Fuel Lines
JANUARY 15, 2014
'Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing’s founder, John Jantsch, from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, Jeffrey is also the author of AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers.
Gods of Advertising
JANUARY 6, 2014
'Anyone see this commercial for the new Mazda 3, comparing the vehicle to none other than martial arts icon, Bruce Lee. I’m old enough to remember Lee and can recall paying two bucks at the long gone Parkway Theater in Chicago to see his films. Such was Lee’s influence, all of my friends purchased nunchucks, spending hours in front of the mirror practicing his lightning fast moves.
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All About Advertising Law
JANUARY 27, 2014
'A recent settlement over deceptive advertising with the FTC may have advertising agency executives and their attorneys asking the same question as the bystander in the challenged advertisement : “Oh man, no way. Are you kidding?” For years advertising agencies have seemed to fly blissfully under the FTC’s radar, but the FTC’s settlement with Nissan North America, Inc.
InMobi
JANUARY 24, 2014
This post announces the public unveiling of leveldb based backend for graphite. The background As mentioned in one of earlier blog posts , we use graphite servers for handling our server metrics. The reasons why we love graphite are as follows: Extremely comprehensive data transformation APIs Great ecosystem around data producer libraries & agents Vibrant visualization options over the core data API A natural outcome of liking any tool is that its usage increases to the point wherein one pus
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Advertising to Baby Boomers
JANUARY 20, 2014
'Not only the shows… Marketing gurus and Great Seers of The Mundane and The Obvious iterate ad nauseam. The repetition doesn’t annoy me. What does: Many offer up their prognostications as something fresh, profound, even controversial. Why TV Ad Spend Will Grow More Than Digital Spend In The Next Five Years … TV advertising and audiences are not shrinking.
Nick Burcher
JANUARY 12, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 12 January 2014. Muppets Most Wanted - video trailer features Super Fan tweets! The YouTube trailer for the new Muppets Most Wanted movie highlights the trend of including Twitter comments on movie promotion. Instead of featuring the comments of publications and influencers though, it features the Twitter comments of Super Fans.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JANUARY 14, 2014
'I love this story. During the star-studded hype fest known as the Golden Globes there appeared this funky little commercial for Pine Brother’s “softish” cough drops, featuring none other than Martha Stewart. “Hi, I’m Martha.” She begins. “If you know me, you know I don’t do many ads…”. But she does this one. MS walks into a conservative parlor in the Waldorf Towers of Beverly Hills (!
All About Advertising Law
JANUARY 31, 2014
'As we shiver and bundle up against the Polar Vortex here in DC, we are fast approaching the biggest event of the advertising year—the Super Bowl ®—held for the first time in the wintry conditions of New Jersey). With the Olympic Games ® in Sochi, Russia after that, and March Madness ® following soon thereafter, February and March will be an orgy of watching televised sports for most of us—except for those poor souls who are responding to cease and desist letters for infringing uses of trademar
InMobi
JANUARY 21, 2014
Today we released our Q4 2013 Network Research, which reported the latest mobile device and operating share trends on the InMobi network. Here are some of the global highlights: Overall, the volume of impressions in Q4 2013 was up, globally, significantly on the InMobi network since the previous quarter. Of the growth, in-application ads contributed to 53% of mobile ad impressions.
Advertising to Baby Boomers
JANUARY 31, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 31 January 2014. Brains. I’ve already declared this The Year of Fashion , so that’s that.
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Nick Burcher
JANUARY 1, 2014
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Wednesday, 1 January 2014. Happy New Year 2014 from London! [Fireworks HD video]. Happy New Year 2014! Another amazing coordinated New Years Eve music and fireworks display on the River Thames in London - hope you had a good New Year too and best wishes for 2014.
Fuel Lines
JANUARY 9, 2014
'A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it’s more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they found their vendors, not the other way around.
Gods of Advertising
JANUARY 2, 2014
'Nothing can stop her… My choice for the best integrated marketing campaign of 2013 goes not to a product, service or new-fangled bit of technology but, rather, to a young woman, Miley Cyrus. Maybe you’ve heard of her? Ostensibly, my selection is based on efforts made by Team Miley on behalf of her fourth studio album, Bangerz. From Wikipedia , here are some stats: The lead single “We Can’t Stop” was released on June 3, 2013, and peaked at number two on the US Billboard H
All About Advertising Law
JANUARY 24, 2014
'As of January 1, 2014, California law requires operators of websites and online services to publicly disclose how they respond to “do not track” (dnt) signals, though the exact requirements vary depending on whether an entity is a first party ( e.g., web publisher) or third party ( e.g., ad network). The new law will not require companies to honor dnt signals.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JANUARY 9, 2014
Targeting has been synonymous with advertising since the advent of advertising. Whether it is the broad guess-based targeting utilized by traditional modes such as TV and billboards, or the precise and trackable targeting used by mobile and digital advertising, targeting is the core of a successful advertising strategy. Today, with the capabilities offered by mediums like mobile, the old “spray and pray” techniques are a thing of the past.
Advertising to Baby Boomers
JANUARY 8, 2014
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 08 January 2014. The Year of Fashion. For some reason, everyone’s talking about clothes and accoutrements.
Gods of Advertising
JANUARY 8, 2014
'“I hate my parents almost as much as Facebook.” I keep hearing about Facebook’s plummeting popularity among teenagers. That it has become uncool for them, partly because so many of us parents are using it. Gross! Or that it has become so commercial that it’s lost all of its cred. Ew! I don’t dispute that Facebook is losing its young audience.
Gods of Advertising
JANUARY 23, 2014
'Strange bedfellows… I pretty much like everything about Snickers. The peanuts. The nougat. Obviously the chocolate. It’s the classic American candy bar, a raunchier version of Hershey’s. Sort of like the Rolling Stones were to the Beatles. I also like Snickers’ advertising; especially “You’re not you when you’re hungry.” This high profile ad campaign has been a crowd pleaser and awards-show hero for many years, manifesting in killer outdoor campaigns as well as hilarious TV commercials.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Gods of Advertising
JANUARY 29, 2014
'Poetry is a dying vine clinging to the stinking roadhouse of pop culture. Verse and beat and alliteration are now 140 characters, the new haiku. On steroids. On advertising! Brand after brand after brand like boxcars moving their freight using the rhyming words of dead men: Walt Whitman. Allen Ginsberg. In the ultimate Meta even the poetic rant of Robin Williams from a film called, of all things, Dead Poet’s Society is the new message for all of Apple’s new, new things.
All About Advertising Law
JANUARY 17, 2014
'Anonymous fake online reviews are back in the news, but this time marketers may not be the only ones who should be wary. As we have written before , astroturf is making a comeback, and not necessarily on the athletic fields. In September 2013, the New York AG agreed to settle with 19 companies engaging in “astroturfing,” requiring the companies to essentially stop writing their own fake online reviews and pay more than 350,000 in fines.
All About Advertising Law
JANUARY 8, 2014
'General Mills’ announcement that it will be introducing Cheerios with nonGMO ingredients has created quite the media splash, even putting a dent in coverage of the polar vortex. As some media reports have noted, however, a GMO-free Cheerios is not that big a stretch as there is very little in Cheerios that has a GMO equivalent (Oats, the primary ingredient, are not a genetically modified food.).
Gods of Advertising
JANUARY 21, 2014
'Dude, it’s only a game… What are we to make of Richard Sherman? No doubt he’s a good football player, maybe even, as he unabashedly stated on national TV, “the greatest corner in the game.” By all indication, he is also a very smart person; his 4.2 GPA in high school (Is that even possible?) and a degree from Stanford University are irrefutable proof points.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
JANUARY 22, 2014
'As we noted yesterday, it’s not necessarily a given that an allegedly misleading advertising claim leads inexorably to a viable class action lawsuit (most likely venued in California.). Here’s one such recent example as to why. In the federal District Court in Los Angeles this past month, Chipotle Mexican Grill successfully defeated a class action plaintiff’s motion for class certification.
All About Advertising Law
JANUARY 28, 2014
'It is common for a seller to offer a line or a series of products to address a particular need, and sometimes to bundle these products as a set. We see this, for example, with beauty products where one anti-aging powerhouse is packaged with a cleaner and toner. We also see portfolio companies advertising a product but including within the ad mention of the complete line or family of products.
All About Advertising Law
JANUARY 13, 2014
'On January 9, 2014, the Federal Trade Commission (“FTC”) announced settlements with nine automobile dealers relating to the advertising of auto sales and leases, one of the largest actions taken by the FTC against automobile dealers: [link]. The settlements included one or more of the following issues related to the advertising of auto financing or leases.
All About Advertising Law
JANUARY 10, 2014
'Some of us (not naming names) began 2014 with self-driven promises to go to the gym instead of watching Bravo, to opt for that kale salad instead of the truffle oil risotto, and to start doing calf raises while brushing our teeth. Small steps. Meanwhile, the FTC got into the spirit of the season by holding a press conference called “ Operation Failed Resolution ” which gave tips to media, marketers and consumers alike for how to vet, advertise and evaluate products that promote wei
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
All About Advertising Law
JANUARY 30, 2014
'The FTC and the NAD require adequate substantiation for claims wherever they appear. There is typically a higher bar for when a company is required to change its trade name because it includes an allegedly unsupported claim, but it does happen. In other words, there is no “But it’s the name of my product” defense to a false advertising challenge.
All About Advertising Law
JANUARY 23, 2014
'In its most recent effort to police the accuracy of environmental claims, the FTC took action against Down to Earth Designs, Inc. marketers of gDiapers, a product that consists of a reusable outer “pant” and removable inserts. The agency alleges that the company ran afoul of the requirements for environmental claims laid out in the FTC’s “Green Guides” by making unqualified claims that the gDiaper inserts and wipes are plastic free, compostable, and biodegradable when flushed or thrown out.
All About Advertising Law
JANUARY 14, 2014
'In a town not particularly well-known for its nonpartisanship or collegiality, we have always thought the FTC stood (and stands) out for its remarkable ability to typically operate in a consensus-like manner. However, a clear split appears to be emerging at the Commission over the application of the “competent and reliable” scientific evidence standard.
InMobi
JANUARY 29, 2014
It’s hard to miss the recent media buzz about NYT debuting native ads. While the public outcry has started to die down slowly, mobile advertising and native ads are clearly here to stay. After the hysteria in the media about irritating mobile ads and publishers like NYT selling their soul, my view in fact is, quite the opposite! I love native ads and am extremely proud of the InMobi Native Ads platform my team has created.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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