Fuel Lines
MAY 2, 2019
You should stop selling your services, that’s not what prospects are buying. Agency business development programs are often sales focused. They’re built around outbound, interruptive sales tactics that are designed to start engagements with prospective clients. The prospects have little, if any, awareness of the agency or how they’re different from their competitors.
AdPulp
MAY 4, 2019
I call Adpulp, “The Chronicle of Bright Ideas,” because I’m a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I’m now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my cue. 1- “Brand First” Is the Wrong […].
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More About Advertising
MAY 28, 2019
Branding is often misunderstood as a name and a logo. It isn’t. At its core, branding is all about the stories that companies are made of and the feelings that telling them evokes. Its why most of us pay £20 more to run in a pair of Nike trainers; not because they make us run.
illumin
MAY 7, 2019
Mother’s Day is no doubt a special event for families and advertisers alike as we communally show our appreciation for perhaps the most important person in many peoples’ lives. With the event just around the corner, brands everywhere have been capitalizing on the holiday in order to create a lasting connections with moms. Here is a recap of effective strategies by advertisers who stole our hearts last year to help inform your campaigns for the upcoming holiday: A Mother’s Love.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
MAY 17, 2019
I keep hearing that the internet is ruining our attention spans. I’m starting to believe it. I can easily get through a book, a TV show, a movie - but web pages bore me within nanoseconds and I’m constantly clicking. ( Something tells me this isn’t good for advertising.) Or maybe it’s the content. I’ve seen it all before. I say to myself, “We’ve done that already.
Gods of Advertising
MAY 28, 2019
Recently, I had a debate with my teen-aged daughter regarding the concept of a thing being overrated. She’d used the term to describe a TV show that was awful (in her opinion) but very popular, calling it “overrated.” I offered the opinion that something good can also be overrated. I used the movie, Avengers: End Game as an example. Fine movie.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 7, 2019
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more f s to give. Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME… When you’re over 50, you […]. The post How Not Giving A F**k Makes All the Difference in the World appeared first on Adpulp.
More About Advertising
MAY 24, 2019
BBC Breakfast literally stopped me in my tracks one morning last week. You would be forgiven for thinking that it was a breaking news story that caused me to spin around and stare at the screen, but no – the broadcaster was running a segment on the menopause – at breakfast time. A floor manager.
illumin
MAY 22, 2019
Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. However, in a comedic twist, it turns out that it is actually “a Hulu ad to tell you that you should get Hulu with no ads.” This is Hulu’s 10th spot on the chart in 2019, and their first time in the top spot since October 2018.
InMobi
MAY 30, 2019
Most major mediation platforms currently run on a waterfall setup, preventing publishers from maximizing their revenues and often contributing to latency and loss in revenue due to historical pricing models. In-app header bidding and pre-bid solutions have gained traction as a workaround to this. InMobi’s own pre-bid in-app header bidding solution, Audience Bidding, is one of the most innovative offerings in the market helping publishers to drive up both yield and also average revenue per user (
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Admixer
MAY 29, 2019
In the mobile-first world mobile phones alone generate 52% of the total internet traffic. To engage smartphone audience advertisers need to “catch” their audiences with compelling and non-obtrusive in-app ads. InMobi, an in-app inventory provider with the coverage of 1.6 billion+ unique user profiles globally, is a reasonably good solution to leverage.
Smarty Ads
MAY 28, 2019
We are all looking for ways to save money. Advertisers and small business owners are not exceptions: some of them are not ready to spend more than $50, $10, or even $5 to test their ad campaigns. But is it the right solution to set the lowest possible budget.
AdPulp
MAY 10, 2019
Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area’s premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage […].
More About Advertising
MAY 6, 2019
David Ogilvy said the role of advertising is to sell, and that nothing should distract us from this sole purpose – but he never had to contend with the prospect of an existential climate emergency. Last month, Extinction Rebellion provided a potent example of grass roots, youth-led people power when they hijacked London, met with.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
illumin
MAY 20, 2019
AcuityAds sponsored IDSD (SDX Interactive Day San Diego) last week to connect with brands, agencies and entrepreneurs in the marketing and advertising community. Leading trailblazers in brand, marketing, tech, and digital shared their inspiring stories that are shaping the future of our industry. We sat in with Michael D. Andrew, VP of Strategy & Growth at Salesforce, for his session “Building Brands in the Age of AI”.
InMobi
MAY 29, 2019
Talk to any CMO or other marketing leader today, and you’ll likely hear them discuss any number of marketing challenges they now face. One may focus on a skills gap, while another may focus on lead generation or social media. But, whether they know it or not, all of today’s marketing activities and strategies hinge on one thing: delighting consumers in an ever-connected, multi-screen world.
Admixer
MAY 22, 2019
Admixer is excited to join DigiTech Day Berlin 2019. The meetup is devoted to best practices of reaching target audiences within GDPR regulations. With the continued growth in programmatic from one side and GDPR coming into force from the other, advertisers and publishers experience new challenges in using data for building effective communication with their […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
MAY 13, 2019
It’s 2019 and people are finding their voice and claiming their power, particularly women of color. It’s great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors […]. The post The Swoosh Gets Owned In This New Athlete-Led Takedown appeared first on Adpulp.
More About Advertising
MAY 15, 2019
Working for Wunderman Thompson must be stressful at times (more so its two constituent agencies just before the WPP merger) and so the newly-minted UK agency is introducing 15-minute “wellbeing” breaks. As ever with these things there’s a programme to go with it, courtesy of an internal internal ‘well: mind’ team, made up of eight.
Toronto AdOps
MAY 17, 2019
GML conference took place May 13-16, 219 in San Francisco, California. The latest and the greatest Google Marketing products were announced, showcased and demonstrated to thousands of Google’s marketing partners. Below we have gathered some goodies for anyone who wasn’t in attendance, including YouTube links to some of the unpublished video content from the event, as well as the official summary of some of the new Google Ads products, and 100 photos form the event (taken by Toronto A
InMobi
MAY 21, 2019
To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. It’s expected to reach three hours and 49 minutes by 2020.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Admixer
MAY 13, 2019
Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and […].
AdPulp
MAY 15, 2019
When you work in a creative field, you traffic in ideas. For a creative person in advertising, ideas are currency and like cash, fluid and hard to capture. Ideas are also something that people in advertising fight for, steal, glorify, and covet. The thing to know about ideas is they do not accrue value when […]. The post Need to Convince People?
More About Advertising
MAY 15, 2019
Sports specialist Dark Horses and Omnicom marketing agency Fuse have been appointed by The Football Association (FA) and young people’s charity Heads Together to design and deliver Heads Up, a new initiative using the influence and popularity of football to highlight mental health issues. Heir to the throne and FA president the Duke of Cambridge.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
MAY 20, 2019
steffanpostaer.com. File this under long overdue: I finally redid my website portfolio, making it much easier to review and (hopefully) appreciate. Please take a look. If you’re looking for an exceptional copywriter and/or creative director for a project or pitch, or simply have a special writing assignment requiring a true professional, I’m your guy.
InMobi
MAY 16, 2019
Many organizations are not handling attribution well today. A 2018 study from ClickZ and Fospha found that only around 9 percent of marketers in the U.S. thought their companies had an “excellent” understanding of attribution. In fact, over 34 percent actively said their businesses had either a “below average” or “very poor” understanding of “data-driven attribution.
AdGlow
MAY 24, 2019
On Wednesday, 22nd May we headed to Madrid's IFEMA for this year's Digital Enterprise Show. The event, currently on its 4th edition is currently the world's leading trade show dedicated to Digital Transformation and its relationship with business.
All About Advertising Law
MAY 9, 2019
For the first time since the Consumer Review Fairness Act (CRFA) went into effect in March of 2017, the FTC has brought three separate actions enforcing the CRFA to halt the use of “gag clauses” – i.e., contract provisions that prohibit consumers from writing or posting negative reviews. The CRFA bans these types of non-disparagement clauses in consumer form contracts when the clauses are imposed on individuals without giving them a meaningful opportunity to negotiate.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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