Fuel Lines
SEPTEMBER 10, 2014
'To be more successful, you’ll need to be less accessible. Owners of small to midsize agencies are a key to new business. You must manage your time wisely. Learn to say “no” to the wrong requests and “yes” to the right ones. This reminds me of the following quote from Michael Hyatt, author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.
AdPulp
SEPTEMBER 5, 2014
'Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […]. The post Put Your #PinkiesDown And Your Cans In The Air appeared first on AdPulp.
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Gods of Advertising
SEPTEMBER 19, 2014
'She’s surprisingly hard to find… In the latest issue of GQ are hundreds of fashion ads featuring hip, trendy people and not one of them is interacting with a smart phone or tablet. And yet, in reality that’s all these people do. I was taken by this dichotomy between the idealized world and the real world. If technology is so NOW then why isn’t it conceptually a part of these ads targeting the very people who most want to be seen as hip, sexy and cool?
All About Advertising Law
SEPTEMBER 4, 2014
'We’re all pretty used to seeing sweepstakes that require entrants to “like” an advertiser’s or app’s Facebook® page in order to enter—they’re probably the most common type of promotion on Facebook. Many marketers require consumers to “like” an application’s Page as a condition of entry into a sweepstakes or contest, in order to receive coupons or other rewards, or in order to watch a video or some other type of content.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
SEPTEMBER 12, 2014
'AARP is touting a simple-to-use tablet: AARP ANNOUNCES REALPAD … the nation’s largest advocate for 76 million baby boomers, today announced RealPad, a first of its kind tablet device built to address the specific needs of 70 million Americans 50+ who are yet to fully embrace tablet technology to help them stay connected. I’m not sure there are 70 million people over fifty who are tech-shy – but there are a lot.
Nick Burcher
SEPTEMBER 23, 2014
'3D printing (where real world objects can be created from plans using 3D printers) has been interesting me and a new example from Lund University in Sweden is very cool. In order to draw attention to the potential of 3D printing, Lund University professor Olaf Diegel has 3D printed a drum, a keyboard and two guitars. A 3D band has been put together and members from Lund University''s Malmo Academy of Music are about to perform the world''s first live concert using 3D printed musical instruments
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 2, 2014
'The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today’s top agencies and their remodeled mid-century modern offices. If we were an architectural lifestyle ‘zine, we’d jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp […].
Gods of Advertising
SEPTEMBER 12, 2014
'Portrait of a young man as troubled copywriter…. How many times have we in Adland heard variations on the following comment regarding a member of the creative department: “Jack has talent… if only he wasn’t so negative.” Or: “Sally does good work but her negative attitude is holding her back.” The admonishment that creative people are by turns cynical, jaded and petulant –in other words, negative- is as old as creation itself.
MediaFuse
SEPTEMBER 29, 2014
If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their too-long queues, and an ever-growing list of makegoods. If this sounds familiar, you are neither inefficient nor alone.Clients today want results and they want them fast.
Advertising to Baby Boomers
SEPTEMBER 30, 2014
'Jonathan Salem Baskin for Forbes reports from Social Media Week : You Attended Social Media Week And Didn''t Even Know It Or maybe he wasn’t there. I’m not sure. Actually, it would be better if he hadn’t attended – because that’s Mr. Baskin’s point: Though you may not have participated in an official event during Social Media Week (which ends today), you attended it…every day, in fact, which is the problem with the gig in particular, and our understanding of social media generally.
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Nick Burcher
SEPTEMBER 22, 2014
'The #racethetube / Race The Tube video from last week has been generating a lot of attention with over 4 million views now recorded, most of these in the last week and other cities now starting to join in. As with all the most effective viral content, the premise of #racethetube / Race The Tube is simple - leave underground train, exit station, run along streets, enter next station, catch the same train!
InMobi
SEPTEMBER 18, 2014
App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce. We took a close look at app download trends across the world to make sense of how acute the problem is. Research on the InMobi network for apps downloaded in Q2 2014, between 1st April and 30th June shows some interesting patterns.
AdPulp
SEPTEMBER 15, 2014
'I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […]. The post Ad Agencies Looking To Win More Business Need The Levitan Pitch appeared first on AdPulp.
Gods of Advertising
SEPTEMBER 16, 2014
'The ambivalence in my lead is based on mitigating factors I will get to. First some praise. These new GE commercials are more than TV spots they are truly short films, carefully and wonderfully produced. Every element has been rendered at the highest level of craft. Listen to Beck’s score, for example, how it gently but persuasively pushes our buttons, keying in on what is humanly relevant and even profound.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
SEPTEMBER 29, 2014
'We are close to live blogging from the annual NAD Advertising Law Conference and for those who could not join us, we wanted to share highlights from its opening — keynote speaker FTC Chairwoman Edith Ramirez. The FTC typically uses this conference to lay out its enforcement priorities relevant to national advertisers and gives us all a peek into the crystal ball for the coming year.
AdPulp
SEPTEMBER 2, 2014
'Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact. “Miller Lite, we invented light beer, and you.” An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie […]. The post Child, If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust appeared first on AdPulp.
Gods of Advertising
SEPTEMBER 4, 2014
'Will Belzec be the belle of the ball? A few years ago I was on the phone with my brother, Jeremy talking about our favorite subject, horror movies, when he suggested an idea for one. It was, I thought, a fresh angle in the zombie genre -no easy feat. The demon seed was planted and I sat down to write it; after, of course, learning the software of Final Draft (for screenwriting).
Gods of Advertising
SEPTEMBER 9, 2014
'“I am the CEO and I’ve got something to say…” Are you a fan of people who speak their mind, regardless of political correctness? What if they also happen to be CEO’s? That’s the intriguing subject of this piece in AdAge. Whether in a shareholder meeting or on twitter, big shots are thinking out loud: accusing, confessing, defending.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
SEPTEMBER 9, 2014
'Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […]. The post Here’s A Provocative Question: “What Do You Hate About This Business?
AdPulp
SEPTEMBER 19, 2014
'Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […].
AdPulp
SEPTEMBER 26, 2014
'Heidi Hackemer, founder and director of strategy for Wolf & Wilhelmine, has the right idea—either rebuild the agency of the future around her own human needs or get the hell out of dodge. Hackemer is a Wisconsin-bred New Yorker who believes in good ideas, a good run and good hair. She also eloquently states several […]. The post Wolf & Wilhelmine’s #WolfHowl Reverberates Coast-to-Coast appeared first on AdPulp.
Gods of Advertising
SEPTEMBER 29, 2014
'To: Agency Re: Gang Bangs. Much cheering has gone out for a resurfaced 1994 memo written by the legendary UK adman, David Abbot (Abbot, Meade, Vickers) proclaiming contempt that his agency could take part in the practice of “gang bangs.” Lest ye shudder at the onerous term, in Adland gang-banging means throwing numerous creative teams at a single project, thereby pitting colleagues against one another, in hopes of winning a pitch or retaining a client.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
SEPTEMBER 3, 2014
'Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state’s top ad agency).
AdPulp
SEPTEMBER 25, 2014
'Advertising is alive. As such, the industry evolves, sometimes as dizzying speeds. If you doubt me, please take a look at the following exhibit, a series of Sunbeam Bread TV spots from 50+ years ago. The announcer says, “Buy energy-packed Sunbeam bread” with such enthusiasm, how could our grandmothers have put up any resistance? I […].
AdPulp
SEPTEMBER 4, 2014
'Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […].
AdPulp
SEPTEMBER 30, 2014
'“To feel, to really feel, is a rare thing these days.” Presumptive. But I understand. Many of those in the market for a luxury wagon are trapped in a mundane reality that a nice new car will in no way compensate for. But clearly, the Volvo XC60 isn’t for that kind of rat racer. It’s […]. The post Volvo’s New XC60 Is A Long Board With Wheels (Lee Clow Wants One) appeared first on AdPulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
SEPTEMBER 24, 2014
'Intelligent design is divine! Did you know there are proofs of God’s existence? Neither did I. That is until my daughter informed me at dinner the other night. Camille is a student at Marin Catholic High School. Therefore, in addition to a standard curriculum she is also taking a theology class. It is one of her favorite courses. I’m not surprised.
Gods of Advertising
SEPTEMBER 2, 2014
'Pablum or gold? Both. The most watched show on broadcast TV is The Big Bang Theory. A few weeks ago each of its primary cast inked deals worth a million dollars per episode. Last decade the big show was Charlie Sheen’s Two and a Half Men. The decade before that it was Friends. In the eighties I don’t recall. Was it Cosby? So these are the shows that define the decades in American popular culture.
InMobi
SEPTEMBER 14, 2014
InMobi is excited to have Paul Thind join us to head up our gaming business portfolio! Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO of Triggerspot Inc., an online and mobile games consultancy where he advised clients including Kongregate, 20thCentury Fox, Worldwide Games, Disney, Gaia Online, IGG and Traplight Games.
InMobi
SEPTEMBER 5, 2014
Indonesians are highly social digitally and as such have embraced this new generation of instant messaging applications with great enthusiasm. The latest available numbers illustrate the explosive demand in Indonesia*: LINE has attracted 10 million users since launch in early 2013, with 25 million app downloads from the LINE suite already recorded Kakao Talk added 120,000 new users per day in the second quarter of 2013 WeChat has grown its Indonesian user base fifty fold since their February 201
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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