Fuel Lines
JANUARY 6, 2015
'Enter to win a ticket to a one-day regional workshop, co-sponsored by Fuel Lines Business Development and AAF Orlando. Here’s your opportunity to join Michael Gass on Friday, February 6, 2015, in Orlando, Florida for this ad agency workshop: A New Approach to New Business. The battle for new business has moved ONLINE. Interruptive type tactics such as cold calling and email blasts are INEFFECTIVE.
AdPulp
JANUARY 28, 2015
'As technology continues to evolve, so does online advertising. Companies like Google and Facebook are constantly changing the way that their advertising platforms work. This leaves both businesses and consumers with new challenges they need to face. Many questions go unanswered, such as: Which way is online advertising heading? Why are these ads so personal?
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Advertising to Baby Boomers
JANUARY 14, 2015
'Sometimes you’re wrong for the right reasons. Sometimes you’re right for the wrong reasons. Sometimes you’re a bit of both. Years ago I trashed Facebook and social networking sites: Baby Boomers Bolting From Facebook … Baby Boomers are decamping that most famous of digital digs … I was wrong: Pew: Facebook User Growth Slowed As Others Gained, But Still Has Most Engaged Users by Sarah Perez … the social network remains the most popular, but its membership levels here have seen little change from
Gods of Advertising
JANUARY 25, 2015
'Ernest “Ernie” Banks (January 31, 1931 – January 23, 2015). Below are two posts I wrote on Facebook, a day apart: I grew up in the shadow of Wrigley Field in Chicago, which at the time was a very sketchy neighborhood. It was really only safe during Cub’s games. But on those days it seemed the sun was always shining. If you weren’t at the game you could hear it blaring on “Chicago’s own” WGN, from literally every open window and door.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JANUARY 15, 2015
Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying? Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great.
All About Advertising Law
JANUARY 14, 2015
'Are paid search terms about to receive a lot more Federal Trade Commission (FTC) attention? That’s the question you could be asking after the FTC last week announced a settlement with Nourish Life LLC. Defendants marketed a dietary supplement called Speak that contains among other things omega-3 and omega-6 fatty acids, vitamin E and vitamin K. According to the FTC, defendants lacked adequate substantiation for the claim that Speak would help children develop and maintain normal speech, incl
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AdPulp
JANUARY 30, 2015
'Only the most fortunate and well-heeled brand managers have $3.5 million at their disposal for 30 seconds of air time this Super Bowl Sunday. Let’s have a look at how some of the titans of the Ad Game are spending their ad dollars this season. Budweiser and it agency Anomaly are bound to move people […]. The post Sundays Are For Football.
Fuel Lines
JANUARY 21, 2015
'A step-by-step guide to create a painless prospecting system. Many agencies have historically struggled with prospecting for clients. Their struggles have been intensified due to the rise of social media, content and inbound marketing. Today’s prospects are more in control of the agency selection process than ever before. Instead of chasing new business, it’s now more important to be found.
AdPulp
JANUARY 29, 2015
'Thanks to this article in Arkansas Business, I came across news that the Cranford brothers of Little Rock, Arkansas have banded together to form a new agency called Cranford Co. If you’re not up on Arkansas advertising industry history, let it be known that Jay, Ross and Chris Cranford are sons of Wayne Cranford, who […]. The post In Little Rock, It’s A Family Affair appeared first on AdPulp.
Gods of Advertising
JANUARY 19, 2015
'What do you think of the NFL’s “No More” campaign against domestic violence? If you watch football on TV, the commercials are ubiquitous. NFL players look directly into camera and tell us, in so many different ways, “no more making excuses” when it comes to ignoring domestic violence. In other commercials non-players struggle to “start a conversation.
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Gods of Advertising
JANUARY 28, 2015
'Pete “The Cheat” Carroll. Bill “The Hoodie” Belichick. One could make a case that outside of the Pacific Northwest and New England, the Super Bowl hasn’t a team for the rest of us to cheer for. Just two very successful and unlikable villains. And the winner of the game will likely become even more so. It’s an awesome match-up on paper: the best offense in the league (Patriots) against the league’s best defense (Sea Hawks).
Gods of Advertising
JANUARY 8, 2015
'Let’s start with a compliment. Despite all the Taco Bell and prodigious amount of booze he’s been illegally imbibing since he was 12, Justin Bieber is in shape. Dude is ripped. I’ve got to believe this is on account of good genes, this said despite his built in DNA for stupidity. Bieber, Bieber, Bieber. One is hard pressed to find another pop star capable of making so much cultural noise that has nothing to do with his crooning, which, being an adult, I have little awareness of.
InMobi
JANUARY 8, 2015
The lifetime value (LTV) of mobile app users has emerged as the most meaningful metric for evaluating the profitability of an app. In its most basic terms, LTV is the projected revenue that a user will generate during their lifetime - from the initial install to the final user interaction. Acquiring users with LTVs greater than the cost per install (CPI) is not only a strong indicator of effective mobile marketing, it is essential to the long-term success of an app.
InMobi
JANUARY 5, 2015
In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, while One Plus launched the Flagship Killer with an innovative marketing scheme. Apple gracefully accepted the large-screen phone revolution by launching the 5.5-inch iPhone plus, and completely revolutionized payments with the launch of Apple Pay.
Gods of Advertising
JANUARY 5, 2015
'The headline for IWC’s Pilot watch: “Engineered for Aviation.” While the Rolex Yacht Master is “a chronograph created specifically for yacht racing.” I’ll get to the third ad later but if these two 4-figure watches were designed specifically for airline pilots and fancy boat racers how come it’s trust fund babies and hip hop stars that are wearing them?
Gods of Advertising
JANUARY 15, 2015
'And the men who hold high places… A classmate from Lane Technical High School in Chicago posted this charming group photograph (circa 1979) in honor of Throwback Thursday on Facebook. It is a photo of the school’s newspaper staff, of which I was the arts and entertainment columnist. That’s me far right, in the second row, donning a full head of hair and a Rush tee shirt (both long gone).
Gods of Advertising
JANUARY 11, 2015
'“We care. We really do.” Mcdonald’s and Bud Light are both introducing ad campaigns that draw attention to messages on top of their branding icons. With Bud light the messages pertain to their boisterous “Up for Whatever” campaign with so-called “invitations” to go for it when it comes to having a good time. On a more personal level, McDonald’s is using the real estate on their myriad Golden Arches to welcome home soldiers or congratulate a local high school’s football team.
All About Advertising Law
JANUARY 30, 2015
'The long running saga of the FTC versus POM Wonderful took a major turn today as the D.C. Circuit affirmed in part and reversed in part the FTC’s Order that POM had made deceptive claims about its pomegranate juice products. In 2010, the FTC sued POM alleging it had made false and unsubstantiated claims about the ability of its product to prevent or ameliorate heart disease, prostate cancer and erectile dysfunction.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
JANUARY 29, 2015
'We’ve noted before that the FTC has been increasingly aggressive in pursuing a perceived wrong doing and has had a fair amount of success in court in those efforts. The FTC, however, does not win them all. Late last year, the FTC suffered a rare denial of a motion for a preliminary injunction involving a company that sold Bitcoin mining machines. The FTC sued BF Labs and its principals alleging that they deceptively marketed Bitcoin mining machines and failed to deliver many of the machines tha
All About Advertising Law
JANUARY 26, 2015
'As our last blog about Attention Deficit Disorder (ADD) claims strove to be focused, we will aim to make this speed of action blog short and sweet. This has been a popular claim at NAD this year in the over-the-counter (OTC) space. Here, cold medicine giants Pfizer with its Robitussin cold and flu line took on Novartis with its Theraflu product claiming?
All About Advertising Law
JANUARY 21, 2015
'It appears to be search engine marketing month, first the FTC and now the NAD has also weighed in with a case of first impression over use of ad copy in paid search results. Like collecting postcards from our travels, we similarly have memories of NAD lessons in the online travel agency wars, including on sales pricing (click here for an early 2013 decision) and this adds to the set.
All About Advertising Law
JANUARY 20, 2015
' Many of us struggle with clarity and focus on how much specificity is best in a claim. If you name a competitor in a superiority claim, you are likely to awaken his/her wrath. But if you use a more vague general superiority claim, you may be taking on a burden to substantiate your claim as to a significant majority of the market. . And it can get even hazier and harder to implement when it comes to health claims.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
JANUARY 18, 2015
App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind when developing a mobile app. 1. Confidentiality : Protect your ideas before you are ready to announce them to the world The tech industry is constantly breaking new boundaries and everyday people are thinking of new and innovative ideas.
All About Advertising Law
JANUARY 13, 2015
'Companies doing business in California must now complete a comprehensive “survey” if selling particular products to consumers within the state. However, this is not your typical consumer satisfaction survey, but rather a submission of detailed information for each product meeting the requirements discussed below. The detailed submission must include info.
InMobi
JANUARY 6, 2015
Phew! Another crazy year for us at InMobi just went by. It’s been 5 such crazy years since I joined this place, and while I have donned several roles in the past here, I must confess that steering the product ship has been the most challenging yet rewarding stint so far. The mobile advertising space continues to evolve at breakneck speed and demands agility, adeptness and endurance all at once -- not just to survive the pace of changes, but also to lead them from the front.
Fuel Lines
JANUARY 23, 2015
'A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers said they found their vendors not the other way around.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
InMobi
JANUARY 18, 2015
While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities as well as threats for developers. Here is my list of the five critical changes that 2015 is poised to bring. I hope this helps you use these trends to your benefit this year!
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