Fuel Lines
MARCH 20, 2021
The FOUNDATION of an ad agency’s new business program is its positioning. When you have the right positioning it’s like fishing for a specific fish with a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise to catch the real trophies. “By appealing to everyone, brands end up appealing to no one.
Single Grain
MARCH 9, 2021
What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search fo
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The Ad Tech Blog
MARCH 1, 2021
A startup team is always against the clock, always delayed. Developing leadership skills in a startup team is critical for its success. An excellent way to develop leadership skills is to read The Lean Startup book. Recently, I’ve finished up reading for the 3rd time. I realized that most of the projects (if not all), in my 20 years in the software industry, were failures.
AdPulp
MARCH 11, 2021
There’s a classic trade ad for McGraw-Hill Magazines in a which a stern-looking guy in a desk chair says “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of […]. The post AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk appeared first on Adpulp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MARCH 22, 2021
UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with creative agency MullenLowe and media agency Manning Gottlieb OMD. In comparison with other pandemic costs. The post UK government pandemic advertising tops £240m in 2020 first appeared on More About Advertising.
illumin
MARCH 24, 2021
Los spots de vídeo se han convertido en una de las mejores armas de las compañías tecnológicas para llegar a sus potenciales clientes. Con más de 88 millones de impresiones desde noviembre de 2020 a febrero de 2021, las principales marcas de smartphones y dispositivos electrónicos que operan en nuestro país, han librado una intensa […]. The post Huawei Y Samsung Lideran La Guerra De La Publicidad Digital En Vídeo appeared first on AcuityAds Inc.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Single Grain
MARCH 23, 2021
These days, everyone’s buzzing about content. Writing and producing great content has become a necessity for modern businesses, but what exactly is great content and how can you ensure that your creatives are delivering results? When it comes to business applications, there’s one easy marker of great content: It ranks highly on Google. While great writing is still an art, there's also an analytical aspect to SEO content, and modern tools can help make sure that your business’s creatives are gett
Gods of Advertising
MARCH 19, 2021
Distracted that hot summer, you’d done the minimum to prepare for college in the fall. At the last minute you ended up accepting the lone invitation you’d been lucky enough to receive: from a miniscule liberal arts school in Mt. Vernon, Iowa. It had fewer students than your apartment had tenants. Sure, why not? Arrived at Cornell you firmly believed it was the real you who showed up: the intellectual poet, able to drink and f**k all night and write about it the next day.
AdPulp
MARCH 23, 2021
Some of the industry’s best agencies have given rise to a plethora of spinoffs. Goodby Silverstein, for instance. On the other hand, agencies like Wieden + Kennedy and The Richards Group—the two largest independents in the game—for whatever reason, have not fostered a litter of smaller agencies. According to Ad Age, the equation in Dallas […].
More About Advertising
MARCH 17, 2021
2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private. The post 2021 set to be big M&A year - will new-style creative agencies be back on the menu?
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Smarty Ads
MARCH 10, 2021
As the world is watching the dynamics of the novel coronavirus (COVID-19) outbreak, marketing and advertising specialists from every corner of our planet are trying to predict the scale of COVID-19 impact on advertising. Should you shift your focus to new channels, review your ad spend or cancel your.
Advertising to Baby Boomers
MARCH 4, 2021
Bob Hoffman tipped me off in a tweet : Here's something rare: Intelligent people talking about advertising. (@AdContrarian) March 4, 2021 Why is advertising so unpopular? by Paul Feldwick It has been widely accepted over the last few years that consumers feel advertising is a nuisance. It insists upon an unpleasant and increasingly intrusive presence in their lives and is something to be avoided if possible… No kidding.
Single Grain
MARCH 30, 2021
My site's DR is 1.2 but my article ranks #1 in the Google SERPs. SEO folks know that these kinds of results are unexpected, but we also know that SEO is a big experiment. In other words, we never really know why something ranks. Still, it’s weird to rank in the top of Google and only have a Domain Rating (DR) of 1.2. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website's backlink profile on a scale of 1 to 100.
InMobi
MARCH 31, 2021
InMobi was a big winner at the MMA SMARTIES MENA awards for 2020, coming away with 15 total wins. Overall, InMobi won four golds, five silvers and four bronzes. We have won awards in the following categories: Location Based Services or Targeting: Hajj Pack for Hajj Pack / LifeBuoy / Unilever, Magna, InMobi, Blis, DMS – GOLD Innovation: Axe Chill FOR Axe / Unilever, Magna, InMobi, Anghami – GOLD Innovation: Snickers Hunger Support Campaign for Snickers / Mars, InMobi, Mediacom UAE and
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPulp
MARCH 9, 2021
My mom is a big Ancestry.com fan. She’s been using the service for several years to research our family. She has learned a lot in the process. We now know that our Jewish ancestors fled imperial Russia during the first decade of the 20th century due to czarist persecution. My mom also recently discovered new […]. The post Ancestry.com Reveals and Then Connects You To Your Heritage appeared first on Adpulp.
More About Advertising
MARCH 29, 2021
Speculation about a merger between French-owned marketing groups Publicis and Havas has re-emerged following a French media report. Havas pre-dates even the venerable Publicis although it’s now owned by Vivendi, controlled by French tycoon Vincent Bolloré (left.) Son Yannick runs Havas. When Vivendi, which also owns Universal Music and Canal+, took control of Havas it.
Admixer
MARCH 31, 2021
We’ve already mentioned ads.txt in our September article as one of the latest transparency tools in the ad tech industry. Both ads.txt and seller.json are the anti-fraud remedies that can save advertisers’ budgets, ensure their ad impressions hit the right web spot, and make publishers’ activity profitable. In this article, we’ll get deeper into what […].
All About Advertising Law
MARCH 31, 2021
On March 29, 2021, the FTC announced a settlement with Beam Financial Inc. (Beam) and its founder and CEO, Yinan Du, over allegations that the mobile banking app company deceived consumers about their access to funds and interest rates. The settlement included a far-reaching conduct ban. As the non-bank financial services continue to grow, the action and settlement underscore the role the FTC seeks to play in policing that sector.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
illumin
MARCH 31, 2021
The disappearance of the third-party cookie is ushering in a new wave of digital advertising. Now, there are opportunities for advertisers to understand online consumer behavior through transparent engagement, and by ensuring all members of the “information supply chain” respect user privacy. AcuityAds is proud to integrate with LiveRamp Authenticated Identity Infrastructure, which provides marketers […].
Lemonads
MARCH 31, 2021
Affiliates that own and manage popular publishing platforms have full control over their campaigns. It’s normal for these affiliates to conduct extensive research before launching a campaign. After all, these marketing experts already have a platform that they can monetize, so the right ad network will help them unlock the full potential of their publishing site.
AdPulp
MARCH 15, 2021
John January came up in the agency business as a copywriter. Today, John is the Co-CEO of Signal Theory, one of the biggest and best advertising agencies in Kansas City. In this new episode of Ad Chatter—the podcast from the makers of Adpulp.com—Dan Goldgeier and I ask John about his journey. Listen in to hear […]. The post New Ad Chatter Episode with Special Guest, John January, Co-CEO of Signal Theory appeared first on Adpulp.
More About Advertising
MARCH 4, 2021
A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a social media campaign #LetsGetThereSooner inviting people to say what they’re looking forward to post-lockdown. And reminding them, as you do, to stick to the rules as we inch closer to freedom. The campaign, from the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
InMobi
MARCH 29, 2021
If you’ve ever wondered, what is a blocklist and is having one worth it, then let this blog post be your guiding light. Here, we will provide some basic overviews and cover the top-level arguments for and against this strategy. What is a Blocklist in Advertising? A blocklist is a list that details where a brand or agency categorically does not want their ads to appear, for any number of reasons but often mostly because of brand safety or fraud concerns.
Buyer Advertising
MARCH 29, 2021
The after effects of COVID-19 have turned recruitment on its head. What began as mass layoffs has turned into many businesses needing to quickly recruit, hire and train staff. Organizations need to both go back to the basics of recruiting, and get creative to engage with candidates. The best way to do this? Be flexible and committed to passionately sharing your company culture.
OpenX
MARCH 29, 2021
As digital media prepares for a world without cookies, many brands are turning to their agencies to help them navigate this shift. . In this edition of Insights from the Buy Side we spoke with Jessica Lough, a VP of Precision Media at Digitas NA, and got her thoughts on the future of digital advertising and how she and her team are helping their clients in this fast changing landscape.
Lemonads
MARCH 29, 2021
Although many still define success as getting an office job at a large company, it’s now common to find people that prefer to have a job that gives them a huge level of flexibility. As a matter of fact, the term “ digital nomad ” was created to describe people that have the ability to work and make a living from anywhere in the world. This has led these people to adopt nomadic lifestyles, moving around from one place to another and absorbing local cultures along the way.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdPulp
MARCH 12, 2021
There are several hills I’m willing to die on, and one of those hills is that people that who work in the creative industries and enjoy their job are better at it. I have no data to prove this, I have no graph or chart or diagram. I just believe it, but I’m not the […]. The post Today’s Masters of the ‘New School’ Are Rewriting the Rules appeared first on Adpulp.
More About Advertising
MARCH 24, 2021
WPP is getting its data act together to create a new more centralised offering that will combine the capabilities of GroupM and Wunderman Thompson. Data resources are currently scattered throughout WPP, mostly in its media agencies. The ideas is to align them in one place, and possibly add on some acquisitions in disciplines like artificial. The post WPP invests 0m in a new data 'centre of excellence' first appeared on More About Advertising.
illumin
MARCH 29, 2021
Want to learn how to drive profitable growth in P&C insurance? Watch our live Q&A with automotive insurance industry veteran Edward Gold, former head of advertising and sponsorships at State Farm for a spirited discussion on the top P&C insurance advertising trends. The session includes a variety of media strategies and tactics that Ed […].
InMobi
MARCH 26, 2021
As Apple begins to enforce its App Tracking Transparency (ATT) framework this year, iOS app publishers will be required to get user consent in order to show them personalized ads. As a result, advertisers will end up having a smaller pool of addressable users on iOS devices. However, not all user-level tracking is going away. For one, expect 20-30% of all iOS users to allow tracking.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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