Ad Espresso
JANUARY 4, 2021
If you want to reach Millennials, get more engagement per post than Twitter, or boost lead generation, you need to be on Instagram. But the landscape of Instagram is changing quickly. Just in the last year, the platform has launched or will soon launch Explore ads, IGTV ads, and ads on their short-form video platform Read More.
The Ad Tech Blog
JANUARY 25, 2021
Who is driving your Product Development? You will get very different products if your CTO, CMO, CEO, or even users drive your product roadmap. The features they propose might be the same, but the quality, end-result, and how you get to the finish line, would be very different. One of my first clients was a small design firm in Spain. They didn’t care if the back-end was a single PHP script using a text file as a database.
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More About Advertising
JANUARY 18, 2021
When a company who make folding aluminium doors rebrand themselves as “suppliers of entrance solutions” it may seem the tide of jargon has finally become unstoppable. Us connoisseurs of guff used to amuse ourselves with the Random Corporate B t Generator. A mouse click would churn out phrases like “integrating frictionless demand metrics,” “redefining dynamic platform.
AdPulp
JANUARY 31, 2021
This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID’s impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands. You can […]. The post Ad Chatter Season 2, Episode 2: A Look at Three Super Bowl LV Ads appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
JANUARY 21, 2021
Advances in journey automation solve advertisers’ greatest challenge: “scaling consumer journeys on a platform that doesn’t require extensive training” For the first time, marketers can test multiple ad sequences with 100% visibility into the consumer journey and the power of programmatic advertising. AcuityAds’ Chief Strategy Officer, Seraj Bharwani sat down with IAB’s VP of Measurement […].
Gods of Advertising
JANUARY 1, 2021
In addition to my writing, for the last 6 months I’ve been serving as Primary Counselor in the Treatment of Substance Use Disorders at Serenity Knolls. The pandemic has only heightened the need. I’m privileged to serve. Long ago, my father told me: “If you want to write copy work as a bartender. You’ll learn what people really think, need and desire.” Well, now I’m working as a counselor for people with alcohol and drug disorders.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
JANUARY 9, 2021
Embrace Waterfall. Staying away from the concept of “ Waterfall ” is what is preventing your engineering team from moving faster. I’m sure you don’t even dare to use the word because of all the bad press it has. The Waterfall methodology is a myth. It is an anti-story to sell the Agile methodology. Hard dependencies are your friend.
More About Advertising
JANUARY 25, 2021
Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t over yet. As ever MullenLowe walks the line between scaring us all to death – The post MullenLowe shows hospital reality in latest Covid burst first appeared on More About Advertising.
AdPulp
JANUARY 10, 2021
Last week was hard. Hard on emotions, hard on the law, hard on productivity, hard on bottom lines, and hard for millions Americans who are not part of the white nationalist movement to process and comprehend. Yet, we persist. And we step back and assess. We connect the dots and start to understand how millions […]. The post Ad Chatter, Season 2, Episode 1: America’s Polarized States of Disarray Are Bad for Business appeared first on Adpulp.
Lemonads
JANUARY 29, 2021
The simple set up of an offer does not guarantee revenue. The number of cases where publishers fail is due to the "only I know, nobody else knows" mentality. There is much more to it than the tip of the iceberg. A mistake that is very common in Affiliate Marketing is to underestimate the role of Account Manager's when thinking that it is an easy task.
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Gods of Advertising
JANUARY 27, 2021
“I’m going to tell you a true story, okay?”. Callie is looking at her phone but you know she is listening. You are driving her to rehearsal. She has a big part in Les Miserables. She plays the grown-up version of Cosette. Though you saw the movie you don’t really remember the story. Victor Hugo is not your thing. Being a musical, Callie has been practicing her song for weeks.
SODP
JANUARY 28, 2021
Dennis Publishing , one of the UK’s leading publishing houses, has today announced a strategic partnership with LiveRamp ® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect consented first-party user data with LiveRamp’s people-based identifier, enabling advertising on authenticated, cookieless inventory in a privacy-first manner.
The Ad Tech Blog
JANUARY 2, 2021
Before you switch to Serverless, make sure your engineers won’t quit. I’ve seen engineers resigning when migrating from monolithic EC2-hosted stand-alone applications to microservices. I’ve felt the same pain too, even considered quitting my job and going back to my comfort zone. The same pattern is repeating today: engineers that went through the steep learning curve of setting up Docker in their machine, killing their CPUs with +10 microservices, are now trying to get a hold
More About Advertising
JANUARY 21, 2021
In the latest Media and Marketing podcast John Reynolds discusses the upside and downside of pitching on Zoom – the reality for most in pandemic-ridden 2020 and into 2021 – with Angus Crowther from intermediary Alchemists and Total Media COO Celine Saturnino (left.) Will this continue to be the norm, especially for international business, or.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
JANUARY 30, 2021
Data-driven. We see this phrase absolutely everywhere in the marketing world today. On agency websites, on job descriptions, in people’s bios, on LinkedIn, and on resumes. I’ve got a problem with that. There’s a concerted push to making sure everything is data-driven. But it’s not fully understood how narrow that statement really is. Making sure […].
illumin
JANUARY 28, 2021
Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming.
Gods of Advertising
JANUARY 26, 2021
Continued from previous post… So, has your definition for winning and losing changed? Maybe. Money and position don’t beguile you as much. Fortunate, given you have less of both. Yet, you still crave that feeling you got overhearing those students. The yearning never disappears completely. The ego cannot be evicted. From the program: If you want self-esteem do estimable things.
SODP
JANUARY 28, 2021
Lotame ( www.lotame.com ), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced 109% growth in third-party data sales in the APAC region from Q2 2020 to Q3 2020. Across the APAC region, India saw 555% growth, followed by Malaysia at 190% and Taiwan at 178% growth.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The Ad Tech Blog
JANUARY 16, 2021
I cringed when I read posts talking about “functional bugs” and showing Visual Basic 5.0 forms screenshots. It is 2021 ! We live in a de-normalized big data, IoT/real-time, AI-powered, cloud-hosted microservices / serverless applications world. Today’s bugs are very different from the infamous ones listed in mass-media. A bug is something unexpected… that will happen anyway.
More About Advertising
JANUARY 19, 2021
Asda is reviewing its ad account at AMV BBDO – which won’t surprise anyone as it produced the clunker of 2020 with its dire campaign featuring one Sunny and his family – with an estimated media spend of £100m. It’s another huge setback for AMV, until a few years ago the stately galleon that had. The post Now Asda reviews from embattled AMV BBDO first appeared on More About Advertising.
AdPulp
JANUARY 29, 2021
There’s Gen X, Gen Y, and Gen Z. Now, General Motors is proposing another new generation—one based not on age, but on a personal preference for electricity over gasoline. GM calls this new generation, Gen E and posits that this generation is plugged into something the rest of us are not. The commercial itself is […]. The post In Gen E’s Idyllic Future, Drivers Will “Emit Optimism, Not Exhaust” appeared first on Adpulp.
InMobi
JANUARY 27, 2021
Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Gods of Advertising
JANUARY 14, 2021
Continued from previous post… Looking back, the corner office and all its trappings could be summed up via the old expression: be careful what you wish for. You’d gotten the carrot only to find out you didn’t like carrots. You’d grabbed the brass ring but it hurt like hell holding on. Climbing the ladder you hadn’t realized the rungs below would disappear until it was too late.
Ad Ops Hero
JANUARY 27, 2021
Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand side platform for advertisers and supply side platform for publishers to maximize the ROI and revenue. The platforms will help advertisers to find out the desired inventory for their creatives to reach the desired audience to promote their business.
Spoton Digital Media
JANUARY 26, 2021
“If you build it, they will come.” It’s a great movie quote, but not the best marketing advice. The truth is you can’t simply open your business and expect customers to come rushing to you. To attract customers, you need marketing and, even more importantly, investing in advertising that amplifies your marketing efforts. What’s the Difference Between Advertising and Marketing?
More About Advertising
JANUARY 14, 2021
When Wendy Clark departed DDB to take over as CEO of Dentsu International (formerly Dentsu Aegis network) she probably expected a lot on her plate but maybe not this much. There’ve been lots of redundancies, Publicis has pulled out of its Out of Home media buying deal with Dentsu’s Postercope and now Vizeum, the long-time. The post Dentsu folds media agency Vizeum into iProspect first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
JANUARY 13, 2021
Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the […]. The post Curtail The Tall Tales, Or Get The Hell Out of the Booth appeared first on Adpulp.
InMobi
JANUARY 26, 2021
Millions of Americans now taking daily use supplements like multivitamins, but what are the top health and wellness consumer segments that marketers in this space need to know? That’s what we wanted to find out. For a closer look at consumer trends in this space, we wanted to see who is buying and engaging with the main brands in the one-a-day wellness space.
Gods of Advertising
JANUARY 11, 2021
You had lofty titles: Executive Creative Director, Chief Creative Officer, even Executive Chairman. You were on the board of directors at the most famous advertising agency in Chicago, supposedly the youngest member ever. During this period you commanded a huge salary, more than the President of the United States. Frankly, a lot more, especially when you factored in bonuses and stock options.
Lemonads
JANUARY 25, 2021
We often find ourselves wondering about what a SmartLink is and why we should or should not be using it. No doubt that single offers and SmartLink are two different ways to promote offers and the dilemma is between using only one of the options or using both, at the same time or not - and when SmartLink should be chosen rather than single offers. There are several factors to take into account when choosing one of the strategies, but in the end, this is only but a personal decision.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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