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'David Ogilvy remains one of the most famous names in advertising and continues to provide us with relevant content marketing tips. In 1948, at the age of 37, Ogilvy founded the agency that would become Ogilvy & Mather. Starting with only a staff of two and no clients, he built his agency into one of the eight largest advertising networks in the world.
Statistics show that 66 percent of newly developed mobile apps fail at launch. The only way to avoid as many failures is by testing the apps with human testers versus computerized/electronic testing. We want developers to be a success, thats why were really pleased to announce our partnership with Global Telecom Testing. One of the reasons we love GTT, is that they have worldwide testers who can perform In-Country QA testing on actual mobile devices!
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Friday, 31 August 2012. How to create Earned Media / advocacy? Ask for it! Earned Media impressions generated by the actions of customers / potential customers essentially comes from one of two areas - either from product experience or as a response to advertiser activities in Paid advertising / Owned content.
'Advertising to Baby Boomers. Beginning in 2003, My business blog for Creative Services, Copywriting, Consulting, and Speaking. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. 16 August 2012. The Ones That Got Away: Skating Device. In March 2010 a fellow called me. He’d developed an exercise device for Baby Boomers who loved to strap on rollerblades and zoom every which way - but because of bad knees or safety
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
'Making the case for hiring a journalist to help create your agency’s content. Business development for agencies has gone through a significant paradigm shift. In the past, agencies relied on outbound or interruption type marketing tactics that pushed their message through email blasts to purchased lists, cold calls, outsourced telemarketing, and direct mail.
'If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.” Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts to have any kind of success.
'Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is a partner and chief development officer for Moroch Partners.
'Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is a partner and chief development officer for Moroch Partners.
'Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up. Last year I felt lethargic. I went to my doctor for a checkup. Beyond being overweight and overworked there was nothing physically wrong with me. What I needed was a change of direction. I did a thorough self assessment and with a lot of reading and research, trial and error, I came up with a personalized game plan for a lasting lifestyle change.
'A list of media companies that are making the most money in the digital economy by both free and paid content. The paidContent 50 ranks digital-media companies based on a simple and objective metric: the revenue they earn from digital content, or from the advertising around that content. The “digital content” businesses include news, information and entertainment distributed over the internet and consumed digitally by consumers and/or businesses.
As the founding sponsor of the MMA CEO-CMO summit, InMobi hosted 100+ executives at the beautiful Casa De Campo in the Dominican Republic. The theme for this year was Deconstructing Mobile, with the goal to bring clarity about mobile to the industry-at-large, and to give CMOs tangible ways to integrate mobile into their marketing mix. The event started with a beautiful Catalonia boat cruise, followed by a Moroccon themed dinner at the Plaza de Chavon.
Last night, the Australian media industry came together in Sydney to celebrate the best that the local mobile community has delivered. We are very excited to announce that the InMobi team has won 2 awards in the Mobile Advertising categories for "Best Multi-Channel Integrated Marketing Campaign" & "Best Use of Mobile Media in Advertising" for the Nokia Lumia HTML5 campaign.
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Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As avid users of digital media, moms are turning to smartphones to help organize their activities. Their ability to research purchases combined with their spending power gain marketers attention and provides great opportunity for marketers to engage with moms in
What better way to accelerate your brand awareness than through rich media? By using it to create an immersive and entertaining experience, consumers can really get up close and personal with brands. recent example is our ad of the month for August. kodwanted to introduce young new drivers and raise awareness of its kodCitigo. Since us young drivers generally look at the appearance of the vehicle as priority, our in-house rich medicreative services team built the ad to to focus on the wide varie
Samsung, the biggest seller of Android smartphones in the world, launched its flagship phone “ the Galaxy SIII “ in May, this year. In what was termed as the biggest marketing campaign in Samsungs history, a huge amount of hype preceded the launch of the SIII. Samsung partnered with InMobi to create a high-engagement HTML5 ad unit and deliver a truly innovative and effective mobile rich media campaign.
Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and how they're related". The term was popularized at the Facebook f8 conference on May 24, 2007. It was used to explain how the Facebook Platform would benefit from the social graph by taking advantage of the relationships between individuals and also with brands.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
One of the great things about working at InMobi is the internship program. Every few months the San Francisco office begins to shine with few new faces. This summer has been busy internship season, and we are sad to see it come to an end, as many of our summer interns are gearing up to head back to school. This group of seven hard working brainiacs has devoted hundreds of hours to learning the ins-and-outs of Mobile Advertising.
How have the habits of mobile data users changed since last year? InMobi media consumption research study examines the attitudes, habits, and behaviors of these users in around the world. The latest results for the US and the UK, released today, demonstrate how consumers are increasingly turning to mobile to meet their entertainment, search, and shopping needs; the majority now prefer to access media content on mobile.
Years ago people used TV and Radio as the primary medium for following the Olympics. Later, the Internet revolutionized the way people followed sporting events. Fast forwarding to today, it is mobile phones that rival every channel of mediconsumption, as people connect across geographic and physical boundaries to communicate in ways that are revolutionizing the planet.
China! The word conjures up an interesting concoction of images:the Great Wall, Tai Chi, worlds manufacturing hub, burgeoning market of eager consumers an intriguing past and promising future. With more than 1 billion mobile subscribers, it is this immense opportunity that the Chinese mobile market represents that attracts hundreds of mobile developers looking to launch and grow revenues in China.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
July was the month of Awards for InMobi. First, we were awarded the 3rd Asia's Best Employer Brand Award 2012 byWorld Human Resource Development Congress to recognize the valuable contribution and culture InMobi is making to be the most sought after Employer in the region.The final award-winning organizations were exemplary in learning and development initiatives, communicated distinctiveness in employee hiring, had excellent training and retention practices, as well as displayed continuous inno
'skip to main | skip to sidebar. nick burcher. Personal thoughts on the evolution of media and advertising. Sunday, 12 August 2012. Mo Farah Twitter Trending event. Last night we watched the amazing Mo Farah win his second gold medal at the London 2012 Olympics. The minutes and hours following this saw something interesting happening on Twitter too.
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