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Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.
Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of Home advertising. It’s easy to suppose.
When a brand’s primary advertising claims fail to play out in real life, the result is more cognitive dissonance. In other words, it’s exactly what no one wants. In days gone by, a brand could make a questionable claim and more easily get away with it. In today’s information economy, there’s no getting away with […]. The post It’s A New Day: Customer Experience (Cx) Makes or Breaks Your Brand Promise appeared first on Adpulp.
In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Crazy good… Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients. Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.
I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link. News that’s fobbed off as new when it’s really old. In the past I’ve called this No News News. Someone over at one of the major business magazines recently wrote about Baby Boomers, advertising/marketing, technology.
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment.
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch. First-time CMOs are one of the top new business triggers for agency changes, media shifts, and new marketing technology investments, as new hires tend to make changes within 3-12 months following their appointment.
Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s hear what the girls think’, deafening silence. Eventually one of the women told me she.
Advertising lives at the top of the customer experience funnel. Thus, it’s important to make and run great advertising. It’s equally important to realize that no matter how high quality the ads, and how spot-on the messaging is, advertising is only one of several important parts of the customer’s experience journey. Smart brand managers use […].
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. Geico. [link] class="__youtube_prefs__" title="YouTube player" allow="autoplay; encrypted-media" allowfullscreen data-no-lazy="1" data-skipgform_ajax_framebjll="">.
Gods of Advertising is on hiatus so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio. Do you have a writing project you would like to discuss -professional or personal?
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If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ? What came first? The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication bet
Richard Ireland is managing director of Gramercy Park Studios, the post production house within WPP-owned production giant Hogarth. Gramercy Park has studios in London and New York. Desert Island Ads Gramercy Park Studios offers high end to end post production under one roof with industry leading creative talent and technology across each department.
Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]. The post Be the Star of Your Own Story with Coca-Cola and Marvel appeared first on Adpulp.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose. Ahead of the release of Avengers: Endgame, some of the most popular brands in the world partnered with Marvel to harness the series’ huge popularity.
Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques. However, these programs are not for everyone – they require a serious time commitment to complete.
As issues relating to brand safety become ever-greater concerns for advertisers, a number of brand safety tools have come out in the market purporting to address these woes. But can these solutions and management platforms actually protect your brand and ensure no poor ad placements? Unfortunately, there are a lot of tools out there that claim to be able to keep your brand safe but won’t actually be able to.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
DDB global CEO Wendy Clark isn’t afraid to put herself out there, and this week she talks openly on the Love This podcast, a series hosted by Beth O’Brien and Joe Carter of Colenso BBDO in New Zealand. Clark, who spent a lot of her career as a marketer at Coca-Cola and AT&T, reveals she.
David Ogilvy was an Oxford-educated advertising tycoon who retired to a castle in France. He founded and led Ogilvy & Mather and is sometimes referred to as the “Father of Advertising.” He is also the man who literally wrote the book on the business—Ogilvy on Advertising. Trained at the Gallup research organization, he attributed the […].
By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences. Using live data sources from over 700M+ profiles, we can see things like consumer interests, passions, site-search behavior, and purchase intent. The technology we have available today gives us a holistic view of the consumer which aids in making a lasting connection with brands.
Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques. However, these programs are not for everyone – they require a serious time commitment to complete.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? Unfortunately, the answer is no. While there are certain ad placements that are deemed less than ideal by just about all digital marketing pros out there, there’s also a lot of gray areas and nuance when it comes to what brand safety includes and excludes within the realm of programmatic advertising.
Twitter is where people come to discover what’s happening in the world – and most importantly, to discuss it. With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out about what’s new. For brands, Twitter also provides the opportunity to have direct conversations with your audience; it naturally encourages two-way communication, hence why it's a great channel to gauge consumer sentiment.
Graham Fink, one of the ad world’s most talented and awarded creatives, is joining Seattle-based digital strategy and design studio This Place as CCO. This Place was co-founded by current chief design officer Ben Aldred and numbers T-Mobile USA, Ahold Delhaize and Woolworths Australia among its clients. The agency recently expanded into Hong Kong, adding.
Leo Burnett studied journalism at the University of Michigan and received his bachelor’s degree in 1914. His first job out of college was as a reporter for the Peoria Journal Star in Peoria, Illinois. In 1917, he moved to Detroit and was hired to edit an in-house publication for Cadillac Clearing House. That’s right, Leo B. was an early practitioner of content marketing. […].
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
We’ve been quite busy in the previous months with technology development, challenging the ever-existing industry issues, and driving more growth to our clients. Yet we have a thing or two to share about the company progress. This summer SmartyAds received not one, but two prestigious industry awards. SmartyAds gets.
Thought that the FTC and California planned to cool off on enforcing trial and subscription programs? Think again. The FTC and California continue to bring these actions with alarming regularity. For those of you who haven’t been tracking these issues, last year California’s Automatic Renewal Law was amended to tighten the restrictions on continuity programs.
Test. Optimize. Deploy. Repeat. This is the virtuous mantra that digital and growth marketers stand by. But how does one implement it? What are the steps? What tools are available to conduct these experiments? How do we measure the uplift in performance? Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance.
Twitter is where people come to discover what’s happening in the world – and most importantly, to discuss it. With over 500 million Tweets being sent each day, hundreds of millions of people are exploring links, articles, Retweets, Trends, and Moments to find out about what’s new. For brands, Twitter also provides the opportunity to have direct conversations with your audience; it naturally encourages two-way communication, hence why it's a great channel to gauge consumer sentiment.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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