Fuel Lines
MAY 7, 2020
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
Single Grain
MAY 12, 2020
UPDATED! This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
More About Advertising
MAY 18, 2020
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home. Talon Outdoor is launching “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight.
AdPulp
MAY 25, 2020
Howard Luck Gossage is a cult figure. He is considered by some of today’s practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to “hold court” therein. Gossage was friends with Marshall McLuhan, Buckminster Fuller, and Tom […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Smarty Ads
MAY 7, 2020
In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. What is the secret to building such.
All About Advertising Law
MAY 11, 2020
The use of country of origin claims in advertising, and in particular “Made in USA” claims, has been around for a long time — many companies want to showcase products that have been made in the United States by marking them with the phrase or using the Stars and Stripes in advertising. Before making claims like “Made in America” or “Built in the USA,” though, sellers must understand the strict federal and state laws and standards for making such claims.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
MAY 19, 2020
Investors are a quirky bunch, and for the right reasons. They’re extremely analytical, love the thrill that comes from taking risks and are fairly pragmatic (on most days) – characteristics that are polar opposites to one another. . Investors actively diversify their investments (investing in stocks, bonds and start-ups at the same time), so they stand to make consistent returns from their investments regardless of whether one investment (like start-up investing) is riskier than another (like g
More About Advertising
MAY 1, 2020
The UK was producing some brilliant creative work in the early 80s, but on the other side of the pond they were giving us a run for our money. I have always loved this, Ally & Gargano TV spot for Federal Express. ‘Fast-Paced World’ directed by the legendary Joe Sedelmaier and starring John Moschitta, AKA.
AdPulp
MAY 20, 2020
Katherine Hollar Barnard is a force, a dynamo, a badass. She’s the founder and CEO at Firesign in Kansas City, which offers “enlightened legal marketing” to its clients. We became friends two years ago and I want to mention why that is. This lady is fierce. I admire this in her, and in others. Katie […]. The post The Adpulp Interview: Katherine Hollar Barnard appeared first on Adpulp.
Smarty Ads
MAY 13, 2020
If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
All About Advertising Law
MAY 20, 2020
First Data Merchant Services, LLC (First Data), and its former executive, Chi “Vincent” Ko, will pay $40.2 million to settle Federal Trade Commission (FTC) charges that they ignored obvious warning signs of fraud and processed transactions for an array of scams that caused tens of millions of dollars in harm to consumers. This action serves as a powerful reminder that the FTC seeks to hold processors and their independent sales organizations (ISOs) financially responsible for facilit
Gods of Advertising
MAY 28, 2020
At work, your business partner had taken issue with your daily visits to the Equinox, which was the gym by your office. You’d told him the truth, that it calmed you down and helped you think, that it made you a better creative. It was your lunch hour anyway, you’d said. He’d called b t on that and said you always went longer. Ignoring his warning, at noon the next day you marched right past his desk carrying your gym bag.
Single Grain
MAY 5, 2020
SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. That’s where enterprise SEO comes into the picture. In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO
More About Advertising
MAY 15, 2020
Time was when a new agency needed a creative, a planner and a suit – Bartle Bogle Hegarty being the classic example – but these days life is a bit more complicated and James Murphy and David Golding’s new agency – New Commercial Arts – has a socially distanced team of ten (Murphy and Golding.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MAY 14, 2020
Building a brand while making the register ring—it’s every CMO’s dream. Sadly, it’s not a reality for most, as the ads they make and run fall into either the direct marketing (or drive-to-retail) camp or the brand camp. Duluth Trading Company rises above the din of ad noise with its long-running animated ad campaign that […].
Smarty Ads
MAY 14, 2020
Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization. Even though partnership marketing isn’t rocket science, the significance of it can’t be underestimated if you operate your own programmatic white label solution like.
illumin
MAY 22, 2020
We live in amazingly uncertain times. Life has unfolded in weird, new ways in just a few months. To recap, hundreds of thousands of lives have been lost, unemployment rates are at record highs, retailers are filing for bankruptcy, agencies are furloughing employees and losing business. In our latest webinar, we’ve put together a reliable, […].
All About Advertising Law
MAY 19, 2020
We have written repeatedly about the FTC and various states’ efforts to clamp down on “negative option” offers to consumers ( see blog posts here and here ). Last week, consistent with a newly found focus on protecting small businesses, the FTC challenged negative option marketing aimed at business entities. The case underscores the FTC’s continued focus on negative option marketing as well as its new focus on protecting small businesses.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
MAY 29, 2020
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1.
More About Advertising
MAY 29, 2020
Grey London has won Very Group from long-serving agency St Luke’s. Very Group is owned by the warring Barclay Brothers. Its brands include Littlewoods.com. Very Group CMO Carly O’Brien says: “We want to be the number one destination for shoppers who value flexible ways to pay, and Grey’s passion and energy to help us achieve.
AdPulp
MAY 23, 2020
I do not understand economics. Or, I do understand, it’s just that economics stopped making sense. Did you know that demand for housing was down 18% in April; yet prices remain 7.4% higher compared to last April? How does anyone explain such figures that are clearly at odds? When you dig in and work hard […]. The post When There’s No Money Or Desire To Buy Things, There’s No Need To Advertise appeared first on Adpulp.
Lemonads
MAY 29, 2020
Just like a physical shop, any merchant site must be able to attract visitors in order to transform them into customers and thus ensure the marketing of its products. While there are many ways to capture traffic on an online store site, the royal road remains natural traffic, also known as organic traffic, resulting from the referencing of its web pages on Internet search engines such as Google.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
illumin
MAY 14, 2020
The post How Do Advertisers Collect Data Online? appeared first on AcuityAds Inc.
All About Advertising Law
MAY 12, 2020
Although the coronavirus pandemic has impacted every business over the past few weeks, companies offering negative option and subscription programs face a unique set of issues. On the one hand, the subscription model offers consumers benefits that are difficult to provide outside of this context (such as streaming services, online learning programs, and uninterrupted access).
Bannerwise
MAY 29, 2020
Marketers across the industry have discovered the power of dynamic display ads. These ads help deliver a more personalized message to an audience by tapping into all kinds of data, such as the weather or a user’s past browsing behavior. Google refers to them as Dynamic Remarketing Ads. No matter the terminology, these ads can help you boost sales.
More About Advertising
MAY 27, 2020
Agencies and tech companies spend a lot of money on glorious flagship offices, a place to impress clients and entice staff to work as many hours in the day as possible. But people have discovered during the pandemic that they are happy to miss out on the big desks, the free breakfasts and the ping.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
MAY 18, 2020
NBA superstar Klay Thompson went to the floor in pain during Game 6 of the 2019 NBA finals. His ACL was torn. The Toronto Raptors went on to win the series and the title four games to two. The five-time All-Star missed the abbreviated 2019-20 season but is expected to re-join the Warriors lineup when […]. The post In the Deep End with Klay Thompson, Care of Kaiser Permanente appeared first on Adpulp.
Toronto AdOps
MAY 28, 2020
Understanding job description. Read job descriptions very carefully. Have a good understanding what it is you are applying to. Same words can have different meaning and interpretations to different people. You want to be ‘on the same page’ as much as possible with the individual who wrote the job description in terms of what the job really is about, what is the main goal of the position is and what success of the role looks like.
illumin
MAY 28, 2020
El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]. The post CLAVES PARA LA SUPERVIVENCIA DE LAS AGENCIAS POST PANDEMIA appeared first on AcuityAds Inc.
All About Advertising Law
MAY 1, 2020
Last week, the FTC filed its first lawsuit involving COVID-19 disease claims, but the Commission took an approach it had largely abandoned in consumer protection cases, by filing for a temporary restraining order and preliminary injunction in federal court and simultaneously filing an administrative action. Although COVID-19 claims are new, the procedural approach taken by the FTC is one that it has not used in years.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
182 
Let's personalize your content