AdExchanger
OCTOBER 27, 2023
Disney is celebrating the first birthday of ad-supported Disney+ with a new slate of targeting and measurement options for advertisers. The post Ad Targeting And Measurement On Disney+ Gets An Upgrade appeared first on AdExchanger.
Smart Insights
OCTOBER 31, 2023
Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and … The post Setting goals for your digital marketing appeared first on Smart Insights.
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AdExchanger
OCTOBER 4, 2023
Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its AI Sandbox so advertisers can implement them for ad campaigns. The tools will gradually be made available to more and more advertisers […] The post Meta Is Rolling Out Its First Gen AI Tools For Ad Creative appeared first on AdExchanger.
Adweek
OCTOBER 2, 2023
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Ad Rants
OCTOBER 11, 2023
Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business. Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.
Seth Godin
OCTOBER 10, 2023
Failing to acknowledge a favor or a courtesy is a triple mistake, and it’s becoming more common. ChatGPT is now promoting the idea that it can write a thank you note for you, and a text is a lot easier than a handwritten note, and yet, the level of ‘thank you’ seems to be falling. It’s not that people don’t have the time to offer an honest ‘thank you’ It’s that they don’t want to acknowledge the obligation or connection.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
OCTOBER 4, 2023
The current state of the AI industry can be analyzed through Carlota Perez’s technological revolutions framework. AI is in the transitional phase between Frenzy and Synergy , marked by over-investment, speculation, and significant integrations into various sectors. Generative AI has been released to the world. People fear losing their jobs, and leaders (both in the private sector -CEOs- and in the public sector) demand regulation.
AdExchanger
OCTOBER 5, 2023
Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need to start actually using them. But the industry still has lingering questions about Google’s long-hyped replacement for third-party cookies in Chrome and how these APIs will function in practice. Alex Cone, product manager for the […] The post Google Answers The Industry’s Burning Questions About The Privacy Sandbox appeared first on AdExchanger.
Adweek
OCTOBER 25, 2023
Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.
VideoWeek
OCTOBER 18, 2023
Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. In this piece Maria Shcheglakova, EMEA Marketing Director at PubMatic EMEA, discusses how to optimise digital advertising to optimise for attention and sustainability.
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Seth Godin
OCTOBER 29, 2023
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. And it’s not convenient. If it were, someone would have done it already. Finally, it’s not sure to work. If you need any or all three of these things for your project to move forward, you probably should pick a different project.
Martech
OCTOBER 4, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.
IAB Tech Lab
OCTOBER 17, 2023
Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency.
AdExchanger
OCTOBER 25, 2023
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic. The post Disney Uses Self-Service To Attract New Buyers – With A Focus On Local appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
OCTOBER 27, 2023
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk, according to three people familiar with the transaction.
VideoWeek
OCTOBER 16, 2023
Once third-party cookies are finally removed from Google’s Chrome browser next year, we’re likely to see significant shifts in where advertisers spend their money. And one big winner could be CTV says James Wilhite, VP of product at Publica by IAS. In this interview, Wilhite discusses what he expects to see happen in a post-cookie world, the role of contextual targeting in CTV, and the opportunities which have opened up for Publica since its acquisition by IAS.
Seth Godin
OCTOBER 21, 2023
Complicated problems have a solution, and the solution can often be found by breaking the complicated portions into smaller pieces. And complicated problems often have an emotional component, because there are parts of the problem we don’t want to look at closely, or deal with personally. If you’re lucky enough to be handed a complicated problem, know that effort and guts can often get you where you’re going.
Martech
OCTOBER 13, 2023
Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 18, 2023
In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United States, according to the CDC. But since.
Adweek
OCTOBER 12, 2023
The technology publisher The Information has hired Matthew Resnick, the former chief operating officer (COO) of Morning Brew, as its COO, where he will be tasked with growing its consumer revenue and branded partnerships businesses. As part of the shuffle, the publisher has also parted ways with its first-ever chief commercial officer, Karl Wells, who.
Adweek
OCTOBER 18, 2023
With 10 months to go until the opening ceremony in Paris, NBCUniversal is seeing record-setting ad sale revenue. The company is "further ahead than we've ever been, from a pure sales perspective," Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company's performance with the original 2020.
Adweek
OCTOBER 24, 2023
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, "Choose Different." The spot debuts during.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
OCTOBER 30, 2023
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer resellers. Nonetheless, bid duplication--where buyers and their ad-tech partners must sift through multiple bid requests for the same publisher ad slot--persists.
Adweek
OCTOBER 2, 2023
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O'Connell, centers around the sense of pride Philadelphians have.
Adweek
OCTOBER 20, 2023
Entertainment publisher BuzzFeed Inc. quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. The publisher did not respond to a request for comment. The closure reflects a broader effort from BuzzFeed Inc., which acquired Complex Media in December 2021.
Adweek
OCTOBER 4, 2023
Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with. Four Walls, the Irish-American whiskey brand.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
OCTOBER 31, 2023
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another proudly points to his "V" for vegan tattoo and a woman adds: "I would never consider eating meat.
Adweek
OCTOBER 4, 2023
The general interest news publisher The Messenger, which launched in May with an ambitious vision for its reach and revenue, has penned a multiyear, multimillion-dollar partnership with the artificial intelligence company Seekr, according to president Richard Beckman. Among other elements of the deal, The Messenger will gain access to a proprietary tool built by Seekr.
Adweek
OCTOBER 25, 2023
The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising--search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from.
Adweek
OCTOBER 20, 2023
Cookie maker Chips Ahoy is celebrating multicultural artists with its "Happy By Design" campaign, which allows people to access an augmented reality art gallery from anywhere in the world. For this campaign, Chips Ahoy worked with the High Museum of Art in Atlanta and Boys & Girls Clubs of America. The AR experience allows people.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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