple gifts they bring to the people in their lives. National Down Syndrome Society and Saatchi NY are working to fix this. To mark NDSS’s 40th […]. The post Prepare To Lift Your Cognitive Ceiling appeared first on Adpulp.
Linked before to the Dentsu Aegis, Havas and Universal McCann groups, Martínez Padilla brings an extraordinary knowledge of the advertising market. Adglow reinforces with this incorporation the attention and service to large accounts and media agencies, among which holds the largest market share. Adglow , one of the most prominent Spanish multinational companies in t echnology and advertising services for the main social networks , announces the incorporatio n to its management team of a profess
There is no denying that, at times, the express claims made on dietary supplement labels may seem to convey a broader implied claim to the consumer regarding the supplement’s performance benefits. While that may be true, last month the Ninth Circuit confirmed that plaintiffs cannot successfully allege that a lawful “structure/function” claim misleadingly implies that a dietary supplement will treat, cure, or prevent a disease under state law.
Artificial intelligence automates “intelligent” processes – i.e. human-esque tasks like decision making, problem solving and learning – that would otherwise require human intervention. And because computers are lightning fast, AI works and acts with speed and precision that mere mortals could never hope to achieve. Here is a quick look at how we got here: Stretching the timeline into today, we now have smart home devices, AI-fueled bank fraud protection, and online customer chat bots making life
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Too often, in-app advertising and trust are not associated terms. Why is both business and consumer trust in the digital advertising industry so low? To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today.
It’s been four months since WPP announced it would sell a majority stake in Kantar, and it looks as though a deal may be close: The Sunday Times reports that there are four suitors circling the £3.5bn research and data business. WPP CEO Mark Read has been keen to get rid of Kantar since he.
Super Bowl Sunday is no longer a day. It’s a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it’s all about the Benjamins. What gets overlooked is how it’s not just the big spenders who part with cash. American adults say they will spend an average […]. The post Super Bowl Advertisers Guarantee the Game Will Be More Entertaining appeared first on Adpulp.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Earlier this week, the FTC and the FDA announced a joint effort to combat unsubstantiated health claims in the supplement space. In three warning letters—to Gold Crown Natural Products , TEK Naturals , and Pure Nootropics, LLC (collectively, the “Companies”)—the agencies explain that certain efficacy claims may lack competent and reliable scientific evidence for support.
Marshmello and Fortnite got together last night. This week Saturday night Prime time in our house was not based around TV or video, it was based around a real time virtual event live streaming from our XBox! This was EDM collaborating with gaming and online community to create something new and all over the world people joined in. Marshmello played a 10 minute set inside Fortnite and Marshmello did live voiceover.
Welcome to 2019! As co-chair of the IAB Adops committee, I wanted to start posting recaps of what is discussed during our bi-monthly meetings scheduled at the IAB offices and over the phone. The most recent one occurred on February 6 in the afternoon at their new offices located at 111 Peter St. We had a few members come in despite the storm while some also called in.
The energy market seems to be getting genuinely competitive at last, with a few medium sized suppliers limbering up to rival the “big six.” You can’t take on the likes of British Gas and npower without advertising, which is why Bulb has teamed up with Anomoly London, just as Ovo did recently with Uncommon. Bulb’s.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Do you need help getting motivated to show up for work each Monday? Lucky for you, the Internet is the world’s greatest gathering of self-made self-help gurus, and there are thousands working the #LoveYourMonday meme. Should you need an update on why companies are promoting Monday, Erin Griffith, a reporter in the San Francisco bureau […].
This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game. Stella Artois. Coming in first place is Stella Artois with over 30 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top in this pre-game chart. Back with another water focused campaign, Stella Artois teamed up with Water.org.
Astroturf was again in the news last week, but not because the big game whose name we can’t mention was played on synthetic turf. Rather, last week, the office of the NY Attorney General (“AG”) announced it reached a precedent-setting settlement with artificial engagement company Devumi LLC and related companies (“Devumi”) over the selling of fake followers, likes, and influencer messaging (a/k/a “astroturfing”).
Havas started its Meaningful Brands report in 2008, and every two years, it tells us that the consumers of the world care even less about brands than they did the last time they were asked. The 2019 survey finds that 77 per cent of the world’s brands could disappear without so much as a second.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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