Fuel Lines
MARCH 11, 2015
'Park Howell is the owner and chief storyteller of the agency Park & Co Growing your personal brand can greatly boost your agency’s new business opportunities. It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners.
AdPulp
MARCH 13, 2015
'For most new entrepreneurs, the primary source of ideas you’ll enact will come from your competitive analysis. That’s a snazzy way of saying you’ll look at what more established companies in your space are doing, and you’ll copy them. There’s nothing wrong with this early on – that’s one of the primary ways we as […]. The post 3 Ways To Make Your Marketing Stand Out From The Crowd appeared first on AdPulp.
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Gods of Advertising
MARCH 25, 2015
'Hello Sunshine! My office of gyro San Francisco teamed up with the California Coastal Commission in creating a campaign to get people to ‘check the coast’ on their tax forms in order to help preserve the Cali coast in all its glory. The creative idea is simple enough. Take a selfie with a hand check relating to the coast and post it wherever you post stuff, and include #CheckTheCoast and CheckTheCoast.org Then, if you are so inclined, at tax time check the appropriate box on the CA form asking
Advertising to Baby Boomers
MARCH 19, 2015
'It’s not a race. If it is, I’ve been slogging around the track for 12 years. Slogging and blogging. I didn’t think it would take this long for folks to catch up: Marketing to Millennials and Baby Boomers by Mark Thomas , Michigan State University Extension Michigan State University Extension educators and the MSU Product Center assist aspiring and existing entrepreneurs to develop targeted and focused business marketing plans.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
MARCH 29, 2015
Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. KakaoStory is a photo sharing social networking service launched by KakaoTalk, the messenger app installed on 98% of the Korean population’s smartphones.
Nick Burcher
MARCH 31, 2015
The BMW April Fools ad for 2015 has been published! In the UK, BMW have been running BMW April Fools ads for many years and this year the April Fools ad has a (topical) rugby theme! Featuring 'Chief Product Tester' / rugby star Chris Robshaw, the 2015 BMW April Fools ad is for the 'Motor Mouth' - 'All The Protection You've Come To Expect From A BMW, Bite-Sized'!
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MARCH 18, 2015
'“Everybody will start to cheer when you put on your sailing shoes.” -Robert Palmer Sperry Topsider is the favorite summertime footwear of WASPy sailors from Nantucket to Coronado. It’s great to have a built-in audience—and with 80 years in business, Sperry has one—but how does the boat shoe expand its footprint beyond the boarding school […].
Gods of Advertising
MARCH 16, 2015
'When I was coming up at Leo Burnett, promotions were celebrated via “pink” memos, written by one’s supervisor, which would appear on the desks of everyone at the agency. These notes were pretty special, something to show your parents and put in the scrapbook. While memos and scrapbooks have gone the way of the dodo bird I still think there’s something powerful about “seeing it in writing.” Therefore, I am going to share the “memo” I wrote on behal
All About Advertising Law
MARCH 31, 2015
'Last week, the FTC issued an Order and summary decision against the owners of Jerk.com, an “anti-social network” website for deceiving users about the source of the website’s content. The website invited users to create profiles of other users and rate the users profiled as “jerk” or “not a jerk.”. In a twist of fate, the FTC thought the website’s operators were the real jerks after misleading consumers through claims that the content on the website was posted by other Jerk.com users.
InMobi
MARCH 10, 2015
Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Marketing in North America, Rick Jones ( @rickjonestweets ) talked about the significant changes we can expect to see in mobile viewing behaviour and consumer engagement.
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Media Post
MARCH 26, 2015
In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor items such as wallpaper and bedsheets imprinted with Big Macs.
AdPulp
MARCH 6, 2015
'Baseball season is almost here. And people forget. GMC is wisely reminding us, and wisely using a World Series hero and one of the best songs in rock and roll history to move metal. The commercial features San Francisco Giants relief pitcher Jeremy Affeldt, who earned the win in Game 7 of the team’s World […]. The post Driving A Giant GMC Truck Is Like “Painting The Corners” appeared first on AdPulp.
AdPulp
MARCH 30, 2015
'I’ll admit I’d never heard of Josh Weltman, but boy does he bury the lede with his new book Seducing Strangers: How to Get People to Buy What You’re Selling. Because Josh Weltman is an LA-based veteran creative director who’s also a co-producer of Mad Men, and underneath the subtitle of the book is the […]. The post Seducing Strangers Reveals Some Of Advertising’s Open Secrets appeared first on AdPulp.
AdPulp
MARCH 5, 2015
'Skipping is for school children and web surfers. Be that as it may, you’re not going to skip this pre-roll advertising from GEICO. I don’t know about you, but I’m disrupted. Nice work, The Martin Agency. The post These Ads Are Impossible To Skip, They’re Already Over appeared first on AdPulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
MARCH 27, 2015
'If there’s one thing marketers love, it’s getting other people to do their jobs for them. That’s been the tempting lure of Word of Mouth Marketing (WOMM) for years, particularly with the rise of social media. But like all other marketing initiatives, it requires strategic thinking, planning, and discipline. Ted Wright lays out the principles […].
AdPulp
MARCH 3, 2015
'I’ve worked at several agencies where the management routinely asked staff to clean up their desks and workspaces before an important client entered the building. I never understood the impulse. Why not show the messiness, the madness, the scramble for solutions? Craig Mawdsley, joint chief strategy officer at AMV BBDO in London, could be on […].
Gods of Advertising
MARCH 10, 2015
'I love it when I crack the code on a piece of creative. You might not believe me but I love it even more when someone in my group cracks the code on a piece of creative. Either way, this was, is and always will be the best part of my job. Which is as it should be. It doesn’t matter how big or small the job or what medium it’s in. That first peek at something that works, that will work, that will please the person paying for it, is bliss.
AdPulp
MARCH 6, 2015
'For many years, I have worked with an ecommerce company and through that time I have noticed that there are many subtleties to the presentation that creates the “wow” factor with customers. One such area that not many business owners take into account is the packaging. In this case, I am talking about the packaging for […]. The post The Major Benefits of Putting Effort Into Your Packaging appeared first on AdPulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
MARCH 26, 2015
'The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a […].
AdPulp
MARCH 31, 2015
'Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […]. The post Bee Gees and Sugar Hill Gang Remind You To Fly Southwest appeared first on AdPulp.
AdPulp
MARCH 12, 2015
'DDB Chicago wants to sell you a candy bar made from the perfect amount of chocolate, fluffy and Musketeer. Skip Hop? Hey candy does weird things to a body. The “Why 3?” campaign is the first new campaign for the brand in more than 10 years. 3 Musketeers Bar originally was named for the three […]. The post It Takes 3 Musketeers To Properly Skip Hop appeared first on AdPulp.
AdPulp
MARCH 16, 2015
'The citizens of Israel are due to vote tomorrow. Will they vote for peacekeepers or hawks? Millions of people around the world are hoping it’s a vote* for peace. In the run up to the election, The Parents Circle Families Forum—an organization of Palestinian and Israeli families who have lost a family member to the […]. The post Much More Than Political Careers at Stake in Israel’s Election appeared first on AdPulp.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Gods of Advertising
MARCH 23, 2015
'It can’t be… It is! “Take a fresh look at Buick,” the voiceover tells us in the carmaker’s new anthem. The commercial features vignettes of people in disbelief that the lovely new car they are gazing upon and/or riding in is in fact a Buick. An old woman insists the regal beauty in her son’s driveway is not a Buick. She grew up with Buicks and knows her Buicks.
Gods of Advertising
MARCH 5, 2015
'This is normally not a place for movie reviews but once in a while a film comes along that I cannot help but discuss. Focus starring Will Smith and Margot Robbie is just such a film. Unfortunately, for all the wrong reasons. Focus is bad. Shockingly, inexcusably bad. The script. The acting. The direction. It’s wrongly made in every way. Where to begin?
Gods of Advertising
MARCH 31, 2015
'“I make gibberish sound important.” To all of my friends from the United Kingdom, I beg your pardon in advance for this post. But blimey! I am so tired of British voices driving American commercials for American-made products. I know brands do it to sound classy and global. But didn’t that line of thinking disintegrate along with Hugh Grant’s acting career?
InMobi
MARCH 10, 2015
Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?” While the specifics vary, the responses’ structure was almost always a variant of the following sentences: “Have you used app A? It’s kind of like that, but with X being a key differentiating concept” “It’s an app that lets users do XYZ” “The audience for this app is very similar to the audience of app
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
MARCH 26, 2015
'Deal-of-the-Day Distributors ( i.e. , companies whose business models look something like LivingSocial) may be liable for damages to plaintiffs in Lanham Act cases if they do not take precautions to limit their exposure. The Lanham Act, of course, allows a plaintiff to pursue an injunction, as well as damages and other remedies. However, Lanham Act also provides that where “the infringement or violation complained of is contained in or is part of paid advertising matters in a newspaper, magazi
All About Advertising Law
MARCH 25, 2015
'We are entering a brave new world of food design and regulation brought to us through the mechanical development and visual artistry of 3D printing. As with any new medium, understanding what we confront and its regulation lag behind the medium’s implementation. 3D printing, also referred to as “additive manufacturing” or “rapid prototyping,” is the process of making three-dimensional objects from digital designs.
All About Advertising Law
MARCH 24, 2015
'We love a good March Madness legal blog (see here and here and here ) and NAD gave us some great fodder this month deciding a case between two large daily fantasy sports league websites. This one wasn’t exactly an upset like so many of the games this year leading to the Sweet 16. DraftKings claimed it was the “largest US-based destination for daily fantasy sports.
Media Post
MARCH 19, 2015
If I read one more story where someone claims that today's consumer wants everything customized, personalized or "the way THEY want it," I think I am going to send some highly personalized bile onto my totally un-customized shirt.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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